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‘Sensuality Hospitality’

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BY Srilal Miththapala

From time immemorial the female form has been exploited for diverse reasons, to achieve a wide variety of outcomes by various cultures, individuals, groups, tribes and business organisations.

At the same time, women have always been aware of the immense power of their sensuality, and how it can be subtly used to further their ambitions.

The tourism and hospitality is not an exception in this context, where a woman’s presence in the service delivery/customer contact points usually has a strong positive impact.

This discussion tries to analyse this phenomena in an objective manner, with special emphasis on how localised cultural contexts affects it, and the resulting implications

Women and sensuality

Sensuality is about ones sexual feelings, thoughts, attractions and behaviours towards other people. Sensuality is diverse and personal, and it is an important part of who you are. And manifests in various ways such as body language, tone of voice etc.

Many In today’s world believe that a wide variety of expressions of female sensuality can be empowering to women when they are freely chosen. It can also be utilised by women to further their personal ambitions and goals.

History is full of such examples. The very origin of humanity may have been vastly different if Adan did not succumb to Eve’s ‘charms’ in enticing him to eat of the forbidden fruit.

Delilah enticed Samson to reveal the secret of his brute strength, at the behest of the Philistines.

Eva Duarte, was an illegitimate child with dreams of stardom. She met rising political star Juan Perón in 1944 and unabashedly charmed herself into his life, ending up as the First Lady of Argentina.

Cleopatra is cast as the ultimate femme fatale, whose influence supposedly ruined many a good man’s career, with she herself succumbing to the complicated web she wove.

And Harry Belafonte summed it all up in his famous song “Man Smart, Woman Smarter”-

“And not me but the people they say

That the man is leading the women astray

But I say, that the women of today

Smarter than the man in every way”

All these examples are of women who have leveraged their sensuality in a rather ‘aggressive’ fashion for personal gain, which often had them labelled as promiscuous, flirty and slutty, and looked down upon.

However in todays ‘sexually liberated’ world, the feminist movements have successfully transformed this thinking by radically removing the arbitrary shackles prescribed by tradition. Today a woman who is aware of her sensuality, and confidently carries it, is considered an emancipated person.

However when a woman’s sensuality and form, is used to achieve some results by a third party, implicitly or explicitly, it could be considered a form of exploitation.

Women in Hospitality and Sensuality

‘Sexual hospitality’ was an ancient custom whereby the host provided a hostess from his household to the male guest for their pleasure.

The Himba tribe of Nigeria, are known to practice the Okujepisa Omuka tradition, which involves a man giving his wife to his visitor for sexual entertainment and pleasure.

While such actions do stem from cultural norms, there are other numerous examples where there is an aspect of domination, where women are forced or coerced to provide these services, rather than of their own free will.

However in today’s commercialised and highly competitive hospitality industry, a women’s sensuality has become a commodity employed to attract customers, although it may not be officially endorsed.

When women and girls are repeatedly objectified and their bodies hypersexualised, the media contributes to harmful gender stereotypes. In a study of print media, researchers at Wesleyan University found that on average, across 58 different magazines, 51.8 percent of advertisements that featured women portrayed them as sex objects.

The hospitality industry today, not only legitimises and reinforces these historical gender stereotypes to some extent, but also eroticises hospitality, albeit in a subtle manner. Almost always front-end customer contact staff are attractive, well-groomed and well attired women. An establishment will go to great efforts taken to design ‘eye-catching’ uniforms for frontline female staff. (This is more prevalent in resort hotels in the Asian region, which are seen to be more exotic destinations) .

The hospitality industry is a “looks” industry, in which women are expected to use their appearance as part of the service experience. Restaurants often have strict grooming and uniform rules, requiring employees to maintain certain “looks.”

There is no doubt that women in the hospitality industry do brighten up and add colour to the industry by their sensuality, charm , physical form …call it what you may. Ask any hotelier and he will conform that the charming smile of a girl at the front esk has neutralised many a guest complaint!

This in turn often attracts sexists remarks and sexual innuendo from customers, which are possibly relatively ‘mild’ and female frontsline staff usually learn to cope with. ( “The food is as good as you” and “Are you on the desert menu? Because you look yummy.”)

However this environment of the hospitality industry which to a certain extent ‘accepts’ this status, could also lead to other forms of more damaging issues.

Women in Hospitality-The Sri Lankan context

Women in the industry

Women’s under -representation in the labour market is high in Sri Lanka. The population comprises of 52.8% females but when it comes to labour force participation their representation is only 35.6%, which is the lowest in South Asia (Department of Census and Statistics – Sri Lanka, 2014).

Howev, Sri Lankan females are among the most literate in South Asia, and the country tops the sub-continental rankings for female literacy. According to the University Grant Commission of Sri Lanka is the only country in the region to produce more female graduates from its local universities.

The Sri Lanka Institute of Tourism and Hotel Management (SLITHM) – Colombo School in 2017 had a representation of only 21% of female students, 12 % in Kandy Hotel School and only 6% in the Anuradhapura Hotel School. Similarly the three privately managed hotel schools namely Mt. Lavinia Hotel School, The Winstone Hotel School and William Angliss Hotel schools representation is 11%, 10% and 24% respectively.

Sri Lanka’s overall female labour force participation is lagging behind many Asian nations. Presently, Sri Lanka’s female labour force participation rate is around 35% compared with male participation rate of 75%

Despite its importance to the economy (was the third largest foreign exchange earning Industry before CoVid), Sri Lanka’s tourism industry and its growth was facing several constraints, among which the lack of skilled human resources is prominent.

However, in contrast to the high levels of female participation in the tourism industry worldwide (about 54%), albeit with some regional differences, women are highly underrepresented in Sri Lanka, with females accounting for less than 10% of the workforce.

The reasons for this are varied, and often based on cultural issues and norms. Jobs in the industry are considered to be socially unsuitable for women, especially for single females, and are often associated with

safety issues (sexual harassment),

poor prospects of career advancement

lack of job security

poor retirement benefits in relation to the public sector;

long/late working hours and shift work (no flexibility)

sub-standard working environments and facilities.

dress code

Some of these are definitely perceptions perpetuated by the media. Consequently, parents and husbands have discouraged their female children from pursuing a career in the hotel sector.

According to a World Bank study on women’s participation in the Sri Lankan labour force, 85% of the respondent stated that women are likely to leave their job in tourism after marriage.

Sexual Harassment

From the aforementioned reasons that women shun the tourism industry, sexual harassment at work is perhaps the most contentious issue.

In a wide ranging study published by Hospitality Management Degrees Net, it is stated that one in every ten women in the hospitality industry in the world, has faced some form of sexual harassment, with restaurant and frontline staff reporting more incidents. The type of harassments ranges from sexist remarks (87%), sexual innuendo (84%), and inappropriate touching (69%). The larger proportion (80%) are from other male co-workers and customers (78%)

In Sri Lanka, there are no specific studies done on the sexual harassment in tourism industry, but there is considerable literature on the general female workforce in Sri Lanka.

However, the same aspects are prevalent in the local tourism scene with restaurant and the housekeeping staff most prone to such issues. The most common acts of harassment were obscene language, sexual jokes and sexually suggestive comments.

In a Sri Lankan context more women in junior positions in hospitality experience sexual harassment which indicates that it has to do with both gender and power issues. With low levels of education, they are less confident than other employees when dealing with difficult people in positions of power.

There are also instances reported of subtle ‘sexual bribery’ where certain ‘favours’ can be demanded by those in higher management positions in return for job related rewards.

However, without specific information it is difficult to comment about the Sri Lankan situation. But definitely harassment is often ignored or taken to be ‘part of the job’, by both the targets of the harassment, and the co-workers who witness it. Unfortunately in the hospitality industry it is taken as the ‘norm’ and exposure to unwanted sexually related attention is considered to be part of the job (Hoel & Einarsen, 2003).

When compared to actual number of complaints on sexual harassment from the employees of the tourism sector to other main sectors, it is seen that complaints received from tourism sector is much lower than some other sectors where the females dominate in numbersss. (such as the apparel industry)

Conclusion

There is no doubt that women play a vital role (knowingly or unknowingly) in marketing and promoting a hospitality establishment through their own sensuality. However this subtle ‘making use’ of women to promote the business can lead to enhanced issues related to sexual harassment to them, both from within the establishment (co-workers) and from without (customers).

This can be managed if there is a good open and transparent work ethic and culture, where professionalism and the dignity of labour is respected.

https://www.researchgate.net/publication/317289094_Hostage_to_hospitality_Is_there_a_relationship_between_’sexual_hospitality’_and_sex_in_commercial_hospitality

https://en.wikipedia.org/wiki/Female_sex_tourism

https://historyofyesterday.com/the-culture-that-offers-free-sex-to-house-guests-4d770e59f5b9

https:// Importance-of-women-to-Sri-Lanka-s-economic-prosperity

https://www.ips.lk/talkingeconomics/2020/02/24/so-sri-lanka-more-like-so-where-are-all-the-women-in-the-hotel-industry/

https://hospitalitymanagementdegrees.net/features/sexual-harassment-in-hospitality

https://www.thefocus.news/travel/sexual-harassment-sri-lanka/

D A C S & Mendis B.A.K.M. Women in Tourism Industry – Sri Lanka Silva (2017)



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Features

Matrimony in crisis: Economic volatility, youth outflow, and changing fabric of Sri Lankan families – I

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by Prof. M. W. Amarasiri de Silva

Sri Lanka’s official crude divorce rate is among the lowest in the world, sitting at roughly 0.15 divorces per 1,000 people per year, which translates to about nine legally finalised divorces, daily, nationwide. However, legal scholars and sociologists emphasise that this figure does not reflect a lack of marital distress or separation. Instead, the low official number is primarily a result of the country’s stringent legal framework, complex judicial procedures, and deep-seated socio-cultural factors that prevent couples from seeking formal legal dissolutions.

A primary driver of the low official rate is Sri Lanka’s fault-based legal framework under general civil law. Unlike jurisdictions that allow “no-fault” divorce or swift mutual consent dissolutions, Sri Lankan civil law requires a petitioning spouse to legally prove specific statutory grounds in court, such as adultery, malicious desertion, or incurable impotence present at the time of marriage. Proving these fault grounds often leads to protracted, emotionally exhausting, and financially draining court battles, discouraging many individuals from pursuing a final decree. Furthermore, personal status matters for Muslim Sri Lankans are governed separately under the Quazi court system via the Muslim Marriage and Divorce Act, which operates under distinct statutory procedures.

Because navigating the formal legal system is so cumbersome and costly, hundreds of couples choose informal separation rather than court litigation. Living apart without legally dissolving the marriage on paper remains a common alternative, meaning official marriage registries undercount the true rate of domestic breakdown. Additionally, strong cultural norms, family expectations, economic dependencies, and social stigma—particularly affecting women—exert significant pressure on spouses to remain legally married even when cohabitation has permanently ceased.

Sri Lanka and other countries

Comparing Sri Lanka, India, and the United States reveals stark contrasts in divorce rates, legal frameworks, and societal attitudes toward marital dissolution. Statistically, Sri Lanka reports an official crude divorce rate of approximately 0.15 divorces per 1,000 people, annually, while India reports a rate of roughly 1 per 1,000. In contrast, the United States records a significantly higher crude divorce rate of around 2.5 per 1,000 people, with roughly 40% to 45% of first marriages ending in divorce. However, these figures reflect distinct judicial mechanisms and cultural expectations rather than a simple measure of marital harmony.

The primary legal distinction lies in the availability of “no-fault” divorce mechanisms. All 50 US.states allow no-fault divorce, enabling either party to dissolve a marriage by citing irreconcilable differences without assigning blame. India occupies a middle ground, where major personal law codes—such as the Hindu Marriage Act—permit divorce by mutual consent, provided the couple undergoes a court-mandated waiting period intended for potential reconciliation. Sri Lanka maintains the most restrictive regime among the three, requiring a petitioning spouse under general civil law to prove specific statutory faults, such as adultery or malicious desertion, through formal adversarial court proceedings.

Pluralistic personal law systems also shape how marital disputes are handled in South Asia compared to North America. Both Sri Lanka and India apply distinct personal status laws, based on religious or ethnic identity, such as Kandyan and Muslim laws in Sri Lanka, or Hindu, Muslim, and Christian personal codes in India. In contrast, the US relies strictly on uniform state civil codes for property division, spousal maintenance, and child custody, eliminating religious adjudication from the legal process.

Official divorce rates in Sri Lanka and India significantly undercount actual marital breakdowns. High legal costs, protracted court battles, and strong social stigma often lead estranged couples in both South Asian nations to choose informal, permanent separation over formal legal proceedings. In the United States, clear statutory procedures for asset distribution and custody arrangements encourage individuals to formally conclude their marriages through the judicial system rather than living in legal limbo.

Unmarried Sri Lankans

Data from the Department of Census and Statistics reveals that the proportion of the population that has never married has risen dramatically to over 40 percent. This shift reflects a major demographic transition characterised by delayed marriages, changing socio-economic priorities, and economic instability that has led many young adults to postpone or forego marriage altogether.

While both men and women are increasingly remaining unmarried, the trend manifests differently across genders due to distinct socio-demographic factors. Men generally marry at an older age than women—with the average age at first marriage rising toward 29 years for men compared to around 25 to 26 years for women. As a result, in younger adult cohorts, a noticeably higher percentage of men remain single at any given time.

Conversely, a different demographic dynamic affects women in older age cohorts. Sri Lanka exhibits a distinct gender imbalance in its total population, with women outnumbering men—there are roughly 93 males for every 100 females nationwide. This imbalance, combined with higher female life expectancy and significant labour migration of men seeking overseas employment, creates a structural shortage of eligible partners for women in certain age groups, contributing to a growing number of women remaining unmarried or living alone in later life.

The marriage expectations and ages by gender can be inferred through matrimonial advertisements in newspapers. Matrimonial advertisements, published in leading Sri Lankan weekend newspapers, offer a revealing look into the country’s shifting demographic trends and evolving marital preferences. These classified sections, traditionally placed by parents or family elders, rather than the individuals themselves, reflect a structured marriage market where personal expectations, economic security, and socio-cultural compatibility intersect.

The age profile of individuals advertised in these columns mirrors the broader national trend toward delayed marriage. For women, the typical age range featured in listings spans from 24 to 32 years, while for men, advertisers generally range between 28 and 38 years. Furthermore, advertisements for individuals in their late thirties, forties, or older have become increasingly common, particularly in notices seeking secondary marriages following a legal divorce or the loss of a spouse. The concentration of listings in older age brackets highlights how higher educational pursuits, career establishment, and economic challenges have pushed marriage further into adulthood.

Horoscope compatibility

Expectations detailed in newspapers emphasise a combination of traditional socio-cultural criteria and modern status indicators. Horoscope compatibility remains a fundamental requirement across a large majority of listings, alongside considerations of caste, religion, and regional background. Personal character is heavily weighted, with advertisements for men frequently specifying a desire for non-smoking, non-drinking partners, while descriptions for women routinely emphasise moral standing, domestic capability, and physical attributes.

Socio-economic standing and professional qualifications serve as primary benchmarks in prospective partner selection. Listings placed by women’s families heavily prioritise male suitors with secure employment in established sectors, such as medicine, engineering, law, management, or government service, alongside evidence of financial stability or asset ownership. Advertisements for men similarly seek educated and career-minded partners, though often balancing professional credentials with traditional family values. Notably, both publications feature a substantial proportion of listings placed by or seeking non-resident Sri Lankans and dual citizens, reflecting the strong pull of foreign residency and international mobility as desirable attributes in prospective matches.

Horoscope matching and dowry expectations in Sri Lankan matrimonial advertisements reflect a delicate interplay between longstanding cultural traditions and modern socio-economic realities. These two elements serve as primary filtering mechanisms during the initial stages of family-mediated matchmaking, helping families gauge spiritual alignment, family background, and long-term economic compatibility.

Horoscope compatibility remains a nearly indispensable prerequisite across a vast majority of Sinhala and Hindu marriage notices. Advertisements routinely include explicit phrases such as “send copy of horoscope with reply” or “astrologically compatible match sought,” underscoring the belief that planetary positions at birth dictate marital longevity, health, and mutual prosperity. Families often consult professional astrologers (nakath karayo) to compare charts (Janma-pathra) before engaging in direct personal meetings. Beyond general alignment, specific astrological conditions—such as Kuja Dosha or planetary placements associated with delayed marriage—are actively declared or sought out to ensure balanced pairings, making astrological clearance the first major gatekeeper in the proposal process.

Dowry expectations

Dowry expectations have undergone a significant transformation in contemporary Sri Lanka, evolving from explicit demands for wealth into subtle indicators of financial security and asset sharing. While direct references to cash or specific dowry amounts have largely disappeared from modern newspaper classifieds due to changing social norms, advertisements routinely signal material contributions through references to family assets. Listings placed by a bride’s family frequently highlight inherited residential properties, land parcels, vehicles, or substantial financial savings, framed positively as background assets rather than a mandatory transaction. Conversely, advertisements placed by grooms’ families often emphasise secure professional income and housing ownership, establishing an expectation of shared socio-economic parity between both lineages.

Ultimately, the portrayal of horoscopes and dowry in matrimonial advertisements illustrates how Sri Lankan families preserve traditional cultural safeguards while adapting to contemporary legal and economic environments. Horoscopes continue to function as an essential spiritual and psychological reassurance of harmony, while evolving dowry practices reflect a mutual investment strategy focused on helping young couples navigate modern economic pressures and establish financial stability.

Digital matrimonial platforms

Digital matrimonial platforms, dedicated matchmaking websites, and social media networks are reshaping traditional matchmaking practices in Sri Lanka. While the core objectives—securing compatible, stable, and family-approved partnerships—remain consistent, the shift to digital infrastructure has decentralised the matchmaking process, giving individuals greater agency while altering how personal data and socio-economic expectations are presented.

Specialised digital matrimony sites, such as Poruwa.lk and Matchmaker.lk, have modernised print classifieds by replacing brevity with structured digital profiles. Unlike newspaper advertisements, which are constrained by line limits and word costs, digital profiles allow candidates, or their families, to upload detailed personal biographies, verified educational certificates, career histories, and multiple photographs. Privacy controls on platforms, like Poruwa.lk, allow users to restrict photo visibility and obscure contact details until a mutual interest is established, offering safety and discretion that public newspaper columns cannot provide.

Social media platforms, particularly dedicated Facebook groups and WhatsApp channels, have democratised proposal exchanges across urban and rural demographics alike. These informal digital groups allow families and self-registering candidates to post notices directly without incurring publishing fees or relying on commercial matchmaking brokers. The interactive nature of social media enables direct messaging between interested parties, reducing the initial lag time typical of postal or phone responses generated by newspaper listings.

Digital matchmaking has also transformed how traditional criteria like horoscopes and dowry assets are handled. Many online platforms integrate digital horoscope software directly into their search filters, enabling automated chart matching before contact is initiated. Similarly, asset preferences are often communicated through structured fields detailing property ownership, foreign residency status, or career mobility, rendering explicit dowry discussions obsolete. By streamlining preliminary vetting, digital platforms allow Sri Lankans, especially young professionals and expatriates, to balance traditional familial expectations with modern efficiency.

Family-mediated marriages

While subtle differences exist in framing, with a popular English weekly in Sri Lanka leaning toward urban, English-speaking, and expatriate circles, and its Sinhala counterpart serving a wider Sinhala-speaking demographic, both mediums demonstrate that family-mediated marriage in Sri Lanka remains deeply anchored in structured compatibility, educational status, and long-term financial security.

Socio-economic factors also drive these decisions differently across genders. For many men, the financial burden of establishing an independent household, securing stable employment, and meeting traditional expectations of financial provision causes prolonged delays in marriage. For women, expanded educational attainment and changing lifestyle expectations mean that marriage is increasingly viewed alongside career goals or personal independence, rather than as an immediate or mandatory life milestone.

The severe economic volatility and escalating inflation experienced in Sri Lanka have acted as direct catalysts in altering traditional family planning and delaying marriage. Establishing a new household requires significant upfront capital, including funding wedding ceremonies, housing deposits, and securing household goods. With sharp rises in the cost of living and persistent real wage stagnation, young adults face immense financial barriers, prompting couples to postpone marriage or avoid formal marital commitments until economic conditions stabilise. (To be continued)

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Features

What nature knows that humanity has forgotten

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Urban development

by Dr Debapriya Mukherjee                                  
Former Senior Scientist
Central Pollution Control Board

Human beings often treat nature as an unlimited storehouse, clearing forests, polluting rivers and degrading soil for immediate gain. Animals and plants, without environmental policies or scientific knowledge, survive through relationships with their surroundings and other forms of life. An elephant needs connected habitats; a bee depends on flowers; a tree supports organisms while drawing nutrients from the soil. Humans can understand these connections, yet too often act as if their consequences did not concern us.

Elephants remind us that habitats cannot survive as isolated islands. Elephants disperse seeds and shape vegetation through feeding. Roads, railway lines, mines and settlements can obstruct their movements, increasing the risk of accidents and encounters with people. An elephant entering a village may reflect not only animal behaviour but also habitat fragmentation or changes in access to food and water. Protecting elephants therefore means conserving the corridors connecting essential habitats, not merely preserving separate patches of forest.

Vultures reveal the value of nature’s unsung services. These scavengers consume carcasses and help remove decaying animal material. India’s vulture crisis, linked particularly to exposure to the veterinary drug diclofenac, showed how a chemical used for one purpose can disrupt a distant ecological process. A creature often dismissed as unattractive may perform a service whose loss has far-reaching consequences.

Bees and bats reveal the biological foundations of food security. Bees pollinate many crops and wild plants. Certain bats also pollinate flowers, disperse seeds or consume insects. Habitat destruction, pesticide exposure and loss of food sources can threaten these contributions. Agricultural success cannot be judged by yield alone; the health of pollinators and the wider landscape also matter.

Frogs can warn us of environmental disturbance. Many amphibians have permeable skin and depend on both aquatic and terrestrial habitats. Some populations are sensitive to pollution, pesticides, habitat loss and disease. Frogs also consume insects and provide food for birds, snakes and other animals. Their decline does not identify a particular pollutant by itself, but it can warrant investigation. A pond may still hold water while losing important elements of ecological health.

Earthworms and termites reveal the living world beneath our feet. Earthworms contribute to soil structure and organic-matter decomposition. Termites recycle plant material and influence soil formation in many environments. Alongside fungi and bacteria, these organisms sustain processes essential to soil health. This matters to agriculture: applying cow dung or vermicompost does not guarantee a good crop if soil conditions and nutrient requirements are unknown. Agricultural inputs should be chosen according to soil properties, water availability and crop needs.

“Elephants remind us that habitats cannot survive as isolated islands. Elephants disperse seeds and shape vegetation through feeding. roads, railway lines, mines and settlements can obstruct their movements, increasing the risk of accidents and encounters with people.” (A file photo by picture by Dilum Alagiyawanna.)

Mangroves

Fig trees and native grasses show why conservation must respect each habitat’s character. Many fig species depend on specialised fig wasps for pollination, while their fruits feed birds, bats and other animals. Native grasses provide food and shelter for insects, birds and grazing animals. Planting trees everywhere is therefore not necessarily ecological restoration. Converting natural grasslands into tree plantations can damage habitats adapted to open landscapes. Conservation must protect the ecosystem suited to each place, not simply increase tree numbers.

Mangroves and wetland plants provide natural protection. Mangroves support wildlife, trap sediments in suitable conditions and can reduce wave energy and coastal erosion. Wetlands store water, provide habitat and cycle nutrients; some also help moderate flooding. Neither can prevent every cyclone or flood, but destroying these systems without assessing their functions may increase risks and the cost of protecting communities.

Nature is not a world of perfect cooperation. Predators hunt prey, plants compete for sunlight, and organisms sometimes harm one another. Its lesson lies instead in interdependence, environmental limits and the consequences of disruption.

Development is often measured through roads built, buildings completed and economic returns. These achievements matter, but the picture is incomplete when ecological damage is ignored or its costs are transferred to other communities. Science enables us to examine impacts before approving projects, protect wildlife corridors before they are severed, test soil before choosing inputs and assess wetlands before filling them. Knowledge, however, protects nature only when it influences decisions.

Nature does not ask humanity to abandon progress. It asks us to distinguish genuine progress from activities that destroy their own ecological foundations. A vulture, frog, bat, termite or fig tree may seem insignificant in isolation; their importance emerges through the processes they sustain.

The living world offers no simple moral sermon, but a scientific truth: a civilisation that neglects the ecological relationships sustaining life ultimately undermines its own future.

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Man Behind the Music: Ananda Ganegoda and Singlanka

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Ananda Ganegoda

A tribute to the man who believed Sri Lankan music deserved the very best

by Vindana Ariyawansa

Some people build companies. Others build institutions that outlive them. When Ananda Ganegoda passed away last week at the age of 81, he left behind something far larger than a business: a cultural landmark whose logo sits on the cassette shelves of countless Sri Lankan homes, and whose songs many of us grew up with without knowing the man who made them possible.

For decades, his name and Singlanka were one and the same. Both stand for the belief that Sri Lankan music deserved the highest standard of quality in its content, its production and its presentation.

“Singlanka: the symbol of excellence in creation and of priceless perfection in finish!”

That was the promise printed in the company’s advertising, and Ananda Ganegoda spent his life trying to keep it.

A friendship that changed a life

In the 1970s, Ganegoda was already a successful businessman from an industrialist family, running enterprises alongside his brothers. Then he met pop singer Milton Mallawarachchi, and the friendship became a turning point.

Through Milton, he came to know many of the country’s most celebrated artistes. He admired them deeply, and they welcomed him into their circle. Before long, the businessman had become something rarer: a patron who supported the country’s artistic endeavours out of genuine love for them.

Worried for the artistes

By the late 1970s the audio cassette had become the most practical way to sell music, and many businessmen rushed into the trade. Ganegoda watched this with concern. He worried about what it meant for singers’ creative and financial independence, and whether the people who made the music would share fairly in its rewards.

At the request of leading artists, he decided to enter music production himself. He did it, by every account, without commercial ambition. His only intention was to serve the artists.

18 March 1980

Singlanka was founded on 18 March 1980 as a limited company. Its founding team was remarkable. Clarence Wijewardana, the celebrated singer and songwriter, joined it. So did the renowned lyricist Kularatna Ariyawansa, who gave up his government job to be part of the venture, and continued to this day as its creative director. Vijaya Ramanayake, owner of the Tharanga record label, took charge of distribution.

Dozens of veteran artists who were close friends of Ganegoda handed over songs they had recorded independently to be released under the new label. Many new songs were recorded under the guidance of Clarence Wijewardana and Vijaya Ramanayake. In April 1980, Singlanka launched with 25 albums at once.

The first cassettes were produced in Singapore and imported. Because Sri Lanka then lacked the facilities to print Sinhala on the covers, the first sleeves carried their titles and information in English. Listeners objected, and the albums were quickly re-released with new covers in Sinhala.

By December 1980, 15 more albums recorded earlier in the year had followed. That same year, the Singlanka recording studio opened in Nugegoda under Clarence Wijewardana’s supervision. Equipped with the latest technology, it produced the country’s first eight-track recordings. Ganegoda invested heavily in it, and with veteran recordist Dayananda Perera at the helm it became the busiest and most respected studio in the country.

One roof, one family

The year 1981 was a landmark for the company. Ganegoda held a strong conviction that artists should not be left at the mercy of a fluctuating cassette market, which made careers unpredictable and unsustainable. If he could give them stability under one roof, he believed, they could give their energy to their art instead of worrying about money.

So, he invited them to join Singlanka, and they came. Amaradeva, Nanda Malini, Victor Rathnayaka, Sanath Nandasiri, Milton Mallawarachchi, Gunadasa Kapuge, Priya Sooriyasena, Sisira Senarathna, Indrani Wijayabandara, Malkanthi Nandasiri, Clarence Wijewardana, Anton Jones, Abeywardana Balasooriya and Niranjala Sarojini became exclusive Singlanka artists. Sunil Edirisinghe, T. M. Jayaratna, Somathilaka Jayamaha, Karunarathna Divulgane, Deepika Priyadarshani, Janaka Wickramasinghe, Rohan Bulegoda and Dayan Witharana joined them later.

Singlanka also produced best-selling albums by H. R. Jothipala, M. S. Fernando, Desmond de Silva, Nihal Nelson and Vijaya Kumaratunga.

The journey was not without heartache. Some ventures did not bear fruit, and it pained him when a few artistes left the label over the years. But the majority stayed, which says something about the man they stayed with.

A company of firsts

Singlanka’s catalogue reads like a record of firsts for Sri Lankan music:

· In April 1981, it released the first film soundtrack on cassette, for Sunil Ariyaratna’s Vajira.

· That year it also released Nanda Malini Live in London, the country’s first live-recorded cassette.

· In 1982, Ganegoda began replicating cassettes in Sri Lanka itself, having previously relied on Singapore. Veteran musician Rohana Weerasinghe left his government teaching post to join the company in 1983.

· In 1983, Prof. Ediriweera Sarachchandra’s iconic play Sinhabahu was released on a double cassette. Noorthi and Nadagam Songs, directed by Punyasena Gunasinghe, followed as another first.

· In 1984, under Sanath Nandasiri’s direction, came Madhubani, the country’s first album of classical instrumentals and songs, launched with a classical concert at Colombo’s Tower Hall.

· The same year, Nanda Malini’s double vinyl album Sathyaye Geethaya was released. Vinyl was not in popular demand at the time, so the experiment was not continued.

· In 1987, one of Ganegoda’s dream projects came true with Dorata Waduma, an album by six talented amateur singers. It introduced the singer Deepika Priyadarshani.

· In 1987, Sansare Api became the first collection of songs written by a member of the clergy, the Venerable Rambukkana Siddhartha.

· In 1989, Dhammapada Geethaya set verses of the Dhammapada to song.

The famous Singlanka logo was designed by Charlie Chang of Singapore. It has since become a timeless emblem of quality Sinhala music. In its first decade alone, Singlanka produced 136 original albums, a remarkable achievement for a company built on original recordings.

A patron of the nation’s culture

Ganegoda’s generosity reached well beyond his own studio. During its first two decades, Singlanka contributed financially to virtually every prominent national artistic event in the country.

In the early 1980s he sponsored concert tours to the United Kingdom for Amaradeva, Sisira Senarathna, Indrani Wijayabandara, Sunil Edirisinghe, Malani Bulathsinhala, Sanath Nandasiri and Malkanthi Nandasiri, carrying Sri Lankan music to audiences abroad.

He supported the first Sarasaviya Film Festival at the BMICH in 1980, the University of Colombo Art Festival, the G. B. Senanayake scholarship at the University of Sri Jayewardenepura, and the Mahagama Sekara Memorial Festival. He supported the Amaradeva felicitation event, the Children’s Books Society’s book exhibitions and prize-givings, the Bandaranaike Memorial Foundation Fund, and the Charles Silva Gunasinghe Memorial Fund. He supported the Vesak Bhakthi Gee Festival of the Lake House Buddhist Society, the “40 Years of Sinhala Cinema” event organised by the film critics and writers’ society, Prof. Sarachchandra’s drama festival, and the Premakeerthi Tribute Festival.

He also helped launch Amaradeva’s Naada Siththam, Dharmasiri Gamage’s Sulan Kurullo, and the concert Mage Swarayayi Obe Ridmayayi by Victor Ratnayake and Premasiri Kemadasa. These are only some of the many occasions on which he quietly gave his support.

More than a company

Today, Ananda Ganegoda’s name and Singlanka are inseparable. Singlanka is more than a record label. It is a cultural emblem of Sri Lanka, one that preserved the country’s musical heritage and identity for a generation and set a benchmark that the industry still looks to.

He began as a businessman who befriended a singer. He became a guardian of Sri Lankan music, giving artists a home, a stage and the security to create. Most of the millions who have hummed those songs may never have known his name. But every time a Singlanka melody plays, his dream is still being heard.

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