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‘Hotel sector investment in tourism industry exceeding USD 15 billion despite facing stiff challenges’

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M. Shanthikumar: ‘SL in need of global tourism plan’

By Harischandra Gunaratna

President of The Hotels Association of Sri Lanka (THASL) M. Shanthikumar addressing its members at the organization’s 59th anniversary celebrations recently at the ITC ‘Ratnadipa’ said that the hotel sector investment in Sri Lankan tourism today, amounting to over USD 15 billion, is the highest investment by any sector in the tourism industry, while accounting for 70% of the entire tourism-related workforce.

The highest contribution to government coffers is made by our member hotels. It is by way of TDL payments, taxes, levies, license fees and other payments, he said.

‘Our industry has faced many challenges. We have always shown resilience and come out better. The present time, has been the most challenging after four continuous difficult years since 2019, the THASL president said.

Shanthikumar added: ‘Tourism is a key foreign exchange earner. If the net foreign exchange is assessed, tourism becomes the 2nd highest foreign exchange earner, surpassing even apparel and all other exports. This is due to the consumption of the product happening in the country itself, where the benefit filters down to the grass roots levels. Eg: A tourist arriving in the country not only remits dollars prior to their arrival but spends a large amount of money within the country during their stay. Unfortunately, these figures are not tracked.

‘Dominance of the accommodation providers and their contribution to tourism cannot be underestimated. Hoteliers play a critical part in the overall tourism growth in the country. Not only in Sri Lanka but across the world.

‘THASL is the oldest tourism association in the country and It was set up even prior to the then Ceylon Tourist Board which is now the Sri Lanka Tourism Development Authority.

‘The tourism industry in Sri Lanka should adopt new robust policies. The same old models that are in books may not work. We need the government to look at exceptional financial models, development models for the revival of tourism. A critical role is played by the SME sector in tourism as well as by the informal sector, which we estimate has almost the same number of rooms as the formal sector. These require to be regulated so that they have the proper health and safety guidelines, SLTDA license and fall into the tax net.

‘Our members continue to spend over Rs 3 billion annually on overseas marketing and promotions. This is in addition to TDL. Further, billions of rupees are spent to maintain hotel plants, for continuous training of staff and for day –to- day operations.

‘THASL would like to highlight some of the critical areas of concern which require immediate attention to sustain this industry.

‘Through a Gazette notification issued in 2024, the Excise Department has suddenly increased the liquor license fees and taxes with retrospective effect. This is grossly unethical and unfair.

‘Eg: A small hoteliers who paid Rs. 454,000 last year now has to pay approximately Rs.754, 000. For larger hotels, from Rs 2.5 million to Rs 5 million.

‘The hotel sector contributes 1% of the turnover as TDL to promote and develop tourism. The Treasury does not provide funds for development and promotion. The local government authorities are demanding of hotels to pay a further 1% tax on turnover, while all other industries, such as, banks, hospitals, super markets and apparel organizations only pay Rs. 6000/- per annum. These industries record much higher earnings than hotels. Hotels too must pay the same rate as all other industries. This has been a burning issue for the hotel industry for over 10 years and over 200 legal cases are pending.

‘Why is an industry recording such high forex earnings being penalized and discriminated against?

‘These factors while confusing, are a clear indication that there is no strategic, holistic plan to develop this industry.

‘The hospitality industry is experiencing a severe dearth of skilled and unskilled staff at all levels. With hotels being located across the country, there is great opportunity for trained youth and females to get jobs nearby to their villages or home towns. The female workforce in hospitality in Sri Lanka is still far below regional levels. Hence, there is a need to develop the necessary human capital in large numbers on a priority basis and to reorganize the SLITHM, to churn out the much needed hotel sector staff by training the youth to fit into the hospitality industry.

‘The country has not had a global tourism promotion campaign in place for the past 15 years. We have seen in the past that to plan and roll out a new campaign takes a very long time. Time is of the essence if we are to achieve the proposed arrival targets. Competing destinations, such as the Maldives, Vietnam, Thailand and Maylasia are carrying out very effective campaigns in key source markets.’



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Unilever Sri Lanka powers up sustainability with rooftop solar projects at Sapugaskanda

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Unilever Sri Lanka has unveiled a state-of-the-art rooftop solar power system at its food factory and Distribution Center in Sapugaskanda. This project represents another step towards Unilever’s aim to convert to 100% renewable energy sources across its sites globally.

The project combines 1,672 solar panels from the two facilities to produce a total of 970kW, with an 810Kva inverter to support it. This system is anticipated to generate an outstanding 1.25 million kWh of electricity annually, fulfilling 33% of the facilities’ energy needs. With this most recent installation, Unilever Sri Lanka’s overall solar capacity including that of the Horana factory has increased to 4MW, further supporting the country’s goal of generating 75% of the energy requirement from renewables by 2050.

Speaking on the occasion, Damith Abeyratne, Supply Chain Director, Unilever Sri Lanka said: “At Unilever Sri Lanka, sustainability is a priority. Our recent solar installations in Sapugaskanda are an important step in our efforts to lessen our impact on the environment and support the country’s renewable energy targets. This project serves as a reminder of the private sector’s vital role in contributing to form Sri Lanka’s sustainable future.”

Unilever has an approved science-based target to achieve a 100% reduction in absolute Scope 1 & 2 greenhouse gas (GHG) emissions by 2030, against a 2015 baseline. Achieving net zero emissions throughout its value chain by 2039 is one of Unilever’s long-term ambitions. Focusing on pragmatic steps, sooner rather than later, the company has created a comprehensive Climate Transition Action Plan (CTAP) that applies globally, guiding its actions to reduce GHG emissions over the next few years.

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Central Bank of Sri Lanka launches digital payments promotion campaign 2025

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Governor of CBSL making a LANKAQR digital payment

The Digital Payments Promotion Campaign 2025 under the theme of “Shaping the Future through Digital Transactions” was launched by Dr. Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka (CBSL) on 9th January 2025, at the Magam Ruhunupura Administrative Complex in Hambantota. The campaign was organized by CBSL with the support of Mr. Bimal Indrajith De Silva, District Secretary of Hambantota, financial institutions and telecommunication service providers. The event was attended by a large number of public officials, Micro, Small and Medium Enterprises (MSMEs), and the general public.

In his address, the Governor emphasized the critical role of modern technology and digital payments in driving the economic development of the country and uplifting the quality of life of the citizens. He highlighted the importance of popularising digital payments among all, with the involvement of government institutions, businesses and financial institutions. Addressing the gathering, Mr. Bimal Indrajith De Silva highlighted the need to simplify the processes and use of technology by the financial institutions to serve all segments of the society. Mr. J P R Karunaratne, Deputy Governor of CBSL stated that similar island-wide awareness campaigns would increase the financial inclusion in the remote areas of the country enabling all citizens to benefit from digital payments.

At this occasion, banks, finance companies, e-money service providers such as telecommunication companies, and mobile payment application providers, facilitated the registration of digital payment applications and offered guidance to the attendees on conveniently using their mobile phones to purchase goods from the vendors present at the venue using LANKAQR payment method, which is a fast, safe, less expensive and an easy way to make payments for their daily needs.

This awareness campaign is the first in a series of initiatives by CBSL, aimed at accelerating the adoption of digital payments island-wide, aligning with the broader strategy of the Government and CBSL to promote sustainable and inclusive economic growth through digitalisation. (CBSL)

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Prof. Ajantha Samarakoon appointed chairman People’s Leasing & Finance

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Prof. Ajantha Samarakoon

People’s Leasing & Finance PLC, a leader in non-banking financial services, has announced the appointment of Prof. Ajantha Samarakoon as its new Chairman of the Board, with effect from 31st December 2024, subsequent to receiving approval from the Central Bank of Sri Lanka.

A distinguished academic and professional, Prof. Samarakoon brings a wealth of expertise and leadership to his new role, underpinned by an accomplished career spanning academia, industry, and public service. His appointment signals a fresh chapter for People’s Leasing & Finance, as the company continues to build on its reputation for innovation and excellence in the financial services sector.

Prof. Samarakoon also presently serves as a professor at the Department of Commerce and Financial Management of the Faculty of Commerce and Management Studies at the University of Kelaniya. He holds a Bachelor of Commerce (Special) Degree and a Master’s Degree from the same institution. He has also earned a PhD from the Faculty of Management and Economics at Tomas Bata University in the Czech Republic, supported by the prestigious Internationalisation Development Scholarship awarded by the Czech Ministry of Education, Youth, and Sports.

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