Connect with us

Features

‘Sensuality Hospitality’

Published

on

BY Srilal Miththapala

From time immemorial the female form has been exploited for diverse reasons, to achieve a wide variety of outcomes by various cultures, individuals, groups, tribes and business organisations.

At the same time, women have always been aware of the immense power of their sensuality, and how it can be subtly used to further their ambitions.

The tourism and hospitality is not an exception in this context, where a woman’s presence in the service delivery/customer contact points usually has a strong positive impact.

This discussion tries to analyse this phenomena in an objective manner, with special emphasis on how localised cultural contexts affects it, and the resulting implications

Women and sensuality

Sensuality is about ones sexual feelings, thoughts, attractions and behaviours towards other people. Sensuality is diverse and personal, and it is an important part of who you are. And manifests in various ways such as body language, tone of voice etc.

Many In today’s world believe that a wide variety of expressions of female sensuality can be empowering to women when they are freely chosen. It can also be utilised by women to further their personal ambitions and goals.

History is full of such examples. The very origin of humanity may have been vastly different if Adan did not succumb to Eve’s ‘charms’ in enticing him to eat of the forbidden fruit.

Delilah enticed Samson to reveal the secret of his brute strength, at the behest of the Philistines.

Eva Duarte, was an illegitimate child with dreams of stardom. She met rising political star Juan Perón in 1944 and unabashedly charmed herself into his life, ending up as the First Lady of Argentina.

Cleopatra is cast as the ultimate femme fatale, whose influence supposedly ruined many a good man’s career, with she herself succumbing to the complicated web she wove.

And Harry Belafonte summed it all up in his famous song “Man Smart, Woman Smarter”-

“And not me but the people they say

That the man is leading the women astray

But I say, that the women of today

Smarter than the man in every way”

All these examples are of women who have leveraged their sensuality in a rather ‘aggressive’ fashion for personal gain, which often had them labelled as promiscuous, flirty and slutty, and looked down upon.

However in todays ‘sexually liberated’ world, the feminist movements have successfully transformed this thinking by radically removing the arbitrary shackles prescribed by tradition. Today a woman who is aware of her sensuality, and confidently carries it, is considered an emancipated person.

However when a woman’s sensuality and form, is used to achieve some results by a third party, implicitly or explicitly, it could be considered a form of exploitation.

Women in Hospitality and Sensuality

‘Sexual hospitality’ was an ancient custom whereby the host provided a hostess from his household to the male guest for their pleasure.

The Himba tribe of Nigeria, are known to practice the Okujepisa Omuka tradition, which involves a man giving his wife to his visitor for sexual entertainment and pleasure.

While such actions do stem from cultural norms, there are other numerous examples where there is an aspect of domination, where women are forced or coerced to provide these services, rather than of their own free will.

However in today’s commercialised and highly competitive hospitality industry, a women’s sensuality has become a commodity employed to attract customers, although it may not be officially endorsed.

When women and girls are repeatedly objectified and their bodies hypersexualised, the media contributes to harmful gender stereotypes. In a study of print media, researchers at Wesleyan University found that on average, across 58 different magazines, 51.8 percent of advertisements that featured women portrayed them as sex objects.

The hospitality industry today, not only legitimises and reinforces these historical gender stereotypes to some extent, but also eroticises hospitality, albeit in a subtle manner. Almost always front-end customer contact staff are attractive, well-groomed and well attired women. An establishment will go to great efforts taken to design ‘eye-catching’ uniforms for frontline female staff. (This is more prevalent in resort hotels in the Asian region, which are seen to be more exotic destinations) .

The hospitality industry is a “looks” industry, in which women are expected to use their appearance as part of the service experience. Restaurants often have strict grooming and uniform rules, requiring employees to maintain certain “looks.”

There is no doubt that women in the hospitality industry do brighten up and add colour to the industry by their sensuality, charm , physical form …call it what you may. Ask any hotelier and he will conform that the charming smile of a girl at the front esk has neutralised many a guest complaint!

This in turn often attracts sexists remarks and sexual innuendo from customers, which are possibly relatively ‘mild’ and female frontsline staff usually learn to cope with. ( “The food is as good as you” and “Are you on the desert menu? Because you look yummy.”)

However this environment of the hospitality industry which to a certain extent ‘accepts’ this status, could also lead to other forms of more damaging issues.

Women in Hospitality-The Sri Lankan context

Women in the industry

Women’s under -representation in the labour market is high in Sri Lanka. The population comprises of 52.8% females but when it comes to labour force participation their representation is only 35.6%, which is the lowest in South Asia (Department of Census and Statistics – Sri Lanka, 2014).

Howev, Sri Lankan females are among the most literate in South Asia, and the country tops the sub-continental rankings for female literacy. According to the University Grant Commission of Sri Lanka is the only country in the region to produce more female graduates from its local universities.

The Sri Lanka Institute of Tourism and Hotel Management (SLITHM) – Colombo School in 2017 had a representation of only 21% of female students, 12 % in Kandy Hotel School and only 6% in the Anuradhapura Hotel School. Similarly the three privately managed hotel schools namely Mt. Lavinia Hotel School, The Winstone Hotel School and William Angliss Hotel schools representation is 11%, 10% and 24% respectively.

Sri Lanka’s overall female labour force participation is lagging behind many Asian nations. Presently, Sri Lanka’s female labour force participation rate is around 35% compared with male participation rate of 75%

Despite its importance to the economy (was the third largest foreign exchange earning Industry before CoVid), Sri Lanka’s tourism industry and its growth was facing several constraints, among which the lack of skilled human resources is prominent.

However, in contrast to the high levels of female participation in the tourism industry worldwide (about 54%), albeit with some regional differences, women are highly underrepresented in Sri Lanka, with females accounting for less than 10% of the workforce.

The reasons for this are varied, and often based on cultural issues and norms. Jobs in the industry are considered to be socially unsuitable for women, especially for single females, and are often associated with

safety issues (sexual harassment),

poor prospects of career advancement

lack of job security

poor retirement benefits in relation to the public sector;

long/late working hours and shift work (no flexibility)

sub-standard working environments and facilities.

dress code

Some of these are definitely perceptions perpetuated by the media. Consequently, parents and husbands have discouraged their female children from pursuing a career in the hotel sector.

According to a World Bank study on women’s participation in the Sri Lankan labour force, 85% of the respondent stated that women are likely to leave their job in tourism after marriage.

Sexual Harassment

From the aforementioned reasons that women shun the tourism industry, sexual harassment at work is perhaps the most contentious issue.

In a wide ranging study published by Hospitality Management Degrees Net, it is stated that one in every ten women in the hospitality industry in the world, has faced some form of sexual harassment, with restaurant and frontline staff reporting more incidents. The type of harassments ranges from sexist remarks (87%), sexual innuendo (84%), and inappropriate touching (69%). The larger proportion (80%) are from other male co-workers and customers (78%)

In Sri Lanka, there are no specific studies done on the sexual harassment in tourism industry, but there is considerable literature on the general female workforce in Sri Lanka.

However, the same aspects are prevalent in the local tourism scene with restaurant and the housekeeping staff most prone to such issues. The most common acts of harassment were obscene language, sexual jokes and sexually suggestive comments.

In a Sri Lankan context more women in junior positions in hospitality experience sexual harassment which indicates that it has to do with both gender and power issues. With low levels of education, they are less confident than other employees when dealing with difficult people in positions of power.

There are also instances reported of subtle ‘sexual bribery’ where certain ‘favours’ can be demanded by those in higher management positions in return for job related rewards.

However, without specific information it is difficult to comment about the Sri Lankan situation. But definitely harassment is often ignored or taken to be ‘part of the job’, by both the targets of the harassment, and the co-workers who witness it. Unfortunately in the hospitality industry it is taken as the ‘norm’ and exposure to unwanted sexually related attention is considered to be part of the job (Hoel & Einarsen, 2003).

When compared to actual number of complaints on sexual harassment from the employees of the tourism sector to other main sectors, it is seen that complaints received from tourism sector is much lower than some other sectors where the females dominate in numbersss. (such as the apparel industry)

Conclusion

There is no doubt that women play a vital role (knowingly or unknowingly) in marketing and promoting a hospitality establishment through their own sensuality. However this subtle ‘making use’ of women to promote the business can lead to enhanced issues related to sexual harassment to them, both from within the establishment (co-workers) and from without (customers).

This can be managed if there is a good open and transparent work ethic and culture, where professionalism and the dignity of labour is respected.

https://www.researchgate.net/publication/317289094_Hostage_to_hospitality_Is_there_a_relationship_between_’sexual_hospitality’_and_sex_in_commercial_hospitality

https://en.wikipedia.org/wiki/Female_sex_tourism

https://historyofyesterday.com/the-culture-that-offers-free-sex-to-house-guests-4d770e59f5b9

https:// Importance-of-women-to-Sri-Lanka-s-economic-prosperity

https://www.ips.lk/talkingeconomics/2020/02/24/so-sri-lanka-more-like-so-where-are-all-the-women-in-the-hotel-industry/

https://hospitalitymanagementdegrees.net/features/sexual-harassment-in-hospitality

https://www.thefocus.news/travel/sexual-harassment-sri-lanka/

D A C S & Mendis B.A.K.M. Women in Tourism Industry – Sri Lanka Silva (2017)



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Features

Challenges faced by the media in South Asia in fostering regionalism

Published

on

Main speaker Roman Gautam (R) and Executive Director, RCSS, Ambassador (Retd) Ravinatha Aryasinha.

SAARC or the South Asian Association for Regional Cooperation has been declared ‘dead’ by some sections in South Asia and the idea seems to be catching on. Over the years the evidence seems to have been building that this is so, but a matter that requires thorough probing is whether the media in South Asia, given the vital part it could play in fostering regional amity, has had a role too in bringing about SAARC’s apparent demise.

That South Asian governments have had a hand in the ‘SAARC debacle’ is plain to see. For example, it is beyond doubt that the India-Pakistan rivalry has invariably got in the way, particularly over the past 15 years or thereabouts, of the Indian and Pakistani governments sitting at the negotiating table and in a spirit of reconciliation resolving the vexatious issues growing out of the SAARC exercise. The inaction had a paralyzing effect on the organization.

Unfortunately the rest of South Asian governments too have not seen it to be in the collective interest of the region to explore ways of jump-starting the SAARC process and sustaining it. That is, a lack of statesmanship on the part of the SAARC Eight is clearly in evidence. Narrow national interests have been allowed to hijack and derail the cooperative process that ought to be at the heart of the SAARC initiative.

However, a dimension that has hitherto gone comparatively unaddressed is the largely negative role sections of the media in the SAARC region could play in debilitating regional cooperation and amity. We had some thought-provoking ‘takes’ on this question recently from Roman Gautam, the editor of ‘Himal Southasian’.

Gautam was delivering the third of talks on February 2nd in the RCSS Strategic Dialogue Series under the aegis of the Regional Centre for Strategic Studies, Colombo, at the latter’s conference hall. The forum was ably presided over by RCSS Executive Director and Ambassador (Retd.) Ravinatha Aryasinha who, among other things, ensured lively participation on the part of the attendees at the Q&A which followed the main presentation. The talk was titled, ‘Where does the media stand in connecting (or dividing) Southasia?’.

Gautam singled out those sections of the Indian media that are tamely subservient to Indian governments, including those that are professedly independent, for the glaring lack of, among other things, regionalism or collective amity within South Asia. These sections of the media, it was pointed out, pander easily to the narratives framed by the Indian centre on developments in the region and fall easy prey, as it were, to the nationalist forces that are supportive of the latter. Consequently, divisive forces within the region receive a boost which is hugely detrimental to regional cooperation.

Two cases in point, Gautam pointed out, were the recent political upheavals in Nepal and Bangladesh. In each of these cases stray opinions favorable to India voiced by a few participants in the relevant protests were clung on to by sections of the Indian media covering these trouble spots. In the case of Nepal, to consider one example, a young protester’s single comment to the effect that Nepal too needed a firm leader like Indian Prime Minister Narendra Modi was seized upon by the Indian media and fed to audiences at home in a sensational, exaggerated fashion. No effort was made by the Indian media to canvass more opinions on this matter or to extensively research the issue.

In the case of Bangladesh, widely held rumours that the Hindus in the country were being hunted and killed, pogrom fashion, and that the crisis was all about this was propagated by the relevant sections of the Indian media. This was a clear pandering to religious extremist sentiment in India. Once again, essentially hearsay stories were given prominence with hardly any effort at understanding what the crisis was really all about. There is no doubt that anti-Muslim sentiment in India would have been further fueled.

Gautam was of the view that, in the main, it is fear of victimization of the relevant sections of the media by the Indian centre and anxiety over financial reprisals and like punitive measures by the latter that prompted the media to frame their narratives in these terms. It is important to keep in mind these ‘structures’ within which the Indian media works, we were told. The issue in other words, is a question of the media completely subjugating themselves to the ruling powers.

Basically, the need for financial survival on the part of the Indian media, it was pointed out, prompted it to subscribe to the prejudices and partialities of the Indian centre. A failure to abide by the official line could spell financial ruin for the media.

A principal question that occurred to this columnist was whether the ‘Indian media’ referred to by Gautam referred to the totality of the Indian media or whether he had in mind some divisive, chauvinistic and narrow-based elements within it. If the latter is the case it would not be fair to generalize one’s comments to cover the entirety of the Indian media. Nevertheless, it is a matter for further research.

However, an overall point made by the speaker that as a result of the above referred to negative media practices South Asian regionalism has suffered badly needs to be taken. Certainly, as matters stand currently, there is a very real information gap about South Asian realities among South Asian publics and harmful media practices account considerably for such ignorance which gets in the way of South Asian cooperation and amity.

Moreover, divisive, chauvinistic media are widespread and active in South Asia. Sri Lanka has a fair share of this species of media and the latter are not doing the country any good, leave alone the region. All in all, the democratic spirit has gone well into decline all over the region.

The above is a huge problem that needs to be managed reflectively by democratic rulers and their allied publics in South Asia and the region’s more enlightened media could play a constructive role in taking up this challenge. The latter need to take the initiative to come together and deliberate on the questions at hand. To succeed in such efforts they do not need the backing of governments. What is of paramount importance is the vision and grit to go the extra mile.

Continue Reading

Features

When the Wetland spoke after dusk

Published

on

Environmental groups and representatives

As the sun softened over Colombo and the city’s familiar noise began to loosen its grip, the Beddagana Wetland Park prepared for its quieter hour — the hour when wetlands speak in their own language.

World Wetlands Day was marked a little early this year, but time felt irrelevant at Beddagana. Nature lovers, students, scientists and seekers gathered not for a ceremony, but for listening. Partnering with Park authorities, Dilmah Conservation opened the wetland as a living classroom, inviting more than a 100 participants to step gently into an ecosystem that survives — and protects — a capital city.

Wetlands, it became clear, are not places of stillness. They are places of conversation.

Beyond the surface

In daylight, Beddagana appears serene — open water stitched with reeds, dragonflies hovering above green mirrors.

Yet beneath the surface lies an intricate architecture of life. Wetlands are not defined by water alone, but by relationships: fungi breaking down matter, insects pollinating and feeding, amphibians calling across seasons, birds nesting and mammals moving quietly between shadows.

Participants learned this not through lectures alone, but through touch, sound and careful observation. Simple water testing kits revealed the chemistry of urban survival. Camera traps hinted at lives lived mostly unseen.

Demonstrations of mist netting and cage trapping unfolded with care, revealing how science approaches nature not as an intruder, but as a listener.

Again and again, the lesson returned: nothing here exists in isolation.

Learning to listen

Perhaps the most profound discovery of the day was sound.

Wetlands speak constantly, but human ears are rarely tuned to their frequency. Researchers guided participants through the wetland’s soundscape — teaching them to recognise the rhythms of frogs, the punctuation of insects, the layered calls of birds settling for night.

Then came the inaudible made audible. Bat detectors translated ultrasonic echolocation into sound, turning invisible flight into pulses and clicks. Faces lit up with surprise. The air, once assumed empty, was suddenly full.

It was a moment of humility — proof that much of nature’s story unfolds beyond human perception.

Sethil on camera trapping

The city’s quiet protectors

Environmental researcher Narmadha Dangampola offered an image that lingered long after her words ended. Wetlands, she said, are like kidneys.

“They filter, cleanse and regulate,” she explained. “They protect the body of the city.”

Her analogy felt especially fitting at Beddagana, where concrete edges meet wild water.

She shared a rare confirmation: the Collared Scops Owl, unseen here for eight years, has returned — a fragile signal that when habitats are protected, life remembers the way back.

Small lives, large meanings

Professor Shaminda Fernando turned attention to creatures rarely celebrated. Small mammals — shy, fast, easily overlooked — are among the wetland’s most honest messengers.

Using Sherman traps, he demonstrated how scientists read these animals for clues: changes in numbers, movements, health.

In fragmented urban landscapes, small mammals speak early, he said. They warn before silence arrives.

Their presence, he reminded participants, is not incidental. It is evidence of balance.

Narmadha on water testing pH level

Wings in the dark

As twilight thickened, Dr. Tharaka Kusuminda introduced mist netting — fine, almost invisible nets used in bat research.

He spoke firmly about ethics and care, reminding all present that knowledge must never come at the cost of harm.

Bats, he said, are guardians of the night: pollinators, seed dispersers, controllers of insects. Misunderstood, often feared, yet indispensable.

“Handle them wrongly,” he cautioned, “and we lose more than data. We lose trust — between science and life.”

The missing voice

One of the evening’s quiet revelations came from Sanoj Wijayasekara, who spoke not of what is known, but of what is absent.

In other parts of the region — in India and beyond — researchers have recorded female frogs calling during reproduction. In Sri Lanka, no such call has yet been documented.

The silence, he suggested, may not be biological. It may be human.

“Perhaps we have not listened long enough,” he reflected.

The wetland, suddenly, felt like an unfinished manuscript — its pages alive with sound, waiting for patience rather than haste.

The overlooked brilliance of moths

Night drew moths into the light, and with them, a lesson from Nuwan Chathuranga. Moths, he said, are underestimated archivists of environmental change. Their diversity reveals air quality, plant health, climate shifts.

As wings brushed the darkness, it became clear that beauty often arrives quietly, without invitation.

Dr. Kusuminda on bat traps

Coexisting with the wild

Ashan Thudugala spoke of coexistence — a word often used, rarely practiced. Living alongside wildlife, he said, begins with understanding, not fear.

From there, Sethil Muhandiram widened the lens, speaking of Sri Lanka’s apex predator. Leopards, identified by their unique rosette patterns, are studied not to dominate, but to understand.

Science, he showed, is an act of respect.

Even in a wetland without leopards, the message held: knowledge is how coexistence survives.

When night takes over

Then came the walk: As the city dimmed, Beddagana brightened. Fireflies stitched light into darkness. Frogs called across water. Fish moved beneath reflections. Insects swarmed gently, insistently. Camera traps blinked. Acoustic monitors listened patiently.

Those walking felt it — the sense that the wetland was no longer being observed, but revealed.

For many, it was the first time nature did not feel distant.

A global distinction, a local duty

Beddagana stands at the heart of a larger truth. Because of this wetland and the wider network around it, Colombo is the first capital city in the world recognised as a Ramsar Wetland City.

It is an honour that carries obligation. Urban wetlands are fragile. They disappear quietly. Their loss is often noticed only when floods arrive, water turns toxic, or silence settles where sound once lived.

Commitment in action

For Dilmah Conservation, this night was not symbolic.

Speaking on behalf of the organisation, Rishan Sampath said conservation must move beyond intention into experience.

“People protect what they understand,” he said. “And they understand what they experience.”

The Beddagana initiative, he noted, is part of a larger effort to place science, education and community at the centre of conservation.

Listening forward

As participants left — students from Colombo, Moratuwa and Sabaragamuwa universities, school environmental groups, citizens newly attentive — the wetland remained.

It filtered water. It cooled air. It held life.

World Wetlands Day passed quietly. But at Beddagana, something remained louder than celebration — a reminder that in the heart of the city, nature is still speaking.

The question is no longer whether wetlands matter.

It is whether we are finally listening.

Continue Reading

Features

Cuteefly … for your Valentine

Published

on

Indunil with one of her creations

Valentine’s Day is all about spreading love and appreciation, and it is a mega scene on 14th February.

People usually shower their loved ones with gifts, flowers (especially roses), and sweet treats.

Couples often plan romantic dinners or getaways, while singles might treat themselves to self-care or hang out with friends.

It’s a day to express feelings, share love, and make memories, and that’s exactly what Indunil Kaushalya Dissanayaka, of Cuteefly fame, is working on.

She has come up with a novel way of making that special someone extra special on Valentine’s Day.

Indunil is known for her scented and beautifully turned out candles, under the brand name Cuteefly, and we highlighted her creativeness in The Island of 27th November, 2025.

She is now working enthusiastically on her Valentine’s Day candles and has already come up with various designs.

“What I’ve turned out I’m certain will give lots of happiness to the receiver,” said Indunil, with confidence.

In addition to her own designs, she says she can make beautiful candles, the way the customer wants it done and according to their budget, as well.

Customers can also add anything they want to the existing candles, created by Indunil, and make them into gift packs.

Another special feature of Cuteefly is that you can get them to deliver the gifts … and surprise that special someone on Valentine’s Day.

Indunil was originally doing the usual 9 to 5 job but found it kind of boring, and then decided to venture into a scene that caught her interest, and brought out her hidden talent … candle making

And her scented candles, under the brand ‘Cuteefly,’ are already scorching hot, not only locally, but abroad, as well, in countries like Canada, Dubai, Sweden and Japan.

“I give top priority to customer satisfaction and so I do my creative work with great care, without any shortcomings, to ensure that my customers have nothing to complain about.”

Indunil creates candles for any occasion – weddings, get-togethers, for mental concentration, to calm the mind, home decorations, as gifts, for various religious ceremonies, etc.

In addition to her candle business, Indunil is also a singer, teacher, fashion designer, and councellor but due to the heavy workload, connected with her candle business, she says she can hardly find any time to devote to her other talents.

Indunil could be contacted on 077 8506066, Facebook page – Cuteefly, Tiktok– Cuteefly_tik, and Instagram – Cuteeflyofficial.

Continue Reading

Trending