Features
Not just her good karma
By Uditha Devapriya
Review of Sandya Salgado’s Not Just My Good Karma
2019, Rs. 2,500, 326 pages
One of the best anthropological studies of advertising ever written, Steven Kemper’s Buying and Believing charts the growth of the industry in Sri Lanka from the early 20th century. Kemper argues that advertising in the country was largely uneconomic in character until 1977. Companies advertised because they had to, not because they wanted to. There were several large-scale advertising agencies, many of them setting up shop during the Sirimavo Bandaranaike years. But limited to English-speaking audiences and middle-class tastes, their work hardly reached the Sinhala and Tamil speaking masses.
Everything changed after 1977. Responding to the UNP government’s liberalisation of the economy, the advertising industry grew by 20 percent a year. A whole spate of reforms, including the privatisation of State enterprises and the reduction of import tariffs, led to intrusions of not just foreign capital and investment, but also foreign, specifically Western, consumer tastes and preferences. These had a considerable effect on the industry. Unlike earlier, when agencies pandered to more sophisticated tastes, they began shifting to a local idiom. Thinking in English then, they began working in Sinhala and Tamil now. The advent of television, free trade zones, and garment factories only fuelled these trends.
Sandya Salgado’s entry into advertising coincided with this period. Armed with a degree in languages “and a head full of dreams”, she wrote to three agencies. Rejected by the first of them, she was interviewed by the second and hired by the third. Beginning her career in 1983, she shifted to other agencies with the years and ended almost three decades later. Not Just My Good Karma is an account of all those years. Lucidly written and accessible, it is at once a memoir and a study of a much vilified, little understood industry.
The book is in three sections. In the first, Sandya dwells on her hometown, Panadura. In the second, the longest, she walks us through the many agencies and outfits she worked at. In the third, she recounts what she did after leaving the industry, including a brief stint at the World Bank. She wraps it all up by insisting that she still hasn’t retired.
There’s a deeply personal touch in the first section. That has a lot to do with where Sandya hails from and what moulded her upbringing, but also, I think, with the fact that Panadura, her home town, is in many ways my hometown too. Sandya summons a melange of personal anecdotes and historical facts. She dwells on caste, class, religion, and politics, and how they intermingled at a time of deep political and social change.
Hardly a defender of the past, she nevertheless limits her memories to observations. Yet she often throws in a comment or two, as in her take on how social class determined where, and more importantly how, you sat in Panadura.
“Those who came for monetary gain mostly entered from the rear of the house, the kussi pila. They would speak standing while achchi would sit on a wooden sofa and listen to their tales of woe… The next social class of persons sat on the steps of the house while achchi would be seated on a chair facing them. There would be another class of people who were not invited into the drawing room, but would be requested to sit in the pila, the verendah of the house, as the drawing room was for special and distinguished guests… There was an underlying class system that prevailed in the welcoming of guests those days which we didn’t make a big deal about but accepted silently.“
These are fascinating insights, and they fascinated me. What’s intriguing about them is how Sandya broke away from such strictures, rebelling against the place assigned to the women of the family. One of the first women in Panadura to drive a car, her mother encouraged this streak in her while “tactfully making us change our views to something less controversial or impractical.” As a result of such influences and encounters, Sandya came to sway between two worlds, of rebellion and pragmatism. She revelled in both, keeping in line with a Sinhala middle-class upbringing while defying the limits of such an inheritance.
Perhaps it’s the advertiser in her, or perhaps it’s how close she is to her hometown, but Sandya’s observations are surprisingly sharp and penetrative. At one level they are almost anthropological, especially her observations on caste and class in Panadura society, much of which make up a particularly edifying epilogue. The bottom line is that they all turned her away from conventional fields while empowering the career woman in her: one reason why she never pursued higher education beyond her Bachelor’s. It was with the latter degree, in fact, that she entered advertising, where she found herself a total misfit.
“I was not from Colombo, didn’t smoke or drink andI wore a saree – not the most common attire in advertising. Apart from not having any sensational stories about my sex life to share, I had a particular qualification: my Sinhala was better than my English. But what set me apart was that I was proud to acknowledge this fact openly.”
Throughout the 1980s the country’s leading advertising agencies went on a creative binge, outdoing each other locally and even internationally. The results were some of the most prodigiously creative campaigns to emerge from the industry. Handling accounts initially at TAL, then moving on to Grants, Sandya found herself in the thick of it all. Starting with CIC (Dulux Paints) and Anchor at TAL, she began coordinating bigger and more lucrative clients at Grants, including Ranasinghe Premadasa. It was her work for Premadasa, specifically for the Gramodaya project the latter oversaw during his presidency, which became her baptism of fire. From there on, for Sandya at least, it was uphill all the way.
What’s particularly interesting are the finer, little details that Sandya remembers from this period. Simply put, she doesn’t ignore anything. Working at an advertising agency then was obviously different to working at one now. How clients saw creatives and how creatives saw each other made up life in
the industry. That is why anecdotes are so important: because it’s the most personal encounters which often sparked off the most creative ideas.
“One morning when I was travelling to work, I saw a child less than 10 years old, not more than two and a half feet tall, carrying a load bigger than himself. The radio in my car was playing the song ‘Nobody’s Child.’ This immediately made me want to fight for children’s rights. I remember sitting with my ever-willing creative team to share my idea of developing a campaign against child abuse and they were on board with no questions asked.”
This, of course, was the origin of one of the most effective public service campaigns in the country’s history. It was, however, hardly the only one Sandya conceptualised and oversaw. Think of the two most innovative campaigns from this period: the child immunisation drive, and the polio eradication ads featuring Neela Wickramasinghe. Sponsored by UNICEF, both achieved their objectives, enabling Sri Lanka to achieve Universal Child Immunisation status and to eradicate polio completely by 1993. Both bore Sandya’s imprint, though they had to be promoted against much scepticism and opposition.
“I remember how the UNICEF team went completely quiet when [the idea of using Neela for an emotional plea over polio] was suggested. The nay-sayers had many excuses against this idea but I kept insisting that this would be a winner if we only could get Neela to agree… I recall meeting Neela at her home where she lived with her mother… Neela not only agreed promptly, but said she would appear for the campaign free of charge.”
In his book, Steven Kemper notes a rather curious paradox: While advertising executives tried to get closer to the local idiom through Sinhala and Tamil speaking audiences in the 1980s, their cultural conditioning made this gulf impossible to bridge. It was much later that agencies tried to go beyond media-centred communications, approaching rural audiences head-on. Kemper’s account ends in the late 1990s, around the time Sandya left conventional advertising, as she puts it, and entered Ogilvy Rural. A media-neutral agency, Ogilvy Rural, which later became Ogilvy Action, sought to do what advertising had failed to: reaching the broader masses. This was a gap agencies had not really addressed until then.
As usual Sandya found herself in the thick of things. Forming a network of young district coordinators, attempting and failing to woo Unilever with the new approach, and gradually striking gold with Dulux, Singer, Commercial Bank, Reckitt Benckiser, Maliban, and a host of other national and multinational brands, she came up with some of the most unforgettable campaigns from recent times, taking their messages to rural and suburban audiences. In this she had clear and definite ideas about what they should be aiming at.
“In my whole career I had never ever submitted or worked on a single piece of creative for the sake of an award… This was a concept I could never fathom and in fact I clashed many a time with my contemporaries in the industry on this topic. For me the first award comes from the consumer, when they accept and respond positively to our message. The second award is if the sales needle moves due to the campaign and of course the third and final one is the response I get from a contented client.”
In other words, winning awards was never a priority. Yet many of these campaigns did scoop up several prizes. More importantly, they gave us some of the most memorable one-liners ever to come out from the industry, including Maliban’s yahagunayen idiriyeta and Dialog’s gihin enakan, not to mention my personal favourite, Signal’s sinaha bo wewa.
It is to Sandya’s credit that she never took her commitment to these clients as an excuse to pollute, deface, and obstruct public spaces. She was particularly candid about what she calls “responsible communications.” Whether it was a Lifebuoy mobile shower in Kataragama or an Eveready makeshift lighthouse along “a dark, rural road”, she always tried to preserve. In doing so she emphasised the need for subtlety, and understatement.
“My eternal fight with the brand managers was not to ‘over-brand’ and clutter these sacred locations. I wanted it to be more a service with minimal commercialisation. When I couldn’t convince the Unilever activation team to be subtle, I would always complain to Amal and he would intervene, as he understood the importance of being mindful of the environment. This of course was my ongoing battle on many of the campaigns we worked on: to be as subliminal as possible with branding.”
Almost 30 years after joining TAL, Sandya Salgado left advertising in 2011. Working at the World Bank, then coming back home and setting up a travel agency, she has since refused to resign. At the end of the book she strikes a particularly optimistic note.
“Being forthright has been my trademark and ‘saying as it is’ was my thing. Age and maturity have made me bite my tongue more frequently and now, I smile, nod and shut up. This helps heaps. It’s now a conscious decision. My friends have said I am like Marmite: either I am loved or hated. How true!”
It’s difficult to read Not Just My Good Karma and not think of the years she spent in the field as the most rewarding anyone could have hoped for. This is an account of how life used to be in one of the more formative periods in the country’s and the industry’s history. Bringing together a galaxy of writers, designers, thinkers, and doers, ad agencies delivered on briefs, moved the sales needle, and contributed to the country’s pop culture. To paraphrase Steven Kemper, it was a time when companies advertised not because they had to, but because they wanted to. Sadly for us, this is a time that may never come back again.
The writer can be reached at udakdev1@gmail.com
Features
The Iran War, Global Oil Crisis, and Local Options
Flight of Insanity
Now in its third week and still no end sight, Trump’s Iran’s war is showing a tedious pattern of tragic-comic episodes. The human tragedy continues under relentless aerial assaults in Iran and under both aerial and ground assaults in Lebanon. Israel, now in a hurry to destroy as much it can of its enemy assets before Trump lapses into war withdrawals, is picking its spots at will; three of its latest scalps could not have come at higher echelons of the Iranian regime. Within two days, Israeli has targeted and killed Ali Larijani, the powerful, versatile and experienced secretary of the Supreme National Security Council; Gholamreza Soleimani, head of the Basij paramilitary force; and Iran’s Intelligence Minister Esmail Khatib.
Yet there is no indication if the continuing hollowing out of Iran’s decision making apparatus will produce the intended effect of encouraging the people of Iran to come out on the streets and topple the regime. People cannot pour on to the streets, even if they want to, until the American and Israeli bombing stops. That may not happen till the US military finishes its list of asset targets in Iran and Israel finishes off the list of Iranian leaders who are tagged on by Mossad’s network of Iranian moles. They are so widespread that last year after setting up a special task force to expose the internal informants, the National Security Council found out that the person whom they had selected to lead the task force was himself a spy! Disaffected citizens are also becoming informal informants. 
The comical side of the war is provided by President Trump in the daily press court that he holds at the White House, taking full advantage of the presidential system in which the chief officer is not required to present himself to and take questions from the country’s elected lawmakers. There has never been and there likely will never be another presidential spectacle like Donald J. Trump. It is shocking although not surprising to find out daily as to how much he doesn’t know about the war that he started or where it is heading. The ghost of Donald Rumsfeld, the Defence Secretary of the Iraq war and the coiner of the ‘unknown unknowns’ phrase, would tell you that Trump is the epitome of one of the known knowns, the predictable bully. For all his misjudgements and bad calls over the Iraq war 23 years ago, Rumsfeld now looks like a giant of a professional in comparison to Pete Hegseth, the bigmouthed charlatan who parades as Donald Trump’s Secretary of War.
Asymmetric Advantage
For its part, Iran appears to be reaping the worst and the best of an asymmetric warfare. Iran is getting pummelled in all the metrics of conventional warfare and there should be nothing surprising about it. It is rather silly for the American and Israeli military spokespeople to crow about their aerial strikes and their successes. On the other hand, the US and Israeli forces combined have not been able to answer Iran’s ability to establish areas of war where Iran sets the term and scores at its choosing. Quite astonishingly, President Trump has said that Iran was not supposed to attack its neighbours and no one apparently told him that such attacks might happen.
“Nobody. Nobody. No, no, no. The greatest experts—nobody thought they were going to hit,“ Trump responded to a leading question by a Fox News reporter whether the President was “surprised nobody briefed you ahead of time” about the likelihood of Iranian retaliation against America’s Gulf allies. Prevarication is second nature to President Trump and it is the same explanation for the Administration’s strategic gaffe over the Strait of Hormuz.
Iran has imposed a blockade over the narrow waterway between the Persian Gulf and the Gulf of Oman that provides vital passage for about 20% of the world’s oil shipments. Again, no one told him that Iran might do this. That is also because Trump has gotten rid of all the people in government capable of providing advice and is surrounding himself with sidekicks who will not challenge him on his misrepresentation of facts. As well, by keeping Congress out of the loop the President and the Administration tossed away the opportunity to deliberate before deciding to go to war.
True to form, Trump trots out another bizarre argument that the US does not have any shipment through the Strait of Hormuz and, therefore, it is up to countries, including China, that depend on the Hormuz route to come to his party in the Persian Gulf. The US would be there to help them out and he went on to invite his erstwhile allies and fellow NATO members to join the US and help the world keep the Strait of Hormuz open for its oil shipments.
Trump’s calls have been all but spurned. No US president has suffered such a rebuff. Other presidents did their consultations with allies before starting a war, not after. “This war started without any consultations,” said Germany’s Defence Minister Boris Pistorius. He then queried incredulously: “What does Donald Trump expect from a handful of European frigates in the Strait of Hormuz that the mighty US Navy cannot manage alone?” Iran has let it be known that it will block passage only to its enemies and allow others to cross the strait by arrangement. Chinese, Indian and Pakistani ships have been allowed to navigate through the strait. The UN and NATO countries are reportedly considering new initiatives to ensure safe passage through the Strait, but details are unclear.
While the official American endgame is unclear, scholars and academics have started weighing in and calling Trump’s misadventure for what it is. Three such contributions this week have caught the media’s attention. Muhanad Seloom writing online in Al Jazeera, has presented an unsolicited yet by far the strongest case for Trump, arguing that “the US-Israeli strategy is working” because Trump’s war against Iran is accomplishing a “systematic, phased degradation of a threat that previous administrations allowed to grow for four decades.” A former State Department staffer and now a Doha and Exeter academic, Seloom seems overly sanguine about the impending demise of the Iranian regime and underplays the political implications of the war’s externalities and unintended consequences for the Trump presidency in America.
The comprehensive degradation of virtually all of Iran’s hard assets is not in question. What is in question is whether the asset degradation is translating into a regime change. The additional questions are whether the obvious success in asset degradation is enough to save President Trumps political bacon in the midterm elections in November, or will it stop Iran from controlling the Strait of Hormuz and impacting the global oil flows. Firm negative answers to these questions have been provided by two American scholars. Nate Swanson, also a former State Department staffer turned academic researcher and who was also a member of Trump’s recent negotiating team with Iran, has additionally highlighted the martyrdom significance of the killing of Ayatollah Khamenei both within Iran and in the entire Shia crescent extending from Lebanon to Karachi.
Robert Pape, University of Chicago Historian, who has studied and modelled Iranian scenarios to advise past US Administrations, has compared President Trump’s situation in Iran to President Johnson’s quagmire in Vietnam in 1968. Pape’s thesis is that asymmetric conflicts inherently keep escalating and there is no winning way out for a superpower over a lesser power. The main difference between Vietnam and Iran is that Vietnam did not trigger global oil and economic crises. Iran has triggered an oil crisis and the IMF is warning to expect higher inflation and lower growth as a result of the war. “Think of the unthinkable and prepare for it,” is the advice given to world’s policy makers by IMF Managing Director Kristalina Georgieva to a symposium in Japan, earlier this month.
Global Oil Crisis
The blockade of the Strait of Hormuz has created a crisis of uneven supplies and high prices the likes of which have not been seen since the 1973 oil embargo by Arab countries in the wake of the Yom Kippur War that saw the price of oil increasing four fold from $3 to $12 a barrel. The International Energy Agency (IEA), which came into being as the western response to the 1973 Arab oil embargo, has warned that the market is now experiencing “the most significant supply disruption in its history.”
According to Historians, denying or disrupting oil flows has been an effective tool in modern warfare. The oft cited examples before the 1973 oil embargo are the British oil blockade of Germany in World War 1, and the stopping of Germans accessing the Caucasus oilfields by the Soviet Union’s Red Army in World War II. The irony of the current crisis is that until now the world was getting to be more energy efficient and less oil dependent as a result of the technological, socioeconomic and behavioural changes that were unleashed by the 1973 oil embargo. Post Cold War globalization streamlined global oil flows even as the turn towards cheaper and renewable energy sources increased the use of alternative energy sources.
What was becoming a global energy complacency, according to Jason Bordoff and Meghan O’Sullivan, American academics and National Security advisers to former Presidents Obama and Bush, suffered its first disruptive shock with the Russian invasion of Ukraine in February 2022. Market reaction was immediate with crude oil prices increasing by over 50% and exceeding $135 per barrel. Russia cut its natural gas supply to Europe by half leaving western Europe the worst affected region by the crisis. In contrast, Asia is the worst affected continent by the current crisis although market reaction was not immediate apparently because the US was deemed a far more reliable actor than Russia. It is a different story now.
The present crisis is expected to ratchet up crude oil prices to as high as $150 to $200 a barrel in current dollars from what was below $75 before Trump started the war. Futures trading before the war projected $62 per barrel in 2027. Now, lower prices are not anticipated until after the end of this decade. The daily price has been yo-yoing above and below $100 in harmony with Trump’s musings about the course of the war and the time for its ending. The current market uncertainty stems from the growing realization that the Trump Administration was not clear about why it was starting the war and now it does not know how or when to bring it to an end. The Hormuz crisis has made the prospects all the bleaker.
Sri Lanka’s Options
In the unfolding uncertainty, the only certainty is that Sri Lanka’s options are limited. The challenges facing the country and the government involve both politics and economics. For the country, even the political options are limited – perhaps as limited as the economic options available to the government in the short term. The incessant political critics of the government start with extrapolating Aragalaya and end with anticipating another government collapse like the Gotabaya Rajapaksa government. But anyone looking for political alternatives to the NPP government should look at the press photograph showing a recent news conference of opposition party leaders announcing the formation of “a common opposition platform to resist the government’s anti-democratic actions.” Missing an action and absconding per usual, like Julia Roberts in Runway Bride, is once again Sajith Premadasa, the accredited Leader of the Opposition.
Talk about democratic priorities when the economic engine and the energy generators will soon have no oil or diesel to run on. Among the assembled, there is no one equipped enough to head a government ministry with the possible exception of Champika Ranawaka. And it is rich to talk about constitutional dictatorship for a group that was associated with the extended one-party government from 1977 to 1994, and a second group the tried to perpetuate a one-family government between 2005 and 2022. It is virtually imperative to argue that for the sake of the country the NPP government must successfully navigate through the impending crisis. Whether the government will be able to live up to what is now a necessity, not just expectation, we will soon find out.
There is no minimizing or underestimating the magnitude of the crisis. Crude oil and petroleum products account for nearly 20% of the total import bill. Rising oil prices will impact the balance of payment and forex reserves, and could potentially siphon off the currently accumulated $7+ billion forex balance. Rupee devaluation and inflation are likely, but not necessarily to the absurd levels reached during the ultimate Rajapaksa regime. Economic growth will slow and the $1.5 to $2.0 billion FDI targets may not materialize. The current arrangement for debt repayment may have to be revisited, even as relief measures will need to be undertaken to soften the rising price effects throughout the economy and among the less privileged sections of society. Restricting consumption has already been started and the country may have to brace for further restrictions and even power cuts.
In the short term, renegotiating the current EFF (Extended Fund Facility) terms with the IMF will be unavoidable. Equally important are long term measures. The low storage capacity for oil and petroleum has made price fluctuations inevitable. The government has announced storage capacity expansion in Kolonnawa and fast tracking the construction of a jet-fuel pipeline from Muthurajawela to Katunayake – to facilitate the Bandaranaike International Airport (BIA) becoming a regional aviation hub. The current shipping problems present a new opportunity for the utilization of the expanded terminal facilities to increase transhipment operations at the Colombo harbour.
At long last, after 78 years, there is some action to upgrade the storied 99 oil tanks in Trincomalee. But the bulk of the upgrading depends on the trilateral agreement between Sri Lanka, India and the United Arab Emirates to create an energy hub in Trincomalee. This might run into delays because of the current situation involving the UAE. Already delayed is the construction of the $3.7b Sinopec Oil refinery in Hambantota, the MOU for which was signed more than an year ago. The NPP government has been adept in keeping good relationships with both India and China. Now is the time to try to expedite the deliverables on their commitments.
Another not so long term necessity is to expand electricity generation through renewable sources and minimize its dependence on thermal generation based on imported oil, not to mention coal. Thermal power contributes to just under 50% of energy output at about 80% of total generation costs. In contrast, just over 50% of the output is generated by renewable sources, including hydro, at 20% of the total cost.
The contribution of hydropower is weather dependent and its uncertainty has long been the pretext for persisting with thermal power and not encouraging the development of solar and wind energy sources. There is no more urgent time to stop this persistence than now in light of the oil crisis. The government must cut through the cobwebs of vested thermal power interests and make clean energy a central part of its Clean Sri Lanka initiative. China is in the forefront of renewable energy technology and expansion and has timed the unveiling of its new five year renewable energy expansion plan to coincide with the current oil crisis. Many countries are emulating China and Sri Lanka should join them.
Features
Two Decades of Trust: SINGER Wins People’s Brand of the Year for the 20th Consecutive Time
Singer Sri Lanka, the nation’s foremost retailer of consumer durables, celebrates a truly historic milestone at the SLIM-KANTAR People’s Awards 2026, securing a prestigious triple victory while marking 20 consecutive years as the People’s Brand of the Year, an achievement made possible by the enduring trust and loyalty of Sri Lankan consumers.
This year, SINGER was honoured with yet another triple win with People’s Brand of the Year, Youth Brand of the Year and People’s Durables Brand of the Year at the awards ceremony. This remarkable recognition reflects the deep and lasting relationship the brand has built with Sri Lankans across generations, standing as a symbol of trust in homes across the island.
Reaching this 20-year milestone is not just a testament to brand strength, but a celebration of the millions of customers who have continuously chosen SINGER as a part of their everyday lives. For two decades, Sri Lankans have placed their confidence in the brand, welcoming it into their homes, their families, and their aspirations.
Expressing his appreciation, Janmesh Antony, Director – Marketing of Singer Sri Lanka PLC, stated:
“Winning these awards reflects our commitment to quality, innovation, and staying closely connected to our customers. Being recognised as Durables brand, Youth brand, and as the People’s Brand of the Year highlights our ability to resonate across generations. As we celebrate 20 years as the People’s Brand, our deepest gratitude goes to our customers, this milestone truly belongs to them. It also reflects the dedication of our teams, who continuously strive to serve them better every day. Winning Youth Brand of the Year further reinforces our focus on staying relevant and meaningfully connected with the next generation.”
Commenting on the milestone, Mahesh Wijewardene, Group Managing Director of Singer Sri Lanka PLC, added:
“This recognition is a tribute to the millions of Sri Lankans who have stood by us over the years. Being named the People’s Brand of the Year for the 20th consecutive time is both humbling and inspiring. It reflects the deep trust our customers place in us, and we are truly grateful for the role we play in their everyday lives. This milestone strengthens our commitment to continue delivering value, innovation, and service excellence, always with our customers at the heart of everything we do.”
Over the years, SINGER has grown alongside the people of Sri Lanka, evolving from a trusted household name into a future-ready retail powerhouse. By continuously innovating its product portfolio and enhancing service excellence, the brand has remained closely aligned with the changing needs and aspirations of its customers.
Guided by a deep-rooted customer-first philosophy, an extensive islandwide retail network, and dependable after-sales service, Singer continues to set benchmarks not only in the consumer durables sector but across the nation. By elevating everyday living and bringing greater convenience, comfort, and ease into Sri Lankan homes, the brand has become a trusted partner in shaping modern lifestyles. Its growing connection with younger audiences further reflects its ability to seamlessly blend legacy with contemporary aspirations.
As Singer Sri Lanka celebrates this milestone, the company remains profoundly grateful for the trust placed in it by generations of Sri Lankans. With a continued commitment to enriching lives through innovation and making everyday living more effortless and accessible, Singer looks ahead to growing alongside its customers, strengthening its place as one of the most trusted, loved, and enduring brands in the country.
Features
Test cricket of a different kind in 1948
Early last year [probably 2004] I received a call from Michael Ludgrove the then head of the rare book section at Christies Auction house requesting help to decipher the names of Ceylonese cricketers who had signed a cricket bat in the 1930’s following a combined India-Ceylon match against the visiting MCC. This led to my keeping an eye out for unusual items on Ceylon cricket.
A few months later a set of autographs came up for sale. They were of the visiting English women cricketers who played a match in Colombo, against the Ceylon women in the first “Test” of its kind. I was lucky to trace two of the test cricketers from the Ceylon team who now live in Victoria, Beverly Roberts (Juriansz) and Enid (Gilly) Fernando. Incidentally Gilly is called Gilly after AER Gilligan the Australian Cricketer and answers to no other name.
The visiting English team were on their way to Australia on the SS Orion. The Colombo Cricket Club were the hosts and the match was played at the Oval on the November 1, 1948. The match attracted a crowd of around 5,000 many of whom had not seen women play cricket before. Among the distinguished guests were the Governor General, the Bishop of Brisbane, the Assistant Bishop of Colombo -the Reverend Lakdasa de Mel, the Yuvaraj and Yuvaranee of Kutch and Sir Richard Aluwihare.
The well known cricket writer, SP Foenander, provided the broadcast commentary.
The English team consisted of: Molly Hyde (Capt.), Miss Rheinberger, Nacy Joy, Grace Morgan, Mary Duggan, Betty Birch, Dorothy McEroy, Mary Johnson, Megan Lowe, Nancy Wheelan,
The Ceylon team consisted of Miss O Turner (Capt.), Miss Enid (Gilly) Fernando, Miss C Hutton, Miss S Gaddum, Shirley Thomas, Marienne Adihetty, Beverley Roberts, Pat Weinman, Leela Abeykoon, Binthan Noordeen
Reserves: Mrs D H Swan & Mrs E G Joseph. Umpires: W S Findall and H E W De Zylva.
There is on record a previous match, played by a visiting English women’s cricket team in Colombo. However, they played against a team consisting mainly of wives of European Planters and no Ceylonese were included.
Beverley Roberts, 16 years old Leela Abeykoon and Phyllis De Silva were from St John’s Panadura which was the first girl’s school to play cricket. Their coach was G C Roberts (older brother of Michael Roberts). Marienne Adihetty was from Galle and her brother played for Richmond College. Binthan Noordeen was from Ladies College. She is the granddaughter of M.C. Amoo one of the best Malay cricketers of former days, who took a team from Ceylon to Bombay in 1910. Binthan was a teacher at Ladies College at the time and also excelled in hockey, netball and tennis. Pat Weinman is the daughter of Jeff Weinman, a former Nondescripts cricketer.
The team was mainly coached by S. Saravanamuttu with others such as S J Campbell helping. The arrangements were made by the Board of Control of Cricket headed by P Saravanamuttu. Though the match itself was one sided with the Ceylon women cricketers beaten decisively, the Ceylon team impressed the visitors by their gallant display, after less than two months of practice as a team. The English team won the toss and batted first. Molly Slide the captain scored a century in a fine display of batting. The captain of the Ceylon team Mrs Hutton took six wickets for 43.
(Michael Roberts Thuppahi blog)
Dr. Srilal Fernando in Melbourne, reproducing an essay that appeared originally in The CEYLANKAN, a quarterly produced by the Ceylon Research Society in Australia.
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