Business
Atlas recognised by SLIM for facilitating learning during the pandemic
Wins ‘CSR Brand of the Year’ Bronze Award for Second Consecutive Year
Atlas, the nation’s most loved stationery and learning brand, was honoured with the ‘CSR Brand of the Year’ Bronze award at the SLIM Brand Excellence Awards 2021 held, recently. The company reaffirmed its position as a socially responsible corporate citizen by winning the award for the second consecutive year for their purpose led initiatives.
The organisation was recognised for its significant endeavours in creating equal learning opportunities of over 480,000 children for the financial year 2021 amidst the pandemic, where education had come to a standstill. Soon after identifying various obstacles faced by parents to keep children engaged at home, and teachers having to adapt to new ways of teaching with limited resources, Atlas altered its strategy and kickstarted initiatives to help overcome these challenges by collaborating with educators, the Ministry of Education, and other authorities.
“It is imperative that every child has the right to a quality education and so we are overjoyed to have impacted over 480,000 children, 3,500 teachers, and 175,000 parents by adding value and purpose to education. Most importantly, we helped children smoothly advance through their grades during these trying times, but our efforts won’t stop here. We have utilized technology to reach wider stakeholders in an isolation environment and continue to make learning fun, productive and accessible for every child across Sri Lanka,” said Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd.
During the past year, Atlas successfully completed various initiatives including comprehensive teacher engagements to support the timely adaptation of online teaching through techniques to make learning interactive and effective in a virtual setting. The company also undertook to provide free online learning content, especially to support grade 5 scholarship students and creative activities such as ‘Learn Creative Skills with MyCrafts’ to keep children engaged during lockdown. Additionally, Atlas partnered with the Ministry of Education to implement the ‘Safety in Back-to-School’ Programme to ensure safety protocols were in place when schools re-opened.
“It is an honour to win the CSR Brand of the Year award, and we are grateful to SLIM for the recognition. Receiving this title would not only set the bar for Atlas in terms of brand performance, but it will also validate the brand’s efforts in helping the country and its children. We are proud to be a brand that is precious to the hearts of millions of Sri Lankan children, an essential component of school life, and a helpful companion at every stage of their learning journey,” added Samaraweera.
Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. Fuelled by a passion for making learning fun, “Atlas” has created a strong connection with Sri Lankan consumers, being voted No. 1 School Supply Brand of the year 2020 at the People’s Choice Awards and has also recently won many national and international awards for excellence including the National Quality Award 2018 and the Global Performance Excellence Award 2019.
Business
Major investment push in Sri Lanka’s solar economy
By Ifham Nizam
Sri Lanka’s renewable energy sector is poised for a significant investment surge as the International Solar Alliance (ISA) moves to operationalise a comprehensive Country Partnership Strategy (CPS), positioning the island as a key emerging hub for solar deployment and green financing in South Asia.
A high-level ISA delegation led by Director General Ashish Khanna is currently in Colombo (April 6–9), engaging with policymakers, multilateral lenders, and private sector stakeholders to fast-track a pipeline of solar projects exceeding 4 gigawatts (GW) under the Renewable Energy Project Development Plan (2025–2030).
From Policy to Projects: Unlocking Capital Flows
At the heart of the mission is a decisive shift from policy frameworks to bankable project execution. The CPS outlines a multi-year roadmap aimed at mobilising private capital, strengthening regulatory systems, and accelerating project approvals—long seen as a bottleneck in Sri Lanka’s energy sector.
Energy Minister Eng. Kumara Jayakody emphasised that the strategy provides “clarity across the solar value chain,” particularly in investment mobilisation and regulatory alignment. For investors, this signals reduced risk and improved predictability—two critical factors for scaling infrastructure financing.
Industry analysts note that Sri Lanka’s solar ambitions could unlock billions of dollars in investments over the next decade, especially as global funds pivot toward climate-aligned assets in emerging markets.
A key commercial opportunity emerging from the ISA mission is the focus on floating solar projects and battery energy storage systems (BESS). These segments are expected to attract both foreign direct investment (FDI) and technology partnerships.
Floating solar, in particular, offers Sri Lanka a competitive advantage due to its extensive reservoir network. Coupled with battery storage integration, it enhances grid stability—an essential requirement as renewable penetration increases.
The mission includes a dedicated Floating Solar Workshop aimed at accelerating project readiness, indicating near-term opportunities for engineering firms, developers, and financiers.
University-Industry Linkages to Drive Green Jobs
A landmark Memorandum of Understanding (MoU) to establish a Solar Technology Application Resource Centre (STAR-C) at the University of Moratuwa is expected to strengthen local technical capacity and innovation.
Beyond academia, the initiative is designed to support testing, certification, and workforce development—critical for creating a domestic solar ecosystem. This move aligns with broader efforts to localise value chains and reduce dependence on imported expertise.
Khanna highlighted that the STAR-C would play a pivotal role in job creation and skills development, reinforcing the economic multiplier effect of renewable energy investments.
Sri Lanka’s push toward solar is also driven by macroeconomic imperatives. With global fossil fuel prices remaining volatile, the country’s heavy reliance on imports has strained public finances.
Solar energy, which has already surpassed 1 GW in installed capacity, is expected to contribute nearly 75% of emissions reductions under Sri Lanka’s Nationally Determined Contributions (NDC 3.0) for 2026–2035.
More importantly, it offers a pathway to reduce foreign exchange outflows and enhance energy security—key priorities as the country navigates post-crisis economic recovery.
DevPro Guarantee Limited (DevPro) and Affno Virtual Market (Pvt) Limited (AVM) recently entered into a partnership to launch a cloud-based Software-as-a-Service (SaaS) digital marketplace platform “Green Tape Agri Exchange’ to uplift smallholder farmers/ producers in the spice value chain by connecting them with end buyers.
Smallholder farmers are the backbone of Sri Lanka’s agriculture sector, managing nearly 80% of the nation’s farmland and producing about 80% of nation’s food production. They are essential to food security, rural employment, and economic stability. However, poverty among smallholder farmers is a persistent rural crisis. Recent studies have highlighted the depth of this issue with approximately 82% of the country’s poor being concentrated in rural areas where agriculture remains the primary livelihood.
Due to inefficient marketing systems – poor market access, inadequate storage facilities and a lack of information on market prices – smallholder farmers often receive less than the optimal market prices which considerably limit their ability to expand operations, improve productivity and achieve scale.
Speaking on the partnership, DevPro’s Executive Director Chamindry Saparamadu said ‘as an organization committed to building a sustainable agriculture sector, we are pleased to collaborate with AVM to explore means to address market barriers through digital innovation. Our ultimate objective is to empower smallholder farmers and strengthen the local economy by creating a transparent and sustainable supply chain’. The CEO/ Managing Director of AVM Suren Kannangara said ‘we are excited to partner with DevPro to digitally transform the agricultural value chain. Green Tape Agri Exchange represents a scalable, data-driven model to digitize fragmented markets, improving price discovery, reducing intermediaries, and creating predictable, quality-driven market access for both farmers and buyers.
Business
Nestlé brands NESCAFÉ and MAGGI triumph at SLIM-KANTAR People’s Awards 2026 for fifth consecutive year
Nestlé’s household favourites continued their winning streak at the SLIMKANTAR People’s Awards 2026, taking home two awards this year. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI emerged as the joint-winner for People’s Snack Brand of the Year respectively for the fifth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.
Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.
Sharing his thoughts, Bernie Stefan, Chairman and Managing Director of Nestlé Lanka said “The People’s Awards hold special meaning for us as they are shaped entirely by consumer choice. Being recognised for the fifth consecutive year for NESCAFÉ as Hot Beverage Brand of the Year and MAGGI as Snack Brand of the Year reflects the enduring trust Sri Lankan consumers place in our brands – trust that has been built over generations during our 120‑year journey in Sri Lanka. This recognition belongs to our teams, whose commitment to quality and understanding local tastes continues to earn the confidence of consumers. We are grateful for this continued support and remain focused on serving Sri Lankan households with tasty and nutritious products”.
Guided by its purpose of ‘unlocking the power of food to enhance quality of life for everyone, today and for generations to come’, Nestlé Lanka has been enriching Sri Lankan lives for 120 years, nourishing generations with tasty, and nutritious products across the country. The company remains committed to supporting healthier families, empowered communities, and a greener planet. Nestlé Lanka manufactures over 90% of its products locally at its state‑of‑the‑art factory in Kurunegala, upholding the highest standards of safety and quality.
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