Features
NUJ and the Sampath Bank and the passing of the old brigade

(Excerpted from volume ii of Sarath Amunugama autobiograph
Back in Colombo I decided to sever my connections with WIF and concentrate on my academic interests. Accordingly, I began working with the International Centre for Ethnic Studies on an irregular basis. The ambience at ICES was very congenial with colleagues like Reggie Siriwardene, Kingsley de Silva, Neelan Tiruchelvam, Radhika Coomaraswamy, Sunil Bastian and Sithy Tiruchelvam. The ICES library was well stocked with the latest international magazines and books thanks to an energetic librarian Tambirajah who had earlier worked at the USIS and was an old friend of mine.
We had discussions and seminars on a variety of subjects with the participation of visiting academia, university lecturers and other public personalities. I could also participate in many international conferences abroad on behalf of ICES. One memorable meeting was with leading American Indologists held in the Napa Valley. We met in a small village hotel in the wine county. After the meeting I spent some time with friends in San Francisco which was an unforgettable experience.
This was the time when I became close friends with N.U. Jayawardene who, near to ninety years of age, still was in top form as an innovative and brilliant economist. It was a pleasure to meet him at home of an evening when he held forth on reforming the Sri Lankan economy. He was a perfectionist from his well-cut clothes to his cut glass decanters and whiskey glasses. He served only the choicest wines and whiskeys. He rode in the latest Mercedes Benz and had built his house in the most exclusive part of Cinnamon Gardens.
He was a hard worker and thinker and was making sensible policy prescriptions till the end of his days. When I became an MP I would consult him before speaking on economic matters. Bernard Soysa who was a Minister in 1994 complimented me on my speeches little knowing that I had been inspired by his distant kinsman NUJ. In politics they were poles apart but had a very cordial personal relationship. I still believe that if we had followed NUJ’s economic policy prescriptions Sri Lanka would have grown into an `Asian Tiger’.
NUJ was in the process of setting up his long time brainchild-a new commercial and savings bank which would use latest digital technologies and cater to a new group of depositors who were not presently investing their savings in local banks. His research had shown that a large number of rich people in the country kept their money at home or lent it irregularly to a small circle of borrowers.
NUJ wanted to call his new bank the Industrial and Commercial Bank of Sri Lanka. He asked me to recommend a forward looking advertising company which would convey his path breaking ideas to a public which could be persuaded to entrust their savings to the new venture. I had no hesitation recommending Irvin Weerakkody’s Phoenix Advertising company for this task.
I had worked with this company in the early days of the JRJ administration when we successfully changed the practice of issuing rice ration books by substituting a “Salli Potha” for a select category of consumers below the poverty line following the first budget of Ronnie de Mel. My minister Anandatissa de Alwis was an advertising wizard and I had worked with him on a communication strategy for a family health programme together with an American company which was held up as a model advertising campaign.
It was this campaign that popularized the “Preeethi” and “Mithuri” contraceptives which changed the demographics of the country. When the Taj group wanted to open an initial public offering of forty percent for Sri Lankan investors I recommended Phoenix Advertising. They presented a very creative campaign and the Taj IPO was oversubscribed much to the satisfaction of the Hotels division of the Taj group which was having internal management problems as well as difficulties with the Reserve Bank of India. It was the only silver lining in the balance sheet of the Taj Hotels division which underwent restructuring as a part of the internal leadership struggle between Ratan Tata and Mistry.
A salutary aspect of NUJs management style was that once we agreed on the concept of a campaign he did not interfere as long as the results were satisfactory. This was seen as his approach to the all important marketing campaign. I joined Irvin in planning the advertising campaign for NUJs bank. Another characteristic of NUJ was that he did not stint on advertising budgets.
We found that NUJs terminology of `Industrial and Commercial Bank’ needed to be changed to a popular and easily recognizable brand name. In our research we found that a lot of money was in the hands of a new class of nationalist minded businessmen and other rich individuals. To attract this clientele we invented the tagline “A Bank for the Sons of the Soil” which was a milder version of “Bhumiputra”.
I was reading an Indian magazine on economic activities and came across a reference to a small “Sampath” Bank in an obscure province. Something clicked and we persuaded NUJ to change the name of his Bank to Sampath Bank while retaining his original designation as a sub heading. This change worked wonders and the title of “Sampath Bank – a Bank for the sons of the soil” entered the marketing and economic landscape of the country.
We knew that we had scored an advertising “hit” when a large number of rich Buddhist monks who had up to then hoarded their considerable amounts of cash in their “Awasas” turned up in their posh vehicles to open deposits in the “Bhumiputra” Bank. So did many Christian clerics. Thus Sampath bank could open its business with substantial assets by way of savings deposits generated from a new breed of clients.
This interest in advertising rubbed off on my daughter Varuni who had entered the Law faculty of Colombo University of which GL Peiris was then the Vice Chancellor. Due to JVP violence the Colombo Campus was closed and the students had to languish for several years. I had enrolled Varuni for a course on advertising in Paris, which had a reputation for “frontier” advertising concepts. So with Irwin’s assistance she joined Phoenix advertising company and learnt the rudiments of marketing and advertising there in the heyday of that legendary institution.
Her close friends at that time were Dilith Jayaweera and Ishini Wickremesinghe. Dilith was a firebrand in the University and was once abducted by a rival student organization. This was no laughing matter then as some students had been roughed up and even murdered over University politics. I remember that Dilith’s friends came home to see me and got me to contact the IGP and the Minister of Higher Education of the time, Hameed, to take a personal interest in getting Dilith back from his abductors.
The following morning he was blindfolded and left near the Kanatte cemetery and we were all relieved that his life had been spared. Some time after ,since the University was as good as closed Dilith, Ishini and Varuni decided to set up an advertising company .It was a good move since they were short of capital to start a capital intensive company but had the advantage of accessing young “free lance” specialists like photographers, layout artists and copywriters which gave a new angle to their product unlike the work of full timers in the big advertising companies. That little acorn which was called Triad has now grown into a big oak and is the leading advertising company in the country with its own brand value and work ethic.
As we drifted towards the end of the 1990s Sri Lanka had ended the JVP violence after a horrendous bloodbath. The top leadership were almost all subjected to extra judicial killings. The armed forces were encouraged by Ranjan Wijeratne to eliminate them unlike in the case of 1971 when they were subjected to judicial proceedings through a Criminal Justice Commission. President Premadasa had once again shown that it was dangerous to cross his path.
This tendency was to be seen again in the near future when Lalith and Gamini, then in an uneasy alliance with him, began to challenge him openly and was kicked out of the UNP for their pains. But that was further down the road and will be described in the next volume of my memoirs. After passing the 1990s, Premadasa had to grapple with the LTTE which too, like the JVP, spurned his overtures for a settlement. But we could look to the future.
A journalist asked Pieter Keuneman, then in retirement from Parliamentary politics, what he now wished for. Keuneman, droll as ever, replied that he wanted to survive to see the new millennium. We all, now into middle age, could look forward to the coming decade with some hope. But how wrong we were. Most of the leaders of my time were brutally assassinated. This wave of violence engulfed all parties and all leaders. Many of the close friends I have described so far in my autobiography were cut down in their prime.
The hopes of many had resided with them and now they were all gone. Only JRJ remained to mourn the loss of his closest comrades and even note the demise of many who had opposed him tooth and nail. When some party stalwarts wanted him to come back after the assassination of Premadasa he refused to do so and backed Wijetunga’s claims to that office in terms of the UNP constitution. JRJ died of cancer in his 93rd year and was cremated, as he wished, by the Kelani river within sight of the famous temple with which his family was linked.
Kelaniya was his electorate when he entered politics and he always considered Kelaniya to be his home ground. JRJ too could not make it to the new millennium which displayed a very different type of politics. That will be the subject of the forthcoming third and last volume of my autobiography which will be entitled “In the Political Arena”.
(Concluded)
Features
Shame! Ragging raises its cowardly head again

Ragging at Sabaragamuwa university has resulted in the loss of another student’s life and there is another incident of barbaric attack on an anti-rag student of J’pura university by some students from the same university. Whether the bullies are backed by political parties or not, they show their undeveloped and conformist minds that need urgent refinement; if they are connected to political parties and student unions, the latter show only their vulgarity and duplicity when they wax eloquent about modern education, culture, decadent politics, human rights, corruption and all that jazz. That this barbarous practice continues in broad daylight and under the very nose of university and law enforcement authorities is deplorable and puzzling to say the least. It is ironic that the best minds, the superstars in academia, the leading lights in education and the guardians of all that is progressive have become helpless spectators of this bullying happening in their universities. The ignominious records of rag victims in our country are a crying shame as all those perpetrators have been from that somewhat musty and largely conservative ‘cream of intelligence’ as they are called at all inauguration ceremonies where their egos are pampered.
Ragging in our universities is a sure sign of the backwardness of our culture and education, in comparison with that of civilized societies. The brutal practice of ragging shows that education in our country, both in schools and universities, has a lot of room for improvement about making the undergraduate population sensitive and sensible, more than ‘educated’. Of course, we can understand torture if it is something which happens in the underworld or in any place where the new recruits must be brutaliesed before they are admitted to their circles, but how can one understand when it happens in the highest seats of academia? Professor O. A. Ileperuma has, in his article “Ragging and loss of life” published in The Island of 5 May 2025, stated that some academics turn a blind eye to ragging perhaps “because they themselves were raggers in the past and see nothing harmful in such sordid instances of ragging”. This is pathetic and may perhaps prove some of the accusations that have been made ad nauseum about the lack of a wholesome education in our university system, which is said to be obsessed with mass producing ‘employable graduates’.
As they say, desperate times call for desperate measures. As far as the ragging culture in our universities is concerned, desperate measures are long overdue. In the highest institutes of learning where knowledge is produced and all the progressive and advanced ideas are supposed to be generated, there has been unfathomable brutality, crudeness and conventionality in the name of an acquired beastliness which they call ‘ragging’ to give it a quasi-academic smell when all it amounts to is lack of refinement which can be linked to numerous reasons.
Most of the culprits are the victims of a system which esteems hierarchy where it is accepted that superiority is synonymous with repressive power and inferiority is another term for meekness and passive acceptance of all commands coming from above. It is a mentality which is based on the warped logic that superiority is absurd if the seniors have no right to snub the juniors. Those who have tasted humiliation in one form or another for long due to reasons inherent in society can grow up to be vengeful. Most of these diehard raggers often show signs of this mentality in the way they behave the minute they have been automatically lifted to their pathetic superiority after one year in the university where they enjoy a mistaken sense of immunity from the law. The widely publicised idea of ‘freedom’ associated with universities and their relative aloofness from the rest of society and the aura they have acquired have made them safe havens for the raggers if the unmitigated brutality in ragging over the long years is any indication. The question is why (oh why?) these learned bullies despise civilised behaviour so much in their enclaves of power merely on the strength of one year’s seniority. If it is their one year’s accumulated knowledge which makes them feel superior to the newcomers in an aggressive way, surely, such knowledge is questionable, which must intrigue educationists, psychologists, sociologists and all academics interested in the role of education in character building.
Raggers have been saying ad nauseam that ragging is given to make the new entrants tough enough for academic work. As we know their methods include using foul language, humiliation, intimidation, physical and psychological abuse, torture, beating and forcing rigorous exercises even leading to death. The resultant trauma has led some to commit suicide. All this is done to help the new students with a proven capacity for hard work in the academic field!
However, there are some pertinent questions to be asked. Is this method of building resilience of potential academics backed by research? Should this ‘programme’ be conducted by senior students (who are apparently mentally unsound)? Aren’t there better qualified people to conduct a civilised programme which would help make the newcomers ready to face the trials of academic life? Do they believe that no refined programme can be as ‘effective’ as their ragging? Why should they spend their valuable time doing it when it can be done by experts in a more organised and civilised manner? Have they ever been cultured enough to discuss this so-called ‘personality development’ programme with the relevant authorities and academics, with any reliable evidence to prove its effectiveness?
As we know, these raggers who are self-appointed ‘experts’ in character building of sorts expect total submission from the juniors they try to brutalise, and those who dare resist this bullying are viciously suppressed. To what extent does this compulsory compliance expected from the new students at the beginning of their academic career help them to be better undergrads?
How much more brutality in ragging is to be endured by the new university entrants for “desperate measures” to be called for?
by Susantha Hewa
Features
80th Anniversary of Second World War

One of the most important dates in World War II, is May 9, 1945, when the Soviet red flag with the hammer and sickle emblem was raised over the Reichstag building, the German parliament. This confirmed Germany’s unconditional surrender to the Soviet Union. Since then, 80 years have passed upto May 9, 2025. It is very timely to look back on the past 80 years of history, and to briefly discuss some of the current issues and the future.
Beginning and End of the 2nd World War
World War II began on September 1, 1939, when Nazi Germany attacked Poland. Within a year of the war, the world’s imperialist powers had divided into two camps. Germany was on one side, targeting Europe, Italy Africa, and Japan Asia, while Great Britain, the United States, and France were on the other side of the war.
Within a short time from the start of the war, Germany had conquered many countries in Europe, and on June 22, 1941, Nazi Germany attacked the Soviet Union. The Soviet Union joined the anti- Nazi Allies and launched the “Great Patriotic War” to defend the world’s first socialist state, and progressive forces around the world acted in a way that supported the Soviet Union.
Three major battles known as the Battles of Moscow, Stalingrad, and Kursk turned the tide of World War II, shattering Hitler’s dream of capturing Moscow in a few months (4 months) through Operation “Barbarossa” and celebrating the victory from Red Square. By the beginning of 1945, the entire Soviet Union had been liberated from Nazi Germany, and by March 1945, the Soviet Red Army had surrounded Berlin from the east, south, and north, and then surrounded the entire city, surrendering the German forces, ending the European War of World War II on May 9.
World War II was a major war in which 61 countries, representing 89% of the world’s population participated, and the total number of deaths in this war was 50 million, of which 25-30 million were Soviet citizens. The Soviet Red Army, which ended the Great War for the Liberation of Europe on May 9, 1945, entered the Battle of Manchuria three months later on August 9, 1945, and defeated imperialist Japan. By then, the United States had dropped atomic bombs on Hiroshima and Nagasaki (on August 6 and 9). Thus, the Soviet Union played the major role in defeating the fascist military coalition, including Nazi Germany, during World War II.
Post-World War order
Negotiations, to shape the post-war world order, began while World War II was still ongoing. In talks held in Washington in January-February 1942, in Canada in 1943, later in Moscow, and in Tehran, Iran in November-December 1943, the Soviet Union, the United States, Great Britain, and China agreed to establish an international organisation with the aim of preserving world peace. Later, the Soviet, American and British leaders who met in Yalta in Crimea agreed on the structure of the United Nations, the Security Council, and the veto power, and the United Nations Charter, signed by 50 countries in San Francisco in 1945, came into force on October 24, 1945.
Rise of Socialist world and collapse of colonialism
With the Soviet victory in World War II, the world underwent unprecedented changes. Although Mongolia was the only socialist state other than the Soviet Union at the start of World War II, after that war, Czechoslovakia, Poland, Romania, Bulgaria, Hungary, Yugoslavia, and Albania in Eastern Europe also became socialist countries. The Democratic Republic of Vietnam was established in 1945, and in 1947 a socialist state was established in East Germany under the name of the German Democratic Republic. The Chinese Revolution triumphed in 1949, and the Cuban Revolution triumphed in 1959. Thus, the socialist system established in a single country by the October Revolution in 1917 developed into a world system against the backdrop of the unique victory of the Soviet Union in World War II.
Another direct result of the victory in World War II was the collapse of the colonial system. National liberation struggles intensified in Asia, Africa and Latin America, and new independent countries emerged one after another on these continents. In the 25-30 years that followed the end of World War II, the colonial system almost completely collapsed. The United Nations, which began with 50 member states, now has 193 members.
With the end of World War II, working class struggles intensified. Communist parties were formed all over the world. Although the Sri Lankan working people’s movement was in a state of truce during World War II, the war ended in May 1945 and by August it had gone on a general strike. The 8-hour workday, wage boards, holiday systems and monthly salary systems were won through that struggle. The working class movement in this country was able to win many rights, including pension rights, overtime pay, and other rights, through the general strike held in 1946. Although the general strike of 1947 was suppressed, there is no doubt that the British government was shocked by this great struggle. In the elections held in 1947, leftist and progressive groups were elected to parliament in large numbers, and independence with Dominion status was achieved in 1948.
World is in turmoil
Until this era, which is 80 years after the end of World War II, the world has so far managed to prevent another world war. Although there have been no world wars, there have been several major conflicts around the world. The ongoing Middle East conflict over the forced displacement of the Palestinian people, the conflict created by Western powers around Iran, the Russia-Ukraine conflict, and the recently escalating Indo-Pakistan conflict are among them. The limited military operation launched by Russia to prevent the NATO organization reaching its borders, has transformed into a battle between Russia and the collective West. But the conflict now seems to have entered a certain path of resolution.
Several parties have launched trade wars that are destabilising the world, perhaps even escalating into a state of war. Thousands of trade sanctions have been imposed against Russia, and the US President has declared a trade war by imposing tariffs on dozens of countries around the world.
Meanwhile, the world has not yet been able to provide a satisfactory solution to the problem of global warming, which has threatened the existence of the entire human race.
The Bretton Woods Organizations (International Monetary Fund and World Bank), which were economic operating institutions established after World War II, have not only failed to lead the world’s economic development, but there is a strong allegation that the guidance of those institutions has exacerbated the economic problems of newly independent countries.
At this time of commemoration of the 80th anniversary of World War II, it is our responsibility to resolve the above problems facing the people of the world and to dedicate ourselves to the future of humanity.
Way forward
Accordingly, a futuristic, new economic order is emerging, and a multipolar world has been formed. The most important point to emphasise here is that the world order that was established after World War II, which encompasses various fields, is a system jointly developed by the great powers that won that war, and the reforms that need to be made in accordance with the demands to change this world order to suit the current reality must be identified collectively. No single country can change these world structures.
People are rallying all over the world for issues related to the survival of the entire human race, such as controlling global warming. New programmes that contribute to the economic development of most countries in the world have been or are being developed. The New Silk Road projects, the BRICS organisation, the New Development Bank, the Asian Infrastructure Investment Bank, and the Shanghai Cooperation Organization are such programs/new institutions. A global process has been launched to prevent a nuclear war and maintain world peace.
Many of the above-mentioned issues and problems have arisen through imperialist military and economic planning and operations, and therefore, the contradiction between imperialism and the people has become the main contradiction of this era. Therefore, it must be emphasized on the 80th anniversary of the Second World War that the way forward in the world will be through the people’s struggle against imperialism.
by Dr. G. Weerasinghe
General Secretary, Communist
Party of Sri Lanka
Features
New Mayors; 80th Anniversary of VE Day; Prince Harry missteps yet again

This week’s Cry is put together as the voting goes on for mayors of Municipal Councils. Cass is rather confused about this second tier of government, so she googled and here is what she got: “There are currently 29 municipal councils in Sri Lanka. These councils govern the largest cities and first tier municipalities in the country. The local government system also includes 36 urban councils and 276 Pradeshiya Sabhas.” Not that this has made matters clearer to Cass.
She believes that for a small country of 22 m people, we are too heavily governed from above, with a central government and then all these councils and sabhas below. Consider the number employed in them; most underworked and underworking. Another matter is that if you want a matter seen to, regarding property rates, etc., you are most often sent from this Sabha to that council.
This came about with the 13th Amendment to the Sri Lanka Constitution introduced on November 14, 1987, following the Indo-Sri Lanka Accord, which aimed to address the ethnic conflict by granting some autonomy to provincial councils. As Cass believes it was imposed on us by India after the threat expressed by India, instigated by Tamil Nadu, when Prabhakaran in his military childhood, was cornered and almost captured in Vadamarachchi.
India rained parippu on the northern peninsular, demanded no arrests of LTTE; and it was rumoured Indian forces were poised on the southern and south eastern coasts of the subcontinent ready to sail to war to the island below them. PM Rajiv Gandhi came instead; Prez JRJ was constrained to meet, greet and honour him. One rating in a guard of honour which handsome Rajiv inspected, expressed the majority people’s opinion; “We don’t want you here!” After which guards of honour worldwide are kept strictly at a safe distance from the VVIP honoured.
To Cass the most important fact of the election progressing now and its outcome is that she hopes newly elected mayors will insist on the Municipal Councils’ employees doing the work allotted to them: mostly garbage collectors; sprayers against mosquitoes; PHIs inspecting kitchens of eating houses and those in charge of general cleanliness of cities keeping s clean.
Complaints are numerous that roads are dirty, garbage piled up and drains and small waterways clogged so water remains stagnant and thus the rapid spread of most debilitating chikungunya.
May 8 1945 – VE Day
This date marked Victory in Europe. “… after Britain and its allies formally accepted Nazi Germany’s surrender after almost six years of war. At 15.00, the then Prime Minister Winston Churchill announced World War Two in Europe had come to an end.” Allied Forces marched into Germany from west and South and the Russians entered from the north. Hitler committed suicide and the Nazi so far invincible forces were shattered, battered and splintered. It was Emperor Hirohito who surrendered Japan and himself on August 15, 1945, after the Hiroshima and Nagasaki bombings (Aug 6,9).
Thus, this year is the 80th anniversary of the end of World War II and Britain brought out its Palace Guards, forces and cheering crowds to celebrate the event, and more to pay homage to veterans still living and extend gratitude to those soldiers, sailors and airmen and women who laid down their lives to save their country. King Charles III was present in a special seating area which had other members of the royal family; politicians and veterans and their families, while some of those who had served in the war rode in open cars to the cheers of the spectators.
The Netherlands and Canada too mounted celebrations. Canada made it a point to pay allegiance to the British Monarch as their head, and Cass feels sure King Charles III reciprocated with acknowledgement. Commented on were video statements Cass heard that this reiteration was for the benefit of Prez Trump with his plans to annex Canada as the 51st State of the US.
Prince of groans and complaints
In the midst of this pageantry and show of British royal family’s unity was Prince Harry cutting a very poor figure of himself, most in an interview given to the BBC after he lost his British Court of Appeal challenge over his security arrangements. “The Duke of Essex, who attended both days of the hearing at the Royal Courts of Justice last month, was appealing a ruling dismissing his challenge to the level of police protection he receives in the UK” He was demanding armed security for himself and his family if and when they visit England. This was refused because of his own withdrawal from royal duties, opting not to be a working member of the British Royal Family; and moving to the US to live. Videos Cass watched tore him to pieces on several counts. He said he could not bring his wife and children to Britain. He said he wanted reconciliation but his father would not speak with him. Then the blunder of adding the sentiment that King Charles’ days on earth were numbered. “We don’t know how long he has to live.”
He was very annoyed with a compere of a British late-night show for referring to him as Harry with no Prince or Duke salutation. He and his wife are not allowed to use HRH by King Charles’ orders, but it was said Meghan loves using the title. Here is a straightforward case of wanting and not wanting something, of utter selfishness and gross grasping.
Local news in English
Cass bemoans the fact she is no longer able to watch MTV News First at 6.30 of a morning. MTV late news in English is at 9.00 pm but it was repeated the next morning. Served lots, I am sure. In Cass’ case the TV set is monopolised by the two helpers she has with her. They watch teledramas on various channels all through the late evening almost to midnight. Can she butt in? Never! They need entertainment. So, no local news for her these days until she goes to another TV channel for news in English – few available. She hopes TV One will resume its news relay in English at 6.30 am after the welcome chanting of pirith.
Cassandra wishes everyone and our much-loved country a continuation of the peace of Vesak. Oneness of the people as good persons was demonstrated in the crowds in Kandy recently. Mosques opened their doors wide to let in anyone and everyone come in and sleep. All races supplied food and water. Such unity was not seen before. A propitious sign for the future.
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