Features
Benefits of advertising, entry to UK market and colonial trade strategy

(Excerpted from the Merrill J. Fernando autobiography)
In the couple of decades since its launching, my company has spent an average of Rs. 1.5 billion annually on the promotion of Dilmah as a Single Origin, Pure Ceylon Tea. The benefit of this costly campaign was not to me alone, but also to any other exporter of value-added tea from Sri Lanka as, across the world, Dilmah has enhanced the image of genuine Ceylon Tea as a highly-desirable product.
Market research commissioned by the previous tea market leader in New Zealand, subsequently unseated by Dilmah, revealed that their relegation was due to the consumers’ preference for the taste of Dilmah tea.
I am aware that several other exporters, encouraged by the success of Dilmah, did try to benefit from the renewed popularity of Ceylon Tea, but their strategies were flawed from the beginning. Whilst claiming to be marketing ‘100% Pure Ceylon Tea,’ they sold at half the price of Dilmah.
The truth is that it is not possible to buy a good tea at a mass market price. That is not a sustainable marketing strategy, but a cheap trader’s ploy to devalue a product in order to be competitive and, actually, did a great disservice to the quality image of Pure Ceylon Tea.
Entering the UK market
Moving into the UK market was a struggle. I wrote to the Chairmen of Tesco, Safeway, and Waitrose and was well received by the CEO’s and obtained introductions to the tea buyers. I was surprised to see that they listed a few Dilmah products. However, sales were slow to pick up as the price of Dilmah was two pounds 79 pence for 100 bags, whilst the market leader, Twinings, was one pound 79 pence for the same quantity. However, Twinings was also aware that its product could not match me for quality and freshness.
One day, Sarah Bradbury, the Tesco buyer, told me that since Dilmah was the only premium product that they had, she intended to place it away from the regular tea category. I disagreed as the shopper looking for tea would head directly for the tea aisle and not elsewhere. She did not agree and, later, Twinings pressurized buyers to reduce the Dilmah price to that of Twinings.
Tesco also told me to follow suit but, instead, I preferred to withdraw the product. Though I resisted these machinations, without consulting me, Sarah persuaded the distributor to reduce the price. As a result I had to suffer large losses and was compelled to withdraw my product anyway. These are some of the strategies that multinational giants employ to stifle healthy competition.
In the early 1980s, on average, Sri Lanka used to export about 20 million kg of tea to the UK annually, equivalent to 10% of UK tea imports, whilst India and Kenya accounted for an annual average of 50 million kg and 45 million kg respectively (27% and 23%). The Ceylon Tea component to the UK had declined considerably, since the 1960s and early ’70s, when its share of the UK market was around 30%. This was mainly due to the reduction of the London Auction consignments and the corresponding increase at the Colombo Auction. The emergence of Pakistan as an important outlet for Ceylon Tea during the same period, was another contributory factor.
Since then UK imports from Kenya have overtaken all other suppliers, with Malawi as the second largest, followed by India. As for Sri Lanka, its present export volumes to the UK are minuscule in comparison with earlier quantities, with Turkey, Iraq, Russia, and Iran being the main destinations for our tea.
History and decline of the tea industry under British control
The British planted the tea, rubber and coffee not out of altruistic motives, but in the way of Western colonizers the world over, for the sourcing, at low prices, of highly-sought-after products and commodities which could not be grown in their home countries. Of course, as history so clearly demonstrates, the way of Western colonizers is to first enter to trade and then stay on to rule.
In Ceylon, for the purpose of cultivation, land was acquired by the British Crown, largely through the now-infamous Waste Lands Ordinance of 1840 and its subsequent amendments. The latter enabled British entrepreneurs to buy land at ridiculously low prices to open up plantations. Denudation of natural, highland montane forest cover contributed the balance.
In the process this enactment dispossessed native village farmers of commonly-held land, which had been at their disposal for centuries, whilst high elevation catchment areas, fiercely protected for centuries by native kings, were diminished, to the lasting detriment of the environment, indigenous fauna and flora, and rain water retention capacity.
Where there is a desirable product, the means must be provided to grow. harvest, process, sell, export, market, and distribute. Between growing and distribution, there are expenses for which the entrepreneur needs financing. Distribution implies transport and shipping. This wide spectrum of needs gave birth to labour indenture, motor roads, railroads, produce broking, shipping, banking, insurance, allied support services, and plantation management agencies. As I said in an earlier chapter, this long chain, from beginning to end, was controlled by the British for over a century.
Objectively viewed, the tea industry was effectively coordinated and very well organized, but with the primary purpose of providing Ceylon Tea as a raw material to the major overseas packers, who processed imports and supplied the retail trade. The key links of the industry chain, the branding, packaging, and marketing, which, together, added value and generated profit, lay outside the country of production.
In Ceylon, the country of production itself, the relevant statutes, regulations, protocols, conventions, and laws were formulated by the British, as were the numerous trade-affiliated bodies that were set up from time to time, as and when the need was perceived, for the self-regulation of various aspects of the industry. All these disparate, yet interconnected, activities comprised and represented one vast plantation-based economy, which was administered for over a century by the British colonizers, for their benefit. In the process, any gain to the country and the native citizen was both incidental and, in relative terms, marginal.
The economic structure in Ceylon which prevailed into the 1970s was a British inheritance, designed by the British themselves. It was a country which then lived by foreign trade, derived almost exclusively from the plantations – tea, rubber, and coconut – and that trade was controlled by British interests. The only exception to this colonial dominance was the spice cultivation and export trade which, traditionally, had been largely in local hands for many centuries. The British domination of the economy of Ceylon was not different to the role played in the 18th and 19th centuries, by the East India Company, promoting British interests in other countries of South East Asia.
When I entered the tea export trade in the early 1950s, the above picture had changed only minimally. There were a few native faces, but they were neither numerous enough, nor sufficiently well-placed, to make much difference to the British dominance of every aspect of the industry. Implementing or driving changes to that system, as I found out personally in later years, was far more difficult than I ever imagined. To me what was incomprehensible was that even after the British stranglehold was relaxed, our local inheritors of those industrial interests were quite content in allowing the old status quo to remain. The actors had changed, but the colonial legacy lived on.
Institutions of control
The first industry-linked organization to emerge was the Ceylon Chamber of Commerce (CCC), in 1853, followed by the Planters’ Association in 1854. In parallel with these developments, the estate agency houses, produce broking establishments, banks, and other related institutions came into being. The Colombo Tea Traders’ Association (CTTA) was established in 1894, mainly for the purpose then of bridging the gap between the grower and exporter, and as a platform for the discussion and resolution of common plantation industry problems.
Much later, in 1909, the Low Country Products Association was formed, under the leadership of Sir James Pieris, a highly national-minded legislator and social and political activist. The latter body represented Ceylonese plantation owners, largely of rubber, coconut, and cinnamon, who obviously realized that their interests would be better served by a platform of local entrepreneurs. Amongst the latter were also landowners venturing in to cultivation of tea in the low country, when it became evident that tea could be grown quite successfully in the humid climate of the lowlands of the country.
The highlands, by then, had become the almost exclusive enclave of the British. Well into the 1970s, all the above entities except the Low Country Products Association were controlled by British interests. Successive governments did little to correct this anomaly. In fact, financial regulations inhibited local companies and individuals from operating accounts in foreign banks.
Fortunately, when I launched myself as an individual entrepreneur, my benefactor, Mr. Gash of Grindlays, allowed me to operate my personal account on behalf of the company without changing its name. Local banks then were, on the whole, inflexible and unimaginative in extending funding assistance and, unlike the foreign banks, insisted on iron-clad guarantees in the form of mortgage of property and personal sureties. These were serious impediments to the local newcomers to the business world. The local banks were essentially risk averse and in the absence of development banks, financing of trading operations and start-ups were fraught with difficulties.
Of course, with a multiplicity of banks and other financing institutions emerging in the last few decades, particularly consequent to the liberalisation of imports, trade, and fiscal regulations after the UNP Government of J. R. Jayewardene, the lending and new investment platform has widened considerably. Many of the obstacles that entrepreneurs faced up to the 1970s have since been removed.
Features
Easter truth can be the beginning

There has long been speculation that the Easter bombing of April 2019 had a relationship to Sri Lankan politics. The near simultaneous bombings of three Christian churches and three luxury hotels, with a death toll of 270 and over 500 injured, by Muslim suicide bombers made no sense in Sri Lanka where there has been no history of conflict between the two religions. But a political motivation was suspected on the basis of who would be the beneficiary of an otherwise senseless crime. The bombing immediately discredited the government in power at that time, saw the nomination of the opposition presidential candidate soon after, and paved the way for the crushing defeat of the government at the national elections that followed in a few months.
In Parliament last week, Leader of the House Bimal Ratnayake revealed a political strategy to create the conditions for the change of government that took place. His remarks corresponded to suspicions that the attack was not just a failure of intelligence, but the result of deliberate manipulation by those in the political sphere. What is new is that these suspicions are now being stated clearly and officially at the highest level of government. Minister Ratnayake said, “They started this in 2013 by creating and maintaining Sinhala and Muslim extremist groups through intelligence agencies. The culmination of this was similar to the Cambridge Analytica incident.”
The Cambridge Analytica scandal involved the unauthorised harvesting of personal data from millions of Facebook users to build psychological profiles and micro-target voters for political purposes. The data harvested by Cambridge Analytica was used primarily to influence the 2016 U.S. presidential election in favour of Donald Trump and the 2016 Brexit referendum in the UK. The company also allegedly worked on elections in Kenya, Nigeria, India, Trinidad and Tobago, and several other countries, using psychographic profiling and targeted digital ads to manipulate voter behaviour.
Cardinal’s Consistency
If the allegations about the Easter attacks prove true, they would constitute one of the most unprincipled examples of violence being used for political purposes in Sri Lanka’s post-war period. To use fear, death, and destruction to pave the way for a political return is totally unacceptable and without conscience. What makes the current moment different from earlier efforts to deal with such unacceptable actions is that there now appears to be political will. There is a sense that the present government is committed to follow through with investigations, even if the implications reach to the highest levels of power.
It is significant that the government has taken the controversial step of reappointing retired officers Shani Abeysekera and Ravi Seneviratne, both of whom were known to be top class police investigators who were removed from the investigation process by previous governments, to once again lead the investigations. They are both controversial in that they briefly joined the government side’s political stage during the last presidential election campaign. Minister Ratnayake justified their reappointment on the grounds that Cardinal Malcolm Ranjith made the request. It is in this context that the current government’s willingness to act gains it credibility with the Catholic community, which bore the brunt of the attacks.
The role of the Catholic Church and Malcolm Cardinal Ranjith in consistently pushing for accountability in the Easter Sunday case is commendable. From the outset, the Cardinal was a vocal advocate for justice for the victims of the bombing. His calls for transparency, a credible investigation, and the identification of those truly responsible have been persistent and unwavering. Over the years, previous government leaders made promises to find the culprits and masterminds in response to this pressure which the Cardinal publicly welcomed. But those assurances, like many others before them, did not materialise in the form of tangible outcomes.
Ending Impunity
Progress in the investigation of the Easter bombings comes at a time when the government has already made forward movement in pursuing economic accountability. High-profile arrests and legal actions against formerly powerful politicians for corruption are being carried out in a way never witnessed before. For many decades, impunity has been the practice in government at the highest levels. Economic crimes and political violence in which the protagonists were suspected to be of government-origin were pursued only half-heartedly in the past. Charges were often framed, suspects were taken into custody, but invariably the process broke down mid-way and the suspects were released. This time around those who have been charged have had their cases taken to court where they have been given exemplary sentences.
In the case of the Easter bombing, the testimony of survivors and the documentation of intelligence failures are now being brought back into the spotlight. Investigations into key actors, including the alleged role of former paramilitaries turned politicians like Pillayan show that this is no longer a nominal exercise. The challenge for the government is to ensure that this momentum does not wane. The legal and institutional frameworks need to be allowed to function without interference. No matter how politically sensitive, the Sri Lankan people need answers, and more importantly, justice.
Sri Lanka has suffered for decades from a culture of impunity that has bred cynicism and mistrust. The present government has taken early steps to reverse that trend. It is too early to say whether this will lead to full justice. There are indications that the government is sequencing its priorities: first, economic crimes and now political crimes like the Easter attacks; later, possibly, war crimes. The wounds of the war years are deep and divisive. Pursuing accountability for wartime abuses may demand more political capital than the government currently possesses or wishes to expend, and it is likely that such steps will be undertaken more cautiously—and later.
In the case of the Chemmani mass graves the government seems to be allowing the judicial investigations to proceed independently, unlike in the case of the Mannar and Matale mass graves by previous governments. Permitting the Chemmani probe to proceed signals that the era of blanket impunity might finally be drawing to a close and the integrity of Sri Lanka’s democratic institutions is being secured. If a crime like the Easter bombing, which has defied a satisfactory conclusion for over six years is successfully investigated and prosecuted, it may open the space for deeper scrutiny of the past, including the war years. It is up to the independent institutions, judiciary and civil society to push this process forward.
by Jehan Perera
Features
Reflections on Cuba, BRICS and geopolitics

I returned to the US, from Cuba, just a few hours before Donald Trump signed a memorandum on 30 June, 2025, tightening the long-standing US economic blockade against Cuba. The memorandum includes a statutory ban on US tourism to the neighbouring island.
Despite a long fascination for the island nation, I did not volunteer for the Venceremos Brigade to Cuba during my college years. Finally, my wish to see the legendary island of anti-imperialist revolution—the so-called ‘last bastion of socialism in the western hemisphere’—came true.
I enjoyed Cuba’s resplendent land and waters, the vibrancy of its music and dance, and the warm hospitality of its racially integrated people. I visited the impressive places and monuments of its colonial and modern history, receiving a wealth of interesting and intriguing information from my wonderful Cuban guides and other sources.
The history of Cuba is one of struggle and transformation. The original Taino people were extinct due to the Spanish conquest. The Revolution of 1898 brought liberation under scholar-poet Jose Marti, only to be followed by US neocolonial rule from 1902 to 1959. During the latter part of this period, the Batista dictatorship and his American business and Mafia connections dominated the island.
The armed struggle, culminating in the 1959 Revolution, led by Fidel Castro, Camilo Cienfuegos, Che Guevara and others, transformed the nation. The Cuban Communist Party, under Fidel Castro’s rule (1959-2008), implemented widespread confiscation and wealth redistribution. Throughout this period and up to date, the US has maintained occupation of Guantanamo Bay (the first US overseas military base) under a 1903 perpetual lease agreement, following the Spanish-American War.
Cuba’s Present Crisis
Unfortunately, what I encountered in my homestays and travel around the island was far from the thriving socialist society I had hoped to see. The once magnificent buildings in Havana and other cities are dilapidated and the streets strewn with litter. Lacking reliable public transportation, people stand on streets around the island patiently waiting to catch rides from any vehicle that will stop—among them, the still widely used pre-Revolution American cars and horse-drawn carriages.
The island is currently facing its worst economic crisis, since the 1959 revolution. Long and daily power cuts, scarce internet connection, food and medicine shortages, and high prices, are the realities of present-day Cuba. Some staple items like beans are nowhere to be found; rice production has declined and much is now imported. Sugar, too, has become an import in Cuba, which, until recently, was the leading sugar exporter in the world.
People cannot make ends meet with their meager incomes—a doctor’s monthly salary is approximately US$50. Even by conservative World Bank estimates, 72% of all Cubans live below the poverty line. Beggars seem to be everywhere, with the African community descendant from slavery being the most economically victimised.
Young professionals, products of the island’s renowned free education and healthcare systems, are emigrating to the US, Europe, and elsewhere, leaving mostly the elderly behind. Cuba reportedly lost some 13% of its 11 million population between 2020 and 2024, due largely to emigration. Financial remittances from emigrants are essential for their families’ survival at home.
In private, people complain bitterly about government mismanagement and corruption, expressing concern about the island’s future and people’s survival. Given state authoritarianism and repression, there is no independent media, visible organised resistance, or public demonstrations.
The Cuban government blames US sanctions and blockade, operative since the early 1960s, for the island’s economic strangulation. In contrast, the US and its Cuban-American supporters blame socialism for Cuba’s failures.
Notwithstanding claims to be a leader of the international Non-Aligned Movement, Cuba withstood the 1961 CIA-backed Cuban-American Bay of Pigs invasion and the 1962 Cuban missile crisis by aligning itself with the Soviet Union, eventually becoming its client state. The dismantling of the Soviet Union in 1992 and the recent Covid crisis have dealt severe blows to the Cuban economy and society. The decline in tourism, one of the most important sectors of the Cuban economy, will be further impacted by Donald Trump’s recent statutory ban on US tourism.
Is the opening of Cuba to neo-liberal capitalism—including global finance capital, the IMF, international intervention by the US (and its Cuban-American supporters awaiting return of land and business confiscated by the Cuban Revolution)—the solution to Cuba’s current economic crisis?
The Path Forward
Government mismanagement, corruption, repression and authoritarianism, economic collapse, agricultural decline, lack of employment, shortages of fuel and food, rising prices, powerlessness, despair and labour emigration characterise much of the world following neoliberal policies today. These countries also face the threats of international intervention, regime change, sanctions and blockades if they attempt to strike out on independent paths of economic and political development outside western-dominated neoliberalism.
Is BRICS the alternative to both authoritarian socialism and neoliberal capitalism, the path to resolving the crisis in Cuba and much of the world?
The Global South-led BRICS constitutes Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Indonesia, Iran, and the United Arab Emirates, as well as 10 partner countries, including Cuba, Belarus, Bolivia, Kazakhstan, Malaysia, Nigeria, Thailand, Uganda, Uzbekistan, and Vietnam. Today, the BRICS countries together are estimated to account for 56% of world population, 44% of global GDP.
The BRICS alliance provides a much-needed platform to explore alternative mechanisms, like the New Development Bank and bilateral trade agreements, to reduce reliance on Western financial institutions, such as the IMF and currencies, specifically the US dollar. While BRICS rejects certain aspects of Western dominated geopolitics and hierarchical North-South relations, it upholds neoliberal economic principles: competition, free trade, open markets, export-led growth and globalisation, unfettered technological expansion.
BRICS aims to advance its members within the existing global capitalist order, rather than create a fundamental alternative to the capitalist paradigm which prioritizes profit-led growth before environmental sustainability and human well-being. As such, corporate hegemony, concentration of wealth by a global elite spanning the North and the South, as well technological and military domination, are not challenged. Neither does BRICS challenge political authoritarianism within its member countries or the possibility of the emergence of forms of authoritarian capitalism. Composed of countries unequal in size, economic and military power, BRICS may also easily reproduce unequal exchange and new forms of colonialism in south-south relations.
False Alternative
Although barely noticeable to a visitor, China is quietly replacing the former Soviet Union as Cuba’s benefactor, expanding its economic activities on the island. Since 2018, Cuba has joined China’s Belt and Road Initiative, the massive infrastructural project connecting some 150 countries around the world. While the US is tightening its trade blockade, China has become Cuba’s largest trading partner and the primary provider of technology for infrastructure, telecommunications, renewable energy sources, the tourism industry, and other important areas of Cuba’s development.
Some critics of US imperialism tend to see China as a benevolent alternative to US and western domination. There are claims that certain media outlets, promoting such perspectives, may be linked to a funding source, associated with China. Even if it is true, the political and military intentions of Chinese economic expansion can only be known in the future.
According to the Stockholm International Peace Research Institute, China has increased its nuclear arsenal by 20% from an estimated 500 to over 600 warheads in 2025. According to US government sources, China has also established satellite intelligence infrastructure or ‘spy bases’ in Cuba that can target the United States commercial and military operations. Cuba, located only some 90 miles from the Florida coastline, could well be drawn into the geopolitical confrontation between the United States and China as it was during the Cold War between the US and the Soviet Union, the Cuban Missile Crisis being a case in point.
Even though the world is moving towards an inexorable market and technologically controlled reality, the rationality of this trajectory must be questioned. The need for balanced ecological and social frameworks upholding bioregionalism, local control of resources, food self-sufficiency need to be considered. Freedom of expression, right to dissent, and collective organising undermined by both neoliberal capitalism and socialist authoritarianism must be upheld. This requires the awakening of consciousness to create a human society founded on wisdom and generosity over competition and exploitation.
The words of the great nineteenth century Cuban patriot, Jose Marti (1853-1895) are still applicable to the transformation needed in both Cuba and the world:
“Happiness exists on earth, and it is won through prudent exercise of reason, knowledge of the harmony of the universe, and constant practice of generosity.”(Courtesy IDN in-depth News)
(Dr. Bandarage has served on the faculties of Brandeis, Mount Holyoke and Georgetown and is the author of books, including Colonialism in Sri Lanka; The Separatist Conflict in Sri Lanka, Sustainability and Well-Being: The Middle Path to Environment, Society and the Economy, Crisis in Sri Lanka and the World and numerous other publications on global political economy and related subjects. www.bandarage.com)
Features
Multi-faceted Sri Lankan celebrity … checking out land of birth

I was sent a video of Noeline Honter doing the song ‘Beauty and the Beast’, with Maxi Rosairo, live on stage.
The clip, I was told, was from The Island Music Awards, held in the late ‘90s … probably 1994.
Believe me, their performance was simply awesome … the vocals, the voices, the passion, the expression, the enthusiasm. Yes, that is what singing is all about. And no lyric-stands, planted in front, for guidance.
Well, the good news I have for you is that Noeline Honter will be in our midst next month (August) and she will be seen in action at three events, in Colombo.
Noeline will be featured at Gatz, Cinnamon Life, on Sunday, 24th August, and again on 20th of September.
Her first date at Gatz will be with the group Terry & The Big Spenders, while her 20th September performance will be with Mirage.
Noeline will also be performing at the BMICH, on the 30th of August, at a concert, ‘Vibes of Yesterday.’
The show, which is in aid of the Apeksha Hospital, Maharagama, will also feature several other artistes. The band in attendance will be the ‘Expressions.’
Noeline indicated to us that she is very much looking forward to her date with Mirage.

Noeline’s first band … her very own Galaxy
“It will be really exciting as I’ve performed with this wonderful outfit several times, as a guest artiste, touring the Middle East and other parts of the world, and also joining them on stage at their regular gigs in Dubai.”
In Sri Lanka, Noeline was not only known for her singing, she was also immensely popular as a TV presenter … winning several awards in both categories – singing and TV presenter.
In addition, she had her own Academy of Training, and she continues with her English training, Down Under, conducting several training programmes online to students, in many countries.
Noeline’s contribution to the field of television news, in Australia, commenced in 2008, in the role of Executive Producer and Presenter of ‘Sri Lanka News weekly,’ a news programme telecast on Channel 31, in Melbourne.
This multi-faceted Sri Lankan celebrity now presents interview programmes on Channel 31, where she features a gamut of mainly Sri Lankan musicians, resident in Sri Lanka and around the world. This is a chat show with musical clips by the featured artistes.
Noeline had her own band in the scene here … Galaxy, comprising Mohan Sabaratnam (drums), Kamal Perera (guitar), Joe Thambimuttu (bass/keyboards/vocals), Kumar Pieris (keyboards), and Ricky Senn (sax/trumpet /brass).

Noeline Honter: Three events in Colombo
Her trip to Sri Lanka, in August, she says, is mainly to be with her family, and to visit some of her favourite places, like Yala, Trincomalee, etc
“When I come over in August, it will be nearly three and a half years since I left the beloved land of my birth.”
Noeline is now based in Australia and says she is absolutely delighted to have the opportunity of sharing time with her son, Ryan, in Adelaide, and her daughter, Jaimee, in Melbourne.
Yes, a name that will never ever be forgotten, especially in the local Western music scene – Noeline Honter.
Go check her out at Gatz, Cinnamon Life, on 24th August and 20th September, 2025.
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