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Vital shift in global positioning of Ceylon Tea and Ceylon Cinnamon

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Dilhan Fernando makes a point as Malik Fernando listens attentively.

Dilmah Tea chairman and CEO Dilhan C. Fernando launched the Genesis Tea & Cinnamon Experience at the historic Genesis facility in Colombo recently, the same location where his father, Merrill J. Fernando, began producing Dilmah Tea four decades ago. The launch, attended by tourism stakeholders, chefs and sustainability advocates, marked a significant shift in how Sri Lanka positions its heritage products—Ceylon Tea and Ceylon Cinnamon—for global recognition.

Addressing the gathering, Dilhan Fernando said that Genesis holds deep symbolic and practical importance for the company. Not only is it the birthplace of the Dilmah brand, but it is also now the site of a rebirth—an experiential space dedicated to showcasing the value of Sri Lanka’s most iconic exports. He said Genesis has been aligned with his father’s founding vision of empowering the tea industry and giving back to the country through meaningful social enterprise.

Fernando pointed out that his father was the first tea grower in any producing country to bring single-origin, value-added tea directly to the global market. This move ensured that the financial benefits of the product remained within Sri Lanka, supporting workers and communities. Today, Dilmah’s philosophy continues to fund education, biodiversity restoration and support for differently abled youth across the country.

Now, Fernando says, the same approach is needed for cinnamon. Despite its long-standing value—revered as far back as 1000 BC and once considered more valuable than gold—Ceylon Cinnamon has not received its due recognition in modern markets. The reason, he says, is a lack of understanding and strategic positioning. True Ceylon Cinnamon, he explained, is entirely different in flavour, aroma, and health benefits compared to cassia, a cheaper and more common substitute often marketed incorrectly as cinnamon.

Through Genesis, Dilmah aims to educate consumers, chefs, and even suppliers about the fundamental difference between cassia and Ceylon Cinnamon. The centre is designed not just as an exhibition site but as a sensory and educational experience where visitors can engage with the full story of both tea and cinnamon, from cultivation to final product. Fernando says these two products are central to three major global consumer trends: natural wellness, authenticity and flavour exploration—all areas where Sri Lanka can excel.

He explained that Genesis will also serve as a sustainability hub, hosting artists, thinkers, and youth focused on issues such as climate, biodiversity, and social entrepreneurship. Already, the facility supports hackathons, student-led innovations and community-focused discussions. In his words, ‘Genesis represents an effort to link Sri Lankan talent and natural resources with global opportunity through better storytelling and deeper awareness.’

Malik Fernando, Chairman of the Sri Lanka Tourism Alliance and Director of Resplendent Ceylon, added that the launch of Genesis is significant from a tourism perspective. He noted that while Sri Lanka’s neighbouring Indian Ocean destinations offer beach-focused luxury, Sri Lanka’s strength lies in its diversity—in culture, food, nature and heritage. Products like tea and cinnamon, he said, are deeply embedded in the country’s history and identity.

Australian-Sri Lankan chef and TV personality Peter Kuruvita, who also spoke at the event, emphasized the need for urgent education and regulatory reform around cinnamon. Kuruvita spoke passionately about how cassia has wrongly been accepted as cinnamon in almost every kitchen around the world. He said that even top chefs often don’t realise the difference, since most procurement is driven by cost and not quality.

Kuruvita recommended a form of appellation control, much like Champagne in France, to protect the identity of Ceylon Cinnamon. He said that store buyers routinely select cassia, which is around USD 6 per kilo, instead of Ceylon Cinnamon, which sells at about USD 20 per kilo. But, he argued, most recipes use cinnamon in grams, not kilos, so the actual price difference in a dish is marginal—while the difference in quality and health impact is significant.

By Ifham Nizam



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From Mt. Fuji to Sri Pada: Lessons from a father-son climb

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by SK Samaranayake

For Daham Gunasena, reaching the summit of Mt. Fuji with his 12-year-old son was not the end of the journey but the beginning of a different kind of lesson.

Gunasena, Director – Commercial at SPAR Sri Lanka and a senior business leader, academic and Chartered Accountant, spent nearly 12 hours on August 19 climbing Japan’s highest mountain with his son, Methum. After eight hours of climbing, the pair reached the 3,776-metre summit before beginning a demanding four-hour descent to Fujinomiya 5th Station.

“The summit was only halfway,” Gunasena reflected, describing the experience as a lesson in preparation, perseverance and responsibility.

Their journey began two days earlier with a trial excursion to the 6th Station and the volcanic landscape around Mt. Hoei. The experience allowed Gunasena to assess the altitude, terrain, weather and equipment before deciding whether his son was ready for the summit attempt.

The climb itself reinforced the value of taking one step at a time. Rather than focusing on the distant summit, father and son concentrated on the next marker, the next few steps and short periods of rest.

Reaching the summit brought another lesson. After taking photographs and celebrating, they still had four hours of descent ahead of them over loose volcanic terrain.

“Reaching the top was an achievement. Returning safely was success,” Gunasena said.

The experience also prompted him to reflect on how Japan manages Mt. Fuji, including visitor education, digital information, sanitation, transport, safety and environmental protection.

Having climbed Sri Pada 12 times last year and five times so far this year, Gunasena sees opportunities to apply some of these principles in Sri Lanka without compromising the mountain’s unique pilgrimage traditions.

He suggested a comprehensive digital platform for Sri Pada providing information on weather, congestion, transport, sanitation, first aid and emergencies, while educating foreign visitors about its religious significance.

For Gunasena, however, the most enduring lesson was personal: a mountain can teach what lectures cannot—through preparation, perseverance, respect for nature and the shared experience of taking each step together.

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FLIR, Marlbo promote smarter industrial maintenance

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Sri Lankan industries are being encouraged to adopt advanced condition monitoring technologies to detect equipment problems before they develop into costly failures, as global technology company FLIR and its local partner Marlbo Trading Company strengthen their collaboration.

The companies brought together industry professionals at a technical seminar held on August 20 at Taj Samudra, Colombo, focusing on the use of thermography and acoustic imaging to reduce unplanned downtime, improve energy efficiency and lower maintenance costs.

Organised by Marlbo under the theme “Condition Monitoring Using Thermography and Acoustic Imaging for Measurable ROI,” the seminar highlighted the growing importance of proactive and predictive maintenance in improving equipment reliability and operational efficiency.

FLIR Sales Director – Instrumentation, India, Bhaskar Lala, and APAC Condition Monitoring Specialist David Gambarte shared their expertise on the latest diagnostic technologies and their practical industrial applications.

Thermal imaging can identify abnormal heat patterns linked to electrical and mechanical faults, while acoustic imaging can detect problems that may go unnoticed during routine inspections.

The technology is particularly useful in identifying compressed-air leaks, which can cause significant energy losses and increase operating costs.

Shevon Liyanage, Engineer – Measuring Instruments at Marlbo, also shared insights into applying condition monitoring technologies in the Sri Lankan industrial environment.

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Lumbini Tea Valley wins intl award for Singharaja Wirytips

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Chaminda Jayawardana receiving the award

Lumbini Tea Valley Ceylon won an award for its Singharaja Wirytips at The Leafies: International Tea Awards held in London in 2024, marking another international recognition for the Sri Lankan tea producer.

The award comes as the company marks two decades of direct exports, with its premium and organic Ceylon teas now reaching 35 countries across six continents.

Established in 1984, Lumbini Tea Valley began its direct export drive after Chaminda Jayawardana joined the family business in 2000 alongside his father, Dayapala Jayawardana. The initiative materialised in 2006 with the company’s first direct shipment—a 15-kilogram consignment of Flowery Broken Orange Pekoe (FBOP) tea to the United States.

Since then, the company has expanded its direct-export operations, which now account for around 20% of its total manufacturing output. Following its transition to organic production, approximately half of its organic tea output is exported directly by the company.

Its key export markets include Japan, the United States, France, the Netherlands, Switzerland and Australia, with direct shipments now reaching 35 countries.

The company said its direct-export model would continue to expand amid growing international demand for traceable, single-origin Ceylon tea, with premium and organic grades at the centre of its export strategy.

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