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World Tourism Day 2025: Sri Lanka Tourism Expo showcases youth, sustainability, and global leadership

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SL’s youth taking part in tourism-linked programs with great joy.

Sri Lanka is set to celebrate World Tourism Day 2025 with one of the most ambitious and wide-ranging series of events the industry has seen in recent years. Organized under the global UNWTO theme of “Tourism and Sustainable Transformation,” the programme reflects the country’s determination to place its youth, SMEs, and academic excellence at the centre of tourism’s future. From competitions in the provinces to international conferences at BMICH, this year’s Expo marks not just a celebration but a reimagining of Sri Lanka’s role in global tourism.

The initiative is jointly organized by the Ministry of Tourism, the Sri Lanka Institute of Tourism & Hotel Management (SLITHM), the Sri Lanka Tourism Development Authority (SLTDA), the Tourist Hotels Association of Sri Lanka (THASL), and the Sri Lanka Association of Inbound Tour Operators (SLAITO), alongside the Alumni Association of Tourism Economics & Hospitality Management (AATEHM) and the Sustainable Tourism Unit of the University of Colombo. The collaboration itself is a reflection of the multi-stakeholder approach Sri Lanka is adopting to build resilience, promote innovation, and prepare the next generation of tourism leaders.

Building on a Strong Legacy

The Sri Lanka Tourism Expo has become a recognized platform for showcasing the country’s talent, creativity, and industry potential. Since its inception, it has combined professional competitions, knowledge-sharing, and business networking in ways that have left lasting impressions on both participants and audiences.

The first Expo in 2021, held at One Galle Face Mall, set the tone by bringing the energy of the hospitality industry into a public space. Hoteliers from leading establishments took part in food and beverage competitions, testing their skills in cocktail-making, mocktail preparation, and live cooking contests. These events were not just spectacles; they highlighted the artistry and professionalism of Sri Lanka’s hospitality workforce, drawing large crowds and engaging the public with the industry in a celebratory way.

In 2022, the Expo returned with even greater ambition. Once again hosted at One Galle Face, it expanded its programme to include the Colombo Travel Mart, organized in collaboration with the Sri Lanka Association of Inbound Tour Operators (SLAITO). This marked a turning point, as the Expo began to serve not only as a stage for showcasing talent but also as a serious platform for business-to-business networking and industry growth. Travel agents, tour operators, and hoteliers connected with international partners, underlining Sri Lanka’s potential to attract investment and build market linkages.

The 2022 edition also featured panel discussions, where academics, policymakers, and private-sector leaders addressed contemporary issues in tourism. These dialogues set the groundwork for what has now become a central feature of the Expo — the recognition that tourism requires not only creative and operational excellence but also strategic foresight and collaboration across sectors.

Together, the 2021 and 2022 Expos created a strong foundation. They demonstrated the value of bringing together competitions, fairs, business linkages, and policy dialogue under one umbrella. These experiences have directly informed the 2025 edition, which now integrates youth through school competitions, entrepreneurs through SME awareness programmes, and international expertise through the research conference and leaders’ summit.

By revisiting its past and scaling up its ambition, the Sri Lanka Tourism Expo 2025 carries forward this legacy, aiming to position Sri Lanka as a destination where talent, innovation, and collaboration converge to shape the future of tourism.

Grassroots Competitions Across Provinces

The programme commenced on 1 September 2025 with the provincial rounds of the All-Island School Tourism Club Competitions. Conducted in partnership with SLITHM, these competitions brought together enthusiastic students from all nine provinces to showcase their talents in culinary arts, food and beverage service, housekeeping, and tourism knowledge. The venues spanned the island: SLITHM Jaffna for the Northern Province, SLITHM Kurunegala for the North Western, SLITHM Ratnapura for Sabaragamuwa, SLITHM Bandarawela for Uva, Mindada Hotel Ampara for the Eastern Province, SLITHM Kandy for the Central Province, SLITHM Koggala for the Southern Province, SLITHM Colombo for the Western Province, and SLITHM Anuradhapura for the North Central Province.

(Ministry of Tourism)



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People’s Bank drives push towards cash-lite economy

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Marking a significant milestone in Sri Lanka’s digital transformation journey, the National QR Payment Adoption Programme was recently launched with the objective of accelerating the country’s transition towards a cash-lite economy. The initiative aims to reduce reliance on physical currency by promoting the widespread use of QR-based digital payments, enabling individuals and businesses to conduct fast, secure and convenient transactions via mobile devices, said a release from the People’s Bank.

It said: As a leader in digital banking, People’s Bank proudly aligns with this landmark national initiative, reinforcing its commitment to building a digitally empowered economy. The Bank supports the programme through its flagship digital wallet “People’s Pay”, which offers a seamless platform for QR-based transactions and a range of everyday financial services.

In line with the programme’s objectives, customers can perform QR transactions without incurring additional charges, while merchants benefit from zero fees on transactions up to Rs. 5,000. To further encourage adoption, valuable gifts will be awarded to selected winners among LANKAQR users, enhancing engagement and promoting digital payment usage across the country.

People’s Bank’s participation reflects its ongoing digital transformation strategy, which has evolved beyond traditional online banking to deliver an integrated, lifestyle-oriented financial ecosystem. The Bank continues to set industry benchmarks by offering secure, efficient and user-friendly digital platforms, ensuring customers have uninterrupted access to banking services anytime, anywhere.

At the heart of this initiative is People’s Pay, a sophisticated digital wallet designed to streamline everyday financial transactions while catering to the evolving needs of the modern consumer. The application features a seamless self-registration process, comprehensive tri-language support, and secure storage of payment details, ensuring both convenience and security for users.

In addition, the People’s Pay app enables customers to make real-time bill payments and QR-based transactions with exceptional ease and efficiency. The facility to link multiple bank accounts further enhances flexibility and convenience, while the transaction limit provides users with greater financial control and improved security.

In a strategic move to bolster the national QR adoption program, the People’s Pay app now facilitates Peer-to-Peer (P2P) QR transfers. This functionality allows users to generate both static and dynamic QR codes, enabling efficient transactions without the need to disclose sensitive account information.

The National QR Payment Adoption Programme represents a critical step in advancing Sri Lanka’s digital payments landscape. By fostering fast, secure and transparent transaction methods, the initiative aims to ensure inclusive participation in the digital economy, empowering citizens across all regions and communities.

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ANC Campus and Adelaide University launch new Australian study pathway for Lankan students

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ANC Campus has announced the launch of a formal articulation partnership with Adelaide University at Cinnamon Lakeside, Colombo, creating a clear progression pathway for Sri Lankan students seeking an Australian university degree.

Through this pathway, students can begin their university-level studies at ANC Campus in Sri Lanka before progressing to Adelaide University in Australia, subject to the relevant academic, English language, and entry requirements. By completing the first year through ANC’s Australian Diploma pathway in Sri Lanka, students can significantly reduce the overall cost of their Australian education journey, with estimated first-year savings of up to LKR 13 million when tuition and living expenses are considered.

The launch was attended by representatives of ANC Campus, Adelaide University, and the Australian Trade and Investment Commission (Austrade), alongside members of the media, students, parents, and invited guests. Austrade’s presence highlighted the continued importance of Australia-Sri Lanka education links.

Speaking at the launch, Dayan D. L. Fernando, Chief Executive Officer of ANC Campus, said the partnership gives Sri Lankan students a credible and well-supported route into Australian higher education.

“For over two decades, ANC has worked with international university partners to help Sri Lankan students begin their global education journey with the right academic preparation and guidance. This partnership with Adelaide University gives students a clearer route to an Australian degree and gives parents greater confidence in the pathway their children are choosing,” he said.

Fernando added that international education is one of the most important decisions a family makes, and proper guidance is essential.

“At ANC, our responsibility is to guide students correctly. We must help them understand the pathway, the requirements, the destination, and the opportunities ahead. ANC prepares students for the highest likelihood of success.

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Union Assurance honours new batch of certified financial advisers

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Union Assurance PLC, Sri Lanka’s longest-standing private Life Insurer, recently hosted the SLIM Certified Financial Adviser Graduation Ceremony at its Head Office premises, recognising 38 professionals who successfully completed the programme, a milestone that reflects the company’s focus on building a highly capable and accredited sales force.

The Certified Financial Adviser programme, delivered in partnership with the Sri Lanka Institute of Marketing (SLIM), the National Body of Marketing in Sri Lanka, which was designed to elevate the expertise of the company’s high performing adviser force. Spanning 11 comprehensive modules covering areas such as Advanced Consultative Selling Skills, Negotiation Mastery, Digital Prospecting Techniques, and Emotional Resilience in Sales, participants underwent a rigorous learning journey that concluded with a formal assignment, bringing the full cohort to completion.

The programme reflects Union Assurance’s commitment to ensuring its advisers are positioned to serve customers with confidence, credibility, and genuine understanding of their needs; values that are central to the company’s purpose of protecting what matters most. The SLIM qualification also opens a structured educational pathway for graduates, with opportunities to advance through further nationally recognised certifications.

Speaking at the ceremony, Chief Agency Officer at Union Assurance, Imtiyaz Aniff stated: “We are pleased to recognise the dedication of our people who committed to this programme alongside their core responsibilities. The SLIM certification equips our advisers with the skills and credentials to serve our customers at a higher standard, and that directly supports the quality of advice we deliver. We look forward to seeing this cohort carry forward what they have learned and continue to grow in their careers.”

Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed nearly four decades of success with a Market Capitalisation of Rs. 45.6 Bn and a Life Fund of Rs. 92.8 Bn as of end December 2025. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.

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