Features
JRJ, The Leader of unmatched calibre
by Sarath Amunugama
Sri Lanka had not seen a leader of the calibre of JRJ. In public, he appeared to be aloof with “ice running in his veins”. But among his friends he was a hospitable and friendly person who invariably ended a conversation with a sophisticated joke. In public he was austere in a dress of his own design. At home he wore long trousers with a fashionable bush shirt. As a young minister representing his country abroad he had always dressed elegantly in Saville Row clothes. In public he was not easily accessible. But anyone visiting him at home was treated with great courtesy.
Once he told me how he dealt with wedding invitations which are the bane of politicians. Anyone who personally met him and invited him would get a cheque as a wedding gift. Anyone who sent him a mailed invitation would get a congratulatory letter. At home with his wife and grandchildren and the family dog he was relaxed and enjoyed a joke often at his expense from his near and dear.n public he invariably wore an immaculate white `national with his wife and grandchildren and the family dog he was relaxed and enjoyed a joke often at his expense, from his near and dear. He had what the French called with admiration ‘sang froid’, which means ‘cold blood’.
Nothing in the early days would faze him. When in Pasyala he was garlanded with cadjunuts, JRJ happily started eating his garland while the audience of cadjunut sellers cheered. Once when on the comeback trail his enemies garlanded him with flowers which had red ants hidden among them. JRJ endured all the ant bites without flinching till the meeting was over. He then had the bright guy who introduced the red ants thrashed. In Nawalapitiya, when he was heckled by an onlooker, who had been set up by an opponent, he told Chandra Karunaratne his electorate organizer, that unless he got rid of the nuisance in two minutes, he will appoint another organizer for Nawalapitiya in five minutes. The heckler disappeared.
In the celebrated attack on him and Anandatissa de Alwis when they were on a protest march to Kandy, JRJ had spies in Mrs. B’s camp who told him about her plans to stop him from coming to Attanagalla (The infamous Attanagalla Doctrine). He arrived incognito to a house in Attanagalla the night before and calmly held a puja in the Maha Vihara the following morning and called off the March, after getting maximum local and international publicity organized by media genius Ananda.
In the meanwhile ‘storm troopers’ from Kandy led by Anuruddha Ratwatte and Clarence Delwala had cut down trees to block the road and attack the ‘Satyagrahis’. They waited in vain because JRJ had called off the march and with his men were back in Colombo. He had achieved his objective of getting maximum publicity when the Non–aligned movement was thinking of holding its next sessions in Colombo.
JRJ was a media savvy president. Being a well read and well-informed person he knew that media would play an important role in the success of his administration. His mother’s family, the Wijewardenes, were the media Moguls of the country. As a first step he wanted to put his personal loyalists or henchmen as the bosses of the main media outlets. As Chairman of Lake House he appointed his former private secretary, the amiable Ranapala Bodinagoda, a low key operator and fanatical JRJ loyalist.
He was a personal acolyte of the President and Mrs. Jayewardene and would attend to their small tasks which were confidential and needed instant attention. He was a habitue of Braemar and would keep his boss informed of political, social, and especially personal gossip, that he picked up at embassy parties. If you fed Bodi with gossip, you could be sure that it would reach JRJ within 24 hours. It was well known that he was the conduit for JRJ’s views which would find articulation in the Lake House papers on a daily basis.
Having got his boss’s ideas printed Bodi would rush to Braemar every morning with the early editions of his papers for his approval. The rumour among the Colombo glitterati was that JRJ could not begin his morning ablutions without glancing at the Lake House papers brought to him at the crack of dawn by Bodinagoda.
When the Times group became insolvent and was acquired by Government, JRJ appointed another of his henchmen-Paul Perera who too would convey JRJ’s wishes to his journalists but in a harsher tone. When Paul was nominated to Parliament, he was succeeded by another henchman Nalliah who was a kind hearted but ineffectual gentleman. The binding thread was that the wives of Bodingoda, Paul Perera and Nalliah were all members of the inner circle of Madam Jayewardene’s friends who were constantly seated in the veranda of Braemar supplementing the gossip that was liberally passed on to Godfather JRJ.
Consequently he was in the know of everything that happened in the social, business and administrative circles in the country. Bodi was at his best recycling Embassy gossip as he and his wife attended every embassy party and were highly regarded by the diplomats who knew of his connections and wanted a quick introduction to the President.
JRJ then extended his connections to radio. During the transition he, at Menikdiwela’s urging, appointed a well-regarded civil servant and my friend from Peradeniya days, Dharmasiri Pieris, as the Chairman and CEO of the State Broadcasting Corporation. He managed to bring some order to the SLBC in a short time.
Ridgeway Tillakaratne’s departure had been followed by a period of indiscipline which became a hallmark of the transition of management in State corporations. But the newly appointed Minister of Trade and Shipping, Lalith Athulathmudali wanted Dharmasiri as his Permanent Secretary. Perhaps Dharmasiri himself preferred the less stressful assignment which showed the sagacity of the new minister who went on to be a star in the new cabinet.
When the name of Neville Jayaweera was suggested by me as Dharmasiri’s replacement at SLBC, JRJ shot down the idea on the somewhat curious grounds that Jayaweera ‘was too old’. The real reason may be that Jayaweera went around accusing JRJ of being involved in the military coup of 1962. Later it appeared that he had rushed to judgment. After interviewing Sir John Kotelawala in England on this incident Jayaweera recanted and wrote to the papers that it was Dudley who was culpable and not JRJ.
By then it was too late. No wonder then that JRJ was not enamored of his former protege who had crossed over to the Dudley camp as the Chairman SLBC in 1968. JR had a long memory of insults directed at him. As he said to Rajiv Gandhi he “can forgive but cannot forget”. For the post of Chairman of SLBC he insisted on the appointment of Eamon Kariyakarawana who was his lifelong henchman. While Lake House journalists were divided in their loyalties during the Dudley-JRJ dispute, Eamon led the JRJ faction. He was a committed UNPer, who was as the saying goes, ‘an eating, drinking man’ and a popular colleague who ranked among the best-known Lake House journalists. His brother DF, was a perennial President of the Press Association. This position gave DF much power especially in arranging freebies, including foreign trips for journalists, which were coveted by all and sundry.
Before long Eamon had charmed the distinguished Board of the Corporation which included M.J. Perera, D. Rajendra and Jezeema Ismail. He and his chief advisor Thevis Guruge maintained good relations with both JRJ and Prime Minister Premadasa. As a result we had no problems with the political authorities – a situation which was quite unusual regarding the media.
I had the closest of rapport with my Minister, Wijetunga, who was content to let me handle the affairs of the ministry as long as he did not have any issues with the President and the PM. He was not in the least insistent regarding perks such as staff, vehicles and foreign trips. In fact he abhorred foreign travel and preferred to send his deputy Chandra Karunaratne or me on those assignments. Media personnel loved him because he was accessible and ever ready to confer benefits on them.
The only privately owned newspapers at that time were of the Davasa group owned by the Gunasena family. The Managing Director of this group was our old friend from Kandy, WJ Fernando. WJ, Wijetunga and I had worked very closely during the Dudley regime. This proved to be a bonus because the Davasa group looked on our ministry as a friendly and helpful organization.
This relationship was best seen in the episode of the print supply for the Davasa newspaper. One day WJ called me in a panic saying that their shipment of newsprint was getting delayed and there was the real possibility of a shutdown. It would be a slur on the newly formed government which came to power on the slogan of freedom of the press. I immediately called my Minister and asked for his approval to mediate in this matter.
He was more than happy to oblige since WJ himself had asked for help. My solution was to ask Bodinagoda of Lake House to advance an emergency stock of their newsprint to the Davasa group till such time as they would get their own stocks and return the amount of newsprint borrowed. Though this appeared to be a horrific solution to some Lake House journalists who would have loved to see their rivals shortchanged, Chairman Bodi was willing and the transfer was made.
The Davasa and Sun newspapers in their editorials of the following day publicly praised the Minister and me saying they were publishing the .newspaper only because of our cooperation. There was an interesting sequel to these editorials. As soon as they were published, Minister Premadasa telephoned me in the early hours to thank me for my initiative. But the sting was in the tail. As an old friend he asked me to include him also as a contributor to good relations with the newspapers so that any future editorial would refer to his assistance as well.
Needless to say 1 was impressed by his dedication and attention to detail which was a hallmark of his ascent to power. The new regime also brought Esmond Wickremesinghe back to the media scene in a big way. There was early speculation that he would come to Parliament and assume the post of Foreign Minister. But JRJ had a different view. He brought in Esmond’s son Ranil to Parliament and made him the Deputy Minister of Foreign Affairs under ACS Hameed who had taken his side during the Dudley–JRJ conflict in the party.
He wanted to be his own Foreign Minister relegating Hameed to activities dealing with the non-aligned movement and the Middle East. He thought correctly that the Middle East provided many opportunities and a Muslim minister would be an asset in counterbalancing of Indian interests. Since he himself had been a special envoy to the San Francisco conference in 1951 where he had won his spurs, JRJ also introduced the practice of adding roving Ambassadors and Special envoys to his foreign policy establishment. Leading these envoys were his brother Harry Jayewardene and Esmond Wickremesinghe.
On occasion he would also use Gamini Dissanayake and Lalith Athulathmudali much to the chagrin of Hameed. However Hameed was much too cunning to enter into a turf battle with these heavyweights. He managed to secure his position by proposing that Harry Jayewardene be promoted as a candidate for the International Court of Justice. This naturally elated the Jayewardene brothers and Hameed was permitted to undertake more trips abroad which he enjoyed enormously, under the guise of canvassing for Harry. In order to strengthen his credibility with JRJ he managed to get Harry in to a high level UN fact finding committee on Iran which received much publicity in the local media.
The other high profile envoy who got Hameed’s goat was Esmond Wickremesinghe who had regular meetings with the President and advised him on international affairs, especially relations with India. Soon India became a ‘no go’ area for Hameed because Esmond had set up a back channel with Indira Gandhi through his friend Ralph Buultjens who was a Professor of Political Science in New York. Indira Gandhi had requested, through Esmond, that Hameed be kept out of India as her Customs officials had briefed her that our Foreign minister was bringing gems into their country. All this meddling and trickery led to confusion in our Foreign Ministry which contributed to the bad relations with the Gandhi regime which had catastrophic consequences for Sri Lanka leading to a thirty year ethnic conflict in the island.
(Next week The JRJ Persona)
(Excerpted from the recently published Volume 2 of Sarath Amunugama’s autobiography)
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
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