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Softlogic Life spearheads key initiative to eradicate dengue in Sri Lanka

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Softlogic Life, Sri Lanka’s 2nd largest life insurer, has once again taken centre stage with the launch of an innovative campaign to raise awareness and educate individuals on preventing dengue in Sri Lanka. With the aim to curb the spread of the disease, Softlogic Life’s novel campaign harnesses the power of creative communication and engagement to reverse the tide of dengue infections, thereby hoping to protect Sri Lankans from this preventable illness.

Developed by Softlogic Life, the unique campaign introduces the captivating ‘Dengeez’ band, featuring two animated dengue mosquitoes named Maduri and Maduranga. Performing in a catchy music video, the duo asks the general public to create breeding grounds for them to perform on, as they plan to embark on a grand music tour across Sri Lanka. By curating this narrative, Softlogic Life employs a creative and strategic approach to capture the attention of the general public and encourage them to take necessary precautions to prevent dengue.

Iftikar Ahamed, Managing Director, Softlogic Life Insurance PLC stated, “At Softlogic Life, we believe in proactively contributing to the betterment of society, owing to our commitment to protect over 1.3Mn lives and the holistic well-being of our local communities.” Dengue fever continues to be a pressing concern in Sri Lanka, with a significant rise in cases observed in recent times. With this in mind, we are proud to take the lead through this comprehensive campaign, harnessing creative approaches and leveraging strategic partnerships to inculcate a meaningful impact on the country’s fight against dengue. We urge everyone to join us in this crucial endeavour and take necessary precautions to prevent the spread of dengue.”

“Softlogic Life Insurance has always prioritized the well-being of our policyholders and the wider Sri Lankan community. Witnessing the concerning rise in dengue claims, we felt compelled to take decisive action,” explained Pranama Perera, Chief Technical Officer of Softlogic Life. “Our comprehensive campaign is a proactive solution crafted with passion, aimed at countering the spread of dengue fever across the country. By introducing innovative approaches and fostering community engagement, we are empowering individuals with the knowledge and resources necessary to prevent dengue. This campaign exemplifies our unwavering commitment to protect our policyholders and ensure a safer, healthier Sri Lanka, free from the impact of dengue fever.”

“As a trusted life insurer, we took an innovative approach with this campaign that reflects our determination to combat dengue and protect lives of all Sri Lankans,” stated Kavi Rajapaksa, Chief Marketing Officer, Softlogic Life Insurance PLC. “By employing a strategy that utilizes reverse psychology, we aimed to disrupt the existing public mind-set and capture their attention in a unique way. Through the ‘Dengeez’ band, we sparked conversations and intrigue, compelling Sri Lankans to actively consider the urgency of preventing dengue. By challenging conventional marketing strategies, we hope to generate public dialogue and emphasize the need for collective action against dengue, thereby creating lasting change in our communities.”



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“ViYASA” National Business Facilitation Centre (NBFC) to be opened tomorrow (22)

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The National Business Facilitation Centre (NBFC), which is being established under the Presidential Secretariat with the aim of removing administrative and regulatory barriers that exist among government institutions in relation to investment and industry and expediting these processes, will be opened tomorrow (22).

The centre is being established on the President’s initiative with the aim of bringing about a positive transformation in the industrial sector. The centre will provide solutions to issues that arise in dealing with the government machinery when starting and operating a business, while also coordinating with the relevant government institutions to provide the necessary facilities.

The “ViYASA” National Business Facilitation Centre (NBFC) has been established at Building C-80, Hector Kobbekaduwa Mawatha, Colombo 07, and is headed by Senior Additional( Secretary to the President, Seevali Arukgoda.

The centre will be opened under the patronage of Minister of Labour and Deputy Minister of Finance and Planning Dr Anil Jayantha Fernando and Minister of Industry and Entrepreneurship Development Sunil Handunnetti, with the participation of Secretary to the President Dr Nandika Sanath Kumanayake.

The website https://nbfc.presidentsoffice.gov.lk is also scheduled to be officially launched on the occasion.

President’s Media Division)

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Charting a worker-centered AI future: Colombo hosts landmark ITF conference

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The ITF’s first-ever AI-focused global conference and the first of its kind hosted in Sri Lanka

By Sanath Nanayakkare

Artificial intelligence and automation present serious challenges for workers – such as job consequences seen in docks and rail systems – and emphasises that workers cannot simply stop technological progress. By gathering young trade unionists in Sri Lanka, the ITF aims to establish key principles for engaging with technology, ensuring workers have a strong voice at the bargaining table, and encouraging constructive social dialogue with corporations and governments.

These compelling words from ITF General Secretary Stephen Cotton underscored the urgent reality facing modern labor as rapid technological advancements sweep across global industries.

Confronting this shifting landscape head-on, the International Transport Workers’ Federation (ITF), in partnership with the National Union of Seafarers of Sri Lanka (NUSS), convened a ground-breaking conference on artificial intelligence in Colombo from September 15–17.

As the ITF’s first-ever AI-focused global conference and the first of its kind hosted in Sri Lanka, the landmark event marked a critical milestone in balancing technological innovation with worker-centered safeguards.

Representing over 16.6 million transport workers worldwide, the ITF designed the gathering to tackle the multifaceted impacts of AI on safety, operations, workforce development, and governance. Rather than resisting progress, the conference focused on proactive engagement, establishing guiding principles to protect workers’ rights and privacy both at sea and on land.

Key discussions centred on sharing best practices for upskilling and reskilling transport personnel, ensuring that human oversight remains central to AI-driven logistics, routing, and maintenance.

Reflecting on the historic nature of the event, Boa Athu, CEO of National Union of Seafarers Asia Pacific, noted that the conference represented a monumental moment as AI emerges as a permanent fixture of contemporary life.

Highlighting NUSS’s pride in hosting the event in Colombo, Athu emphasised that AI offers transformative potential when guided by strong social dialogue, equitable access to training, and robust governance safeguards.

Ultimately, the Colombo conference demonstrated that the future of transport must be shaped by those who keep the world moving. By uniting international labour leaders, affiliates, port operators, and regulators, the event laid a vital foundation for inclusive policy frameworks that champion fair labour standards, securing a powerful voice for workers in an automated tomorrow.

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Bridging the digital divide: Sri Lanka’s airport licence challenge

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As tourism surges from digitally advanced markets like India, modern independent travelers arriving at BIA find themselves caught in a mismatch between cloudstored credentials and local paper-based transport protocols.

By Sanath Nanayakkare

As Sri Lanka experiences a surge in visitors from its largest tourist market, India, a modern administrative hurdle has emerged at Bandaranaike International Airport (BIA).

While nations like India and Pakistan have successfully transitioned to fully digital driving licences and cashless ecosystems, Sri Lanka’s Department of Motor Traffic counter still requires a physical card to issue temporary local permits, The Island Financial Review learns.

This mismatch creates significant friction for independent travelers who rely entirely on smartphones and cloud-stored credentials. Tourists turned away at the airport – and sometimes redirected to the Werahera office in vain – find themselves unable to legally rent and drive vehicles. Consequently, this policy gap harms local car rental operators, causes tourist frustration, and deprives the government of valuable permit revenue.

The situation highlights a distinct irony: Sri Lankan motorists easily travel abroad using International Driving Permits that are readily accepted in India and Pakistan, yet local infrastructure cannot reciprocate due to outdated verification systems.

Recognizing the problem, Department of Motor Traffic officials have noted that upgrades and new equipment are currently in the works to integrate foreign digital platforms.

For a nation aggressively pursuing a national digitalisation drive, rapidly modernising these transport protocols is essential to keeping pace with global travelers and unlocking the full potential of its tourism economy.

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