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Inauspicious start and getting into my stride at the Victorian Bar

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Excerpted from a Life in the Law by Nimal Wikramanayake

I drove into work on Monday, 13 October 1972 trembling with excitement. I walked into Owen Dixon Chambers and took the lift up to the third floor to DB’s chambers. DB took me next door and introduced me to a lady barrister, Lyn Opas, in a little dog-box next to his chambers. Next he took me across the corridor and introduced me to a young barrister by the name of John Coldrey. Coldrey had a criminal practice and was later to become the Director of Public Prosecutions, and still later he was appointed to the Supreme Court. Coldrey asked whether I would like to have a cup of coffee and suggested we go up to the lounge on the thirteenth floor.

He was a delightful man with an impish sense of humour. As we walked into the lounge the buzz of conversation suddenly stopped and all the barristers in that room turned around to stare at me. Not a word was spoken as John went up to the servery and ordered two cups of coffee. We sat down and the conversation resumed.

A number of barristers clustered around me and asked me what I was doing there. I told them that I had come to the Victorian Bar to give it some colour. This little quip of mine elicited guffaws of laughter. Coldrey and I then went back down to the third floor and I sat at my little desk. Peter Heerey had arranged for me to sign the Bar Roll on October 26 so that I was now a member of the educated unemployed for the next fortnight.

In the first few weeks, almost every single barrister I saw stopped me to ask me who I was and what I was doing in Owen Dixon Chambers. My stock reply was that I had come to the Bar to give it some colour, but I had to stop my little quip because it elicited some rather snide racist comments.

In the meantime, I was of considerable assistance to DB; having been an advocate/barrister for twelve years, I was extremely skilled in drafting legal documents. I whiled away my time drawing Statements of Claim in the Supreme Court, Particulars of Demand in the County Court, interrogatories and answers to interrogatories.

Mr Nkrumah

November was soon upon me and I sat at my desk for the first two weeks, looking longingly at my telephone and waiting for it to ring. When it did ring suddenly it was my former neighbour, Peter Allaway. While I was a solicitor, we rented a house in Jordan Street, Malvern, but once I made my decision to go to the Bar we moved into a small flat in Myamin Street, Armadale. Peter had been my neighbour in Jordan Street. He had a motor car collision case, or what is commonly called a “crash-and-bash” case.

Peter’s client was IPEC, a large firm of removalists. One of its drivers had been involved in a three-car collision and Peter retained me to appear for the driver, who was the second defendant in the Magistrates’ Court at Williamstown. Peter duly delivered the brief and I spent many an hour preparing it. I would show these young Australian barristers my mettle.

I got up the next morning and left home at 8.30 am for Williamstown. My knowledge of Australian roads was extremely limited as I had been but a year in Melbourne. I had pored over my Gregory’s Street Directory the previous night. Now I wandered up and down the Nepean highway for a couple of hours and was hopelessly lost. I finally arrived at a ferry and went across on it, arriving at the Williamstown Court at 11 am. I rushed into the Magistrates’ Court and learned to my chagrin that my case had been called and was about to be heard. I rushed in and took my seat at the Bar table when two young barristers moved across and sat on either side of me.

I was nonplussed when the first one got up and marked his appearance. He was Peter Rattray and the second was John Tebbutt. After they had marked their appearance I marked my appearance. I had shortened my name to Wikrama when I went to the Bar, and the magistrate, Harry Boarder, asked me to spell my name. I said: W-I-K-R-A-M-A. The magistrate was a beady-eyed, pompous man who looked down at me and said, “Carry on, Mr Nkrumah” (Nkrumah was then the president of Ghana and I can assure you that I bore no resemblance to him.) I gently told the magistrate that my name was Wikrama and not Nkrumah.

His reply was, “That’s alright. Carry on, Mr Nkrumah.” This was my first experience of blatant racism in Australia. Rattray put his client in the box, led his evidence-in-chief, and counsel for the first defendant cross-examined him. I then got up to cross-examine to find that Rattray and Tebbutt each in turn objected to every question I put. Most of my questions were clearly admissible but the magistrate, Harry Boarder, joined in the exchanges. He upheld every single objection, yet most of the objections were completely and utterly frivolous.

The same thing happened when John Tebbutt put his client in the box. My cross-examination was interrupted by Rattray and Tebbutt’s objections. When I put my client in the witness box, these two young heroes objected to every single question I put. I was completely shattered at the end of this experience.

Of course, you can guess the inevitable. Rattray won 100 per cent, John Tebbutt’s client was exonerated and in addition received compensation from my client for his damage. Furthermore, my client was made liable to pay two sets of damages and two sets of costs. I was mortified. I walked out of court and told both these heroes that this would never happen to me again – and it never did.

I returned to my chambers and gave Peter Allaway the bad news. He was furious. I was about to have my dinner that evening when Peter burst into our little flat in Armadale. He was screaming and yelling at the top of his voice, and was uncontrollable. He told me that because of my incompetence and stupidity, he had lost an exceptionally good client, as IPEC was taking all its business away from him.

Explanations were useless, as Allaway refused to believe his client could in any way have been negligent. He promised me that he would never brief me again and that I should leave the Bar, as I was hopelessly and utterly incompetent. He stormed out of the flat leaving me speechless. What an inglorious beginning!

My brief fee in the Allaway case was $46 – my only income for November 1972 – an inauspicious beginning.

The Christmas vacation

The Christmas vacation was soon upon me as the courts, in my case the Magistrates’ Court, was closed for two weeks. DB had given me about forty briefs to work on during the summer vacation. I spent the next two weeks diligently working my way through them as Anna Maria had to work through January.

In that month, DB invited us home for dinner. We took chocolates for his four children. The youngest, little Willie, was two years old. He finished eating his slab of chocolate and stood beside me while I was having dinner. He kept staring at my hand which was resting on the arm of my chair. He suddenly leant forward, grabbed my hand and bit it, obviously thinking it was another piece of chocolate. I gave a loud yell and little Willie disappeared.

I returned to work in the first week of January and sat there twiddling my thumbs, as no solicitors delivered briefs to Gamin’s list. I worked through DB’s pleadings and gave my completed work to him when he returned to work on February 1. I got plenty of thanks but no money.The next few months were uneventful, save for the fact that volume one of Williams found its way back to my desk. I was writing in about $400 a month until the time came for me to end my reading.There were about 420 barristers at the Bar at that time and rooms were rare as hens’ teeth. I remember my friends, Peter Buchanan (now the late Mr Justice Buchanan of the Court of Appeal) and Clive Rosen sharing a little cubicle on the first floor in Owen Dixon Chambers.My friend Michael Croyle and I had coffee early in the month of April and he proudly told me that he had obtained a room in Equity Chambers. This is where Sir Eugene (“Pat”) Gorman comes into my story.

Sir Eugene Gorman

In 1952, Dad had brought us out to Australia on a holiday. His friends were aghast because Australia was regarded, as Ava Gardner once said, as “the end of the world” Dad said that he would like to see a place where no one else had been to, so we travelled to Australia on the Neptunia, a Lloyd Triestine vessel. It was a small boat, some 12,000 tonnes in weight, and it rolled badly. We spent three weeks in Melbourne because the Neptunia was to go on to Sydney, be refurbished, and return three weeks later. But the voyage was delightful, as we traveled first class and the service on board first class was unbelievable, second to none.Dad was vice-chairman of the Ceylon Bar Council. When he came to Australia he met two distinguished lawyers, Pat Gorman and Monahan KC, later Mr Justice Monahan of the Supreme Court of Victoria.

Ceylon was one of the richest countries in the world at that time. It was selling its rubber to China as no other country was trading with China. Tea was extremely expensive, costing one English pound for a pound of tea until our prime minister ruined the market in 1954.The stupid man went to England and when he expressed surprise at the price of tea, which he said should not have been one English pound, the price of tea fell to two shillings and sixpence a pound.

In addition, when malaria was virtually eradicated, the population started increasing in leaps and bounds. The final straw came when the government granted free education, which meant Ceylon became a third-world country. I refer to this debacle because Monahan KC was horrified at my father’s fees. He was charging fifty English guineas a day while Monahan was charging fifteen Australian pounds a day.

Pat Gorman and Dad became good friends and when he discovered that Dad was on the committee of the Ceylon Turf Club, he took him to the three race courses in Melbourne. They kept up their friendship over the years. When I decided to emigrate to Australia, Dad wrote to Pat Gorman and told him that I was coming to Australia.

Sir Eugene Gorman (known as Pat) was one of the great advocates at the Victorian Bar. He was born in 1892 and had a large and a lucrative practice. His boast was that he intended retiring at the age of fifty, but the war intervened so he went off to war and retired immediately after. I believe he was a general in the Australian Army and ran the race course in Egypt during the war.

He had large salubrious chambers on the third floor of Equity Chambers, and a sign on his door read: Nothing matters half as much in life, as you think it does.Whenever I went to see Pat Gorman he was seated behind his large desk in his large room puffing on a large Cuban cigar. He would greet me with great affection, but within a few minutes would start moaning about how badly off and poor he was. For the life of me I was at a loss to understand why his conversation always started off with his poor financial situation.

It was only after he died that the penny dropped. Gorman thought that every time I visited him I was coming there to “touch him for a load”. When I decided to go to the Bar, he invited two of his friends who were senior partners in two big city firms to dinner with me. Suffice it to say I never got a brief from them.He always threw a large party every Christmas and he invited me to his party when I was reading with DB in 1972. These parties were magnificent affairs, with champagne flowing freely, oysters and the rest.

Anyway, I decided to see Pat Gorman about getting a room in Equity Chambers. I remember going to see him one afternoon in April 1973. His secretary, Pam Nicholson, ushered me into his room and he greeted me with his customary warmth. I told him that there was a room falling vacant in Equity Chambers and asked whether it would be possible for me to have it.

He picked up the phone and dialled Sir James Tate, who then handled accommodation at the bar. Pat Gorman said, “James, I have young Nimal Wikramanayake here with me. I believe there is a room going in Equity Chambers on the second floor. I want you to give it to him” I did not hear what Sir James said but Pat put the phone down, looked up at me and said: “Sonny, the room is yours” This was, I might say with some modesty, the only underhand thing I have ever done in my life. To this day Michael Croyle does not know how he lost his room. Mick died after I began this writing.

I would like to tell you about an interesting incident that happened during the final months of my reading period. It is slightly risque and un-Australian but still amusing. DB decided to take me for a drink to his club, the Victorian Club. It was in Queen Street and the subject of the “Great Bookie Robbery” a few years later. We got there shortly after five pm and joined a large group of about 15 people.

There was a short, florid Australian who appeared to take umbrage at my presence for he started relating racist Indian jokes, obviously under the impression that I was Indian. When he had finished relating his second anti-Indian joke, I asked the group whether I could have the floor and tell them a joke about the “New Australian”. They all agreed to let me have the floor, save for the florid Australian.

I told them that an Italian recently had been granted citizenship. He was excited about it and that evening he went to a pub close to his home, something he had never done before. He asked the bartender for an empty glass and then urinated into it and drank its contents. This created great interest among the members in the pub. He then left the pub with the members trailing behind him. He went back home and entered his garden through a side-gate, went to his fowl run and started choking a few of his hens to death. He then opened the back gate and went into a paddock where a cow was grazing peacefully. He went up to the cow, picked up its tail and put his ear to his rectum. At this stage the police were contacted and he was taken before the authorities for certification as being mentally unsound.

He was furious and said, “Why you arrest me? Me new Australian. Me go the pub, me drinks da piss, me screws da birds and then me listen to da bull-shit.’ This little anecdote was greeted with roars of laughter and the racist gentleman put his drink down and disappeared. I shouted to him to come back as I had a lot more jokes.



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Features

Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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