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Surpassing neoliberal fictions towards mission-oriented state

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by Dr Amali Wedagedara

In Sri Lanka, public policy lost in the neoliberal haze treats the market as a cure for all ills. Not only is the market omnipresent, but it is also omniscient and omnipotent. The charm of the ‘market’ that research and advocacy lobbyists are creating is so alluring that only a few wonder what abyss the neoliberal pied pipers are leading Sri Lanka into.

We have resorted to market solutions out of desperation. Starting from the Balance of Payment crises in the 1960s and 70s to ‘pani kuppi’ at the time of the COVID-19 pandemic, to pyramid schemes in want of quick cash, to microfinance to drive financial inclusion and eradication of poverty, we have a plethora of experiences in seeking market-based solutions.

Walking at the edge of economic bankruptcy, we are also entertaining market-fostering surgical operations to transform failing State-Owned Enterprises (SOEs) into thriving private enterprises with the hope of earning quick dollars. On the side lines, a few wonders where selling national assets will lead us. What are we going to sell next when everything sellable is sold? Is privatisation the correct strategy to take the Sri Lankan economy out of the crisis? What alternate policies should be adopted so that a second default and chronic dependence on debt can be averted?

This article invites the readers to revisit dominant narratives on the market and business. While historicising the dominant narratives on the market and industry along with the local and global examples, the article builds a case for repurposing the Sri Lankan State towards the mission of steering the economy out of the crisis. Economic theories and frameworks do not stand alone in the history.

They evolve and adapt to changing circumstances. The Internet and mobile phones, built through government-funded projects, offer a vast pool of knowledge and wisdom at our fingertips. So, we need not act as if we are trapped in a time capsule of a bygone era where information was scarce, and people lived in isolation and disconnected.

Markets work; govts don’t

Contrary to popular belief, markets cannot exist by themselves. They need to be created. From the point of creating necessary legal frameworks for the markets to exist, governments regulate them to ensure democratic control of the market. Government investments in technology, IT, medicine, and biotech have been fundamental to modern miracles like the Internet and the iPhone.

In times of crises, markets fail. Countless examples from the post-World War II, 9/11, the Global Financial Crisis in 2008, and the COVID-19 pandemic in 2020 illustrate the proactive role played by the governments in resurrecting the markets. Governments built markets from scratch, injected extra cash into troubled industries, provided concessional loans and subsidies or simply bailed them out.

Governments from the US, the UK, and Sri Lanka used public money to correct the market failures even when the markets were at fault. The best example is the Global Financial Crisis in 2008. After the Easter Bomb attack in 2019, the Government of Sri Lanka provided concessional loans to exporters and hoteliers using public money. Yet, many evade or dodge tax payments. In that sense, markets are parasites seeking benefits and externalising social costs.

‘Trickle down’ is the common belief that justifies lower taxes to the corporate sector. Even though it’s proven wrong innumerable times, pro-corporate policymakers and research and advocacy lobbies still hold onto it. For example, the non-implementation of a tax on bondholders who did not participate in the Domestic Debt Optimisation (DDO) in Sri Lanka was commended by saying it would have become a ‘revenge tax’ and discourage investments.

An incalculable number of tax holidays and concessions given to BOI companies, big agribusinesses, and others in the corporate sector to encourage private sector-led growth in Sri Lanka for decades have not nurtured a robust private sector economy. In an article in the New York Times in 2010, Paul Krugman compared the belief in trickle-down to “old voodoo economics – the belief, refuted by study after study, that tax cuts pay for themselves.

” Instead of trickle-down, tax relief to the rich ‘vacuums up’ the income and wealth of the working people. Wealth segregation in the upper echelons of income groups is the outcome. The UNDP Report in 2023 identified Sri Lanka as one of the four Asian countries having the highest wealth inequality.

Markets are efficient; govts are not

‘Efficiency and productivity’ of the markets are another idea blown out of proportion by the market pundits. They forget that the markets are heterogeneous, differing from the goods and services they exchange. There are rice markets, shoe markets, toothpaste markets, fuel markets, education markets, health markets, organ trading markets and many more. Governments are better placed to provide some goods and services. For example, the government is the most efficient and productive provider of public goods and services such as health care, education, infrastructure, social security, energy, and R&D.

The Nobel Laureate economist Kenneth Arrow, in 1963, argued that private healthcare markets were inefficient due to uncertainty related to risks of illness and information. Adverse selection pushes the cost of health insurance up, excluding many who cannot afford to pay. According to OECD statistics, the per capita cost of health care is much lower and people are healthier in countries with a more significant government role in public health care services than in countries with private health care, such as the USA.

Free markets and perfect competition

The market is neither free nor perfectly competitive. Well-connected and big market players create information asymmetries that enable them to take advantage. The notorious Bond Scam in Sri Lanka is a good example. Cartels and oligopolistic control, hoarding and artificial scarcities, corporate lobbying, and shell companies are all about corporate corruption and market manipulations.

Apart from the bond scam, our day-to-day lived existences are heavily affected by corporate corruption. Take the sugar, cigarette, and forex scam at the height of the economic crisis. Even the immunoglobulin fraud unravelling. The private market players are equally at fault as the politicians involved. The same goes for privatising SOEs. Each privatising project, past and present, has involved significant corruption.

A creative and innovative government is crucial in a crisis, even for a market-led economy. A government that parrots enunciations of the multilateral lending institutions such as IMF and World Bank is at the risk of becoming a puppet of global and local capital and will end up deepening the crisis while killing the local economy.

In contrast, a visionary mission-oriented government will take swift actions to alleviate the pain of crisis on the public, nurture agriculture and local industries to ensure that the local economy will not suffer in the short and medium term, use SOEs efficiently and effectively to drive economic growth in the medium and long run. Instead of short-termism, a mission-oriented government will focus on the optimal use of resources while enhancing the capabilities of the State.

Mission-oriented govts

The history of governments (or states) illustrates how imaginative and creative governments have led the economy and society towards progress. Be it the US government in 1800 mired in a Civil War, in the aftermath of the Great Depression, Japan in the post-World War II, or poverty-stricken South Korea in the 1980s, or poverty-stricken Taiwan also faced with an existential crisis in 1950s or poverty-stricken China, or our own neighbour India, governments near and afar have shown that they have a central role in leading the economy forward. These governments, encountering their respective challenges, underwent radical transformations to deliver impressive outcomes.

They undertook high-risk investments in technology, infrastructure, manufacturing, and pharmaceutical industries while orienting business towards a social purpose through market regulations. Public agencies in Europe, Japan, Taiwan, China, Singapore, and South Korea, public banks in Europe and Germany, and multiple arms of the Department of Defence in the US (Defence Advanced Research Projects, CIA, US Navy) have been the bedrock of subsequent technological and manufacturing revolutions that these countries are known for. These breakthroughs functioned as stimulants for private businesses and were open to take advantage.

SL Developmental state and SOEs

The bold post-colonial State in Sri Lanka gearing national resources for innovation and change necessary to drive the industrial policy to advance development established SOEs in critical sectors of the economy. Mindful of the national sovereignty as a newly independent small State and accounting for the need for equitable development as a Third World country, foreign-held industries in energy and banks were nationalised. It was a with futuristic vision, courageous to withstand the risk of facing backlash from countries in the Global North which owned these industries.

SOEs have played a vital role, from fostering domestic industries while creating the domestic market to expanding electrification beyond income barriers and driving domestic production of textiles and manufactured goods. Even in their dilapidated form due to long-term neglect and purposeful undoing, SOEs remain valid and critical for post–crisis growth today. SOEs represent the necessary infrastructure that enables Sri Lanka to break free from debt dependency and move forward as an innovative and industrialised economy.

The market Pied Pipers argue that privatising SOEs will bring in quick dollars to finance the budget deficit. Privatising SOEs will appease the IMF and World Bank. While privatising SOEs would be the easiest, and most lazy public policy position that the government could assume, there are many other ways to lead market reforms and bridge budget deficits. SOEs should not be the scapegoats for lacklustre political leaders and unimaginative and mundane policymakers.

Privatising SOEs is a costly affair. Leave alone the cost of transforming SOEs into sellable enterprises and listing them in the Stock Market. The social cost, including the distributional cost of privatisation, is immense. For example, how long did it take the Ceylon Electricity Board to expand the electrification in Sri Lanka to include low-income households?

Tariff revisions over a few months have undone years of hard work by denying over 500,000 households their right to electricity. What is the social and distributional cost of 500,000 households going dark? Spillovers of denial of electricity to children, their education, and small and medium industries have a generational effect in regressing into history. Going back to the dark ages!

What reforms do the SOEs need? This is a valid question that we should mull over.

Political reforms should lead the way. It’s common knowledge that the use of SOEs as avenues to create employment for political clientele is at the root of the deterioration of SOEs. All the ministers holding public office since 1977 are guilty of overstaffing SOEs and appointing mediocre managers and CEOs. Not even a private business would survive such mismanagement. While creating employment opportunities is essential, it needs far-sighted approaches linked to the distribution of wealth, a better education system, and a balanced approach to the agriculture, manufacturing, and services sectors of the economy.

Organisational reforms should follow political reforms. Reorienting SOEs for their public purpose and holding the management accountable to the mandate of respective SOEs is essential. It could be harnessed with incentives to reward managers and employees for their contributions to enhance efficiency, productivity, and public service.

Create a mechanism to monitor SOEs. Ministerial oversight on SOEs as practised in Sri Lanka now is not working. Often, the Minister and the bureaucracy neither have the expertise nor information to supervise and monitor SOEs. As much as SOEs should generate quarterly and annual reports on their performance, the oversight agency should have the necessary skills to monitor and supervise them. Mariana Mazzucatto, influenced by examples from Italy, Spain, the UK, Sweden, and France, introduces the idea of a ‘State Holding Company’ as an overarching oversight agency to supervise and monitor SOEs.

To locate the idea in the SOE landscape in Sri Lanka would roughly be as follows: (See chart)

Rather than attempting to be prescriptive or to plant models from elsewhere, I want to expand the debate beyond the privatisation discourse. Democratic ownership and control of SOEs is not limited to Sri Lanka. It is a successful model which benefits the public, including private businesses. An entrepreneurial State could be the engine of growth, navigating society and the economy out of the crisis.

The writer is a feminist political economist.



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Why ‘Southasianness’ should continue to matter for the ‘SAARC Eight’

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Ambassador Ravinatha Aryasinha (at centre of top table), other dignitaries and the RCSS team at the formalization of the SAU-RCSS agreement.

At a time when Sri Lanka’s foreign policy is coming under intense scrutiny by some local sections it is only right that impartial and independent commentators shed some clarity on what fundamental foreign policy directions Sri Lanka ought to take. The extremely fluid and complex nature of current international politics renders such an understanding crucially important.

Given its vulnerabilities in a number of spheres Sri Lanka has no choice but to persist in broadly following the path of Non-alignment. That is, it should be ‘a friend of all and an enemy of none’, to the extent possible. However, it does not follow that in the process it could compromise what is seen as its national interest.

The latter point needs stressing against the backdrop of the criticisms the Sri Lankan government has been attracting from some quarters over what is made out to be some opaqueness in security and defence cooperation agreements it has entered into with India. It remains advisable for the Sri Lankan government to enter into pacts of this nature with India, but the government is obliged to disclose the contents of these agreements to the Sri Lankan people without undue delay in consideration of the uncompromisable sovereign rights of a people in a democracy.

However, there is no denying that the government should make it a central foreign policy premise to always work in cooperation with India. A consideration of what it cost Sri Lanka in the past to be in a disharmonious relationship with India and how such policy missteps worked against Sri Lanka’s best interests ought to dictate to Sri Lanka the advisability of maintaining uninterrupted cordial ties with India. Moreover, common sense ought to drive home to a country the costs of being at loggerheads with one’s closest neighbour who has also proved a ‘ready friend in deed.’

That said, it is the bounden duty of Sri Lanka’s diplomatic community or establishment to ensure that such cooperation does not degenerate into a policy of subservience towards India. That is, finesse and farsightedness in local diplomacy become prime requirements.

While India’s geographical location and physical size, besides her other strengths, contribute towards her centrality in regional and world affairs, her neighbours would be thinking and acting far-sightedly if they not only focus on India and her legitimate interests but also ensure continuous friction-free intra-South Asian relations. That is, for them collective South Asian well being should be of fundamental importance.

Much more than for India perhaps, such harmonious ties are of inestimable importance to India’s neigbours who are up against multiple vulnerabilities which are to a great extent regionally rooted. The latter could never, that is, afford to take their minds off the region’s collective development prospects.

The above are some of the reasons why it could prove highly counter-productive and self-defeating for the ‘South Asian Eight’ to render dormant and ineffective the historic SAARC organization. Rather than ‘dead’ SAARC has been allowed to drift into the ‘Limbo of Forgotten Things.’

The growing inter-dependence of the ‘SAARC Eight’ ought to impress on the collectivity the need to step-up regional cooperation in multiple areas which impinge on its members’ legitimate interests. For instance, the youth-led ‘Cockroach’ revolts, first in India and subsequently outside, should convince South Asia that it is continuing to be plagued in a major way by poverty and equity-linked issues. That is, West-inspired, largely market economics-dictated ways to see an end to poverty are simply not working completely.

Likewise climate-related questions are ravaging South Asia in unimaginable ways; Nepal being just one case in point. The rationale for regional cooperation remains valid and undefeated. It is time for revived and stepped-up SAARC cooperation. That is, the solutions to the region’s development dilemmas need to be found in mainly the region.

This amounts to making a case for a continued sense of ‘Southasianness’ among the SAARC countries. That is the conviction should be firm that they know their developmental challenges best and that answers to these issues must be primarily evolved by the grouping itself in cooperation with concerned sections.

From the above viewpoints the Regional Centre for Strategic Studies (RCSS), Colombo did very well to tie-up with the South Asian University (SAU), India, to increase public awareness on the developmental problems affecting South Asia and for initiating a number collaborative measures that aim at ameliorating them. The relevant agreement was formalized in early September at the RCSS. The sealing of the pact took place under the aegis of SAU President Prof. K.K. Aggarwal and RCSS Executive Director Ambassador Ravinatha Aryasinha.

A press release issued by the organizations said the collaboration aims ‘to foster research networks, partnerships and collaborations for transformative change across South Asia.’ It also mentioned that the partnership marked the first agreement to be signed by SAU with an independent think tank in Sri Lanka.

Among other things, pacts such as the above are bold moves in the direction of fostering a spirit of intellectual independence in those areas of the South facing some of the stiffest developmental challenges. Rather than ‘import’ solutions to these challenges from outside the region, the SAU-RCSS initiative aims at fostering fresh approaches to evolving solutions to problems that are uniquely South Asian.

It is hoped that the SAU and RCSS initiative while leading a to a greater degree of Southern intellectual independence in the area of development thinking would also help in kick-starting the SAARC process all over again in a major way.

What ought to lend fresh urgency to the latter undertakings are fast-breaking current developments in international politics. It ought to be perceived by the most underdeveloped regions of the South that going forward their well being would matter least or not at all to the major powers of both East and West.

For example at the time of writing the foremost among US and Chinese political leaders are meeting in the US in what is made out to be a historic coming together of sorts to address issues of common concern. It is highly unlikely that the parties would be addressing the economic preoccupations of the least developed countries. The same goes for other states that matter from the East and West.

Essentially, the US and China would be looking at ways of strengthening business ties that matter majorly for them. The South and its issues would prove to be of peripheral interest, if at all they happen to matter to the protagonists. Such developments ought to be fresh reminders to the South and their collaborative organizations that there is no escaping self-help and joint solidarity.

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Is Sri Lanka prepared for global literacy crisis?

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by Prof. M.W. Amarasiri de Silva

Adult literacy has for a long time been one of Sri Lanka’s greatest sources of pride, serving as a social indicator that has set the country apart from several of its neighbours in the region. For many years Sri Lanka has been recognised for keeping its literacy rates at a level like those of middle-income countries and even some high-income ones, even though it has faced economic difficulties and political instability. However, since new global research has now shown an unexpected and concerning decline in adult literacy in several high-income countries, it is important to consider what this means for Sri Lanka.

The phenomenon described by Jishnu Das, Yash Dhuldhoya and Ethan Sager, the unexplained fall in functional literacy among adults in wealthy nations. calls for a more thorough examination of the nature of literacy, the pressures exerted by the modern information environment, and the vulnerabilities that Sri Lanka might encounter as it moves towards a more digital, ageing and complex society. Even though Sri Lanka’s basic literacy rates remain high and steady, the global trend acts as a warning that literacy is not a fixed accomplishment but a dynamic capability which must be continually fostered, safeguarded and adapted to changing circumstances.

Decline in functional literacy

The drop in literacy rate in high-income countries is not due to people losing the ability to read or write in the ordinary way. On the contrary, it reflects a decline in functional literacy, which is the capacity to deal with, understand, and apply information in real-life situations. This kind of literacy involves following instructions, comprehending official documents, using digital interfaces, interpreting medical information, and making sense of complicated texts that demand continuous attention.

Researchers stress that the decline cannot be attributed merely to disruptions caused by COVID-19 or the increasing use of smartphones; instead, there is going on something more fundamental: a weakening of the cognitive and informational bases that adults need to function properly in modern society. In countries such as the United States, the percentage of adults regarded as functionally illiterate has increased significantly, indicating that even highly educated societies are having difficulty in keeping up the skills required to handle ever more complex streams of information.

Sri Lanka immune?

At first sight, Sri Lanka seems to be immune from this trend. The country’s adult literacy rate is still above 92 per cent and youth literacy is even higher. According to the 2024 Census, literacy rates exceed 97 per cent among people aged ten and over, with nearly equal levels between the sexes. These figures show the continued strength of Sri Lanka’s system of free education, a system which in the past has guaranteed widespread access to school and has produced generation after generation of citizens who could read and write at a basic level.

There has also been a steady improvement in educational attainment, with an increasing number of adults finishing secondary education and a larger proportion going on to tertiary institutions. Unlike the mysterious drops observed in rich countries, Sri Lanka’s literacy figures demonstrate stability and even a slight improvement.

However, although the surface appearance is reassuring, an even more complicated reality exists. The literacy figures for Sri Lanka only record basic literacy, that is, the ability to read and write simple sentences, and they do not include measures of functional literacy. It is impossible to tell from these statistics whether adults can interpret a bank statement, understand a medical prescription, use an online government portal, or critically assess information that is spreading on social media. As is shown by the global trend, having a high level of basic literacy does not ensure a strong degree of functional literacy. On the contrary, functional literacy can fall even if basic literacy stays the same. This difference is important for Sri Lanka, particularly since the country is currently experiencing rapid digitalization, demographic ageing, and social change.

Major risk factor

A major risk factor is the move towards digital information environments. In high-income countries, researchers believe that the prevalence of smartphones and short-form digital content may be diminishing people’s ability to engage in deep reading. Nowadays, individuals take in information in short, rapid segments by scrolling through social media feeds, quickly reading headlines, and viewing short videos. Such behaviour decreases the opportunity for sustained reading, which is necessary for keeping comprehension, critical thinking, and the capacity to deal with complex information intact.

Sri Lanka is going through a comparable change. There has been a sharp increase in the number of people using smartphones, and social media sites have become the main sources of news, leisure, and communication. Although there are many advantages to having digital access, it also results in a situation where superficial reading becomes the standard approach and could therefore lead to a decline in functional literacy over time.

Demographic ageing as challenge

A further challenge that is coming up is demographic ageing. Sri Lanka is rapidly moving towards becoming an ageing society, with an increasing number of older people who might experience cognitive decline, have less exposure to new information, and enjoy few opportunities for further learning. In high-income countries, ageing populations have led to a fall in functional literacy since older individuals have had difficulty adapting to digital systems and complicated bureaucratic procedures.

The older generation in Sri Lanka, many whom were educated many decades ago under different curriculum standards, could end up becoming increasingly vulnerable in a world in which essential services, such as banking and healthcare, are being moved online. If appropriate support is not provided, the country may witness a growing gap between basic literacy and functional literacy among older adults.

In Sri Lanka, the way in which administration and the workplace are organised has in the past placed greater trust in personal communication and on basic forms of documentation. What in high-income countries would require complex reading is instead carried out through face-to-face contact in Sri Lanka. Nevertheless, this situation is now changing. Government services are becoming available online, banks are introducing digital systems, and in workplaces there is an increasing need for employees to use electronic systems. Since these changes are happening at a faster rate, the demand for functional literacy will increase. Should adults not be able to meet these new demands, Sri Lanka might start to see the kind of decline in literacy that has been seen in other places.

Misinformation and disinformation

Another worry is the spread of misinformation and disinformation. In Sri Lanka, there has already been the quick dissemination of false information via social media, with this having an impact on public health, politics, and social cohesion. Since functional literacy is essential for allowing people to assess sources, doubt the claims made, and tell the difference between reliable information and falsehoods, a lack of functional literacy causes societies to be more open to manipulation, polarisation, and confusion.

The fact that there has been a global drop in functional literacy at the same time as misinformation has increased points to a dangerous feedback cycle: when literacy is low people become more prone to misinformation, and the misinformation in turn damages their ability to think critically about information. Given that the country has a high level of social media use and a lack of digital literacy training, Sri Lanka should take this risk seriously.

Even though there are these risks, Sri Lanka has several advantages which can assist in avoiding a drop in functional literacy. The country’s system of basic education is still strong, showing high enrolment figures and good results in basic literacy.

Families in Sri Lanka still place a great deal of importance on education and reading is still a respected cultural activity. Furthermore, because of its relatively small size and the fact that it has a centralized form of government, it is more efficient than in bigger countries to carry out nationwide literacy campaigns. These strengths offer a firm basis for developing new strategies for protecting and improving functional literacy.

Literacy a process

It should be realised by Sri Lanka that attaining literacy is not a single accomplishment achieved in childhood. In the modern world, literacy must be a skill that is constantly put into practice, kept up to date and adapted to changing circumstances. The fact that adult literacy is declining worldwide shows that even in wealthy countries with well-developed education systems deterioration can occur if adults are not supported in keeping their cognitive and informational abilities. Sri Lanka cannot afford to be careless.

It is necessary for the country to invest in adult education, in programmes concerning digital literacy and in the development of cognitive skills for all age groups. It also needs to establish ways of measuring functional literacy rather than just basic literacy so that policymakers can detect emerging weaknesses and act in advance.

A vital measure is to increase the opportunities for adult learning. Although Sri Lanka has effective literacy programmes based in schools, the country’s infrastructure for adult education is limited. Community centres, libraries, universities, and vocational institutes should take on a more significant role by providing courses, workshops, and reading programmes which are tailored for adults. The programmes should place an emphasis not just on reading and writing but also on digital navigation, critical thinking, and information processing. Adults should be given the chance to practise the skills that are necessary for them to function effectively in a rapidly changing world.

Importance of digital literacy programmes

It is just as important to have digital literacy programmes. Since an increasing number of services are being offered online, adults need to learn how to use digital tools with confidence and in a safe manner. This involves knowing how to fill out online forms, moving around on government websites, using banking apps, and being able to spot misinformation. The digital literacy courses available should be accessible, affordable, and adapted to different age groups, especially older adults who might feel put off by technology. Schools can also contribute by incorporating digital literacy into their curriculum so that future generations acquire good functional literacy skills from an early age.

Sri Lanka should also investigate introducing policies which promote cognitive health among older people. Since cognitive decline can lead to a deterioration of functional literacy, it becomes more difficult for older individuals to deal with information. It is possible to help keep cognitive function by setting up programmes that promote reading, social interaction, physical activity, and continued learning. During regular medical visits, healthcare professionals should include cognitive assessments so that any problems affecting literacy-related skills can be picked up early.

Sri Lanka needs to create tools for measuring functional literacy, since the figures available on basic literacy give an incomplete account of the country’s capabilities. By using assessments of functional literacy like those employed in high-income countries, Sri Lanka would be able to monitor how well its adults can apply their literacy skills in real-life situations.

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From Colombo to Vegas: Sri Lankan talent shines at WCOPA

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Chris with Sachini Ayendra, the very first contestant who represented Sri Lanka at WCOPA 2015 / Bronze winner at WCOPA 2026 Natharie Wickramasinghe with her parents

The World Championships of Performing Arts (WCOPA) is known globally as the Olympics of performing arts, but Sri Lankans came to know of it more closely when Natharie Wickramasinghe, representing Team Sri Lanka at WCOPA 2026, in Las Vegas, earned a Bronze Medal in the Ethnic/Folklore Dance category.

Behind Sri Lanka’s WCOPA journey is Sri Lanka-born Chris Rajendra, who migrated to the United States in 2007, and deserves special congratulations.

Passionate about discovering and promoting talent, Chris has been actively involved in the pageant and performing arts, industry since 2002.

A major milestone came in 2015, when he introduced WCOPA, to Sri Lanka, for the first time, creating an international platform for Sri Lankan performers.

Sachini Ayendra became the very first candidate to represent Sri Lanka at WCOPA, in 2015, marking the beginning of Team Sri Lanka’s journey.

Chris served as National Director for Team Sri Lanka from 2015 to 2018, and has returned to the role for the 2026–2027 term, continuing his commitment to identifying, developing and promoting Sri Lankan talent internationally.

His involvement in pageantry and performing arts includes:

Recruiter, Miss Nevada United States – 2014

Chris Rajendra: National Director – WCOPA Team  Sri Lanka

Manager, Miss Colombia Las Vegas – 2013 to 2017

Director for the West Coast and International Divisions of Ms. Latina International and Ms. International World – 2017

National Director for Team Sri Lanka – WCOPA, 2015–2018 and 2026–2027

Co-National Director for Team USA – WCOPA 2026

In the USA, Chris began his career in retail before transitioning into insurance and financial services, where he built extensive experience in sales, marketing, leadership and business development.

He owned and operated a brokerage, affiliated with multiple insurance companies, and later served as Marketing Director with Transamerica and World Financial Group.

As his business expanded across Las Vegas and California, he continued to hone his expertise in sales, marketing and client relations. He now works as a Sales Executive at Hilton Grand Vacations.

Looking ahead, Chris will shortly launch the application process for Team Sri Lanka 2027, giving talented Sri Lankan performers another opportunity to represent the country on the world stage.

The 2027 World Championships of Performing Arts will take place in Las Vegas, USA, in July or August 2027.

Through his work in both the corporate and performing arts worlds, Chris Rajendra continues to combine leadership, networking and talent development — creating opportunities for Sri Lankan performers to showcase their abilities on a global platform.

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