Features
NUJ and the Sampath Bank and the passing of the old brigade
(Excerpted from volume ii of Sarath Amunugama autobiograph
Back in Colombo I decided to sever my connections with WIF and concentrate on my academic interests. Accordingly, I began working with the International Centre for Ethnic Studies on an irregular basis. The ambience at ICES was very congenial with colleagues like Reggie Siriwardene, Kingsley de Silva, Neelan Tiruchelvam, Radhika Coomaraswamy, Sunil Bastian and Sithy Tiruchelvam. The ICES library was well stocked with the latest international magazines and books thanks to an energetic librarian Tambirajah who had earlier worked at the USIS and was an old friend of mine.
We had discussions and seminars on a variety of subjects with the participation of visiting academia, university lecturers and other public personalities. I could also participate in many international conferences abroad on behalf of ICES. One memorable meeting was with leading American Indologists held in the Napa Valley. We met in a small village hotel in the wine county. After the meeting I spent some time with friends in San Francisco which was an unforgettable experience.
This was the time when I became close friends with N.U. Jayawardene who, near to ninety years of age, still was in top form as an innovative and brilliant economist. It was a pleasure to meet him at home of an evening when he held forth on reforming the Sri Lankan economy. He was a perfectionist from his well-cut clothes to his cut glass decanters and whiskey glasses. He served only the choicest wines and whiskeys. He rode in the latest Mercedes Benz and had built his house in the most exclusive part of Cinnamon Gardens.
He was a hard worker and thinker and was making sensible policy prescriptions till the end of his days. When I became an MP I would consult him before speaking on economic matters. Bernard Soysa who was a Minister in 1994 complimented me on my speeches little knowing that I had been inspired by his distant kinsman NUJ. In politics they were poles apart but had a very cordial personal relationship. I still believe that if we had followed NUJ’s economic policy prescriptions Sri Lanka would have grown into an `Asian Tiger’.
NUJ was in the process of setting up his long time brainchild-a new commercial and savings bank which would use latest digital technologies and cater to a new group of depositors who were not presently investing their savings in local banks. His research had shown that a large number of rich people in the country kept their money at home or lent it irregularly to a small circle of borrowers.
NUJ wanted to call his new bank the Industrial and Commercial Bank of Sri Lanka. He asked me to recommend a forward looking advertising company which would convey his path breaking ideas to a public which could be persuaded to entrust their savings to the new venture. I had no hesitation recommending Irvin Weerakkody’s Phoenix Advertising company for this task.
I had worked with this company in the early days of the JRJ administration when we successfully changed the practice of issuing rice ration books by substituting a “Salli Potha” for a select category of consumers below the poverty line following the first budget of Ronnie de Mel. My minister Anandatissa de Alwis was an advertising wizard and I had worked with him on a communication strategy for a family health programme together with an American company which was held up as a model advertising campaign.
It was this campaign that popularized the “Preeethi” and “Mithuri” contraceptives which changed the demographics of the country. When the Taj group wanted to open an initial public offering of forty percent for Sri Lankan investors I recommended Phoenix Advertising. They presented a very creative campaign and the Taj IPO was oversubscribed much to the satisfaction of the Hotels division of the Taj group which was having internal management problems as well as difficulties with the Reserve Bank of India. It was the only silver lining in the balance sheet of the Taj Hotels division which underwent restructuring as a part of the internal leadership struggle between Ratan Tata and Mistry.
A salutary aspect of NUJs management style was that once we agreed on the concept of a campaign he did not interfere as long as the results were satisfactory. This was seen as his approach to the all important marketing campaign. I joined Irvin in planning the advertising campaign for NUJs bank. Another characteristic of NUJ was that he did not stint on advertising budgets.
We found that NUJs terminology of `Industrial and Commercial Bank’ needed to be changed to a popular and easily recognizable brand name. In our research we found that a lot of money was in the hands of a new class of nationalist minded businessmen and other rich individuals. To attract this clientele we invented the tagline “A Bank for the Sons of the Soil” which was a milder version of “Bhumiputra”.
I was reading an Indian magazine on economic activities and came across a reference to a small “Sampath” Bank in an obscure province. Something clicked and we persuaded NUJ to change the name of his Bank to Sampath Bank while retaining his original designation as a sub heading. This change worked wonders and the title of “Sampath Bank – a Bank for the sons of the soil” entered the marketing and economic landscape of the country.
We knew that we had scored an advertising “hit” when a large number of rich Buddhist monks who had up to then hoarded their considerable amounts of cash in their “Awasas” turned up in their posh vehicles to open deposits in the “Bhumiputra” Bank. So did many Christian clerics. Thus Sampath bank could open its business with substantial assets by way of savings deposits generated from a new breed of clients.
This interest in advertising rubbed off on my daughter Varuni who had entered the Law faculty of Colombo University of which GL Peiris was then the Vice Chancellor. Due to JVP violence the Colombo Campus was closed and the students had to languish for several years. I had enrolled Varuni for a course on advertising in Paris, which had a reputation for “frontier” advertising concepts. So with Irwin’s assistance she joined Phoenix advertising company and learnt the rudiments of marketing and advertising there in the heyday of that legendary institution.
Her close friends at that time were Dilith Jayaweera and Ishini Wickremesinghe. Dilith was a firebrand in the University and was once abducted by a rival student organization. This was no laughing matter then as some students had been roughed up and even murdered over University politics. I remember that Dilith’s friends came home to see me and got me to contact the IGP and the Minister of Higher Education of the time, Hameed, to take a personal interest in getting Dilith back from his abductors.
The following morning he was blindfolded and left near the Kanatte cemetery and we were all relieved that his life had been spared. Some time after ,since the University was as good as closed Dilith, Ishini and Varuni decided to set up an advertising company .It was a good move since they were short of capital to start a capital intensive company but had the advantage of accessing young “free lance” specialists like photographers, layout artists and copywriters which gave a new angle to their product unlike the work of full timers in the big advertising companies. That little acorn which was called Triad has now grown into a big oak and is the leading advertising company in the country with its own brand value and work ethic.
As we drifted towards the end of the 1990s Sri Lanka had ended the JVP violence after a horrendous bloodbath. The top leadership were almost all subjected to extra judicial killings. The armed forces were encouraged by Ranjan Wijeratne to eliminate them unlike in the case of 1971 when they were subjected to judicial proceedings through a Criminal Justice Commission. President Premadasa had once again shown that it was dangerous to cross his path.
This tendency was to be seen again in the near future when Lalith and Gamini, then in an uneasy alliance with him, began to challenge him openly and was kicked out of the UNP for their pains. But that was further down the road and will be described in the next volume of my memoirs. After passing the 1990s, Premadasa had to grapple with the LTTE which too, like the JVP, spurned his overtures for a settlement. But we could look to the future.
A journalist asked Pieter Keuneman, then in retirement from Parliamentary politics, what he now wished for. Keuneman, droll as ever, replied that he wanted to survive to see the new millennium. We all, now into middle age, could look forward to the coming decade with some hope. But how wrong we were. Most of the leaders of my time were brutally assassinated. This wave of violence engulfed all parties and all leaders. Many of the close friends I have described so far in my autobiography were cut down in their prime.
The hopes of many had resided with them and now they were all gone. Only JRJ remained to mourn the loss of his closest comrades and even note the demise of many who had opposed him tooth and nail. When some party stalwarts wanted him to come back after the assassination of Premadasa he refused to do so and backed Wijetunga’s claims to that office in terms of the UNP constitution. JRJ died of cancer in his 93rd year and was cremated, as he wished, by the Kelani river within sight of the famous temple with which his family was linked.
Kelaniya was his electorate when he entered politics and he always considered Kelaniya to be his home ground. JRJ too could not make it to the new millennium which displayed a very different type of politics. That will be the subject of the forthcoming third and last volume of my autobiography which will be entitled “In the Political Arena”.
(Concluded)
Features
Trump’s tariffs, AKD’s gazette and Sri Lanka’s diplomatic slumber
“We are rather respectable in Colombo. We go to bed fairly early, and we remain there till morning. “
According to Sri Lanka’s diplomatic folklore, the late S.W. R. D. Bandaranaike uttered these words while explaining the reasons for Sri Lanka’s abstention on the UN resolution condemning the Soviet invasion of Hungary. Apparently, SWRD’s foreign ministry officials were asleep at home when the diplomatic cable seeking instructions was received from New York. In those days, there were no cell phones, Internet, or even fax or telex machines. The diplomatic cables were sent through post offices. Decoding them was a slow and time-consuming process. Thus, the government could not provide appropriate instructions to our mission in New York in time, and the Sri Lankan delegation abstained on that sensitive UN vote.
Sri Lanka’s Absence from Section 301 Consultations
But then, how does one explain Sri Lanka’s absence from the crucial bilateral consultation held in Washington by the Office of the United States Trade Representative (USTR) during March-April on “Forced Labour” under the Section 301 of the US Trade Act of 1974? Didn’t our foreign and trade ministries send appropriate instructions to Washington in time? Even if the instructions from the foreign ministry were transmitted to our embassy in Washington by pigeon carriers, there was enough time for Sri Lanka to participate in those meetings.
In March, the USTR initiated these 301 investigations on 60 trading partners, and invited all of them for confidential consultations. Out of the 60, 46 participated in these consultations. Sri Lanka was not one of them. Other countries that didn’t participate in these consultations included China, Russia, and Venezuela! In addition to that, the Section 301 Committee conducted a public hearing with interested parties on April 28 and 29. Washington-based diplomats, representatives from few trade ministries as well as representatives from many foreign trade associations and chambers participated in these hearings. Sri Lanka was once again conspicuously absent.
As a result, when the USTR published the proposed forced labour tariffs on June 2nd, Sri Lanka ended up with a 12.5% duty. Pakistani and Indonesian diplomats participated in these consultations and took appropriate follow-up measures, and managed to enter the 10% duty category. As even a threat of a modest tariff hike could disrupt supply chains and reduce competitiveness, particularly in an industry such as garments, I discussed this issue on 15 June and underscored the importance of Sri Lanka’s participation at the next hearing, which was scheduled to be held from July 7th .
Awakening from Diplomatic Slumber and AKD’s Gazette
Fortunately, Sri Lanka finally awoke from weeks of diplomatic slumber, and Ambassador Mahinda Samarasinghe participated in the public hearing on 9 July, and promised, “…. · We have agreed to the text in our negotiations with the USTR on forced labour, …. The gazette as we speak is being printed and I’m getting the gazette tomorrow morning, and the gazette will be shared with USTR as I get it“.
As promised, President Anura Kumara Dissanayake issued a gazette on 10 July banning the imports of goods produced by forced labour. These new regulations are very similar to what Pakistan and Indonesia enacted in April, after their consultations with USTR in March. Why couldn’t we do it in April? Why did we wait till the very last minute?
Challenges ahead
“War is too important to be left to generals alone,” is a famous saying attributed to former French Premier Georges Clemenceau. Similarly, monitoring our main markets is too important to be left to diplomats alone. The United States is the largest single-country market for Sri Lanka. Therefore, Sri Lankan trade chambers and associations should become more proactive in these markets and participate in these events. For example, the chairman of the Pakistani apparel exporters association participated in the April hearings. Similarly, representatives from the Indian Agricultural and Processed Food Products Export Development Authority, the Federation of Indian Chambers of Commerce and Industry, the Confederation of Indian Industry, and Reliance Industries also participated in July hearings. At an event where each speaker is given only five minutes (strictly enforced), having a number of speakers from a country is an advantage. The presence of industry representatives in these kinds of events also help them understand the market dynamics and the future challenges. This is important, particularly because there will be many more challenges with Trump’s tariffs.
With the gazette issued on 10 July, Sri Lanka has imposed a prohibition on the importation of goods produced with forced labour. Now, the challenge will be to effectively enforce the prohibition. And what are the goods produced with forced labour? The USTR list only focuses on aluminum, cotton, electronics, lithium-ion batteries, rice, and tobacco. However, according to the U.S. Department of Labour, the list is much longer. Hence, this list may change continuously during the next two years and tariffs may fluctuate once again.
So, this is definitely not the time to slumber.
(The writer, a retired public servant, can be reached at senadhiragomi@gmail.com)
by Gomi Senadhira ✍️
Features
Tales of Mystery and Suspense 10 Casino for Sale
After the overwhelming grotesquerie of J K Rowling’s latest Cormoran Strike novel (written, I should have noted, as the others were, under the pseudonym Robert Galbraith), I thought I should return to the world of fun, and also a much shorter description since this thriller moves quickly without the layers of detail that Rowling engages in.
I then move to the second comic thriller by Caryl Brahms and S J Simon. This, their second story to feature Vladimir Stroganoff and Adam Quill, was Casino for Sale, as lunatic a romp as the first, though without the emphasis on the ballet that characterized A Bullet in the Ballet.
This one begins with the impresario Stroganoff buying a casino cheap from Baron Sam de Rabinovich, only to find that it was a rundown place, not the grand casino of La Bazouche, a resort on the Frenc+h Riviera, as he had initially thought. The grand one belonged to Lord Buttonhooke, and Stroganoff could not compete, until he thought of bringing the Ballet Stroganoff to the casino – which of course leads to Buttonhooke deciding to have ballet performances in his Casino too.
Stroganoff invites Quill to visit him, which Quill decides to do since he has left Scotland Yard, having come into a legacy. No one believes this, and he has to face questions as to what he did to have been sacked, with sympathy for having been found out.
The day he arrives in La Bazouche there is a murder, of a vitriolic critic called Citrolo, in Stroganoff’s office. He had been going to write a damning review of the opening night of the ballet and Stroganoff, when he realizes Citrolo cannot be swayed, drugs him and dictates the review himself to the papers. He leaves Citrolo sleeping and finds him shot the next morning, whereupon he decides to muddy the waters and leave a suicide note and lots of other murder weapons. So much overkill, as it were, of course ensures that he is arrested.
But the excitable French detective who makes the arrest follows up his suggestion that Buttonhooke was also involved, and so the two casino owners find themselves in cells next door to each other, with the detective Gustave quite happy to provide creature comforts for a fee.
Quill decides he must investigate, and finds Gustave most cooperative, since he has a laid back attitude to work. So it is Quill that finds a notebook which makes it clear Citrolo is an accomplished blackmailer, and that there are lots of possible murderers, including Stroganoff’s croupier, who was crooked, Rabinovich, who was now working for Buttonhooke, a confidence trickster called Kurt Kukumber, whose prospectus for a dud gold mine was found in the office and Prince Alexis Artishok who was engaged in a deal to buy diamonds from the ballerina Dyra Dyrakova.
Stroganoff had been trying to get Dyrakova to dance for him, but having done so previously she had refused. But then to Stroganoff’s chagrin she agreed to dance for Buttonhooke. The clearly crooked Artishok had told Buttonhooke’s mistress Sadie Souse, who was not very bright, that Dyrakova possessed diamonds she was willing to sell cheap, and Sadie was determined to have them.
Quill meanwhile finds out that there was a secret passage to Stroganoff’s office, the obvious solution to what had begun as a locked room mystery, and that this was known by almost everyone apart from Stroganoff himself. And then Rabinovich is murdered, just after Gustave had released his two original suspects, leading him to blame Quill for having insisted on that and thus allowing them to kill again.
Soon afterwards Dyrakova arrives, and the town is full of posters announcing that she will appear in the casinos, elaborate posters for either one, since Stroganoff is determined that she will dance for him, and if she does not come willingly, he has devised a scheme to make her do so unwillingly. So, though Buttonhooke has her taken off to his yacht immediately she arrives at the station, Quill along with Arenskaya gets her into a launch and to Stroganoff’s casino, where she performs to tumultuous applause, not knowing for whom she is dancing.
When Quill asked her about the diamonds, she said she had sold them long ago, and that gave Quill the solution to the mystery. Rabinovich had known about this, and Artishok had killed him to prevent Sadie learning it from him, he had killed Citrolo who had recognized him for an accomplished card sharper, not a Russian prince at all. But before he is arrested, he gets away in a boat, and the police launch that pursues him is on the point of catching him up when it runs out of petrol.
Again, lots of excitement, and entertaining references – Gustave grows marrows – and if not quite as brilliant as its predecessor, Casino was certainly a delightful read.
Features
The challenge of being positive about SAARC
It was a few years back that a former President of Sri Lanka took it on himself to pronounce SAARC ‘dead’. Since then there have been other sections of Sri Lankan opinion that have joined the critics of SAARC and taken the solemn stance that SAARC has indeed died what may be called a natural death.
Their fatalism is understandable. SAARC has failed to meet at heads of government or state level for the past several years to take the SAARC process notably forward. Regional cooperation has more or less been only an appealing idea. No substantive concrete projects have taken off to make the idea a hard reality. ‘Inner paralysis’ seems to be SAARC’s lot. Hence the fatalism in these circles.
However, being one of the worst cash-strapped regions of the world and a teemingly populated one with people virtually left to their devices, what choices do the ‘SAARC Eight’ have other than to try their best to band together and continue with their cooperation efforts, however small they may be?
There is no escaping the mounting debt trap for many of these countries and bankrupt Sri Lanka is a glaring example, but ‘throwing in the towel’ and abandoning themselves entirely to the diktats of the strongest economies and their agencies will prove a ‘living death’ for many countries in the SAARC fold.
The gains may be meagre but giving-up on SAARC cooperation in full would prove self-defeating for the organization and South Asia. Right now, the collective intention ought to be to salvage what the region could from the tenuous cooperative efforts. Moreover, such initiatives could go some distance to generate a degree of goodwill among the Eight and help in sustaining a dialogue process.
Given this backdrop it proved ‘a stich in time’ for the Regional Centre for Strategic Studies (RCSS), Colombo, to recently host the SAARC Secretary General Ambassador Md. Golam Sarwar to a round table discussion on the unifying potential of SAARC and its future possibilities, besides other related issue areas.
Held on June 24th and moderated by RCSS Executive Director and former ambassador Ravinatha Aryasinha, the forum brought together a vibrant, wide ranging audience comprising academicians, diplomats, senior public servants, civil society activists and many others. Following the presentation by Ambassador Golam Sarwar titled, ‘Reigniting SAARC: Achievements, Challenges and the Way Ahead’, a lively Q&A followed.
The above forum could be described as an act of lighting the proverbial ‘candle’ rather than ‘cursing the darkness.’ It surely is a ‘darkness’ that could be seen as daunting considering that the region’s pivotal powers, India and Pakistan, are failing to act in a spirit of accord but are engaged in bitter finger-pointing on a number of questions of vital importance to SAARC.
On the other hand, what is the rest of the region doing to bring the above sides together? It is disappointing that to date the rest of SAARC has failed to launch a major diplomatic drive to bring peace between the feuding regional heavyweights. It needs to act without delay and establish its earnestness and this effort would need to prove SAARC’s staying power in the unfolding months and even years.
In assessing SAARC’s seeming failure local opinion in particular has failed to factor in what could be described as weak leadership. Since Sheikh Mujibur Rahman of Bangladesh, the founding father of SAARC, the region has failed to produce a visionary leader who could advance the SAARC cause with charisma and drive.
Among other reasons, weak leadership accounts considerably for the faltering and stuttering status, as it were, of SAARC. Badly needed are leaders who could go the extra mile, think less of narrow national interests and work diligently towards the collective well being of the region but SAARC’s millions of ordinary people have been made to wait in vain for leaders of such stature. Instead, they have been burdened with politicians who seem to be relishing the apparently moribund state of SAARC.
Looking back, it could be said that it was the dynamic leadership factor that led to the launching of the Non-Aligned Movement and for its sustenance for a few decades. True, it could be seen in some quarters that NAM is no more, but as in the case of SAARC, the former too has been unfortunate to be burdened over the years with politicians who lack the vision and drive to unflaggingly advance the fortunes of the South. NAM and SAARC lack the dynamism and vision of leaders of the stature of Jawaharlal Nehru, for example, to give them the required guidance and intellectual depth.
The reasons are complex for there not being among us currently political leaders with the vision and the steadfast commitment to advance the legitimate interests of the South. However, it could be stated with conviction that the majority of Southern leaders have too easily caved in to the demands of the global North and its financial agencies.
These leaders have failed to see, for instance, that the largely market economy oriented Northern governments would not view with favour a centrist economic model that attaches priority to the interests of the dis-empowered publics of the South. This realization ought to have dawned on the current government in Sri Lanka, for instance, some while ago but it has no choice but to abide by IMF dictates since economic survival at present is unthinkable without the latter’s succour.
Accordingly for SAARC this should be the time for some soul-searching. Priority needs to be attached to ending the feuding between India and Pakistan since at present the material fortunes of the region hinge largely on these regional giants giving peaceful relations among them a try. This is no easy challenge to meet but some daring, visionary diplomacy needs to take hold among the rest of SAARC.
There is some sense in SAARC bringing the peoples of the region together through programs that address their best collective interests. A meeting of minds among SAARC nations could enable SAARC and its agencies to build a region-wide people’s movement for progressive political and economic change that could in turn lead to the region’s political leaders sensitizing themselves more to the neglected needs of their publics.
However, the time is ‘now’ for the initiation of these progressive changes and the voice of SAARC well wishers would need to drown out those of their critics.
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