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Sri Lanka Tourism performs a successful stint at the Arabian Travel Market – 2024 in Dubai, UAE

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Sri Lanka Tourism made headlines at the 31st edition of the Arabian Travel Market (ATM) which was held from 6th May to 9th May 2024 in Dubai, UAE. The travel fair was held at the Dubai World Trade Center (DWTC) in line with the theme of empowering innovation – transforming travel through entrepreneurship. This is the largest tourism event in Middle East which provides global exposure, business & travel opportunities for the tourism sector.

Sri Lanka Tourism Promotion Bureau (SLTPB) has been participating at this event since 2003 along with the members of the travel and tourism industry in Sri Lanka and this year SLTPB has vibrant and elegant stand with more than 60 participants from the travel and tourism industry.

The opening of the Sri Lanka Tourism pavilion at ATM took place at the Sri Lanka Stand with the participation of the Udaya Indrarathana -Ambassador of Sri Lanka in UAE, Alexi Gunasekera- Sri Lanka Consul General in Dubai, Chalaka Gajabahu-Chairman SLTPB, Dushan Wickramasuriya – Director Marketing SLTPB, and other official members of SLTPB & Missions. The colorful Sri Lanka pavilion was included with rich cultural heritage, pristine beaches, stunning landscapes and abundance of wildlife.

A press conference was organized by SLTPB on the 2nd day of the Travel show which was 7th May 2024 with the presence of large number of international journalists and TV channels. Speaking at the press conference, the Minister of Tourism, Harin Fernando, highlighted country’s vision on the idea of the new logo and the unforgettable experience which travelers could get from Sri Lanka. Chairman SLTPB, Chalaka Gajabahu highlighted the importance UAE tourists to boost the total tourist arrivals to the country and invited all participants to experience the country offering the best holiday choices for an interested traveler.

SLTPB & Emirates renewed its commitment in promoting tourism in Sri Lanka through a Memorandum of Understanding (MoU) that includes of indicatives designed to promote and play a major role in reviving the tourism and trade sectors in the country. Chalaka Gajabahu-Chairman of SLTPB signed the MOU from the Sri Lanka Tourism while Ahmed Khoory Senior Vice President, Commercial Operations West Asia & Indian Ocean, signed from Emirates. The agreement was signed in the presence of Minister of Tourism, Lands, Sports and Youth Affairs- Harin Fernando, Ambassador of Sri Lanka to the United Arab Emirates-Udaya Indrarathna, Consul General of Sri Lanka to Dubai & Northern Emirates- Alexi Gunasekera, Emirates Executive Vice President, Passenger Sales and Country Management-Nabil Sultan Al Murr, Emirates Country Manager to Sri Lanka & Maldives- Rashid Al Ardha, and Emirates Manager Government Liaison – Chandana de Silva.

ATM concluded successfully creating excellent platform to Sri Lanka Tourism to showcase its tourism offering and created new partnership with travel professionals and business stake holders in the Middle East region.



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ADB approves support to strengthen power sector reforms in Sri Lanka

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The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.

This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.

“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”

To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.

The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.

Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.

ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.

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Union Assurance becomes first insurer to earn the YouTube Silver Play Button

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Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.

This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.

Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.

Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.

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LOLC Finance Factoring powers business growth

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Deepamalie Abhayawardane, Head of Factoring at LOLC Finance PLC

LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.

In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.

Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”

One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.

For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.

The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.

In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.

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