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Vital shift in global positioning of Ceylon Tea and Ceylon Cinnamon

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Dilhan Fernando makes a point as Malik Fernando listens attentively.

Dilmah Tea chairman and CEO Dilhan C. Fernando launched the Genesis Tea & Cinnamon Experience at the historic Genesis facility in Colombo recently, the same location where his father, Merrill J. Fernando, began producing Dilmah Tea four decades ago. The launch, attended by tourism stakeholders, chefs and sustainability advocates, marked a significant shift in how Sri Lanka positions its heritage products—Ceylon Tea and Ceylon Cinnamon—for global recognition.

Addressing the gathering, Dilhan Fernando said that Genesis holds deep symbolic and practical importance for the company. Not only is it the birthplace of the Dilmah brand, but it is also now the site of a rebirth—an experiential space dedicated to showcasing the value of Sri Lanka’s most iconic exports. He said Genesis has been aligned with his father’s founding vision of empowering the tea industry and giving back to the country through meaningful social enterprise.

Fernando pointed out that his father was the first tea grower in any producing country to bring single-origin, value-added tea directly to the global market. This move ensured that the financial benefits of the product remained within Sri Lanka, supporting workers and communities. Today, Dilmah’s philosophy continues to fund education, biodiversity restoration and support for differently abled youth across the country.

Now, Fernando says, the same approach is needed for cinnamon. Despite its long-standing value—revered as far back as 1000 BC and once considered more valuable than gold—Ceylon Cinnamon has not received its due recognition in modern markets. The reason, he says, is a lack of understanding and strategic positioning. True Ceylon Cinnamon, he explained, is entirely different in flavour, aroma, and health benefits compared to cassia, a cheaper and more common substitute often marketed incorrectly as cinnamon.

Through Genesis, Dilmah aims to educate consumers, chefs, and even suppliers about the fundamental difference between cassia and Ceylon Cinnamon. The centre is designed not just as an exhibition site but as a sensory and educational experience where visitors can engage with the full story of both tea and cinnamon, from cultivation to final product. Fernando says these two products are central to three major global consumer trends: natural wellness, authenticity and flavour exploration—all areas where Sri Lanka can excel.

He explained that Genesis will also serve as a sustainability hub, hosting artists, thinkers, and youth focused on issues such as climate, biodiversity, and social entrepreneurship. Already, the facility supports hackathons, student-led innovations and community-focused discussions. In his words, ‘Genesis represents an effort to link Sri Lankan talent and natural resources with global opportunity through better storytelling and deeper awareness.’

Malik Fernando, Chairman of the Sri Lanka Tourism Alliance and Director of Resplendent Ceylon, added that the launch of Genesis is significant from a tourism perspective. He noted that while Sri Lanka’s neighbouring Indian Ocean destinations offer beach-focused luxury, Sri Lanka’s strength lies in its diversity—in culture, food, nature and heritage. Products like tea and cinnamon, he said, are deeply embedded in the country’s history and identity.

Australian-Sri Lankan chef and TV personality Peter Kuruvita, who also spoke at the event, emphasized the need for urgent education and regulatory reform around cinnamon. Kuruvita spoke passionately about how cassia has wrongly been accepted as cinnamon in almost every kitchen around the world. He said that even top chefs often don’t realise the difference, since most procurement is driven by cost and not quality.

Kuruvita recommended a form of appellation control, much like Champagne in France, to protect the identity of Ceylon Cinnamon. He said that store buyers routinely select cassia, which is around USD 6 per kilo, instead of Ceylon Cinnamon, which sells at about USD 20 per kilo. But, he argued, most recipes use cinnamon in grams, not kilos, so the actual price difference in a dish is marginal—while the difference in quality and health impact is significant.

By Ifham Nizam



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Malaysia courts more Sri Lankan travelers as ‘Visit Malaysia 2026’ gathers steam

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Malaysian H.C. Badli Hisham Adam: ‘Fresh biz opportunities

Malaysia is intensifying efforts to attract more Sri Lankan travelers by promoting its diverse tourism offerings, strong air connectivity, Muslim-friendly facilities and expanding business partnerships ahead of the ‘Visit Malaysia 2026’ (VMY2026) campaign.

Addressing the Tourism Malaysia product presentation yesterday in Colombo, Malaysian High Commissioner to Sri Lanka Badli Hisham Adam said tourism remains one of the strongest pillars of the long-standing bilateral relationship between Malaysia and Sri Lanka, helping strengthen cultural understanding, business links and people-to-people ties.

The event, organised by Tourism Malaysia Chennai in collaboration with the High Commission of Malaysia in Colombo, brought together Malaysian tourism stakeholders, airline representatives, Sri Lankan travel industry professionals and members of the media to explore new business opportunities.

The High Commissioner said Sri Lanka continues to be an important source market for Malaysia, with growing numbers of Sri Lankan travelers seeking destinations that combine diversity, affordability, quality experiences and convenient connectivity.

“As part of ‘Visit Malaysia 2026’, we warmly invite Sri Lankan travelers to discover the richness of Malaysia, he said.

Highlighting Malaysia’s tourism strengths, the envoy said the country offers a wide range of attractions, including multicultural cities, UNESCO World Heritage Sites, pristine beaches, tropical rainforests, cool highlands and unique wildlife.

These are complemented by world-class shopping, family-friendly attractions, educational opportunities, wellness and medical tourism, business events and internationally renowned hospitality.

He also stressed Malaysia’s position as the world’s leading Muslim-friendly destination, supported by an extensive halal ecosystem with internationally recognised certification, halal-certified restaurants, easily accessible prayer facilities and family-oriented amenities across the country.

Despite ongoing geopolitical uncertainties around the world, the High Commissioner said Malaysia remains a stable, peaceful and welcoming destination for international travelers.

He urged Sri Lankan travel agents to strengthen collaboration with Malaysian tourism providers by developing innovative travel packages targeting leisure travelers, business visitors and event participants.

The presentation featured leading Malaysian tourism partners, including Wyndham Ion Majestic, Lotus Desaru, Key Term Holidays representing the Sabah Tourism Board and Asian Overland representing The PULSE Group, showcasing Malaysia’s diverse tourism experiences and investment in the Sri Lankan market.

The envoy also acknowledged the contribution of airline partners and the media in enhancing Malaysia’s visibility and improving travel connectivity between the two countries.

Looking ahead to ‘Visit Malaysia 2026’, he said the future growth of tourism would depend on stronger collaboration, innovation and meaningful partnerships between industry stakeholders.

He expressed confidence that closer cooperation between Malaysia and Sri Lanka would generate fresh business opportunities while encouraging more Sri Lankan visitors to experience Malaysia’s culture, diversity and hospitality.

The High Commissioner concluded by expressing hope that the networking session would lead to stronger commercial partnerships and contribute to the success of ‘Visit Malaysia 2026’, further deepening tourism and economic ties between the two friendly nations.

By Ifham Nizam

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Women Empowered Global launches ‘Leadership Lab’

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Senela Jayasuriya, Founder and CEO of Women Empowered Global.

Women Empowered Global (WEG), a network of award‑winning female leaders, corporate CXOs and entrepreneurs, experts and thought leaders dedicated to empowering women from six continents, unveiled the ‘WEG Leadership Lab’, a 24‑week virtual intensive programme, commencing 26 September. The programme is designed exclusively for women leaders who are ready to accelerate their careers, amplify leadership visibility, and drive transformational growth.

The women‑only leadership experience breaks the mould of conventional training, offering a powerful blend of masterclasses, mentorship, and practical leadership tools tailored for rising leaders, managers, and senior professionals. Participants will gain international exposure, sharpen essential skills, and the opportunity to join a vibrant knowledge‑sharing community which fosters confidence, resilience, and impact.

“The WEG Leadership Lab is not for casual growth. It is for women who are serious about transforming their leadership journey,” said Senela Jayasuriya, Founder/CEO, Women Empowered Global. “By combining global expertise with local delivery, we are creating pathways for women across manufacturing, trading, finance, marketing, technology, and management, as entrepreneurs, business owners, fractional executives, or corporate leaders, to thrive and build a more inclusive leadership landscape.”

WEG’s platform facilitates international exposure and career development for professionals and connects more than 4,000 members worldwide. The Leadership Lab builds on WEG’s flagship initiatives, including the 1 Million Women in Power campaign, the African Women Leadership Forum, the Business Hub, and the Global Online Academy. The programme aims to deliver a transformative journey equipping women to step boldly into leadership roles locally and internationally.

Led by Senela Jayasuriya (MBA, UK), an internationally recognized and awarded leadership & empowerment coach and innovation partner, keynote speaker, and certified expert, WEG collaborates with DEI specialists, corporate boards, Business and HR leaders, to design programmes which advance women’s careers, leadership visibility, equity, and inclusion. To date, she has successfully delivered leadership development programmes to more than 20,000 professionals.

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JKCG Auto and Green EV join forces to build Sri Lanka’s most expansive EV charging network

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John Keells CG Auto (JKCG Auto), the authorised distributor of BYD and Denza in Sri Lanka, has launched a strategic partnership with Green EV on 26th June 2026 to significantly expand the charging infrastructure available to its customers across the island. The collaboration, formalised through a Memorandum of Understanding (MOU), marks a pivotal step in JKCG Auto’s ongoing commitment to building a comprehensive and reliable New Energy Vehicle (NEV) ecosystem in Sri Lanka.

Through this partnership, BYD and Denza owners will gain seamless access to Green EV’s public charging network of 100+ DC fast chargers and 70 AC chargers, spanning 20 districts and all nine provinces of Sri Lanka, from Jaffna in the north to Hambantota in the south, and from Puttalam on the northwest coast to Trincomalee and Ampara on the eastern seaboard, encompassing a mix of 40kW, 60kW, and 120kW fast-charging infrastructure. The network has been designed to ensure that customers can charge conveniently and confidently, whether in the heart of Colombo or in suburban and outstation communities, removing one of the most commonly cited barriers to EV adoption in Sri Lanka. Further strengthening customer confidence, Green EV has partnered with SLIC to provide a comprehensive insurance cover of LKR 100 million for every Green EV charging station, offering protection against potential damages and ensuring complete peace of mind for every user.

The initiative reflects JKCG Auto’s broader strategy to invest in the foundations of sustainable mobility, ensuring that the transition to electric vehicles is supported not only by world-class vehicles, but by a dependable ecosystem that addresses the practical needs of everyday ownership.

“If the future of mobility in Sri Lanka is going to be electric, success will hinge on how accessible we are able to make the actual vehicles, as well as the enabling infrastructure around them. JKCG Auto is proud to partner with other visionaries like Green EV to ensure that we eliminate range anxiety, so that every customer – whether in Colombo or anywhere in Sri Lanka will have the confidence to go electric,” JKCG Auto Chief Executive Officer, Charith Panditharatne.

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