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Sri Lanka tourism takes center stage in new T20 Jersey

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Moose CEO Hasib Omar alongside Sri Lanka captain Wanindu Hasaranga, SLC President Shammi Silva and CEO Ashley de Silva at the jersey launch.

In the bustling heart of Ja-Ela, Moose Clothing Company stands tall as a beacon of creativity, technical expertise, and workmanship. Established in 2018 with a vision to redefine Sri Lanka’s fashion landscape whilst bridging the gap between affordability and accessibility to good quality fashion, Moose Clothing Company has now embarked on a journey that transcends mere apparel. This journey interweaves resilience, heritage, and hope into the fabric of the new jersey design that Moose was commissioned to create for Sri Lanka’s national cricket team, for their upcoming T20 World Cup tournament set to take place in the USA and the Caribbean.

Last year (2023), Moose Clothing Company signed a four-year agreement with Sri Lanka Cricket (SLC) and secured the position to be their official clothing partner. As they sat down to deliberate the project’s intricacies, from material selection to conceptualization, one mutual agreement emerged – a shared emphasis on bringing in the element of tourism in Sri Lanka and on to the design concept of the jersey. This wasn’t just about designing a jersey; it was about crafting a narrative that would beckon the world to explore the wonders of Sri Lanka.

“As these tournaments always became a spectacle in stadiums across mostly Asian nations, the T20 World Cup this time round feels even more unique and special as this would be the first time a T20 World Cup tournament is taking place in the USA,” Kithmini de Silva, Head of Marketing of Moose Clothing Company, remarked. “This also means bringing more tourism exposure to a country like Sri Lanka amongst potential travelers from the America and possibly people from other parts of the world, especially the Caribbean islands who are also co-hosting the tournament. So, in a way, this opportunity can be seen as a win-win situation – the main goal of using this concept as a way to not only help boost tourism and place Sri Lanka on a higher pedestal as an ideal tourist destination but also take the Moose Clothing Company brand to a global market”, she further added.

As a result, with the Moose Clothing Company having been entrusted with the honor of representing Sri Lanka on an international stage, the T20 World Cup tournament is bound for American shores. It was an opportunity not just to put across their designs but to amplify Sri Lanka’s voice in the global arena. With eyes set on the USA, Moose Clothing Company sees more than exposure; they see a gateway to the international market, a chance to introduce the world to the essence of Sri Lanka.

“How we could move ahead and represent the Sri Lankan brand on US soil was the focal point for us. At the same time, we also wanted to take Moose Clothing Company Brand and enter the international market through this initiative. As it is evident that the Sri Lanka national team’s players were also the rightful ambassadors who would be representing our country wherever they go, this jersey was, in a way, a vibrant canvas for us, giving us the platform to showcase the tourism potential of Sri Lanka, bit of the culture and tradition.”, Nishantha Perera, Head of Product Development and Design of Moose Clothing Company, stated.

Eventually, the jersey design was settled after some 40 designs were rolled in following hours of brainstorming and deliberation. Sri Lanka, often hailed as a tourist’s paradise, offers a kaleidoscope of experiences – from thrilling safaris in its wildlife reserves to serene encounters with our gentle giants in Habarana, home to the world’s largest Asian elephant gathering. These elements, each a chapter in Sri Lanka’s story, found their way into the design narrative of the jersey.

The blue hues of the southern coast the emblematic passant royal lion, and the vibrant hues of yellow and blue synonymous with Sri Lanka – all woven together in a canvas of cultural richness and natural beauty.

The new kit Sri Lanka will be wearing during the T-20 World Cup.

The blue water lily, Sri Lanka’s national flower, symbolizes hope amidst adversity, while the passant royal lion, a symbol etched on the flag and now the new jersey, isn’t just decoration. It symbolizes the roar of Sri Lanka Cricket identity, perfectly captured by Moose Clothing Company under the watchful eye of the Sri Lanka Cricket.

But the design goes deeper, drawing inspiration from Sri Lanka’s iconic landmarks. The muted emblem echoes the graceful arches of the Nine-Arch Bridge – the train ride in the highlands with the Kandy to Ella train is named one of the most beautiful train rides in the world and the majestic presence of the Asian elephant gathering – Habarana – is renowned for hosting one of the largest gatherings of Asian elephants in the world and has been named as ‘one of Asia’s great wildlife spectacles’ by Lonely Planet, 2012.

Each element tells a story, reflecting what they have to offer to the world as a beautiful island nation and the nation’s ability to overcome obstacles and emerge stronger. As the national cricket team wears this unique jersey, they don’t just represent a team; they embody the hopes and dreams of a nation.

Behind the scenes, Moose Clothing Company’s design team embarked on a journey of their own. They delved deep and drew inspiration from these elements. But it wasn’t just about aesthetics; it was also about craftsmanship. In Sri Lanka’s apparel industry, technology intertwines seamlessly with tradition, creating a wave of expertise unrivalled elsewhere.

Moose Clothing Company’s dedication to quality and innovation shines through in every garment, a testament to their commitment to excellence.

The new jersey integrates state-of-the-art technology, featuring innovative fabric engineering for optimal moisture management. This ensures effective sweat regulation and enhanced comfort, even during the most intense matches. Furthermore, Moose Clothing Company conducted in-depth research on the weather conditions of upcoming tournament host countries. This meticulous approach guarantees the jerseys are crafted from the ideal materials to perfectly suit the players’ environment, offering them the ultimate edge on the field.

This thorough attention to detail ensures that the material selection and engineering are tailored to meet the specific climate demands of the tournament venues. By anticipating factors such as humidity levels and temperature fluctuations, Moose Clothing Company worked to optimize the jersey’s performance in varying weather conditions. This comprehensive approach underscores Moose Clothing Company’s commitment to delivering apparel that not only enhances athletic performance but also prioritizes the comfort and well-being of the players, regardless of the environment they compete in. The incorporation of special mesh fabric allows for increased breathability, optimizing airflow and ventilation to keep the team members cool and refreshed even in the heat of competition. This strategic design ensures that heat can escape efficiently, preventing overheating and discomfort. By leveraging such technology in textile engineering, Moose Clothing Company has crafted a cricket jersey that not only looks sleek and stylish but also delivers unparalleled performance and comfort on the field.

Speaking about the milestones and future, CEO of Moose Clothing Company, Hasib Omar said, “We’re thrilled to unveil the new Sri Lanka cricket jersey for T20 World Cup 2024. This launch isn’t just about creating a stylish and functional garment for the team, it’s about a strategic partnership that celebrates Sri Lankan pride on the global stage. We believe this jersey will not only inspire the players on the field but also ignite a passion for Sri Lanka’s tourism treasures among fans around the world.”

Looking ahead, Hasib shared the company’s ambitious vision of becoming an international brand. He further added, “Moose Clothing Company isn’t stopping at Sri Lanka’s shores. This partnership with Sri Lanka Cricket marks a significant step towards our long-term vision of becoming a global fashion leader. By combining our unwavering commitment to quality and innovation with the international exposure of cricket, we’re showcasing our capabilities to the world. This jersey launch is not just about supporting our national team, it’s about igniting a passion for Sri Lankan fashion on a global scale.”

With every match, Moose Clothing Company believes that the Sri Lankan team will not only play for victory but also carry the aspirations of a nation, inspiring pride and unity among its citizens. As the T20 World Cup draws near, the stage is set for Sri Lanka to shine once again, propelled by the enduring spirit encapsulated in every stitch of the new jersey.

Apart from this instigation that every cricket enthusiast out there can look forward to, Moose Clothing is also on the pathway to diversifying their portfolio and enhancing their footprint in the apparel sector in Sri Lanka through their brand and trendy designs that will keep on growing.



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US sprinter Noah Lyles sets world best 150m time at Golden Spike meet

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United States sprinter Noah Lyles has set the world’s best-ever time over the rarely-run 150 metres race, clocking 14.67 seconds at the Golden Spike meet in the eastern Czech city of Ostrava.

The 28-year-old Lyles on Tuesday beat the previous best of 14.72 set by Kishane Thompson of Jamaica in Florida in April.

At Ostrava, Lyles beat Sinesipho Dambile of South Africa with 14.78, while Australian teenager Gout Gout finished third in 14.96.

“Was there ever any doubt? Was there ever any doubt? We came for a show,” an elated Lyles told Czech TV.

Earlier this month, Lyles took a comfortable win at the Wanda Diamond League meet in Rome with a 9.88 in the 100m, his fastest since clinching gold at the Paris 2024 Olympics.

The high-energy, anime-loving showman has had strong indoor and outdoor performances throughout the year so far, and was named on this year’s Time100 list of the most influential people.

Dutch star Femke Broeders-Bol had to bow to in-form Swiss Audrey Werro in her outdoor debut in the 800m.

The 26-year-old Broeders-Bol has switched from 400m hurdles, in which she had won two world gold medals, and clocked an impressive 1 minute 57.13 seconds for second place.

“It was so cool, I love racing in Ostrava. It was tough, but I enjoyed it,” she said.

Broeders-Bol has also claimed multiple medals as the anchor leg in 4x400m relay teams, notably a gold in the mixed event in the Paris Olympics.

She ran her first 800m since 2017 in February, clocking a national record of 1 minute 59.07 seconds before withdrawing from the rest of the indoor season to nurse a foot injury.

The 22-year-old Werro won in 1 minute 54.45 seconds, half a second behind her personal best from March, after shedding Broeders-Bol with 200 metres to run.

“It was a really crazy run, but the time is very good, so I’m really happy,” Werro said.

Having set the eighth best time ever, she stayed over a second behind the oldest world record in athletics of 1:53.28 set in 1983 by Jarmila Kratochvilova of then-Czechoslovakia, who watched the race from the stands.

South Africa’s 20-year-old Bayanda Walaza won the men’s 100m as he equalled his personal best of 9.94 seconds, beating Emmanuel Eseme of Cameroon with 9.99 seconds.

US favourites Ronnie Baker and Jordan Anthony were demoted to the fourth and fifth spots, respectively, with times well over 10 seconds.

[Aljazeera]

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Nilakshika, Nuthyangana stun New Zealand to seal famous win for Sri Lanka

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Nilakshika Silva celebrates Sri Lanka's famous win [Cricinfo]

An outstanding fifth-wicket stand and an even better sixth-wicket partnership electrified a Sri Lanka chase and propelled them to a tight final-over win against New Zealand. Nilakshika Silva  was the primary architect. Having arrived at the crease at 55 for 4, with the required rate soon climbing above nine, she produced her finest international innings – a perfectly-paced 54 not out off 37 that saw Sri Lanka to victory with two balls and five wickets to spare.

Nilakshika had serious support in the two partnerships she was involved in. Kavisha Dilhari joined her for a 50-run stand that repaired the innings, though New Zealand were still firm favourites when they were parted with 45 still needed off 30 deliveries. Kaushini Nuthyangana, who had already had a good game behind the stumps, then hit a nerveless 24 not out off 14, outpacing even Nilakshika during a stand that yielded 48 runs off 28 deliveries.

New Zealand were scuttled by their own poor catching again. Had Bree Illing held a sitter at short fine leg in the 10th over, Nilakshika would have been out for only 1, and New Zealand would have claimed five wickets in five overs. Their ground fielding also fell away during the last few overs, when Sri Lanka’s batters were beginning to reverse pressure effectively.

Their batting had also been reined in by a tight Sri Lankan bowling effort, in which the spinners imposed themselves. Sophie Devine and Melie Kerr hit 45 each, but 150 for 6 always seemed a little light on a Southampton surface that was a little slow, but remained largely good for batting.

The loss means New Zealand have lost their two opening matches, and must now treat games against England, Scotland, and Ireland as must-wins. Sri Lanka, meanwhile, are on the points table following their opening defeat at the hands of England. They will now prepare for the match against West Indies on Sunday. A victory there will set them up beautifully for a semi-finals push.

Nilakshika resurrects Sri Lanka

When Nilakshika arrived, Sri Lanka were down to their last three recognised batters, with 95 runs to get off 57 deliveries. It was clear she was timing the ball nicely from the outset, but she repeatedly had trouble piercing the infield and did not find her first boundary until the 13th ball she faced. Thankfully for Sri Lanka, Dilhari was buoyant through the early phase of this partnership, never allowing the required rate to climb too far out of reach.

After the 12th over, however, Nilakshika began to find the open spaces. There were fours through wide mid on and extra cover, and then a six over the head of Devine at deep midwicket, who could have pouched that catch had she stood closer to the rope.

 

A running mix-up, which perhaps was Nilakshika’s fault, cost Dilhari her wicket. But that only seemed to solidify the resolve within Nilakshika to see the chase through. She was magnificent through the last five overs, finding vital boundaries just as the pressure was mounting, while finding singles in between. With 28 runs needed off the last two overs, it was Nilakshika’s two boundaries off Melie in the 18th that swung the match more decisively in Sri Lanka’s favour. One was a bent-kneed square drive through cover point when Melie had hung the ball out wide. One was a sweep she blasted past Jess Kerr at fine leg.

Nuthyangana shines behind the stumps and with bat

Nuthyangana produced both Sri Lanka’s first piece of brilliance in this game, as well as their last. Her low catch to dismiss Isabella Gaze off the bowling of slinger Mithali Amodhya set the tone for a spirited Sri Lanka fielding performance. She would go on to claim two further catches – running hard towards fine leg to get under one high chance, plus an easier take to dismiss Brooke Halliday, though she did instigate the review that overturned the not out decision.

It will be for her batting that she will be remembered in this game, however. She’d had a high score of 19 not out in 10 T20I innings before this, but played a near-flawless finishing hand alongside Silva. Her first two boundaries came through wide long on, but crucially, she also found the singles and twos in between these bigger blows. With two required off three balls, she spanked one through square leg to spark beaming smiles and joyful celebrations in the Sri Lanka dugout.

Devine and Kerr hold NZ together

In the absence of Suzie Bates, Devine and Kerr were easily New Zealand’s most experienced batters, and they hit 45 apiece to keep the New Zealand innings above water. Kerr enjoyed a 49-run stand with Georgia Plimmer, though both batters failed to find frequent boundaries in the powerplay. Devine later led New Zealand through the middle overs, as Sri Lanka’s spinners found breakthroughs, striking at 150.

NZ’s four in four

New Zealand’s best passage in the game came between overs five and nine in Sri Lanka’s innings, in which they claimed four wickets for 10 runs. Offspinner Nensi Patel struck twice through this spell, eventually finishing with New Zealand’s best figures of 2 for 23. Bree Illing took the important wicket of Chamari Athapaththu, who made 27. The other wicket came from an excellent direct hit run out from Melie Kerr.

SCORES:
Sri Lanka Women  153 for 5 in 19.4 overs (Vishmi Guneratne 17, Chamari Athapaththu 27, Kavisha Dilhari 17, Nilakshika Silva 54*, Kaushini Nuthyangana 24*; Bree Illing 1-33,  Nensi Patel 2-23) beat New Zealand Women  150 for 6 (Georgia Plimmer 18, Sophie Devine 45, Melie Kerr 45, Maddy Green 18*; Mithali Ayodya 1-24, Sugandika Kumari 1-28, Chamari Athapaththu 1-21, Nimasha Meepage 1-26, Kavisha Dilhari 2-35) by five wickets

[Cricinfo]

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Tharanga heads to Doha as athlete to beat after Ostrava victory

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[file pic] Rumesh Tharanga in action

Rumesh Tharanga will head to the Doha Diamond League as the athlete to beat following a commanding victory at the Ostrava Golden Spike on Tuesday.

‎Fresh from his recent record-breaking exploits, Tharanga once again stamped his authority on the world stage, dominating the competition with three throws beyond the 85-metre mark. Remarkably, any one of those efforts would have been enough to secure victory.

‎The 23-year-old produced his best throw of 86.57 metres in the third round to claim top honours ahead of two-time world champion Anderson Peters, who finished second with a best effort of 84.27 metres.

‎Tharanga’s consistency throughout the competition underlined his status as one of the world’s leading javelin throwers. His latest triumph further strengthens his credentials ahead of the Doha Diamond League, where he is expected to be among the favourites alongside World champion Keshorn Walcott, two-time world champion Anderson Peters and world bronze medallist Curtis Thompson.

‎Tuesday’s victory continues a remarkable season for the former Peterite, who has emerged as a genuine contender on the international circuit with a string of world-class performances. [RF]

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