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World’s premier travel agents examine Destination SRI LANKA

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= SriLankan Airlines demonstrates country’s safe and secure environment for visitors

= Visiting agents convinced enough to recommend Sri Lanka to their clients

= Positive change of perception after they saw ground situation in Sri Lanka

By Sanath Nanayakkare

Sri Lanka Tourism’s image may have suffered largely from the unfortunate events in the recent past. But unwavering SriLankan Airlines with other tourism stakeholders of the country recently took a historic initiative to boost the country-image with more than 150 of the world’s premier travel agents and tour operators who play a great role in destination promotions.

Through a 4-day program dubbed as Global Sales Conference, SriLankan Airlines laid the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry by giving these premier tour operators an opportunity to experience Sri Lanka’s top-rated tourist attractions and the favorable conditions that prevail in the country for tourism.

They were convinced that Sri Lanka remains a safe and fascinating place to visit and wouldn’t hesitate to recommend Sri Lanka to their clients as one of the world’s best places to visit irrespective of what had been said by certain sections of the international media.

This positive change of perception about Sri Lanka was manifest in these tour operators after they saw first-hand what really was going in this country’s tourism landscape.

This timely endeavor by SriLankan Airlines showcased the country’s readiness for tourism to this largest contingent from the international travel trade to Sri Lanka, and that Sri Lanka is not just magnificent, but safe and more than ready to receive global travellers to its shores. Notably, they have expressed their readiness to extensively promote Sri Lanka in their home markets after this convincing test of the destination.

Richard Nuttall, Chief Executive Officer of SriLankan Airlines said,” It is great that so many top international agents came together to support this one-of-a-kind endeavour by SriLankan Airlines to reassure the world that Sri Lanka remains a safe and fascinating place to visit. Sri Lanka was recently recognized as one of the world’s friendliest countries. However, the reality is that Sri Lanka has always been warm and welcoming, and the people of this wonderful country have always looked after its visitors. It is pleasing to know that the visiting agents got to experience this first-hand, and intend to promote Sri Lanka extensively in their home markets.”

The assemblage experienced Sri Lanka’s top-rated tourist attractions firsthand before convening in Sigiriya to learn about the outlook of Sri Lanka as a destination that is not just magnificent, but safe and more than ready to receive global travellers to its shores.

Foreign General Sales Agents of the airline and SriLankan Holidays’ Franchise Operators also participated in the symposium in addition to travel trade industry representatives. A thoughtfully designed sightseeing tour preceded the conference, with visitors taking in highlights such as the Yala National Park; Ella; Kandy; Galle; Beruwala; Sigiriya; Nuwara Eliya; Habarana; Polonnaruwa; Anuradhapura; Ritigala; Negombo; and Colombo.

Eminent guest speakers, Alexandre Debanne, founder of Raid Amazones and Piyush Minocha, a Sr. Business Development Manager of the Expedia Group, spoke on marketing Sri Lanka to French travellers and Sri Lanka’s potential for sustainable tourism, respectively. The conference wrapped up with a panel discussion involving Richard Nuttall, Chief Executive Officer and Dimuthu Tennakoon, Head of Worldwide Sales & Distribution from SriLankan Airlines and Chalaka Gajabahu, the Chairman of Sri Lanka Tourism Promotion Bureau and moderated by Dileep Mudadeniya, Senior Vice President Global Alliances & Partnerships, John Keells Group Leisure sector.

Kumar Vellore Jagadeesan, General Manager of Anta Travels, India said, “Throughout our stay in Sri Lanka, we were overwhelmed by the hospitality and care that were extended to us. This is what makes Sri Lanka stand apart from the rest; the inherent caring ways of its people that make a traveller wish that his holiday never ends.”

Echoing similar sentiments, Kanwal Faizal Zia, Head of Business Development, Executive Aviation Pakistan added, “It did not take long for me to realize that irrespective of what is being said and spoken about Sri Lanka in the media, the country is absolutely beautiful and safe. Now, I want to come back every year. I am sure once you explore Sri Lanka, you would feel it too.”

Ashok Pathirage, Chairman, SriLankan Airlines remarked, “SriLankan Airlines has done it once again, by taking the initiative and laying the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry. I am certain that the synergism created in the last few days will contribute towards realizing the national vision to transform Sri Lanka into a high-value destination in the years ahead.”With the conclusion of the SriLankan Airlines’ Global Sales Conference, the airline looks forward to an on-target performance this winter, and the numbers look promising.



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Sri Lanka educates women but keeps many out of work, ADB warns

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Shannon Cowlin - ADB Country Director for Sri Lanka

Sri Lanka has one of the most educated female populations in South Asia, yet only about one in three women participates in the labour force, making female workforce participation among the lowest in the region and leaving a significant source of economic growth untapped.

That paradox took centre stage at a knowledge forum organised by the Asian Development Bank (ADB) in Colombo on June 3, where government officials, labour authorities, academics and private-sector leaders examined the deep-rooted barriers preventing women from fully participating in the economy and explored reforms needed to unlock their economic potential.

Opening the event, ADB Country Director for Sri Lanka Shannon Cowlin said the issue extends beyond gender equality and has become a critical economic challenge for a country seeking sustained growth and inclusive development.

“Empowering women to participate fully in the labour force is not only a matter of equality; it is essential for inclusive economic growth and poverty reduction in Sri Lanka,” she said.

The forum, held under ADB’s Serendipity Knowledge Programme (SKOP), focused on findings from a recent ADB-supported study exploring the factors behind Sri Lanka’s persistently low female labour force participation.

Cowlin noted that despite notable progress in education and human development, Sri Lanka continues to lag behind on measures of gender equality and women’s economic participation. She said multiple studies have shown that the factors shaping women’s labour force participation are layered, interconnected and multidimensional.

According to the study, many women remain concentrated in informal, low-paid and insecure employment with limited access to social protection and few opportunities for career advancement. Social and cultural expectations continue to place primary caregiving responsibilities on women, often restricting their ability to pursue careers or remain in full-time employment.

The lack of affordable childcare services, unequal access to digital skills and technology, concerns over workplace safety, sexual harassment and inadequate transport options were identified as major obstacles preventing women from entering or remaining in the workforce.

“These are complex challenges that require action from all stakeholders – government, development partners, the private sector, civil society and academia,” Cowlin said.

She stressed that improving women’s labour force participation would require more than isolated policy interventions, calling instead for structural transformation, stronger infrastructure and care services, progressive workplace practices and broader societal changes that improve women’s mobility, safety and economic agency.

The event featured a presentation by Professor Dileni Gunawardena of the University of Peradeniya, who shared findings from ADB’s study on female labour force participation, followed by a panel discussion involving representatives from the International Labour Organisation, the Department of Labour, MAS Holdings and John Keells Holdings.

Panelists discussed measures to improve the enabling environment for women, including greater investment in the care economy, expanded childcare facilities, enhanced skills development, creating safe, supportive workplaces and career pathways for upward mobility.

Participants agreed that increasing women’s participation in the workforce is not merely ‘a nice to have’ but an economic necessity, particularly as Sri Lanka seeks to accelerate recovery, boost productivity and achieve more inclusive growth.

The ADB said Sri Lanka’s economic recovery presents a unique opportunity to address long-standing structural barriers facing women and to build a more inclusive labour market that fully utilises the country’s human capital.

By Sanath Nanayakkare

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ComBank offers exclusive financial solutions to the ‘Guardians of the Skies’

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Hasrath Munasinghe, Chief Operating Officer of Commercial Bank and Air Vice Marshal Rajinth Jayawardena, Director General Welfare of the SLAF exchange the agreement in the presence of representatives of the two organisations.

Reinforcing its commitment to those who serve the nation, the Commercial Bank of Ceylon has entered into a Memorandum of Understanding with the Sri Lanka Air Force (SLAF) to introduce a comprehensive suite of concessionary financial facilities for its officers and other ranks.

The partnership, unveiled in a year that marks the 75th anniversary of the Air Force, which was founded in March 1951 as the Royal Ceylon Air Force, reflects a shared recognition of the critical role played by the SLAF as the steadfast ‘Guardians of the skies,’ entrusted with safeguarding the country’s security and sovereignty.

Under the terms of the agreement, Commercial Bank will extend a range of specially tailored financial products to SLAF personnel, including personal loans, leasing facilities, housing loans and credit cards. These facilities will be offered at concessionary interest rates, alongside concessions on documentation charges, enabling Air Force personnel to access financial support on more favourable terms.

The Bank said the initiative is part of its continuing efforts to deliver best-in-class lending solutions that are both accessible and responsive to the diverse needs of its customers. By offering attractive and affordable repayment structures, the scheme is designed to empower SLAF officers and other ranks to meet their personal financial requirements with greater ease and flexibility.

A key feature of the programme is the ability for beneficiaries to align repayments with their income patterns, ensuring that the facilities remain practical and sustainable over the long term. This flexibility, combined with preferential pricing, is expected to make a meaningful difference to the financial wellbeing of Air Force personnel and their families.

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Treasury Bill rate hike compounds stock market volatility

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The CSE was extremely volatile yesterday mainly due to external and internal negative factors.

‘The escalation of the war situation in West Asia and the proposed tariff hike on Sri Lanka’s exports to the US by the Trump administration are worsening Sri Lanka’s economic woes. Further, the government’s decision to increase the Treasury Bill rate has also created some uncertainty in the market, stock analysts said.

The All Share Price Index was up by 249.83 points, while the S and P SL20 rose by 67.61 points. Turnover stood at Rs 2.79 billion with 11 crossings.

Companies that mainly contributed to the turnover by way of crossings were: Chevron Lubricants 1.5 million shares crossed to the tune of Rs 294 million and its shares traded at Rs 196, TJ Lanka 2.9 million shares crossed for Rs 90.8 million; its shares traded at Rs 31, Citizens Development Business Finance 2.5 million shares crossed to the tune of Rs 80.2 million; its shares traded at Rs 32.50.

ACL Cables 634,248 shares crossed for Rs 60.9 million; its shares traded at Rs 96, CCS 438,000 shares crossed to the tune of Rs 57.4 million; its shares traded at Rs 131, Overseas Realties 991,500 shares crossed for Rs 49.6 million; its shares traded at Rs 50 and Access Engineering 653,000 shares crossed to the tune of Rs 49.3 million; its shares sold at Rs 75.50.

In the retail market companies that mainly contributed to the turnover were; Dialog Rs 133 million (3.2 million shares traded), Seylan Bank (Non-Voting) Rs 110 million (1.7 million shares traded), Colombo Dockyard Rs 96.8 million (751,548 shares traded), Ceylinco Holdings (Non-Voting) Rs 77.5 million (516,000 shares traded), Sampath Bank Rs 74.2 million (530,000 shares traded), JKH Rs 74 million (3.7 million shares traded) and LMF Rs 65 million (781,000 shares traded). During the day 123 million share volumes changed hands in 26272 transactions.

It is said that the manufacturing sector, especially Chevron Lubricants and several other firms performed well, while the banking and financial sector performed too.

Yesterday the rupee was quoted flat at Rs 334.50/335.50 to the US dollar in the spot market on, unchanged from the previous day’s close, dealers said, while bond yields were broadly steady.

The telegraphic transfer rate for Sri Lanka’s rupee against the US dollar was Rs 330.50 buying, Rs 339.50 selling; euro was Rs 381.1884 selling, Rs 395.1054 buying; and the pound Rs 442.6620 buying Rs 456.7076 selling.

A bond maturing on 01.08.2030 was quoted at 12.12/20 percent, down from 12.15.25 percent.

A bond maturing on 15.06.2034 was quoted at 13.12/20 percent, down from 13.15/25 percent.

A bond maturing on 15.03.2035 was quoted flat at 13.15/25 percent.

By Hiran H Senewiratne

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