Features
Not just her good karma
By Uditha Devapriya
Review of Sandya Salgado’s Not Just My Good Karma
2019, Rs. 2,500, 326 pages
One of the best anthropological studies of advertising ever written, Steven Kemper’s Buying and Believing charts the growth of the industry in Sri Lanka from the early 20th century. Kemper argues that advertising in the country was largely uneconomic in character until 1977. Companies advertised because they had to, not because they wanted to. There were several large-scale advertising agencies, many of them setting up shop during the Sirimavo Bandaranaike years. But limited to English-speaking audiences and middle-class tastes, their work hardly reached the Sinhala and Tamil speaking masses.
Everything changed after 1977. Responding to the UNP government’s liberalisation of the economy, the advertising industry grew by 20 percent a year. A whole spate of reforms, including the privatisation of State enterprises and the reduction of import tariffs, led to intrusions of not just foreign capital and investment, but also foreign, specifically Western, consumer tastes and preferences. These had a considerable effect on the industry. Unlike earlier, when agencies pandered to more sophisticated tastes, they began shifting to a local idiom. Thinking in English then, they began working in Sinhala and Tamil now. The advent of television, free trade zones, and garment factories only fuelled these trends.
Sandya Salgado’s entry into advertising coincided with this period. Armed with a degree in languages “and a head full of dreams”, she wrote to three agencies. Rejected by the first of them, she was interviewed by the second and hired by the third. Beginning her career in 1983, she shifted to other agencies with the years and ended almost three decades later. Not Just My Good Karma is an account of all those years. Lucidly written and accessible, it is at once a memoir and a study of a much vilified, little understood industry.
The book is in three sections. In the first, Sandya dwells on her hometown, Panadura. In the second, the longest, she walks us through the many agencies and outfits she worked at. In the third, she recounts what she did after leaving the industry, including a brief stint at the World Bank. She wraps it all up by insisting that she still hasn’t retired.
There’s a deeply personal touch in the first section. That has a lot to do with where Sandya hails from and what moulded her upbringing, but also, I think, with the fact that Panadura, her home town, is in many ways my hometown too. Sandya summons a melange of personal anecdotes and historical facts. She dwells on caste, class, religion, and politics, and how they intermingled at a time of deep political and social change.
Hardly a defender of the past, she nevertheless limits her memories to observations. Yet she often throws in a comment or two, as in her take on how social class determined where, and more importantly how, you sat in Panadura.
“Those who came for monetary gain mostly entered from the rear of the house, the kussi pila. They would speak standing while achchi would sit on a wooden sofa and listen to their tales of woe… The next social class of persons sat on the steps of the house while achchi would be seated on a chair facing them. There would be another class of people who were not invited into the drawing room, but would be requested to sit in the pila, the verendah of the house, as the drawing room was for special and distinguished guests… There was an underlying class system that prevailed in the welcoming of guests those days which we didn’t make a big deal about but accepted silently.“
These are fascinating insights, and they fascinated me. What’s intriguing about them is how Sandya broke away from such strictures, rebelling against the place assigned to the women of the family. One of the first women in Panadura to drive a car, her mother encouraged this streak in her while “tactfully making us change our views to something less controversial or impractical.” As a result of such influences and encounters, Sandya came to sway between two worlds, of rebellion and pragmatism. She revelled in both, keeping in line with a Sinhala middle-class upbringing while defying the limits of such an inheritance.
Perhaps it’s the advertiser in her, or perhaps it’s how close she is to her hometown, but Sandya’s observations are surprisingly sharp and penetrative. At one level they are almost anthropological, especially her observations on caste and class in Panadura society, much of which make up a particularly edifying epilogue. The bottom line is that they all turned her away from conventional fields while empowering the career woman in her: one reason why she never pursued higher education beyond her Bachelor’s. It was with the latter degree, in fact, that she entered advertising, where she found herself a total misfit.
“I was not from Colombo, didn’t smoke or drink andI wore a saree – not the most common attire in advertising. Apart from not having any sensational stories about my sex life to share, I had a particular qualification: my Sinhala was better than my English. But what set me apart was that I was proud to acknowledge this fact openly.”
Throughout the 1980s the country’s leading advertising agencies went on a creative binge, outdoing each other locally and even internationally. The results were some of the most prodigiously creative campaigns to emerge from the industry. Handling accounts initially at TAL, then moving on to Grants, Sandya found herself in the thick of it all. Starting with CIC (Dulux Paints) and Anchor at TAL, she began coordinating bigger and more lucrative clients at Grants, including Ranasinghe Premadasa. It was her work for Premadasa, specifically for the Gramodaya project the latter oversaw during his presidency, which became her baptism of fire. From there on, for Sandya at least, it was uphill all the way.
What’s particularly interesting are the finer, little details that Sandya remembers from this period. Simply put, she doesn’t ignore anything. Working at an advertising agency then was obviously different to working at one now. How clients saw creatives and how creatives saw each other made up life in
the industry. That is why anecdotes are so important: because it’s the most personal encounters which often sparked off the most creative ideas.
“One morning when I was travelling to work, I saw a child less than 10 years old, not more than two and a half feet tall, carrying a load bigger than himself. The radio in my car was playing the song ‘Nobody’s Child.’ This immediately made me want to fight for children’s rights. I remember sitting with my ever-willing creative team to share my idea of developing a campaign against child abuse and they were on board with no questions asked.”
This, of course, was the origin of one of the most effective public service campaigns in the country’s history. It was, however, hardly the only one Sandya conceptualised and oversaw. Think of the two most innovative campaigns from this period: the child immunisation drive, and the polio eradication ads featuring Neela Wickramasinghe. Sponsored by UNICEF, both achieved their objectives, enabling Sri Lanka to achieve Universal Child Immunisation status and to eradicate polio completely by 1993. Both bore Sandya’s imprint, though they had to be promoted against much scepticism and opposition.
“I remember how the UNICEF team went completely quiet when [the idea of using Neela for an emotional plea over polio] was suggested. The nay-sayers had many excuses against this idea but I kept insisting that this would be a winner if we only could get Neela to agree… I recall meeting Neela at her home where she lived with her mother… Neela not only agreed promptly, but said she would appear for the campaign free of charge.”
In his book, Steven Kemper notes a rather curious paradox: While advertising executives tried to get closer to the local idiom through Sinhala and Tamil speaking audiences in the 1980s, their cultural conditioning made this gulf impossible to bridge. It was much later that agencies tried to go beyond media-centred communications, approaching rural audiences head-on. Kemper’s account ends in the late 1990s, around the time Sandya left conventional advertising, as she puts it, and entered Ogilvy Rural. A media-neutral agency, Ogilvy Rural, which later became Ogilvy Action, sought to do what advertising had failed to: reaching the broader masses. This was a gap agencies had not really addressed until then.
As usual Sandya found herself in the thick of things. Forming a network of young district coordinators, attempting and failing to woo Unilever with the new approach, and gradually striking gold with Dulux, Singer, Commercial Bank, Reckitt Benckiser, Maliban, and a host of other national and multinational brands, she came up with some of the most unforgettable campaigns from recent times, taking their messages to rural and suburban audiences. In this she had clear and definite ideas about what they should be aiming at.
“In my whole career I had never ever submitted or worked on a single piece of creative for the sake of an award… This was a concept I could never fathom and in fact I clashed many a time with my contemporaries in the industry on this topic. For me the first award comes from the consumer, when they accept and respond positively to our message. The second award is if the sales needle moves due to the campaign and of course the third and final one is the response I get from a contented client.”
In other words, winning awards was never a priority. Yet many of these campaigns did scoop up several prizes. More importantly, they gave us some of the most memorable one-liners ever to come out from the industry, including Maliban’s yahagunayen idiriyeta and Dialog’s gihin enakan, not to mention my personal favourite, Signal’s sinaha bo wewa.
It is to Sandya’s credit that she never took her commitment to these clients as an excuse to pollute, deface, and obstruct public spaces. She was particularly candid about what she calls “responsible communications.” Whether it was a Lifebuoy mobile shower in Kataragama or an Eveready makeshift lighthouse along “a dark, rural road”, she always tried to preserve. In doing so she emphasised the need for subtlety, and understatement.
“My eternal fight with the brand managers was not to ‘over-brand’ and clutter these sacred locations. I wanted it to be more a service with minimal commercialisation. When I couldn’t convince the Unilever activation team to be subtle, I would always complain to Amal and he would intervene, as he understood the importance of being mindful of the environment. This of course was my ongoing battle on many of the campaigns we worked on: to be as subliminal as possible with branding.”
Almost 30 years after joining TAL, Sandya Salgado left advertising in 2011. Working at the World Bank, then coming back home and setting up a travel agency, she has since refused to resign. At the end of the book she strikes a particularly optimistic note.
“Being forthright has been my trademark and ‘saying as it is’ was my thing. Age and maturity have made me bite my tongue more frequently and now, I smile, nod and shut up. This helps heaps. It’s now a conscious decision. My friends have said I am like Marmite: either I am loved or hated. How true!”
It’s difficult to read Not Just My Good Karma and not think of the years she spent in the field as the most rewarding anyone could have hoped for. This is an account of how life used to be in one of the more formative periods in the country’s and the industry’s history. Bringing together a galaxy of writers, designers, thinkers, and doers, ad agencies delivered on briefs, moved the sales needle, and contributed to the country’s pop culture. To paraphrase Steven Kemper, it was a time when companies advertised not because they had to, but because they wanted to. Sadly for us, this is a time that may never come back again.
The writer can be reached at udakdev1@gmail.com
Features
Putin in Modi’s India
That was no ordinary greeting; on the frosty evening of last Thursday, Indian Prime Minister Modi embraced Russian President Vladimir Putin in a bear hug at Delhi airport and, within moments, presented him with a copy of the Bhagavad Gita in Russian. The choice of gift was laden with symbolism—echoes of Robert Oppenheimer, who drew profound philosophical reckoning from the same text, declaring, “Now I am become Death, the destroyer of worlds,” after witnessing the first atomic explosion. Was Modi signaling the weight of nuclear-age responsibility to Putin, or was this a deliberate affirmation of India’s comfort in maintaining ties with a pariah state under global sanctions?
The streets of Delhi, festooned with Russian and Indian flags and dominated by colossal billboards of Modi and Putin, suggested more than ceremonial protocol—it was pageantry of influence, an audacious statement of India’s strategic independence. In that gesture, New Delhi appeared to assert that moral judgment from the West would no longer dictate its choices, and that the Indo-Russian relationship, forged during the Cold War and hardened by decades of defence dependence, remains a pivot capable of unsettling the established order in South Asia and beyond.
Putin’s first visit to India in four years, coinciding with talks in Washington over a possible Ukraine peace framework, came at a time when New Delhi is walking an increasingly delicate tightrope between Moscow and Washington. The optics of the visit—from ceremonial receptions at Rashtrapati Bhavan to summit talks at Hyderabad House—reflected not merely diplomacy but an overt projection of influence. Modi’s presentation of the Bhagavad Gita in Russian was emblematic: a centuries-old text of dharma and duty, layered with the moral weight of choice, now inserted into the theatre of high-stakes realpolitik.
Putin himself, in an interview with India Today, described India as a “major global player, not a British colony,” praising Modi as a “reliable person” who does not succumb to pressure. These words, spoken against the backdrop of US sanctions, EU manoeuvres to leverage frozen Russian assets for Ukraine, and growing Chinese assertiveness, highlight India’s determination to claim agency in a multipolar world where Washington and Brussels no longer set the rules unilaterally.
Historically, the Indo-Russian relationship has oscillated between strategic necessity and opportunism. Declassified CIA documents from the 1980s reveal the delicate dance India played with the USSR during the Cold War. Indira Gandhi’s approach, as the CIA observed, was staunchly nationalist and fiercely protective of India’s regional supremacy. The United States feared that India’s policies towards its neighbours, coupled with its Soviet alignment, could destabilize South Asia while simultaneously granting Moscow a strategic foothold. Today, the echoes of that era reverberate: New Delhi remains Moscow’s top arms buyer, leases nuclear-powered submarines, and maintains energy ties that have drawn ire from Washington, while ensuring that its engagement with Russia does not fully alienate the United States or Western partners.
What is important to note here are the economic metrics. India–Russia trade in FY 2024–25 amounted to approximately USD 68.7 billion, heavily skewed in Moscow’s favour due to energy imports, with a trade deficit of around USD 59 billion. Both Russia and India aim to expand bilateral trade to a target of USD 100 billion by 2030, a goal that falls just two years after the next general elections, when Prime Minister Modi is widely expected to contest again despite the symbolic 75 year age limit for party leadership—a restriction largely treated as political theatre and quickly forgotten. Meanwhile, India continues to negotiate with the United States to mitigate punitive tariffs, including a 25 per cent secondary tariff imposed on India’s purchases of Russian oil. It is also worth noting that India recorded a goods trade surplus of about USD 41.18 billion with the US in FY 2024–25, with exports of USD 86.51 billion and imports of USD 45.33 billion, reflecting strong bilateral trade despite earlier concerns over tariffs. Remittances provide a partial counterweight: total remittances to India reached roughly USD 135.46 billion, including USD 25–30 billion from the US, while Russian remittances are negligible in comparison. This indicates that while India faces challenges in trade metrics, its diaspora injects substantial financial resilience into the economy.
The summit also highlighted defence collaboration in stark terms. India’s $2 billion lease of a Russian nuclear-powered attack submarine, with delivery scheduled for 2028, signals an unprecedented deepening of underwater capabilities. The vessel, unable to enter combat under lease terms, is intended to train crews and refine India’s nuclear submarine operations—a critical step for strategic deterrence in the Indian Ocean amid rising Chinese and US naval competition. Russia, despite sanctions and Western pressure, continues to sustain a military-industrial complex capable of producing tanks, missiles, and drones at accelerating rates. As reports from Ukraine’s Center for Analytical Studies and Countering Hybrid Threats indicate, nearly half of Russian defence enterprises remain unsanctioned, exposing the limitations of Western punitive measures. In this context, India’s engagement with Russian defence capabilities is both a practical necessity and a symbolic assertion that strategic imperatives can outweigh Western orthodoxy.
Sanctions, however, remain a persistent backdrop. The European Union, under Ursula von der Leyen, has attempted to deploy emergency measures to convert frozen Russian assets into loans for Ukraine, challenging EU treaties and raising the prospect of legal confrontations with countries such as Hungary and Belgium. The United States, meanwhile, has explored using the same assets in US-led investment frameworks to facilitate reconstruction or political leverage. India, observing these efforts, has maintained a stance of strategic neutrality—resisting calls to condemn Russia while advocating for diplomacy, and emphasizing that selective sanctioning by Western powers is inconsistent and self-serving. Putin, speaking to India Today, noted that Washington and Moscow presented papers in parallel but reached no compromises, and highlighted that over 90 percent of Russia-India transactions are conducted in national currencies—a subtle yet potent challenge to dollar dominance.
The optics extend into nuclear and high-tech collaboration. India is developing nuclear-capable submarine-launched ballistic missiles, advancing its underwater fleet, and exploring high-tech partnerships with Russia, recalibrating the strategic environment in South Asia. Putin’s rhetoric that “Kiev is the mother of all Russian cities” and his framing of Russia’s role in eastern Ukraine resonate with historical narratives of great power assertion, yet they also serve as a conscious projection of strength aimed at partners like India. Modi’s reception was far from ceremonial; it underlined a shared understanding that global power is increasingly multipolar and that alliances must be flexible, resilient, and insulated from Western censure.
Even in the economic sphere, India challenges conventional assumptions. While the trade deficit with Russia persists due to energy imports, India’s broader engagement with global markets—including remittances from its diaspora and ongoing negotiations with the US—allows New Delhi to balance sovereignty with strategic interest. Putin’s discussions emphasizing bilateral trade growth, high-technology collaboration, and future energy projects further solidify this interdependence. The bottom line is clear: the India-Russia partnership, far from being a relic of Cold War calculations, has evolved into a sophisticated framework for navigating sanctions, economic competition, and regional security challenges, and it may yet redefine the balance of power in South Asia.
by NilaNtha ilaNgamuwa
in New Delhi
Features
Lalith Athulathmudali: an exceptional minister who managed time and got the best out of his team
His hallmark was efficiency, wit and much more
I would now like to devote some space to Minister Athulathmudali and how he ran his Ministry. His was a disciplined approach to work. Everyone knew that he was very happy in his previous portfolio of Trade and Shipping, where in addition to numerous achievements he had steered through Parliament path breaking legislation to modernize these sectors. The Port Authorities Act; the new Companies Act; the Intellectual Property Act; the Consumer Protection Act; and many others were evidence of significant productivity.
Therefore, many thought that he would be unhappy in his new portfolio. In fact some one asked him this question one day, in our presence. His reply was characteristic of his professional approach to work. He said that the Ministry he was given did not matter. Whatever Ministry, hie was given, it was his duty to comprehend the issues and productively address them. “Even if I was given the Buddha Sasana Ministry, I will still find plenty to do to improve matters,” he concluded. This spirit and this approach illuminated the work of the Ministry. I have yet to see anyone, apart from a Minister, who budgeted time so rigorously.
He desired to pack value to every passing minute. He was the only Minister, I knew in nearly 37 years of public service, who always fixed a starting as well as a finishing time for all his meetings. Perhaps the only meeting where he could not have a firm grip on time was the Cabinet meeting. There were no welcoming speeches or votes of thanks in his regime. He came to a meeting and got straight to the point. He despised visibly the sycophantic panegyrics which had become a part of the culture of welcoming speeches and votes of thanks.
He used to say publicly that we had become a society of humbugs and lick-spittles. He wanted none of it. With him performance was all. You either kept to his pace of work and requirement for relevancy in all matters, or you were quickly marginalized. To some of us, who had cultivated a life long habit of hard work, and of being up to date, it was both pleasurable and at times even exhilarating to work with him. The lazy or the unprepared had to encounter him with considerable dread as a companion. Not that he was ever harsh. He did not raise his voice, or even scold. He had the capacity to marginalize and dismiss you with wit and verve.
Mr. Athulathmudali just did not have time for pedlars in excuses or shirkers. Again, this did not mean that he expected us to be superhuman. He was a quick judge of the genuine and the credible. He was well aware that those who work hard and take scores of decisions a day would sometimes make mistakes. That was to be expected, provided however that they were not due to gross negligence or egregious blunder. Reasonable errors of judgment were a different matter provided of course they were not too frequent. With him all the officers knew what to expect.
I often wondered whether in Mr. Athulathmudali’s case, his intense preoccupation with time had something to do with the near death experience he suffered when he was seriously injured in a grenade explosion in Parliament. Those who rushed him to hospital on that day said that they could feel no pulse. He himself later said that he went beyond and then returned. My opportunity to work closely with him as Secretary was after he had undergone this experience. Everyone knew of course that he was a quick decision maker and an efficient Minister even before this incident. But I have no means of telling whether this obsession with time to this degree was a post incident reaction or not.
Linked together with this preoccupation with time was the intensity of his desire to be completely up to date both on matters relating to the subject areas of his Ministry as well as all aspects of current affairs. He regularly read the major current affairs magazines and journals. He read rapidly and was therefore able to pack in more into his reading time. He almost always read in the car, a habit which I shared with him. On one occasion, on a trip outside Colombo, he invited me to join him in his car for the journey back. After about half an hour’s conversation, both of us settled down to read, for I too always carried a stock of reading matter in the car. Some cannot read in a moving vehicle. They get nausea if they try. I have been fortunate that this does not happen to me, because I have finished whole books, whilst commuting to and fro.
The alternative would have been vacantly gazing on familiar sights. To round up this aspect of Mr. Athulathmudali’s character, one thing more needs to be said. He was the only person I knew who nearly always carried a World band radio in his brief case. He used to briefly interrupt meetings some times in order to catch the latest news bulletin from the BBC, Voice of America or some other station. Such was the importance he placed on being completely up to date. I hope all these do not convey an image of some grim automaton. That would be far from the truth.
His was a complex character. It was in fact fun to work with him. We got through discussing serious subjects with a considerable degree of wit, repartee and light banter. He encouraged criticism and dissent. But you had to have an arguable point and be prepared to sustain the argument with him. He also insisted on politeness in conversation and in argument. I myself as well as some of the senior pfficials of our team regularly argued with him. Both sides enjoyed this.
Mr. Athulathmudali created the conditions that made us feel comfortable arguing with him or dissenting. In this process, we were treated as equals. Mrs. Bandaranaike was another one of those persons who welcomed an argument with her officials, and did not try to stamp down dissent. She too, like Mr. Athulathmudali had high regard for such officials, a regard which she carried with her well past her own political vicissitudes.
Main areas of focus
Mr. Athulathmudali focused on two main areas. The first area related to the numerous operations of the Ministry. These Included a close and detailed pursuit of the progress of the two main paddy crops in the seasons of Maha and Yala; the review of the position from time to time of the situation in regard to the production of subsidiary food crops such as chillies, onions and potatoes, the review of issues relating to what were called minor export crops such as coffee, cocoa, cardamoms, cloves and cinnamon; the addressing of major issues relating to timely water distribution, pest control, etc; urgent issues of agricultural marketing and the roles of the Paddy Marketing Board, the Co-operatives and the private sector; problems in regard to food buffer stocking; issues relating to milk production, and so on.
These areas were covered in detail by the overall official team of Additional Secretaries, Directors, Heads of Department and myself. We had a system of regular meetings at various levels, culminating in a few large meetings chaired by me, at which issues that could not be addressed at lower levels were brought up for discussion and resolution. Meetings chaired by the Minister served two purposes. They kept film fully briefed and up to date. Also residual problems that could not be resolved at official level were taken up in these fora. Often, problems discussed with him by us had a political or important policy element. On all other matters we decided freely and without interference. The prevailing environment led to easy information flows and speedy decision making. The Minister would have countenanced nothing less.
His second area of concentration was on research, development and quality improvement. Here, unlike on operational matters we did not have several layers of meetings. These meetings were single overall meetings chaired by the Minister himself with all the relevant actors present. Whatever the subject area discussed at these meetings, the Minister wished to have his four State Ministers present. This was done for two reasons. In the first instance, he wanted his State Ministers exposed to all areas and aspects of the Ministry. They already had some exposure at Mini-Cabinet meetings. But these meetings were generally on operational and co-ordination issues and not on quality and research.
Secondly, the Minister followed a policy of recommending to the President that each one of his State Ministers act in turn for him, when he was out of the country, beginning with the most senior of them, and following subsequently the order of seniority. This was another reason why he wanted them to know everything that was going on in the Ministry. The Minister followed the same principle in regard to the State Secretaries, when I had to be out of the country.
What were some of the areas that the Minister took up for regular discussions at these special meetings? They consisted of issues such as the stagnation in rice yields over a considerable period of time; new varieties of rice being developed; issues such as Nitrogen fixation in plants and the reduction in the use of chemical fertilizers; the possibility of introducing better varieties of maize; issues relating to the fragmentation of cultivable land, especially paddy lands and its impact on production, productivity and long term sustainability; issues relating to the growing and the use of soya, and the question of Sri Lankan food habits in relation to its consumption; issues of post harvest losses and possible remedies; issues relating to growing for a market and the relationship that should be developed between the producer and the buyer; matters relating to quality control at all levels, and a number of other matters.
These meetings were extremely interesting. They were attended by senior scientists, researchers, agricultural economists and marketing experts. The Minister was greatly exercised with the central issues of high quality research, bringing the findings of such research to the field, and obtaining a detailed feedback from between research and growers back into the research process. This was a virtuous circle, he wished to encourage and to improve. But in this, all of us were to suffer bitter disappointment.
The link between research and the field and back to research were the army of agricultural instructors. They were an old and a tried and tested institution. They were a highly trained staff with a high degree of professional pride in their work. In fact, Sri Lanka had the reputation of having one of the best agricultural extension systems in the whole of Asia. But along with the President’s Janasaviya program of poverty alleviation arose the necessity for much larger numbers of Grama Sevakas or village level officers. The agricultural instructors were diverted for this purpose.
In spite of all the reasoning we could adduce, the President and his advisors thought that these officers could function in a dual capacity. The passage of time clearly revealed that as foreseen by us, they couldn’t. Thus was broken a tried, tested and an effective system. The Minister was more cynical than angry. He regarded the action as an act of irresponsibility and vandalism. So did everyone connected with agriculture.
(Excerpted from In Pursuit of Governance, autobiography of MDD Peiris) ✍️
Features
How climate change fuels extreme weather:
What Sri Lanka’s recent disasters tell us
Sri Lanka has always lived with the moods of the monsoon. For generations, people have grown used to seasonal rhythms of rain, wind and sunshine. Yet what the country has witnessed in recent months feels different. The storms have been stronger, the rainfall more intense, the destruction more widespread and the recovery more painful. The nation has been battered by floods, landslides and hurricane force winds that arrived with little warning and left thousands struggling to rebuild their lives. Scientists say this new pattern is not an accident of nature. It is a direct outcome of the world’s changing climate, which is heating the atmosphere and oceans and turning familiar weather cycles into something far more volatile.
To understand why Sri Lanka is experiencing such severe storms and flooding, it helps to begin with a simple idea. A warmer world holds more energy. When the atmosphere and ocean temperatures rise, they behave like an overheated engine. The monsoon winds strengthen. Rain clouds grow heavier. Sea levels climb. All these changes amplify the forces that produce extreme weather. What used to be occasional, manageable disasters are turning into regular and overwhelming events.
One of the clearest links between climate change and extreme weather is found in rising ocean temperatures. The Indian Ocean is warming faster than most other major bodies of water on the planet. This has serious consequences for Sri Lanka because the surrounding sea regulates the island’s climate. Warm oceans feed moisture into the atmosphere. This moisture then forms clouds that can trigger heavy downpours. When ocean temperatures climb beyond their normal range, the atmosphere becomes supercharged. Rain that once fell steadily over several days can now fall in a matter of hours. This explains why many parts of the country have witnessed sudden cloudbursts that turn roads into rivers and fields into lakes.
Warmer oceans also influence wind patterns. A heated sea surface disturbs air circulation, sometimes producing swirling systems that carry destructive winds and torrential rain. While full scale cyclones are less frequent in Sri Lanka than in parts of India or Bangladesh, the island is increasingly experiencing hybrid storms that bring cyclone like winds without being classified as named cyclones. These storms uproot trees, blow roofs off houses and knock down electricity lines, making post disaster life even harder for affected communities.
Another major factor behind Sri Lanka’s recent extreme weather is the shifting behaviour of the monsoon. For centuries, the island has relied on two monsoons that arrive at predictable times. Farmers, fishermen and traders built their lives around this rhythm. Climate change has disrupted this familiar pattern. The monsoons are becoming erratic. They may arrive later than usual or withdraw too early. In some years they bring too little rain, causing droughts. In other years they arrive with overwhelming intensity, bringing rain far beyond the land’s capacity to absorb. This unpredictability makes it difficult for people to prepare. It also increases the risk of disasters because infrastructure, agriculture and drainage systems were designed for a different climate.
In many regions of Sri Lanka, the land itself has become more vulnerable. Rising temperatures and unpredictable rainfall weaken soil structures. When long dry spells are followed by sudden downpours, the earth cannot hold together. Hillsides become unstable and landslides occur with devastating speed. Villages that once felt safe now face new threats as slopes collapse without warning. These disasters are not simply natural. They are intensified by human activities such as deforestation, poor land management and unplanned construction. Climate change acts as a catalyst, magnifying these risks and turning minor vulnerabilities into life threatening dangers.
The Sea level rise adds yet another layer of concern. The coasts of Sri Lanka are home to millions of people, as well as vital industries such as fishing, tourism and trade. Higher sea levels make coastal flooding far more common, especially when combined with storm surges. During recent storms, waves pushed much farther inland than usual, damaging homes, shops and fishing equipment. Saltwater intrusion also harms soil and freshwater supplies, threatening agriculture in coastal zones. With sea levels continuing to rise, these risks will only grow unless long term protective measures are put in place.
It is also important to recognise the human side of these disasters. Climate change is not only about shifting weather patterns. It is about the people who must confront the consequences. In the aftermath of the recent events, Sri Lankans have shown remarkable courage. Families have worked together to clear debris, rebuild houses, restore livelihoods and comfort those in distress. Yet the burden has not been evenly distributed. Low income households, informal settlements and rural communities often face the greatest hardships. Many of them live in areas more prone to flooding and landslides. They also have fewer resources to recover when disasters strike. Climate change therefore deepens existing inequalities, making vulnerable groups even more exposed.
Children are among the worst affected. Schools often close for days or weeks after floods, interrupting education and adding stress to families already struggling with upheaval. Health risks rise as stagnant water becomes a breeding ground for mosquito borne diseases. Malnutrition can worsen when livelihoods are disrupted and food prices increase. Elderly people face additional risks because they may have difficulty moving quickly during emergencies or accessing medical care after the disaster.
In cities, extreme weather strains essential services. Heavy rains overwhelm drainage systems, causing urban flooding that brings traffic to a halt and damages vehicles and businesses.
Hospitals face sudden influxes of patients. Water treatment plants struggle to maintain supply when rivers overflow or become contaminated. Power outages become common as strong winds damage transmission lines. These disruptions show how deeply interconnected human systems are with the natural environment. When the climate changes, every part of society feels the impact.
Despite the grim realities, there is reason for hope. Sri Lanka has a long history of resilience. Communities have rebuilt after countless storms, droughts and conflicts. Today the country has access to better technology, stronger scientific knowledge and more global support than ever before. What is needed is a clear commitment to prepare for the future rather than react only after disasters strike.
One of the most promising strategies is early warning systems. Accurate forecasts can save lives by giving people the time they need to move to safety. Sri Lanka has already improved its meteorological capabilities, but there is still room to strengthen local communication networks so that warnings reach everyone, including those in remote areas or without internet access. Community education is equally important. When people understand what climate change means for their region, they can make informed choices about housing, farming and water use.
Infrastructure must also evolve. Drainage systems in many towns need upgrading to handle more intense rainfall. Riverbanks require reinforcement to prevent flooding. New buildings, particularly in risk prone zones, must follow safety standards that take climate change into account rather than relying on outdated assumptions about weather patterns. At the same time, restoring natural ecosystems can offer powerful protection. Replanting mangroves, preserving wetlands and maintaining forest cover all help buffer the impact of floods, storms and landslides. Nature is one of the most effective defences against extreme weather when it is allowed to function properly.
On a broader level, Sri Lanka will benefit from global efforts to slow climate change. The island is a small emitter of greenhouse gases compared to many industrialised nations, yet it bears a heavy share of the consequences. International cooperation is essential to reduce harmful emissions, invest in renewable energy and support adaptation in vulnerable countries. Sri Lanka can also strengthen its energy security by expanding solar, wind and other sustainable sources, which reduce dependence on fossil fuels that contribute to climate change.
However, even as governments and scientists work on long term solutions, the experience of ordinary Sri Lankans during the recent storms offers an important lesson. Climate change is not a distant threat. It is happening now. It is felt in flooded living rooms, damaged paddy fields, broken bridges and displaced families. It reshapes the choices parents make for their children and the fears felt by those who live close to rivers or hillsides. It influences food prices, housing stability and health. It is a lived reality, not just an environmental problem.
At its heart, the story of Sri Lanka’s extreme weather is a story about people trying to protect their homes and loved ones. It shows how a global crisis can land with fierce intensity on a small island. But it also reveals the strength of human solidarity. Neighbours rescuing neighbours. Strangers offering food and shelter. Volunteers stepping into danger to help those trapped in rising waters. This spirit of care will be essential in the years ahead as the climate continues to warm and weather events become even more unpredictable.
There is no single solution that will shield Sri Lanka from every future storm. Yet there are many steps the country can take to reduce risk, strengthen communities and build resilience. These efforts will require resources, planning and political will. They will demand cooperation across regions, sectors and generations. Above all, they will require recognising that climate change is not someone else’s problem. It is a shared challenge that demands collective responsibility.
The recent disasters have served as a warning and a call to action. They have shown how quickly weather can turn violent and how deeply it can disrupt daily life. But they have also shown the urgency of preparing for a hotter and more unpredictable world. Sri Lanka has the knowledge and the capability to adapt. Its people have the determination. If these strengths are harnessed with foresight and compassion, the country can chart a safer path through the stormy decades ahead.
Climate change may be reshaping the monsoon, but it does not have to dictate Sri Lanka’s destiny. With the right choices, the island can remain not only a place of natural beauty but also a place of resilience, hope and human connection in the face of a changing planet.
(The writer is an environmentalist.)
by Vincent David ✍️
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