Business
Ethical AI and responsible leadership in emerging markets
Interview with Arundhati Bhattacharya,
President and CEO, Salesforce South Asia
From your vantage point leading Salesforce South Asia, how do you define “ethical AI” in the context of today’s rapidly digitizing businesses?
Ethical AI, in my view, is not just about meeting compliance checklists—it’s about upholding values of trust, transparency, and inclusion throughout the lifecycle of AI design, development, and deployment. In South Asia, where digital transformation is gaining pace but foundational trust in emerging tech is still being built, ethical AI means being deliberate: building systems that are explainable, fair, and aligned to human-centered values.
At Salesforce, our approach to responsible AI is rooted in our core value of Trust. We’ve developed a robust governance framework, grounded in five key principles: responsibility, accountability, transparency, empowerment, and inclusiveness. These guide how we build and deploy AI technologies—ensuring they are safe, effective, and beneficial to all stakeholders.
Take our Einstein Trust Layer as an example—it ensures that sensitive customer data is never used to train generative AI models, and provides enterprise-grade safeguards like data masking, audit trails, and user-controlled prompts. It’s a practical embodiment of our ethical AI commitment—giving customers the confidence that innovation will not come at the cost of integrity.
Moreover, we believe that ethical AI isn’t just a product decision—it’s a leadership responsibility. That’s why we’ve established dedicated advisory councils, cross-functional governance bodies, and even bias evaluation protocols to continuously assess how our AI systems impact different groups. In an era where businesses are expected to do more than just grow revenue, ethical AI is not optional—it’s foundational to long-term, sustainable digital success.
Given your leadership at SBI during its digital pivot, how do legacy institutions build trust while adopting disruptive technologies like AI—especially when dealing with sensitive consumer data?
Having led the digital transformation of one of India’s most trusted financial institutions, I’ve seen firsthand that trust cannot be assumed—it must be earned continuously. For legacy institutions, adopting AI isn’t just a technological shift; it’s a cultural one. It requires transparent communication, strong internal governance, and a deep respect for customer data.
At SBI, when we moved to mobile banking and AI-enabled fraud detection systems, we did so by engaging every stakeholder—from board members to branch managers—on the ‘why’ behind the change. That same mindset applies today. Institutions must educate customers, create fallback mechanisms for AI decisions, and ensure that human oversight remains integral in high-stakes processes like lending, healthcare, or public services. In markets like Sri Lanka, a strong foundation of transparency and data stewardship is critical, as they forward in their digital transformation journey.
What governance frameworks or accountability mechanisms do you believe should be industry-standard when deploying AI at scale?
AI systems must be understandable—not just to data scientists, but to regulators, end users, and the general public. At Salesforce, we advocate for robust documentation and explainability of models so that any decision can be traced and justified.
Industry-wide, we need common accountability mechanisms such as bias detection audits, privacy-by-design protocols, and redressal frameworks for unintended outcomes. For example, AI used in recruitment must be tested for demographic fairness, and healthcare algorithms must be validated across diverse populations.
I’m encouraged to see countries like Sri Lanka incorporating responsible AI principles in their National AI Strategy. As businesses, we must complement these efforts with voluntary guardrails that often go beyond regulation.
In emerging economies like India, where digital literacy and access are uneven, how can organizations ensure that AI doesn’t widen the trust gap or exacerbate bias?
This is a deeply important question, because AI reflects the data and assumptions we feed into it. In growing economies where digital access and representation are uneven, bias isn’t just a risk—it’s inevitable unless addressed with clear intention and care.
Organizations must first ask: Who is represented in the data? Who is being left out? And then take action—by partnering with local communities, diversifying data sources, and ensuring interfaces are accessible in local languages. At Salesforce, we support initiatives that focus on inclusive design and multilingual AI, which are particularly important in South Asia’s linguistically rich environments.
Moreover, AI literacy must become part of our skilling agenda. Through initiatives like Trailhead and our Virtual Internship Program in India, we’re helping students and early professionals build both technical and ethical fluency in AI. Equity in access and equity in design must go hand-in-hand.
Trust is often earned through leadership. What ethical principles guide your own decisions when championing new technologies across Salesforce’s South Asia operations?
In today’s world, where technology is reshaping every facet of life and work, I believe leadership must be anchored in conscience as much as competence. For me, technology is only meaningful when it uplifts people—when it bridges gaps, not widens them. At Salesforce, I’ve always been guided by five enduring principles: empathy, transparency, inclusion, accountability, and long-term societal impact.
I ask myself simple but profound questions: Will this technology empower the underserved? Will it reinforce or reduce inequities? Will it be understandable, accessible, and safe for those who rely on it? These are not just philosophical reflections—they translate into the operational and strategic choices we make every day.
At Salesforce, I deeply resonate with our commitment to being Responsible by Design. This means trust isn’t an afterthought—it is architected into our systems, governance, and culture. From the Einstein Trust Layer to our AI Acceptable Use Policy, we embed ethical considerations at every level. And it goes beyond the technology stack—it extends to how we train our teams, support our customers, and hold ourselves accountable when things go wrong.
In the South Asia context, where institutions are at different stages of digital maturity, the role of leadership becomes even more critical. Trust is not built in boardrooms—it’s built in how responsibly we deploy innovation in hospitals, schools, government programs, and small businesses. As leaders, we must embody the values we want our technologies to reflect. Because in the end, the legacy of our leadership won’t be the code we write—it will be the trust we inspire.
(Arundhati Bhattacharya is the President and CEO of Salesforce South Asia. A Padma Shri awardee and the first woman to chair the State Bank of India, she brings over four decades of leadership across finance and technology. Recognized globally by Forbes and Fortune as one of the world’s most powerful business leaders, she now spearheads Salesforce’s strategic growth and ecosystem engagement across the region.)
Business
Britain has opened a door: Sri Lanka’s SME apparel exporters need help walking through it
Trade preferences are often spoken of as though tariff cuts alone can remake an industry. They cannot. Preferences matter only when firms are able to use them. That is what makes the United Kingdom’s revised Developing Countries Trading Scheme (DCTS), effective from January 1, 2026, important for Sri Lanka’s apparel sector. It offers more than continued market access. It offers a more usable route into one of Sri Lanka’s key export markets. For large exporters, that is beneficial. For small and medium-sized firms, it could be pivotal.
The real significance lies in the rules of origin. Earlier preference regimes imposed conditions that often constrained smaller exporters, especially those without vertically integrated operations. The revised DCTS eases those constraints by allowing greater sourcing flexibility. For Sri Lankan apparel SMEs, that matters more than the headline concession. Smaller exporters rarely struggle because they cannot manufacture. More often, they struggle because they cannot source inputs competitively, price with enough agility, or meet delivery timelines reliably enough to retain buyer confidence. The DCTS begins to ease those commercial pressures.
That is the theory. The more important question is what it means in practice.
Joe Jayawardena, an exporter to the UK speaking from the perspective of a UK-linked buying and manufacturing business sourcing from Sri Lanka and other apparel-producing countries, put it plainly: the DCTS is a duty concession for developing countries. But its real value lies in how it changes the commercial conversation. If exporters can source from a wider pool of inputs without losing preferential access, they gain more room to negotiate on price, lead time, and fabric choice. In apparel, that is not a marginal gain. It can determine whether a supplier is shortlisted or ignored.
That matters particularly for Sri Lankan SMEs because they operate with structural disadvantages. They typically have less working capital, narrower supplier networks, and weaker bargaining power than larger manufacturers. They cannot absorb long delays. They cannot tie up cash in excessive inventory. And they rarely enjoy the upstream integration that allows major firms to manage both cost and compliance. When rules are rigid, smaller firms feel the pressure first. When rules become more flexible, they stand to benefit disproportionately.
That is why the DCTS should be viewed not merely as a customs adjustment, but as a competitiveness instrument.
Yet preferential access on paper does not automatically become export orders. Here, the exporters’ comments point to a harder truth. Jayawardena’s sharper criticism was not of the scheme itself, but of Sri Lanka’s failure, so far, to exploit it properly. The opportunity exists, he argued, but the connectivity does not. Better access means little if buyers are not being brought closer to suppliers, if exporters remain insufficiently visible in the market, and if the state treats market access as a passive entitlement rather than something to be actively commercialised.
That critique deserves attention. Sri Lanka has too often assumed that preferential access will somehow speak for itself. It does not. Trade schemes reward countries that organise around them. That means stronger participation in trade fairs, more direct buyer outreach, easier commercial engagement, and a more deliberate effort to market Sri Lanka’s value proposition. It also means helping SMEs turn regulatory change into business decisions. Which products are best placed under the new rules? How should firms restructure sourcing? What level of documentation is enough to avoid customs disputes? How should mixed shipments be managed? These are practical questions, and SMEs need practical answers.
Amindra Wimalasena, another exporter to the UK, pointed to the second half of the problem. Better market access alone will not allow firms to scale if they lack the means to modernise. His point was straightforward: with the right support for automation, and financing mechanisms designed around how the industry actually operates, output could rise materially without a proportional increase in labour. Productivity gains are possible, but only if investment reaches the factory floor rather than being trapped by wider financial constraints.
This is where the DCTS debate becomes more strategic. The scheme creates external opportunity. But Sri Lanka’s SME exporters still face internal constraints, especially in finance, systems, and market connection. Many smaller firms do not need another seminar on trade policy. They need inventory-backed lending, grace periods for machinery investment, stronger production planning, and better access to buyers. Without that, the gains from DCTS will flow mainly to firms already large enough to move quickly.
That would be a missed opportunity.
Sri Lanka’s apparel sector has long been anchored by a small number of established players. But the next phase of growth will require a broader base. SMEs can provide that, particularly in segments where flexibility, specialisation, and shorter production runs matter. Britain’s revised scheme could support exactly this part of the industry, if used properly. Greater sourcing freedom allows smaller firms to become more responsive. It lets them choose inputs on commercial merit rather than regulatory necessity. It can improve pricing, shorten lead times, and make them more attractive to UK buyers seeking agile sourcing partners.
But that outcome will not happen on its own. It requires an ecosystem response. Government and industry bodies need to treat DCTS as a commercial opening, not just a policy achievement. Support for SMEs must become more operational, not merely informational. And policymakers should link DCTS directly to productivity finance, so that smaller exporters can invest in efficiency and automation rather than simply admire improved market access from a distance.
The broader lesson is simple. Trade preferences create potential only when domestic institutions convert that potential into capability. The UK has widened the opening. Sri Lanka must now decide whether to merely welcome the gesture or make full commercial use of it.
For SME apparel exporters, the stakes are considerable. If the DCTS is properly leveraged, it could improve competitiveness, widen buyer access, and bring smaller firms closer to the centre of Sri Lanka’s export economy. If it is not, Sri Lanka risks repeating a familiar pattern: favourable terms, but limited results.
Britain has opened a door. Sri Lanka’s SMEs now need the systems, capital, and market access to walk through it.
Business
CSE & NSEIX enter strategic partnership to expand capital market access
The Colombo Stock Exchange (CSE) and NSE IFSC LIMITED (NSEIX), an international multi-asset exchange and wholly owned subsidiary of the National Stock Exchange of India Limited, signed a Memorandum of Understanding (MoU) recently to strengthen capital market cooperation between Sri Lanka and India. Bringing together the senior leadership of both exchanges to formalise a strategic partnership, the occasion underscored the shared commitment of both institutions to building a more integrated regional financial ecosystem that benefits companies and investors in both exchanges.
Under this arrangement, both institutions will work towards introducing dual listings and cross listings, which will enable companies to list the same shares on both exchanges simultaneously, or to establish a presence on both markets through separate listings. Dual listings and cross listings offer listed companies a greater opportunity to increase liquidity through a broader and more diverse investor base and significantly enhance visibility among institutional and retail investors in both Sri Lanka and India. For companies in particular, access to India’s vast and deep capital markets could prove transformative in terms of growth financing and brand recognition.
Beyond listings, both the CSE and NSEIX have committed to working together to develop new financial products tailored to the needs of cross-border investors, reflecting the evolving sophistication of both markets.
The MoU also aims to enable bidirectional trading opportunities, giving investors in Sri Lanka and India access to each other’s markets. Furthermore, the Exchanges have agreed to undertake joint research initiatives, training programs, capacity building exercises, and outreach efforts for the mutual benefit of both institutions and the wider investment communities they serve.
Business
Ceylinco Life chairman R. Renganathan honoured by CMA
Receives ‘Distinguished Recognition in the Profession of Management Accounting’ award for excellence in management accounting and financial stewardshipThe Executive Chairman of Ceylinco Life Insurance Ltd., R. Renganathan, has been conferred the prestigious ‘Distinguished Recognition in the Profession of Management Accounting’ award by the Institute of Certified Management Accountants (CMA) of Sri Lanka, in recognition of his outstanding contribution to financial discipline, governance, and sustainable value creation.
The accolade was presented at the inauguration of a workshop on Integrated Reporting and Sustainability Accounting Standards, underscoring the growing importance of integrated reporting frameworks and Environmental, Social and Governance (ESG) principles in modern corporate management.
A Chartered Accountant by profession, Renganathan has been instrumental in shaping Ceylinco Life’s financial and governance framework since joining the company at its inception. Having led the organisation from the commencement of its life insurance operations in 1988, following the privatisation of the industry, he has consistently championed the principles of transparency, accountability, and long-term value creation, aligning the company with evolving global best practices in reporting and sustainability.
Under his stewardship, Ceylinco Life has strengthened its position as the market leader in Sri Lanka’s life insurance sector, a distinction it has retained for 22 consecutive years. His financial acumen and strategic foresight have contributed to the growth of the company’s Life Fund to over Rs. 200 billion, while innovative product development has enabled the organisation to extend life insurance protection to over one million breadwinners across the country.
The recognition also reflects Renganathan’s broader contribution as a thought leader in financial stewardship and sustainability, to elevating standards within the insurance industry, particularly in embedding strong governance practices and ethical conduct, while driving resilience and sustainable growth.
Ceylinco Life’s continued alignment with integrated reporting principles and sustainability standards reinforces its position as a responsible corporate leader committed to transparency, stakeholder value, and long-term financial stability. The honour bestowed on its Executive Chairman further underscores the company’s commitment to financial stewardship and its role in advancing best practices in corporate reporting and governance in Sri Lanka.
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