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World’s premier travel agents examine Destination SRI LANKA

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= SriLankan Airlines demonstrates country’s safe and secure environment for visitors

= Visiting agents convinced enough to recommend Sri Lanka to their clients

= Positive change of perception after they saw ground situation in Sri Lanka

By Sanath Nanayakkare

Sri Lanka Tourism’s image may have suffered largely from the unfortunate events in the recent past. But unwavering SriLankan Airlines with other tourism stakeholders of the country recently took a historic initiative to boost the country-image with more than 150 of the world’s premier travel agents and tour operators who play a great role in destination promotions.

Through a 4-day program dubbed as Global Sales Conference, SriLankan Airlines laid the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry by giving these premier tour operators an opportunity to experience Sri Lanka’s top-rated tourist attractions and the favorable conditions that prevail in the country for tourism.

They were convinced that Sri Lanka remains a safe and fascinating place to visit and wouldn’t hesitate to recommend Sri Lanka to their clients as one of the world’s best places to visit irrespective of what had been said by certain sections of the international media.

This positive change of perception about Sri Lanka was manifest in these tour operators after they saw first-hand what really was going in this country’s tourism landscape.

This timely endeavor by SriLankan Airlines showcased the country’s readiness for tourism to this largest contingent from the international travel trade to Sri Lanka, and that Sri Lanka is not just magnificent, but safe and more than ready to receive global travellers to its shores. Notably, they have expressed their readiness to extensively promote Sri Lanka in their home markets after this convincing test of the destination.

Richard Nuttall, Chief Executive Officer of SriLankan Airlines said,” It is great that so many top international agents came together to support this one-of-a-kind endeavour by SriLankan Airlines to reassure the world that Sri Lanka remains a safe and fascinating place to visit. Sri Lanka was recently recognized as one of the world’s friendliest countries. However, the reality is that Sri Lanka has always been warm and welcoming, and the people of this wonderful country have always looked after its visitors. It is pleasing to know that the visiting agents got to experience this first-hand, and intend to promote Sri Lanka extensively in their home markets.”

The assemblage experienced Sri Lanka’s top-rated tourist attractions firsthand before convening in Sigiriya to learn about the outlook of Sri Lanka as a destination that is not just magnificent, but safe and more than ready to receive global travellers to its shores.

Foreign General Sales Agents of the airline and SriLankan Holidays’ Franchise Operators also participated in the symposium in addition to travel trade industry representatives. A thoughtfully designed sightseeing tour preceded the conference, with visitors taking in highlights such as the Yala National Park; Ella; Kandy; Galle; Beruwala; Sigiriya; Nuwara Eliya; Habarana; Polonnaruwa; Anuradhapura; Ritigala; Negombo; and Colombo.

Eminent guest speakers, Alexandre Debanne, founder of Raid Amazones and Piyush Minocha, a Sr. Business Development Manager of the Expedia Group, spoke on marketing Sri Lanka to French travellers and Sri Lanka’s potential for sustainable tourism, respectively. The conference wrapped up with a panel discussion involving Richard Nuttall, Chief Executive Officer and Dimuthu Tennakoon, Head of Worldwide Sales & Distribution from SriLankan Airlines and Chalaka Gajabahu, the Chairman of Sri Lanka Tourism Promotion Bureau and moderated by Dileep Mudadeniya, Senior Vice President Global Alliances & Partnerships, John Keells Group Leisure sector.

Kumar Vellore Jagadeesan, General Manager of Anta Travels, India said, “Throughout our stay in Sri Lanka, we were overwhelmed by the hospitality and care that were extended to us. This is what makes Sri Lanka stand apart from the rest; the inherent caring ways of its people that make a traveller wish that his holiday never ends.”

Echoing similar sentiments, Kanwal Faizal Zia, Head of Business Development, Executive Aviation Pakistan added, “It did not take long for me to realize that irrespective of what is being said and spoken about Sri Lanka in the media, the country is absolutely beautiful and safe. Now, I want to come back every year. I am sure once you explore Sri Lanka, you would feel it too.”

Ashok Pathirage, Chairman, SriLankan Airlines remarked, “SriLankan Airlines has done it once again, by taking the initiative and laying the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry. I am certain that the synergism created in the last few days will contribute towards realizing the national vision to transform Sri Lanka into a high-value destination in the years ahead.”With the conclusion of the SriLankan Airlines’ Global Sales Conference, the airline looks forward to an on-target performance this winter, and the numbers look promising.



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Ogilvy Group tops award tally at Dragons of Sri Lanka 2026

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The Ogilvy team with the Gold and Silver awards at the Dragons of Sri Lanka 2026

Nine awards, including two Golds, across disciplines recognise business-driven creativity

Ogilvy Group Sri Lanka delivered a standout performance at the recently concluded Dragons of Sri Lanka 2026 Awards, securing a total of nine awards comprising two Gold Dragons, one Silver Dragon and six Black Dragons, among the festival’s highest overall award tallies, a company news release said.

Gold Dragon wins for Phoenix Ogilvy and Ogilvy Digital, together with the seven additional recognitions across multiple categories, highlighted Ogilvy’s ability to combine creativity, strategic thinking and commercial effectiveness to deliver business results.

Organised by the 4As Sri Lanka, the third edition of Dragons of Sri Lanka shortlisted more than 50 agencies and corporates, making it one of the country’s most competitive marketing communications awards. These local awards, along with the chapters in Malaysia and Pakistan are part of the Dragons of Asia platform, one of the region’s leading programmes for marketing communications effectiveness, with entries being judged on strategy, originality, execution and measurable results.

Ogilvy Digital accounted for eight awards in total, including a Gold Dragon in the Business & Trade Marketing category, and a Silver Dragon in the Innovative Idea or Concept category. The Agency additionally received six Black Dragons across the categories of Innovative Idea or Concept, Business & Trade Marketing, Content Creation, Small Budget, Event or Experiential, and Brand Trial or Sales Generation.

Commenting on the achievement, Sajith Weerasinghe, Chief Operating Officer of Ogilvy Digital, said, “These recognitions reflect the breadth of capabilities we’ve built across strategy, creative, content, experience design, technology and performance marketing. The fact that the work was recognised across so many different disciplines demonstrates our ability to apply creativity to a wide range of business challenges and objectives. We’re proud that this achievement spans multiple clients, categories and types of work, reflecting both the versatility of our people and our commitment to delivering results.”

The Ogilvy Group’s second Gold Dragon win was Phoenix Ogilvy’s recognition in the Product Launch or Re-Launch category for the relaunch of American Premium Water. It was a multi-dimensional campaign which refreshed the identity and rejuvenated the positioning of one of Sri Lanka’s pioneering bottled drinking water brands, bolstering its 30-year heritage while connecting with a new generation of consumers.

Commenting on the win, Siddhartha Roy, Chief Operating Officer at Phoenix Ogilvy, said, “There’s always something special about reimagining a brand with a rich heritage. American Premium Water has been a trusted name in Sri Lanka for more than three decades, but the challenge was to make it relevant and compelling for a new generation of consumers. We created a new blueprint for growth for the brand’s positioning, proposition and visual identity, and manifested it through design, packaging and storytelling. To see that transformation recognised with a Gold Dragon, and more importantly reflected in the brand’s renewed momentum in the market, makes this a particularly rewarding achievement.”

The Ogilvy Group Sri Lanka operates across multiple marketing communication disciplines and comprises over 290 staff in creative, strategy, digital, media, public relations and integrated communications. As part of the global Ogilvy network, the Group partners with leading local and international brands to create integrated campaigns that build brands, influence behaviour and drive business growth.

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Musical tribute to Fr. Marcelline Jayakody held in California

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Rev. Fr. Rashmi M. Fernando with the performers at the event

A musical tribute celebrating the life and legacy of Rev. Fr. Marcelline Jayakody, OMI, renowned for his contribution to Sri Lankan arts, music, culture and religious harmony, was held in California with the participation of a large gathering of Sri Lankans.

Titled “Sri Lanka Rani Maniye,” the event was organised by the Sri Lankan Catholic Community in California (SLCCC) under the guidance of Rev. Fr. Rashmi M. Fernando, S.J.

Shalika Perera singing at the event

The programme honoured Fr. Jayakody, affectionately known as “Pansale Piyathuma” (The Priest of the Temple), for his efforts to promote Buddhist-Catholic understanding, interfaith dialogue and a shared Sri Lankan identity.

The event brought together members of the Maha Sangha, the Consul General of Sri Lanka in Los Angeles, musicians, singers, donors, parents, children and members of the Sri Lankan community from Los Angeles and other parts of Southern California.

Music, song and Sri Lankan cultural traditions featured prominently, with organisers placing particular emphasis on introducing the country’s artistic and cultural heritage to younger generations of Sri Lankans growing up overseas.

The programme also highlighted the importance of community unity, religious harmony and mutual respect among Sri Lankans living abroad.

Rev. Fr. Fernando told the gathering that the event marked only the beginning of efforts that could achieve more through unity “for the pride and greater good of our motherland, Sri Lanka.”

The organisers thanked the performers, volunteers, donors and well-wishers who contributed to the event, which concluded as a celebration of Fr. Jayakody’s enduring cultural legacy and the Sri Lankan diaspora’s continuing connection with its homeland.

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Hayleys Fentons completes Rs. 1 bn manufacturing facility in Wathupitiwala

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Hayleys Fentons Limited has completed construction of a state-of-the-art manufacturing facility for Shield Restraint Systems (Pvt) Ltd at the Wathupitiwala Export Processing Zone, with the project completed on schedule within approximately 14 months.

The project, valued at more than Rs. 1 billion, commenced with the laying of the foundation stone on January 7, 2025. It was undertaken by the project arm of Hayleys Fentons, with Design Consortium International (Pvt) Ltd serving as the principal design consultant.

The facility has been designed to meet international industry standards and incorporates advanced safety and energy-efficiency features. A pre-engineered building structural system was used to facilitate faster construction and optimise project costs.

The new facility will manufacture safety restraint systems for the international automotive industry through Shield Restraint Systems.

Hayleys Fentons Deputy Managing Director – Projects Sujith De Alwis said the timely completion of the project demonstrated the company’s engineering and project management capabilities and the ability of Sri Lankan construction expertise to meet stringent international standards.

Hayleys Mobility Executive Director Roshani Dharmaratne said the project required detailed planning, quality management and coordination across multiple disciplines.

Sujith De Alwis, Deputy Managing Director – Projects of Hayleys Fentons Limited and Roshani Dharmaratne, Executive Director of Hayleys Mobility Limited

Chairman Design Consortium Migara Alwis said the project further strengthens its portfolio in specialised industrial construction and supports investment linked to Sri Lanka’s participation in the global automotive supply chain.

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