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Half of Asia’s ad money now flows to social media platforms, starving traditional outlets says expert
Nearly fifty per cent of advertising budgets in Asia are now being captured by social media platforms and digital influencers, a shift that is rapidly hollowing out the financial base of traditional media and threatening the future of independent journalism, Regional Advisor – Asia and Africa of International Media Support (Denmark) Dr. Ranga Kalansooriya warned.
Delivering the keynote address on “Emerging new media and the future of print journalism” at the launch of Pathrakala Prasadini — a compilation of mass communication articles by 20 senior scholars and veteran journalists — Dr. Kalansooriya said advertisers were increasingly diverting funds away from television, radio and print towards digital platforms, believing influencer-led promotions to be more “usable, user-friendly and penetrative”.
Sri Lanka’s advertising market for 2025–2026 was estimated at around US$ 400 million, he said. While nearly 90 per cent of that revenue had flowed to traditional media in previous years, the share had now shrunk to about 70 per cent, with roughly 30 per cent going to social media. Of the funds reaching mainstream media, television still commanded around 60 per cent, with radio and print together accounting for about 30 per cent, and the balance spent on billboards and other outdoor advertising.
Television, once the dominant beneficiary of 80–85 per cent of advertising expenditure, had seen its share erode significantly, Dr. Kalansooriya noted, warning that radio and print had been hit the hardest. “If one has money to invest, there are now four or five radio channels on sale,” he observed, underlining the financial distress in the sector.
A further concern, he said, was that much of the advertising money flowing into social media did not remain in Sri Lanka. An estimated 30 per cent of the national advertising budget was remitted overseas to global tech giants such as Meta and Google, as influencers and digital advertisers relied on foreign-owned platforms. This outflow, he warned, was likely to rise to between 35 and 40 per cent in the coming year.
Major advertisers in Sri Lanka had already begun splitting their budgets equally between digital and mainstream media, he said, even as television networks maintained they still commanded the lion’s share. The question, Dr. Kalansooriya cautioned, was whether that dominance could be sustained in the years ahead.
Placing the financial crisis in a broader democratic context, he said the media industry in Sri Lanka had rarely been a consistently profitable enterprise, with owners often subsidising operations through income from other businesses. Advertising revenue had traditionally sustained media institutions, and its erosion now imperilled their survival.
“We speak of the media as the fourth pillar of democracy,” Dr. Kalansooriya said. “There cannot be democracy without independent media. If independent media collapses, democracy collapses with it. Then who performs that role — Facebook, YouTube or TikTok?”
While many traditional media houses had moved into the digital space and begun seeking revenue through subscriptions and monetisation, he warned that this too risked deepening dependence on foreign platforms. Big Tech companies, he argued, were positioning themselves to replace independent media as key arbiters of public discourse, even as they claimed creators benefited from monetisation schemes.
Dr. Kalansooriya said several Asian countries had already begun grappling with the implications of this shift. Governments in the region were exploring mechanisms to support mainstream media, including public funds, regulatory interventions and the mobilisation of local capital. Canada, he noted, had introduced direct financial support for media institutions, while countries such as the Philippines and Indonesia had sought to channel corporate social responsibility (CSR) funds into sustaining news organisations.
He cautioned, however, that reliance on politicised corporate funding carried its own risks. In India, he said, an estimated 90 per cent of traditional media ownership had already shifted into the hands of business interests aligned with the political leadership, leaving only a small fraction of independent outlets, many of them digital.
The keynote address was delivered at an event held at the Russian Cultural Centre in Colombo to mark the launch of Pathrakala Prasadini, published in line with the 70th anniversary conference of the Sri Lanka Press Association and the D. F. Kariyakarawana Memorial Journalism awards. Director of the Colombo Russian House Maria Popova was the guest of honour.
By Saman Indrajith ✍️
News
Athapaththu and Dilhari muscle Sri Lanka past Malaysia in mismatch
The quarter-finals of the Asian Games women’s competition, putting top-notch teams against teams without much experience of playing at the highest level, were expected to be mismatches. It took till the third game – Bangladesh vs China was washed out and Thailand gave Pakistan a fright for a proper one-side affair, though, as Sri Lanka bashed 160 after opting to bat, and their bowlers then stopped Malaysia 86 runs short.
Fresh off their appearance in the final of the Women’s T20 Asia Cup, Sri Lanka were always expected to dominate, but it didn’t quite start the way they wanted, with Imesha Dulani run out for another low score in the third over – she hasn’t topped 25 in eight innings since her century against Pakistan on July 31.
Chamari Athapaththu, however, stitched together an 80-run stand off just 53 balls with Hasini Perera for the second wicket, scoring 56 runs in 27 balls to Perera’s 23 in 26 in the collaboration. After the two batters fell, Kavisha Dilhari played a similar role to Athapaththu in the stand with Harshitha Samarawickrama, scoring 36 in 19 in a stand worth 62 in 37 balls.
Athapaththu top-scored with 63 in 37 balls, while Dilhari’s unbeaten 44 came off just 27 balls. For Malaysia, offspinner Nurin Imanina impressed with 3 for 29 from her four overs, picking up all the wickets to fall to bowlers.
In reply, Malaysia were three down inside the powerplay, with Dilhari picking up two of the wickets to fall on her way to returns of 2 for 4 from three overs. Athapaththu chipped in with two wickets of her own to finish with 2 for 3 from two overs, while Mithali Ayodhya got 2 for 15 from three.
It’s not like there was no resistance from Malaysia: Winifred Duraisingam scored 28, though it took her 47 balls to do it, while Mahirah Izzati Ismail scored 24, another slow effort, taking her 42 balls.
Scores:
Sri Lanka Women 160 for 4 in 20 overs (Athapaththu 63, HasinMithali Ayodhya 2-15i Perera 23, Kavisha Dilhari 44*, Harshitha Samarawickrema 25; Nurin Imanina 3-29) beat Malaysia Women 74 for 7 in 20 overs (Winifred Duraisingam 28, Mahirah Izzati Ismail 24; Mithali Ayodhya 2-15, Kavisha Dilhari 2-04, Chamari Athapaththu 2-03, ) by 86 runs
[Cricinfo]
News
Bid for Basil’s extradition nears final stage: Police
Govt. is finalising extradition proceedings against Basil to have him stand trial here in respect of several cases
By Norman Palihawadane
The process of having former Minister Basil Rajapaksa extradited from the US to Sri Lanka was being finalised, Police Headquarters sources disclosed yesterday.
The government has formally sought assistance from the United States government to extradite former Minister Basil Rajapaksa, as multiple courts have reissued arrest warrants over his failure to appear before them in connection with two separate criminal cases, a senior police officer told The Island.
The officer, speaking on condition of anonymity, said matters pertaining to obtaining US government authorities’ assistance to extradite Rajapaksa were now being finalised.
Police headquarters sources said law enforcement agencies were currently evaluating red notices, which request the location and provisional arrest of a person pending formal extradition.
The CID and Police Headquarters earlier initiated steps to seek INTERPOL assistance to secure Rajapaksa’s return to Sri Lanka to face court proceedings relating to the two cases in which arrest warrants have been issued against him.
Rajapaksa is believed to be residing in Los Angeles, United States.
The Matara Chief Magistrate’s Court on July 21, 2026, reissued an arrest warrant for Rajapaksa after he failed to appear before court for the second time in connection with a case involving the alleged purchase of a 1.5-acre coconut estate on Eliyakanda Road in the Brown’s Hill area of Matara.
The case relates to the purchase of the property for Rs. 60 million.
The case was filed by the Police Financial Crimes Investigation Division and names Basil Rajapaksa and several other accused, including Ayoma Galappaththi, identified in court reports as the sister of Rajapaksa’s wife, Tissa Galappaththi, and Muditha Jayakody.
However, officials acknowledged that seeking US assistance would only begin a formal international process and would not automatically result in Rajapaksa’s arrest or return to Sri Lanka. Sri Lankan authorities would need to submit court orders, details of the alleged offences, and other supporting documents through the appropriate diplomatic and judicial channels. Any request would then be considered by the relevant US authorities under American law and applicable legal arrangements.
Sources at the Foreign Ministry said sealed correspondence had been exchanged between Sri Lanka’s Ministry of Foreign Affairs and the Legal Department of the US State Department relating to corruption allegations against members of the Rajapaksa family residing in the United States.
The legal foundation for any extradition is the bilateral treaty between Sri Lanka and the United States signed in Washington on September 30, 1999. The treaty applies the principle of dual criminality, meaning authorities must show that the underlying conduct amounts to a crime in both countries. Rajapaksa’s status as a United States citizen would not, on its own, make him immune from a valid request under the treaty’s provisions.
News
High blood pressure, diabetes lead to about 80% of deaths in Sri Lanka
Non-communicable diseases (NCDs) account for 80% of all deaths in Sri Lanka, with high blood pressure and diabetes among the leading causes, Secretary to the Ministry of Health and Mass Media, Dr. Anil Jasinghe, said early this week.
Dr. Jasinghe pointed out that the two conditions were interrelated and could lead to a range of serious health complications, with heart attacks being among the most severe consequences.
Dr. Jasinghe made these remarks while attending the commencement of construction of a modern Cardiac Care Complex at the Anuradhapura Teaching Hospital on Wednesday (16).
The Health and Mass Media Ministry Secretary said:
“The main issue is that these two diseases are interconnected and cause a range of complications in a person’s health. Looking at the current situation in Sri Lanka, only around 50% of those suffering from high blood pressure are under effective control. Similarly, only around 25% of diabetic patients are under proper control. As a result, this has now become a major problem in society.
“The most serious complication associated with both these diseases is Myocardial Infarction (MI), or a heart attack. This has also become the
leading complication. So, how do we control this modern epidemic? This is the biggest challenge before us.
“While establishing modern facilities across the country, our health system must also recognize the changes that have taken place in the demographic structure of our population and disease patterns. Accordingly, our health system must be adapted to suit these changing circumstances.
“Under the policies of the government led by the President and the guidance of the Minister of Health, the Ministry of Health and Mass Media is currently implementing a major programme in this regard. Its three main components are Arogya, Cluster Systems and High-End Care Institutions, which need to be developed to suit the requirements of our health system.”
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