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Travel Journalists and Social Media Influencers across the globe join hands with Sri Lanka Tourism

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Delegation was welcomed by Hotel Mapakada Village and taken on a tour in Mahiyanganaya

Sri Lanka Tourism welcomed a group of mainstream international journalists and travel influencers to promote the destination for upcoming Summer and Winter Seasons (2024/25) while highlighting the new tagline of Sri Lanka Tourism ‘You Will Come Back for More’.

Representing the key inbound markets for Sri Lanka, the delegation arrived from the United Kingdom, France, Italy, Australia, Singapore, USA and Canada. Overall, the group of travel influencers and media carried an active global audience of 1.8 million via mainstream Travel Magazines, News Publications, Travel Blogs and Social Media platforms such as Instagram, Facebook, YouTube, Tik Tok, etc. The total advertising value expected to be gained from this earned media promotion will be over LKR 35 million.

Visiting Vedda Community in Dambana was a major highlight in the program

Sri Lanka Tourism Industry has seen a significant uplift in the 1st quarter of 2024, having well over 600,000 tourists and these earned media promotions expected to support for continuous growth during the upcoming seasons by creating multiple reasons to select Sri Lanka as A Must Visit Holiday Destination in Aisa.

The media delegation was warmly welcomed by the Chairman of Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu, Director Public Relations Mrs. Madubhani Perera, Assistant Director International Media Mr. Chaminda Munasinghe and other officials.

Multiple tourism industry stakeholders representing public and private sector supported in making this national tourism industry promotional initiative including Uva Tourism, Thema Collection (Aliya Resort & Spa -Habarana), Hotel Mapakada Village- Mahiyanaya, Colombo City Tours by Ebert Silva Holidays, Demodara Tea Estate, Colombo Lotus Tower and Royal Holidays Tour Operator Company

Addressing the media, Chalaka Gajabahu, Chairman SLTPB stated that the visit of these international media a,nd travel influencers is a part of our global campaigns to promote the destination within the key source markets as well as globally. This promotion will be mainly targeting on the upcoming summer season which is considered as a low season for us. This earned media promotion expected generate many fresh reasons on traveling back to Sri Lanka where we as an island nation has lot more to offer for our international travelers. We will continue to work on these kinds of international media and influencer promotions along with our other multiple trade promotions over the upcoming seasons to assure we will continue to grow within 2024 to achieve our overall targets.



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IMF approves USD695 million for Sri Lanka

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AFP –The International Monetary Fund’s (IMF) board approved two reviews of Sri Lanka’s loan programme, making USD695 million in additional loans immediately available to the island nation.

It is the latest tranche in the country’s four-year USD3 billion bailout, with the Fund warning of further risks due to the economic impact of the Middle East conflict.

Surging oil prices due to the conflict have heavily impacted many import-dependent Asian countries.

“Sri Lanka’s strong implementation under the EFF arrangement has continued despite challenging circumstances,” said the IMF’s Deputy Managing Director and Acting Chair Kenji Okamura.

“Gains from the economic reform programme helped preserve economic resilience and provided room to respond to cyclone Ditwah and the Middle East conflict. The latter, however, has significantly worsened Sri Lanka’s economic outlook and tilted risks to the downside.”

The IMF projects 2026 growth to slow to three per cent, with higher oil prices increasing inflation and weighing on the current account balance.

The board’s approval was contingent on Sri Lanka adjusting certain energy market subsidies issued in the wake of the conflict.

The statement said the Sri Lankan authorities had met the Fund’s requirements on fuel and electricity prices meeting cost-recovery criteria.

Criteria on ensuring no new external debts and on not imposing or intensifying import restrictions “were not observed”, however.

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Cambridge College honours students at awards ceremony

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Guests with an award winner at the certificate and medal awarding ceremony Hindu Cultural Hall in Kandy

The Cambridge College of English Language Training recently held a certificate and medal awarding ceremony to recognize the academic achievements of students who successfully completed Cambridge English examinations.

The ceremony was held at the Hindu Cultural Hall in Kandy with the Vice Chancellor of the University of Peradeniya, Prof. W.M.T. Madhujith, attending as the Chief Guest, while Kandy Mayor Chandrasiri Wijenayake participated as the Guest of Honour.

Founded on March 1, 2024, by English tutor, author and Cambridge TKT lecturer T. Ravichandran, the institution has emerged as a leading centre for Cambridge English examination preparation in Kandy.

Beginning with an initial intake of 30 students, the college has expanded rapidly and currently serves more than 300 students.

The institution’s achievements were further recognized when it received the “Emerging Star Award 2025” at the Annual Coordinators Conference 2025 (South Asia).

The college provides training for students between the ages of seven and 18 across six stages of Cambridge English examinations, including Young Learners English (YLE) Starters, Movers and Flyers, as well as KET, PET and FCE examinations.

Cambridge English qualifications are internationally recognized and are designed to assess language proficiency in line with the Common European Framework of Reference for Languages (CEFR).

The ceremony concluded with the presentation of certificates and medals to students in recognition of their academic performance and commitment.

Text and Pic by SK Samaranayake

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ABC Australia, Maharaja Media Network ink MoU to expand Indo-Pacific media collaboration

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Nishantha Bakmeege President Sri Lanka chamber garment exporters (SLCGE)

The Australian Broadcasting Corporation (ABC Australia) has signed a Memorandum of Understanding with Sri Lanka’s Maharaja Media Network (MMN), marking a significant expansion of media cooperation aimed at strengthening content exchange, co-productions and professional collaboration across the Indo-Pacific.

The agreement builds on an initial broadcast partnership established in 2022 and an expanded licensing arrangement in 2023, under which ABC programming was made available free-to-air to Sri Lankan audiences through MTV Channel (Private) Limited, part of the Capital Maharaja Group.

Under the new framework, the two organisations will collaborate across television, radio and digital platforms, with a focus on co-produced content, editorial exchange, training opportunities and joint storytelling initiatives.

MMN, Sri Lanka’s largest media network, operates across television, radio, digital media, music and film, including MTV Channel (Private) Limited and MBC Networks (Private) Limited.

Australian High Commission officials described the agreement as a deepening of regional media ties. “This will cover co-production, content sharing and broader cooperation across the Asia-Pacific in telling stories that speak to both countries,” said Matthew Duckworth.

ABC International Head Claire M. Gorman said the partnership reflected a shared commitment to public-interest media and stronger regional storytelling.

Capital Maharaja Group Director Chevaan Daniel said the relationship, which began during Sri Lanka’s economic crisis in 2022, had grown through continued collaboration, including during the 2025 Ditwah cyclone response.

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