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Amazon Launches IP Accelerator in Singapore to Help Small Businesses Secure Trademarks and Protect Their Brands

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IP Accelerator connects small and medium-sized businesses with a network of trusted Singapore Intellectual Property (IP) law firms that will charge competitive fees on key services

Participating businesses can access Amazon’s brand protection tools months before their trademark registration is issued

Amazon(NASDAQ: AMZN) Thursday launched the Intellectual Property Accelerator (IP Accelerator) in Singapore, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands and tackle infringing goods both in Amazon’s stores and the broader marketplace.

Available to any brand selling in Amazon’s stores, IP Accelerator directly connects Singapore SMB owners with a curated network of local law firms charging competitive, pre-negotiated rates on key services, giving SMBs easy access to expert legal and general IP advice that may otherwise be a cost-prohibitive or  complex process. To date, the list of participating firms in Singapore includes Ella Cheong LLC, Viering, Jentschura & Partner, Francine Tan Law Corporate, and Tan Peng Chin LLC.

“Securing IP rights is essential for every business owner, especially those interested to go global. Many SMBs in Singapore have grown their businesses with Amazon, reaching millions of customers on Amazon.sg and Amazon’s stores around the world. We are pleased to introduce the IP Accelerator program, which will build on that success by protecting their intellectual property and set them up for long term growth,” said Bernard Tay, Head of Global Selling for Southeast Asia at Amazon.

IP rights are vital for businesses to stop bad actors from copying and infringing on their ideas. However, filing for IP protection can be daunting and time-consuming for SMBs. IP Accelerator will facilitate the process by connecting SMBs with lawyers who are skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration.

IP Accelerator provides SMBs with early access to Amazon’s brand protection tools that help them protect their brand and IP even before their trademark is officially registered. Amazon’s Brand Registry is a free service that provides SMBs with powerful tools that help them manage and protect their brand and IP rights in Amazon stores, with more than 500,000 brands enrolled to date. Participants benefit from Amazon’s automated, data-driven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report suspected infringement. Enrollment in Brand Registry also provides brands with greater influence over product information displayed on Amazon’s product detail pages to help customers make confident, informed purchasing decisions.

 IP Accelerator was launched in the United States in 2019, and has since expanded to Europe, Japan, Canada, Mexico, India, and now Singapore. Since the launch, more than 7,000 trademark applications from participating brands have been submitted to trademark offices including the U.S. Patent and Trademark Office, the European Union Intellectual Property Office, the UK Intellectual Property Office, the Japan Patent Office, the Canadian Intellectual Property Office, the Instituto Mexicaon de la Propiedad Industial, and the India Trade Marks Registry.

Amazon does not charge selling partners to use IP Accelerator – SMBs pay their law firm directly for the work performed at reduced, pre-negotiated rates. Businesses interested in IP Accelerator can visit http://brandservices.amazon.sg/ipaccelerator. Law firms that are interested in participating in the program should contact IPAcceleratorWaitList@amazon.com. (Media Aoutreach Newswire)



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Sri Lanka Insurance holds “Minimuthulanthaya” for Children’s Day 2021

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Sri Lanka Insurance holds “Minimuthulanthaya” an exclusive series of informative and entertaining sessions for children and their parents commemorating the World Children’s Day 2021. The programme was held from 01st to 3rd of October 2021 via Sri Lanka Insurance official Facebook page attracting thousands of enthusiastic children across the country.

The programme was conducted with the support of Sri Lanka Insurance Minimuthu Education Plans to inspire the younger generation to achieve their dreams. The Minimuthu Education Plan provides financial assistance for children to pursue their dreams setting a strong foundation for child’s future.

The first session of the series “Super Parents”, an informative discussion on child education, mental health and nutrition was held for parents on 1st of October with the participation of Ms.Christine Jayakody Psychologist, Mr.Upali Ginasekara former Principal of Royal College Colombo and Principal of Polymath College, Dr.Sujeewa Wickramasinghe Nutritionist and Mr.Amintha De Silva Visionary Guru. The programme was well received by parents participated and the programme was followed by a Q & A session where many important issues were discussed regarding the education, health and wellness of children.

The other sessions of Minimuthulanthaya was held during the weekend allowing children as well as their parents to enjoy a quality time together. “The Artist” session and “The Entertainer” session was conducted live in both Sinhala and Tamil mediums teaching and allowing children to express their talents in drawing and creativeness.

The Mastermind session was conducted to interact with masterminds with knowledge about mathematics, science, history, general knowledge and various other fields.

The Computer Wizard session was the main attraction of the whole series as many kids with avid interest towards computer programming joined the session to learn programming.

The sessions were concluded asking the participants to submit their own creative work to stand a chance to win valuable gifts from Sri Lanka Insurance and is receiving tremendous response in return.

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BoardPAC certified one of Asia’s Best Workplaces by Great Place to Work

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BoardPAC Chief Operating Officer Mr Rajitha Kuruppumulle (right) and Head of Operations & Systems Mr Buddhika Abeygooneratne with the Great Places to Work award and certificate

BoardPAC, the Sri Lanka-based multinational board meeting automation solutions company, reached another milestone recently when it was featured for the first time in the prestigious Best Workplaces in Asia 2021 list – Small and Medium category, published by Great Place to Work.

A company news release said this recognition came hot on the heels of BoardPAC being certified as a ‘Great Workplace’ by Great Place to Work in Sri Lanka for the third consecutive year in 2021.

“The internationally acclaimed list follows strict criteria in acknowledging the best of the best in terms of workplaces in the Asia region. BoardPAC’s recognition is based on extensive ratings provided by its employees in an anonymous survey and a culture assessment conducted by the Great Place to Work organisation, and upon having achieved the globally accredited cut-off scores,” the release added..

Commenting on being placed on this esteemed list, BoardPAC’s Chief Executive Officer, Ms Lakmini Wijesundera stated: “We are honored to be selected into the Asia’s Best Workplaces List. Our team’s happiness is key to our success. The well-crafted GPTW Survey helps us with an accurate analysis of employees’ sentiments. The emphasis by GPTW on Trust, Pride, Camaraderie, and Care has been valuable in our efforts to improve continuously. GPTW has become a hallmark of our positive work culture. A big thank you to our team for the contribution to this great culture.”

Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognise outstanding workplace cultures, and is the global authority on high-trust and high-performance workplace cultures. This process is carried out via proprietary assessment tools, advisory services, and certification programmes, including a list of best workplaces and workplace reviews. The Best Workplaces in Asia 2021 list can be viewed at

BoardPAC is recognised for driving simple, secure, sustainable, and experiential communications for Board and Executive members. BoardPAC serves a host of fortune 500 companies worldwide, with over 50,000 users globally and a presence in over 40 countries.

Leading Indian corporations such as the Bombay Stock Exchange, Power Grid Corporation of India, IDBI Bank, Container Corporation of India, and LIC Housing Finance Limited are already users of BoardPAC. It has also been deployed by some of the strongest brands across the world such as the Axiata Group of companies, Deloitte and Maxis among others. BoardPAC clientele span the largest banks and sector leaders in the Asia Pacific region such as Prudential, Petronas, Maybank, Hong Leong Group, MSIG, BSN, Bumi Armada, RHB Banking Group, Affin Bank, and Bursa Malaysia – the stock exchange of Malaysia.

In Sri Lanka over 150 of the top corporate entities including John Keells, SriLankan Airlines, MAS Holdings, Bank of Ceylon, Commercial Bank, Hemas, Carsons, Softlogic, Sri Lanka Telecom, Sampath Bank, National Savings Bank, Nations Trust Bank and Merchant Bank of Sri Lanka as well as the SEC and Colombo Stock Exchange use BoardPAC.

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UN-recognized pioneer leads Hayley’s Fabric’s greening thrust

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Leonie Vaas, a chemical engineer who’s the Manager of Sustainability and Innovation at Hayley’s Fabrics made history last June when she was selected from thousands across the globe to be designated as one of just 10 Sustainable Development Goal (SDG) Pioneers by the United Nations (UN) Global Compact for 2021.

With an extensive range of experience in green house gas (GHG) reduction and ensuring carbon neutrality, life cycle perspective of products, plant and process improvements with sustainable technologies and textile chemical management, Leonie has paved the path for local sustainability champions to be recognized on a global platform, a news release from Hayley’s Fabrics said.

She primarily focuses on five key areas at Hayleys Fabric, including driving efforts in reducing GHG emissions, water preservation, improving efficiency with sustainable solutions for effluent treatment plants, building and training sustainability teams, as well as developing and applying new processes for ‘better and greener’ products, the release said.

Sustainable business starts with a sustainable culture

“I’ve always had a passion for the environment, and so from the start, I gravitated towards work in sustainability. Once I joined Hayleys Fabric, I was challenged and supported to link sustainability with innovation properly. Here, the opportunity to have a continuous learning experience, to be at the very forefront of sustainable innovation and part of shaping a greener future – is tremendous.

“We have a strong leadership commitment that all employees evenly match, and ultimately, that culture and enthusiasm to take the lead on sustainability are what drives our success. Sustainability at its core is driven by the higher management and we were able to come this far with the support and guidance of our CEO and Managing Director Rohan Goonetilleke. Because of this unique dynamic, we were able to rapidly commercialise our sustainable innovations, which gave me a chance to showcase what Hayleys and Sri Lanka have to offer the world. When you build the right culture, everything else flows from there,” Vaas said.

A team committed to sustainable innovation

True sustainability is about more than a single innovation. Leonie cites a host of extraordinary initiatives implemented by the Hayleys Fabric team collectively aimed at securing global leadership in sustainable textile manufacturing.

“We treat 100% of the water used for production to maintain strict compliance with certified and audited commitments on Zero Discharge of Hazardous Chemicals. This standard is recognised globally, beyond Sri Lanka’s strict national regulations,” Leonie noted.

As a signatory to the Science-Based Targets initiative (SBTi) to reduce greenhouse gas emissions and limit global warming at 1.5°C, Hayleys Fabric has already cut its carbon footprint by 15%. This was achieved by installing the largest private sector rooftop solar power system in Sri Lanka at the company’s state-of-the-art manufacturing facility in Horana. With 9,000 solar panels installed across 18,000 square metres, the system has contributed 4.5 Mw to the National Grid since June 2021.

Leonie finds the company’s future focus on re-engineering its value chain truly inspirational. “Our team is looking at substituting production supplies with recycled polyester, organic cotton, and other bio-degradable materials as well as augmenting production capabilities to create textiles from yarn comprised of recycled plastic.”

The innovation team recently launched an app to enable end-to-end traceability for its recycled PET fabrics, mostly supplied locally to Sri Lanka’s largest apparel manufacturers. This will allow local producers and global retailers to tag individual pieces of clothing with a QR code, which customers can scan to learn exactly how many discarded PET bottles were used to create the item and exactly which part of Sri Lanka, the bottles were collected from.

Hayleys Fabric also connects employees with key sustainability issues through culture building, webinars, and training and awareness building workshops.

“Keeping key issues like waste segregation, pollution, and energy efficiency top of mind, ensures that the entire workforce stays engaged with the company’s quest to become a global leader in sustainable textile production. As local leaders, we must always continue to find ways to become global pioneers.”

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