Business
Celebrating next generation of marketers at the SLIM Graduation Ceremony 2021
The Sri Lanka Institute of Marketing recently held its Graduation Ceremony on the 13th of December 2021 at the Bandaranaike Memorial International Conference Hall (BMICH) in Colombo. With a morning session from 08:30 a.m. to 12:30 p.m. and an evening session from 02.00 p.m. to 06:00 p.m., this ceremony recognised the efforts of students who had successfully completed the Postgraduate Diploma in Marketing (PGDIP), the Diploma in Strategic Brand Management (DSBM), the National Diploma in Sales Management (NDSM), the Diploma in Digital Marketing (DDM), the MBA in Marketing and those who achieved the status of Certified Professional Marketer (CPM).
The graduation addressee for the morning session of the SLIM Graduation Ceremony, Lalith Seneviratne, the Group Chief Executive Officer and Executive Director of the Sri Lanka Telecom Group stated, “It is pertinent that we reflect on what they can look forward to in this unique ‘new normal’ period of pandemic times. Unlike their predecessors, today’s graduating class has studied almost entirely online, using what was once considered ‘futuristic’ tools in day-to-day work. It is apt since the focus and drive of their marketing work in real-time will be mostly in the digital arena. Today’s graduates will be required to contribute to the national digital drive, bringing digitally enabled products and services to a digitally aware audience. It is an exciting and largely unexplored frontier, and I look forward to seeing you making waves in the future.”
As the Guest of Honour for the morning session, Rohan Somawansa, MBA, CIM, CPM (Asia), CMA (Aus.), DBFA (CA), gave insight into the diversification of the role of the marketer in today’s day and age saying, “The role of the marketer has changed dramatically in the current business environment due to many factors. The changes in the business models in most organizations as well as unprecedented changes in consumer behaviour are some of the significant underlining factors. You all have a great opportunity to create local brands that would penetrate the region and finally the globe by redefining the branding strategies as you prepare for a tech-savvy and future-ready Sri Lanka.”
The Graduation Addressee for the evening session of the SLIM Graduation Ceremony, Aruni Goonetilleke, the Chairperson of Hatton National Bank PLC shared her thoughts saying, “As we enter a time of rapid change, it is incumbent on each of us to carefully consider how we can adapt and create the agility necessary to be prepared for the ‘new normal’, and in so doing, have a positive impact on our communities and people.
In a post-COVID landscape, with the flourishing of e-commerce, and new technological capabilities, the role of marketing has emerged as an essential pre-requisite to the success of every business and your contribution has the potential to be unparalleled. Through your efforts, and with the support of SLIM, each of you has been equipped with the knowledge and skills necessary to make a notable impact in your careers. You have proved your capabilities and you must now use what you have learned and build on it. Be brave and bold; be ready to evolve and be a lifelong student.
The words of the Guest of Honour for the evening session, Dr Pradeep Edward, PhD, MBA, Pg.Dip.M, Dip.BM, Dip. Fin Mgt, FSLIM, FIMS, FIMM, FCIM, P.Mkt(SL), echoed the aforementioned sentiments, speaking of countless opportunities for the graduates, embarking on their marketing journey. He stated “We are passing an era with numerous challenges of an unprecedented nature, which have affected all the facets of our lives. As flourishing marketers, you ought to be resilient and well equipped with the knowledge and expertise to overcome these challenges triumphantly in the ‘new normal’ circumstances. As Sam Walton once said, you cannot just keep doing what worked once, when everything around you is changing. Rather, you have to stay out in front of change, to succeed.
“Make a difference and bring novelty into all your endeavours as the new breed of marketers, adding your ‘personal brand’ into everything that you do. While paying my gratitude and extending well wishes to SLIM, for its continuous and unstinted efforts in grooming world-class marketers to the nation, I wish all those who are graduating today the best of luck to conquer the horizons of their dreams,” concluded Dr Pradeep Edward.
This SLIM Graduation Ceremony 2021 celebrated the hard work, determination and achievements of the graduands as they stepped forward to collect their scrolls and certificates, having completed their respective diplomas and degrees.
These aspiring marketers, now qualified graduates from a host of different diplomas and degrees offered by SLIM, are ready to step into the world of Marketing as they pursue their dreams. The vast array of academic opportunities, made available by SLIM, encourage and prepare students for the business world.
The Postgraduate Diploma in Marketing (PGDIP) is a comprehensive SLIM qualification on par with other internationally recognized qualifications in marketing. The Diploma in Strategic Brand Management (DSBM) is a practical course to enhance knowledge on the path to effective branding. The National Diploma in Sales Management (NDSM) is a qualification to differentiate SLIM graduates from your conventional salesperson. The Diploma in Digital Marketing (DDM) is designed to educate aspiring marketers on the most important digital marketing concepts, the best practices and emerging concepts in digital marketing.
The MBA in Marketing is offered by SLIM in collaboration with the Wrexham Glyndwr University, providing you with a well-recognised British MBA. Recognised by the University Grants Commission (UGC), this fast-track programme has been exclusively introduced for SLIM PGDIP holders and CIM-UK qualified students. Finally, SLIM’s Certified Professional Marketer (CPM) is the highest status qualification in the Asian region in marketing.
Nuwan Gamage, the Vice President – Education for SLIM elaborated on SLIM’s plans for a future with an emphasis on education saying, “We have comprised our five-year strategy with a “Future-Ready Sri Lanka” in mind; set to develop future-ready innovative marketers in Sri Lanka. We believe that education of superior quality is an essential part of promoting the knowledge economy and innovation. SLIM has, therefore, invested in furthering education for future generations of aspiring marketers, and we are planning to obtain university status, implementing a series of new programs. These programs will focus on harnessing the set of skills required for successful marketers of 2030, as we prepare our students for the challenges on their horizon.”
Addressing the graduates of 2021, Thilanka Abeywardena, the President of SLIM, expressed her hopes for the students to “be determined to continue with [your] studies as knowledge creation is the sure way to become a fully-fledged professional, adding value to any sphere as you pursue the career of your choice. In addition, knowledge inculcates self-confidence and enhances one’s personality. To have continuous professional development, a perfect blend of acquired and practical knowledge is required. That is your key to success. Using your intuition, you should convert your learned theoretical knowledge into practical knowledge to overcome challenges as you embark on your journey through life.”
She further elaborated on the mission of SLIM and its prospects, giving insight into “a ‘Future-Ready Sri Lanka’. As the national body for marketing in Sri Lanka, we at SLIM believe in stepping forward to drive this concept of a generation of competent, skilled marketers who are ready to take on the struggles of modern-day businesses.”
SLIM’s effort towards enhancing and continuously developing marketing education in Sri Lanka and its commitment towards the profession is undeniable. Embodying its role as the national body for Marketing in Sri Lanka, SLIM continues to guide students towards their marketing goals, starting them off on their journey towards achieving their business-oriented goals and dreams. Congratulations to the graduates of 2021!
Business
At Asia’s crossroads, Sri Lanka must decide how it will join the future
In the ancient Silk Road city of Samarkand, where merchants once connected civilisations through trade and ideas, a new conversation unfolded from 3–6 May at the 59th Annual Meetings of the Asian Development Bank.Political leaders, central bank governors, investors, innovators and development partners gathered under a compelling theme: “Crossroads of Progress: Advancing the Region’s Connected Future.”
The message resonating across the forum was unmistakable. Asia and the Pacific are entering a decisive decade in which connectivity, technology and regional cooperation will shape economic power and social resilience. Supply chains are being redesigned. Artificial intelligence is transforming productivity. Energy systems are becoming increasingly interconnected. Financing models are evolving to accommodate climate pressures and development needs. Countries that move quickly and cohesively are likely to benefit from this transformation. Those trapped in internal fragmentation risk falling behind.
The Annual Meetings demonstrated that the future envisioned by the ADB is no longer theoretical. Across the region, governments are already repositioning themselves to participate in a more integrated Asian economy. Discussions focused heavily on cross-border infrastructure, digital innovation, energy interconnection, sustainable finance and regional policy harmonisation.
One recurring theme was that “integration is power.” In an era marked by geopolitical uncertainty and economic disruption, regional cooperation is increasingly viewed as the foundation of resilience. From trade corridors and logistics systems to energy-sharing mechanisms such as the ASEAN Power Grid, policymakers emphasised that countries can no longer afford to operate in isolation.
The conversations in Samarkand also reflected how development itself is being redefined. Data, digital infrastructure and artificial intelligence are becoming as important as roads, ports and airports. Governments across Asia are already deploying AI-enabled public services, fintech systems, smart agriculture and real-time disaster response technologies to improve efficiency and social inclusion.
Equally important was the recognition that public financing alone will not be enough to meet the region’s ambitions. The ADB repeatedly stressed the need for innovative financing mechanisms capable of mobilising private capital while strengthening domestic fiscal systems. Climate adaptation, energy transition and infrastructure expansion will require development finance that is scalable, catalytic and capable of attracting long-term investor confidence.
For Sri Lanka, the discussions carried particular significance.
Having emerged from one of the gravest economic crises in its post-independence history, Sri Lanka today stands at a delicate juncture. The country possesses many of the advantages needed to participate meaningfully in Asia’s next growth phase: strategic geographic positioning, human capital, maritime access and longstanding relationships with multilateral institutions such as the ADB. Yet the gap between potential and preparedness remains considerable.
While many Asian economies appear to have moved toward greater institutional maturity and long-term policy coordination, Sri Lanka continues to wrestle with recurring political instability, governance concerns, debt restructuring pressures and inconsistencies in economic policymaking. Questions surrounding legal processes, public sector reforms and policy continuity continue to affect investor confidence and national coherence.
The challenge facing Sri Lanka is therefore not merely economic. It is fundamentally institutional and political.
The larger Asian story unfolding in Samarkand was one of countries aligning national purpose with regional opportunity. Whether through digital transformation, energy integration or climate financing, many nations appear increasingly focused on continuity, coordination and long-term execution. Sri Lanka, by contrast, still appears engaged in resolving foundational questions about governance, accountability and economic direction.
This does not diminish the country’s prospects. Rather, it highlights the urgency of reform and policy harmonisation if Sri Lanka is to become a meaningful participant in the region’s connected future.
The ADB’s vision for Asia is ultimately centered on resilience through cooperation. It is a vision in which countries strengthen themselves not in isolation, but through deeper engagement with regional systems of trade, finance, energy and technology. For Sri Lanka, this presents both an opportunity and a warning.
The opportunity lies in leveraging multilateral partnerships, embracing digital modernisation, strengthening institutional credibility and integrating more deeply into emerging regional networks. The warning is that Asia’s transformation is accelerating. Countries unable to build stable governance structures and coherent development strategies may struggle to capture its benefits.
Samarkand itself offered a symbolic reminder of this reality. Historically, it flourished because it connected worlds. Today, Asia is once again building new networks of connection – digital, financial, infrastructural and geopolitical.
The question confronting Sri Lanka is whether it can align its political will and economic resilience quickly enough to travel alongside the region’s next decade of growth rather than watch it from the margins.
By Sanath Nanayakkare
Business
CBSL and Australia’s S4IE programme partner to advance digital financial literacy for MSMEs
The Central Bank of Sri Lanka (CBSL) has entered into a Memorandum of Understanding (MoU) with Australia’s Skills for an Inclusive Economy (S4IE) programme to launch a pilot initiative aimed at enhancing digital financial literacy among micro, small, and medium enterprises (MSMEs). Recognised as a vital engine of Sri Lanka’s economic recovery and inclusive development, MSMEs stand to benefit from targeted interventions designed to improve access to finance, strengthen institutional coordination, and foster a more supportive enabling environment.
The pilot will test evidence-based approaches, the outcomes of which will inform future policy design and programming. CBSL intends to scale successful measures in collaboration with national and international partners.
Commenting on the partnership, Dr. P. Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka, stated: “This initiative reflects CBSL’s dedication to practical, evidence-based solutions. The pilot enables us to test and refine methodologies that can be expanded over time to deliver sustainable outcomes for MSMEs across the country.”
His Excellency Matthew Duckworth, Australian High Commissioner to Sri Lanka, emphasied the program’s long-term vision: “Australia is pleased to partner with the Central Bank of Sri Lanka on this initiative. From the outset, our focus has been on building systems and partnerships that are both sustainable and scalable, ensuring benefits extend well beyond the pilot phase.”
The initiative aligns with broader efforts to promote inclusive economic growth and strengthen institutional capacity. It reflects Australia’s ongoing partnership with Sri Lanka in support of reforms that advance economic stability, resilience, and shared prosperity.
Representing the Australian High Commission, Zoe Kidd, First Secretary (Development), and R. Sivasuthan, Senior Programme Officer, reaffirmed Australia’s commitment to close collaboration with CBSL. Their aim is to ensure the pilot yields actionable insights and sustainable outcomes, with a clear pathway toward future scaling.
Business
Higher power costs and a weakening rupee set to strain Sri Lankan kitchen budgets
Adding to the existing pressures, the Public Utilities Commission of Sri Lanka (PUCSL) has approved a revision of electricity tariffs for the second quarter of 2026, effective from today for users who consume over 180 electricity units. This increase arrives just as the Sri Lankan rupee faces renewed pressure, having recorded a 3.6% depreciation against the US dollar year-to-date. The convergence of a weaker currency and higher power costs creates renewed pressure on the cost of living.
For the average Sri Lankan household, this policy shift is not just a line item on a utility bill; it is a catalyst for a broader inflationary trend. Even before this revision, headline inflation had already shown signs of a sharp ascent, with the Colombo Consumer Price Index (CCPI) surging to 5.4% in April 2026, a stark jump from the 2.2% recorded only a month prior.
This statistical climb is most painfully visible at the local marketplace. At the Narahenpita Economic Centre, the cost of essentials has become highly volatile: beans have climbed to Rs. 700/kg, while carrots have reached Rs. 400/kg. The protein basket is equally strained, with Kelawalla fish priced at Rs. 2,980/kg. With the new electricity tariffs taking effect, the food manufacturing industry now faces fresh overheads for processing, refrigeration, and packaging. These increased costs will inevitably trickle down to the retail shelf, threatening to push these prices even higher.
While global energy markets offered a brief moment of relief with Brent crude prices dipping by over $6 per barrel last week, the domestic impact of a depreciating rupee means that the cost of imported fuel and raw materials remains high.
This invisible pressure, combined with the visible hike in electricity rates, leaves little room for families to breathe.
Despite these immediate challenges, the broader economic framework shows pockets of resilience, according to the Central Bank’s economic indicators. Industrial production in food and apparel grew steadily earlier this year, and the government recorded a notable budget surplus of Rs. 169.7 billion in the first two months of 2026.
However, as the nation moves into the second quarter, the strength of this fiscal discipline will be tested against the lived reality of its citizens. As the new rates come into effect from today, Sri Lankans are left to wait and see just how much further their kitchen budgets can be stretched.
By Sanath Nanayakkare
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