News
Half of Asia’s ad money now flows to social media platforms, starving traditional outlets says expert
Nearly fifty per cent of advertising budgets in Asia are now being captured by social media platforms and digital influencers, a shift that is rapidly hollowing out the financial base of traditional media and threatening the future of independent journalism, Regional Advisor – Asia and Africa of International Media Support (Denmark) Dr. Ranga Kalansooriya warned.
Delivering the keynote address on “Emerging new media and the future of print journalism” at the launch of Pathrakala Prasadini — a compilation of mass communication articles by 20 senior scholars and veteran journalists — Dr. Kalansooriya said advertisers were increasingly diverting funds away from television, radio and print towards digital platforms, believing influencer-led promotions to be more “usable, user-friendly and penetrative”.
Sri Lanka’s advertising market for 2025–2026 was estimated at around US$ 400 million, he said. While nearly 90 per cent of that revenue had flowed to traditional media in previous years, the share had now shrunk to about 70 per cent, with roughly 30 per cent going to social media. Of the funds reaching mainstream media, television still commanded around 60 per cent, with radio and print together accounting for about 30 per cent, and the balance spent on billboards and other outdoor advertising.
Television, once the dominant beneficiary of 80–85 per cent of advertising expenditure, had seen its share erode significantly, Dr. Kalansooriya noted, warning that radio and print had been hit the hardest. “If one has money to invest, there are now four or five radio channels on sale,” he observed, underlining the financial distress in the sector.
A further concern, he said, was that much of the advertising money flowing into social media did not remain in Sri Lanka. An estimated 30 per cent of the national advertising budget was remitted overseas to global tech giants such as Meta and Google, as influencers and digital advertisers relied on foreign-owned platforms. This outflow, he warned, was likely to rise to between 35 and 40 per cent in the coming year.
Major advertisers in Sri Lanka had already begun splitting their budgets equally between digital and mainstream media, he said, even as television networks maintained they still commanded the lion’s share. The question, Dr. Kalansooriya cautioned, was whether that dominance could be sustained in the years ahead.
Placing the financial crisis in a broader democratic context, he said the media industry in Sri Lanka had rarely been a consistently profitable enterprise, with owners often subsidising operations through income from other businesses. Advertising revenue had traditionally sustained media institutions, and its erosion now imperilled their survival.
“We speak of the media as the fourth pillar of democracy,” Dr. Kalansooriya said. “There cannot be democracy without independent media. If independent media collapses, democracy collapses with it. Then who performs that role — Facebook, YouTube or TikTok?”
While many traditional media houses had moved into the digital space and begun seeking revenue through subscriptions and monetisation, he warned that this too risked deepening dependence on foreign platforms. Big Tech companies, he argued, were positioning themselves to replace independent media as key arbiters of public discourse, even as they claimed creators benefited from monetisation schemes.
Dr. Kalansooriya said several Asian countries had already begun grappling with the implications of this shift. Governments in the region were exploring mechanisms to support mainstream media, including public funds, regulatory interventions and the mobilisation of local capital. Canada, he noted, had introduced direct financial support for media institutions, while countries such as the Philippines and Indonesia had sought to channel corporate social responsibility (CSR) funds into sustaining news organisations.
He cautioned, however, that reliance on politicised corporate funding carried its own risks. In India, he said, an estimated 90 per cent of traditional media ownership had already shifted into the hands of business interests aligned with the political leadership, leaving only a small fraction of independent outlets, many of them digital.
The keynote address was delivered at an event held at the Russian Cultural Centre in Colombo to mark the launch of Pathrakala Prasadini, published in line with the 70th anniversary conference of the Sri Lanka Press Association and the D. F. Kariyakarawana Memorial Journalism awards. Director of the Colombo Russian House Maria Popova was the guest of honour.
By Saman Indrajith ✍️
Latest News
Advisory for Severe Lightning issued For Western, Sabaragamuwa and North-western province
Advisory for Severe Lightning
Issued by the Natural Hazards Early Warning Centre
Issued at 12.00 noon 25 April 2026 valid for the period until 11.30 p.m. 25 April 2026
Thundershowers accompanied with severe lightning are likely to occur in the Western, Sabaragamuwa and North-western provinces and Galle, Matara, Kandy and Nuwara-Eliya
districts after 1.00 p.m.
There may be temporary localized strong winds during thundershowers. General public is kindly requested to take adequate precautions to minimize damages caused by lightning
activity.
ACTION REQUIRED:
The Department of Meteorology advises that
people should:
• Seek shelter, preferably indoors and never under trees.
• Avoid open areas such as paddy fields, tea plantations and open water bodies during thunderstorms.
• Avoid using wired telephones and connected electric appliances during thunderstorms.
• Avoid using open vehicles, such as bicycles, tractors and boats etc.
• Beware of fallen trees and power lines.
• For emergency assistance contact the local disaster management authorities.
Foreign News
AI chatbots could be making you stupider
As large language models take over more and more cognitive tasks, researchers are warning this mental outsourcing comes with a cost.
When research scientist Nataliya Kosmyna was looking for interns, she noticed that cover letters she received were suspiciously similar. They were long, polished and after introductions would often jump to an abstract and arbitrary connection to her work.
It was obvious to her that applicants were using large language models (LLMs) – a form of artificial intelligence that powers chatbots such as ChatGPT, Google Gemini and Claude – to write the letters.
At the same time, during lessons on campus at Massachusetts Institute of Technology (MIT), Kosmyna, who studies the interaction between humans and computers, noticed that numerous students were forgetting content more easily compared to a few years ago.
With the increasing reliance on LLMs, she had a hunch that this could be affecting her students’ cognition and sought to understand more.
The concern that researchers like Kosmyna have is that if we become too reliant on AI, it could affect the language we use and even our ability to do basic cognitive tasks. There is now a growing body of research suggesting that this “cognitive offloading” to AI can have a corrosive effect on our mental abilities. The consequences could be alarming and may even contribute to cognitive decline.
“The ChatGPT group showed notably less brain activity – it was reduced by up to 55%”
It’s well known that the tools we use can change how we think. With the advent of the internet for instance, tasks that once required deep research could be found by plugging a simple query into a search box. As the use of search engines increased, research found we became less likely to remember details, something dubbed “the Google effect”. (Some argue, however, the internet also serves as an external memory system that frees up our brain to do other tasks)
But there is now growing alarm that as we offload even more of our thinking to LLMs and other forms of AI, the effects on our memories and ability to solve problems could get worse. Artificial intelligence tools can write convincing poetry, give financial advice and provide companionship. Students are increasingly outsourcing their own work to AI tools as well.
Studies have already shown that young people might be particularly vulnerable to the negative effects that using AI can have on key cognitive skills like critical thinking. Kosmyna, however, wanted to dig deeper into the potential effects.
Reduced mental effort
She and her colleagues at MIT Media Lab recruited 54 students to write short essays and split them into three groups. One was instructed to use ChatGPT. A second could use Google search, with AI-generated summaries turned off. The third didn’t use technology. Each student’s brainwaves were measured while they worked.
The essay topics were deliberately open-ended, meaning little research was needed for the task, with prompts including questions around loyalty, happiness or our daily life choices.
The results haven’t been published in a scientific journal yet, but they were none-the-less eye-opening, according to Kosmyna. Those who used their own minds had a brain that was “on fire”, showing widespread activity across many parts of the brain, she says. The search engine-only group still showed strong activity in the visual parts of the brain, but the ChatGPT group showed notably less brain activity – it was reduced by up to 55%.
“The brain didn’t fall asleep, but there was much less activation in the areas corresponding to creativity and to processing information,” says Kosmyna.
ChatGPT also affected people’s memories. After submitting their essays, people in the AI group were unable to quote from their essays, and several felt they had no ownership over the work. Other studies have also shown that people become less able to retain and recall information when they use AI tools such as ChatGPT.
While the findings are still undergoing peer review, they echo those from other studies. One study by researchers at the University of Pennsylvania suggests that some people undergo something they term “cognitive surrender” when using generative AI chatbots. This means they tend to accept what the AI tells them with minimal scrutiny and even allow it to override their own intuition.
Similar effects can be found outside the world of AI chatbots too – even in life-or-death situations. A recent multinational study team found that medical professionals who used an AI tool to screen for colon cancer for three months were subsequently worse at spotting the tumours without it.

Outsourcing work to AI also risks losing much of the creativity that produces original work, warns Kosmyna. The essays that students in her study wrote with ChatGPT looked very similar and were described by the teachers marking them as “soulless”, lacking originality and depth, Kosmyna says. “One of the teachers asked if students were sitting next to each other because the essays were so similar.”
While studies such as these illustrate the short-term effects LLMs can have on the brain, the long-term impacts are far less clear. The study by Kosmyna and her colleagues provides a glimpse. Four months after the initial study they asked the students to write another essay, but this time those who had used ChatGPT were told to work without LLM support. The neural connectivity in their brains was lower than those who switched the opposite way, perhaps indicating that they had not engaged with the topics properly in the first place.
Cognitive decline
Yet, LLMs can be a positive tool to aid thinking, but only if we don’t rely on them by outsourcing our mental tasks in the process, says computational neuroscientist Vivienne Ming, author of Robot Proof. She’s concerned though that this is not how most people interact with this technology.
Her reasoning comes from research she conducted for her book, during which Ming asked a group of students at the University of Berkeley to predict real-world outcomes, such as the price of oil. She found that the majority of participants simply asked AI and copied the answer.
She measured their brains’ gamma wave activity – a marker of cognitive effort – finding it showed very little activation. Again her research is yet to published, but Ming worries that if her findings are borne out in further studies it could have long-term implications. Other research, for example, has linked weak gamma wave activity to cognitive decline later in life.
“That’s really worrying,” Ming says. “If that is a natural mode for people to interact with these systems – and these are smart kids – that’s bad.” Deep thinking, she says, is our superpower. “If we don’t use it, the long-term implications for cognitive health are pretty strong.”
That’s because when we rely on LLMs it requires very little cognitive effort, Ming adds, which is exactly what’s needed for a healthy brain.
A small subset of participants though – less than 10% – worked differently and used AI as a tool to gather data that they then analysed themselves. These individuals made more accurate predictions than others participants and showed stronger brain activation too.
For long-term brain health we need to continue to challenge ourselves
Almost two decades ago, Ming predicted that within 20 to 30 years we would see a statistically meaningful rise in dementia rates directly related to our overreliance on Google Maps. “I meant it to be provocative,” Ming says. “If you don’t have to think about navigating then there’ll be some detectable effect.”
While we don’t have data on this exact prediction, the increased use of GPS has been linked to worse spatial memory over time, according to one study of 13 people conducted over three years. And poor spatial navigation may be a potential predictor of Alzheimer’s Disease, according to another study.
It’s clear that the more active our brain is, the more protected it is from cognitive decline. LLMs then, Ming says, could not only reduce creativity but could harm cognition and potentially increase the risk of dementia.
As AI tool use increases, we need to work with it in a way that benefits us rather than harms us. Ming suggests that ultimately, the goal could be a form of “hybrid intelligence” where humans and machines “do the hard stuff” together. By this she means we need to think first and use tools to challenge us later, rather than simply letting them answer questions for us. Kosmyna agrees and suggests learning subjects without AI tools first to build a foundation and then think about using LLMs.
Ming recommends using what she calls the “nemesis prompt” to challenge your own thinking. It works by prompting an AI to act as a “lifelong enemy” or nemesis, then ask it to explain in detail why your ideas are wrong and how you can fix them, forcing you to defend and refine your arguments rather than simply accepting the answers it provides.
Another technique she suggest is prioritising “productive friction” and asking the AI to only provide context and ask you questions, rather than supplying answers. When she tested this by fine-tuning an AI bot not to give answers, she found that more individuals were more engaged.
Ultimately, we should all be wary of cognitive shortcuts, which is something “our brains love”, Kosmyna says. Clearly, for long-term brain health we need to continue to challenge ourselves. Our minds, creativity and cognitive health will benefit in the process.
[BBC]
Latest News
Heat Index at Caution Level in the Northern, North-central, North-western, Western, Sabaragamuwa and Eastern provinces during the day time
Warm Weather Advisory
Issued by the Natural Hazards Early Warning Centre
Issued at 3.30 p.m. on 24 April 2026, valid for 25 April 2026.
Heat index, the temperature felt on human body is likely to increase up to ‘Caution level’ at some places in Northern, North-central, North-western, Western, Sabaragamuwa and
Eastern provinces during the day time.
The Heat Index Forecast is calculated by using relative humidity and maximum temperature and this is the condition that is felt on your body. This is not the forecast of maximum temperature. It is generated by the Department of Meteorology for the next day period and prepared by using global numerical weather prediction model data.

Effect of the heat index on human body is mentioned in the above table and it is prepared on the advice of the Ministry of Health and Indigenous Medical Services.
ACTION REQUIRED
Job sites: Stay hydrated and takes breaks in the shade as often as possible.
Indoors: Check up on the elderly and the sick.
Vehicles: Never leave children unattended.
Outdoors: Limit strenuous outdoor activities, find shade and stay hydrated.
Dress: Wear lightweight and white or light-colored clothing.
Note:
In addition, please refer to advisories issued by the Disaster Preparedness & Response Division, Ministry of Health in this regard as well. For further clarifications please contact 011-7446491.
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