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Together as One: Softlogic Life honors Top Sales Performers at Annual Sales Convention 2023

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Softlogic Life, Sri Lanka’s 2nd largest life insurer, recently hosted its Annual Sales Convention on the 6th of April 2023 at the Shangri-La Hotel Colombo. Resonating with this year’s theme, ‘Together as One’, the grand event brought together and felicitated top performers across the company’s three sales verticals—Agency, Alternate and Micro Channels, for their outstanding dedication to continuing delivering exceptional customer service to their esteemed clientele.

Playing a vital role in driving the success of Softlogic Life in 2022, the sales convention celebrated the remarkable achievements of over 100 sales team members. The top winners included 68 from the Agency channel, 16 from Alternate channel, and 11 from the Microchannel.

Indu Attygala, Deputy Chief Executive Officer of Softlogic Life, stated, “We are extremely proud to recognize and felicitate our top sales performers, who have performed exceptionally well despite difficult economic conditions and have contributed greatly to the success of our company. This year’s convention allows us all to come together as a company and celebrate our loyal sales force’s hard work, allowing us to reflect on our successes and challenges and strategies for the future. As we continue navigating the industry, our people remain the driving force behind our success, and we remain committed to supporting and providing adequate resources they need to excel in their roles. I want to extend my heartiest congratulations to all our top performers and look forward to their achievements in the future.”

The winners of the Agency Channel were recognized under the categories of Certificate Recognition in Business Management, Field Management, Regional Distribution Management Category, Gold Life Member Category, Hall of Fame, Best Performer PCU Award, Best PCU Manager Award, Best Zonal Manager Award, Best Regional Distribution Manager Award, Best Territorial Manager Award, Best Field Manager Award, Best Customer Service Award, Most Valuable Salesperson of the year and Most Outperforming Advisor of the Year.

Similarly, winners of the Alternate Channel were felicitated across the Group Life Category, Good Health Category, Bancassurance Category and Top Awards Category.

“The Alternate channel is a standout distribution channel of Softlogic Life, and our success is a testament to our team’s passion and dedication. We remain committed to providing our corporate customers with innovative and tailored solutions to meet their unique needs and continue to drive growth and profitability in the years to come. I would like to congratulate all 3 channel winners on their exceptional performance and achievement,” stated Piyumal Wickramasinghe, Chief Distribution Officer – Alternate Channel of Softlogic Life.

Micro channel sales team was awarded across 4 categories namely, Best Sales Advisor, Best Sales Advisor (Postal Channel), Best Cluster Manager (Postal Channel), Special Recognition for Channel Development.

 Thilanka Kiriporuwa, Chief Corporate Services Officer/Micro Channel Head, stated, “At Softlogic Life, we are committed to providing our customers with innovative and accessible life insurance solutions at all levels. Our Micro channel plays a critical role in achieving this goal. Our top sales performers in the Microchannel have demonstrated a deep commitment to our customers and continue to leverage meaningful solutions to better cater to our valued stakeholders.”

 Softlogic Life had the highest number of MDRT achievers for 2022 from across the industry who were also felicitated at the event. Of 263 qualifiers, 229 were from the Agency channel, 29 from the Alternate channel, and 5 from the Microchannel. The event also marked a historic moment for Softlogic Life as the first-ever female MDRT qualifier received the Top of Table status in the Company’s Alternate channel.



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Cross-border supply chains seen as key to new business opportunities

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Dignitaries at the launching of the new dhal processing factory.

By Ifham Nizam

Australian High Commissioner to Sri Lanka Matthew Duckworth described Omega Traders’ latest investment in a modern dhal-processing facility as a strong example of how cross-border supply chains can translate into productive investment, local value addition and new business opportunities in Sri Lanka.

The investment, which adds a 150-metric-tonne-per-eight-hour-day processing capacity to Omega Traders’ operations, marks a significant expansion of the company’s manufacturing footprint as it celebrates 45 years in Sri Lanka’s food commodity industry.

Speaking at the inauguration of the new Lentil and Orid Dhal Processing Factory in Wattala, last Friday, H.C. Duckworth said the facility represented more than an increase in production capacity, pointing to the wider economic value created when Australian agricultural production is connected with Sri Lankan processing and distribution.

‘This facility is not operating on its own. It is part of a long supply chain and a trade partnership between Sri Lanka and Australia, Duckworth said.

His comments placed the Omega Traders’ investment within a broader commercial context: Australia brings agricultural production and established export capabilities, while Sri Lanka provides processing capacity, labour, market access and opportunities for further value addition.

The investment comes as Sri Lanka continues to look towards greater domestic processing and value-added manufacturing rather than relying solely on the import and distribution of finished commodities.

Dr. (Mrs.) Siddhika G. Senaratne, Director General/CEO of the Sri Lanka Standards Institution (SLSI), who attended the inauguration as Guest of Honour, highlighted the importance of quality assurance in food processing and the role of standards in maintaining confidence across the supply chain.

The facility is equipped with new-generation cleaning, processing, sorting and quality-control machinery, including advanced colour-sorting technology, automated systems and an in-house quality-control laboratory.

The additional capacity will support Omega Traders’ three principal Mysoor Dhal brands — Rainbow Jumbo Dhal, Komas Dhal and Rozanna Dhal — which serve different segments of the Sri Lankan market.

But the investment also has a distinctly local agricultural dimension.

Through its Orid Dhal operation, Omega Traders plans to source locally grown black matpe from Sri Lankan farmers and process it at the new facility.

That creates a domestic value chain linking farmers to industrial processing and consumers, while potentially increasing demand for locally produced agricultural commodities.

Duckworth said this type of business partnership could generate benefits for both countries.

‘Australia produces some of the world’s best agricultural products and we are very efficient and very capable at trading them. But that alone is not going to bring success to Australia. Just as building a factory like this is not going to bring success to Sri Lanka, he said.

‘It’s when we bring these entities together that our products produced in Australia can be processed in excellence here in Sri Lanka that enables this to be a success, the H.C. explained.

The investment therefore combines two complementary supply streams: imported agricultural commodities, including Australian-origin products, and locally produced black matpe for the Orid Dhal operation.

For Sri Lanka, the business significance extends beyond Omega Traders itself. Increased processing capacity creates demand for logistics, packaging, distribution, services and agricultural inputs, while supporting employment within the food-processing ecosystem.

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Ideal Motors makes history with multiple workplace excellence accolades

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Representatives from Ideal Motors (Pvt) Ltd receive top organizational culture and workplace accolades at the Great Place to Work® 2026 awards ceremony.

HR-led transformation places people, culture and business performance at the heart of the organisation

Ideal Motors (Pvt) Ltd,has achieved a significant milestone by securing multiple prestigious workplace and organisational culture accolades in 2026, reinforcing its position as an employer of choice in Sri Lanka’s automotive sector.

Among its latest achievements, Ideal Motors has been recognised as one of the 20 Great Workplaces for Young Talent in Sri Lanka 2026, ranked No. 1 and awarded the Gold Medal in the Small and Medium category of Best Workplaces™ in Sri Lanka 2026, and ranked No. 18 among Best Workplaces™ in Asia in the Medium Scale category—the highest-ranked Sri Lankan organisation in the category. The company also received Industry Excellence for Workplace Culture – Trading Industry.

The Young Talent recognition was presented at the Great Place To Work® CXO Forum 2026 held on 10 September 2026 at Cinnamon Life, Colombo. The recognition followed an evaluation of more than 100 certified organisations and highlights workplaces that create meaningful opportunities for employees under 35 to develop, contribute and grow.

At the Best Workplaces™ in Sri Lanka Awards Gala 2026, held on 11 September 2026 at Cinnamon Life, Colombo, Ideal Motors achieved another historic milestone by entering the Best Workplaces Sri Lanka list for the first time and securing the No. 1 Gold Medal in the Small and Medium category. The company also achieved No. 18 in Best Workplaces™ in Asia, reflecting the strength of its workplace culture beyond Sri Lanka.

These achievements represent more than a collection of awards. They reflect the transformation taking place within Ideal Motors, where people, culture and business performance are increasingly viewed as interconnected drivers of sustainable growth.

Over the past few years, the organisation’s HR function has evolved from a predominantly administrative role into a strategic business partner, with greater emphasis on employee experience, capability development, engagement, performance, communication, wellbeing, diversity and inclusion, and data-driven HR practices.

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AAC takes seat belt safety message to Colombo motorists

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AAC staff distribute seat belt safety material to motorists on Galle Face Centre Road, Colombo.

The Automobile Association of Ceylon (AAC) conducted a seat belt safety awareness programme in front of its headquarters and along Galle Face Centre Road, encouraging motorists and passengers to make seat belt use a habit on every journey.

AAC staff, working alongside officers of the Sri Lanka Police Traffic Division, distributed specially designed hanging tags and stickers to drivers. The material carries a clear reminder that seat belts protect drivers as well as passengers in both the front and rear seats.

The public awareness drive was held ahead of the requirement taking effect on 20 September 2026, under which seat belt use becomes mandatory for every occupant of a vehicle travelling on an expressway.

AAC emphasized that the regulation should be understood as a life-saving measure rather than only a legal obligation. Wearing a seat belt can help prevent occupants from being thrown inside or from a vehicle during a collision and can lessen the severity of injuries.

The Association said road safety legislation must be supported by sustained public education, visible enforcement and responsible behaviour by all road users. The participation of the Traffic Police helped the campaign reach motorists directly in a busy part of central Colombo.

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