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Atlas recognised by SLIM for facilitating learning during the pandemic

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Atlas team, including Asitha Samaraweera, Managing Director and Kaushali Kusumapala, General Manager – Marketing, accepting the ‘CSR Brand of the Year’ Bronze Award at the SLIM Brand Excellence Awards 2021.

Wins ‘CSR Brand of the Year’ Bronze Award for Second Consecutive Year

Atlas, the nation’s most loved stationery and learning brand, was honoured with the ‘CSR Brand of the Year’ Bronze award at the SLIM Brand Excellence Awards 2021 held, recently. The company reaffirmed its position as a socially responsible corporate citizen by winning the award for the second consecutive year for their purpose led initiatives.

The organisation was recognised for its significant endeavours in creating equal learning opportunities of over 480,000 children for the financial year 2021 amidst the pandemic, where education had come to a standstill. Soon after identifying various obstacles faced by parents to keep children engaged at home, and teachers having to adapt to new ways of teaching with limited resources, Atlas altered its strategy and kickstarted initiatives to help overcome these challenges by collaborating with educators, the Ministry of Education, and other authorities.

“It is imperative that every child has the right to a quality education and so we are overjoyed to have impacted over 480,000 children, 3,500 teachers, and 175,000 parents by adding value and purpose to education. Most importantly, we helped children smoothly advance through their grades during these trying times, but our efforts won’t stop here. We have utilized technology to reach wider stakeholders in an isolation environment and continue to make learning fun, productive and accessible for every child across Sri Lanka,” said Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd.

During the past year, Atlas successfully completed various initiatives including comprehensive teacher engagements to support the timely adaptation of online teaching through techniques to make learning interactive and effective in a virtual setting. The company also undertook to provide free online learning content, especially to support grade 5 scholarship students and creative activities such as ‘Learn Creative Skills with MyCrafts’ to keep children engaged during lockdown. Additionally, Atlas partnered with the Ministry of Education to implement the ‘Safety in Back-to-School’ Programme to ensure safety protocols were in place when schools re-opened.

“It is an honour to win the CSR Brand of the Year award, and we are grateful to SLIM for the recognition. Receiving this title would not only set the bar for Atlas in terms of brand performance, but it will also validate the brand’s efforts in helping the country and its children. We are proud to be a brand that is precious to the hearts of millions of Sri Lankan children, an essential component of school life, and a helpful companion at every stage of their learning journey,” added Samaraweera.

Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. Fuelled by a passion for making learning fun, “Atlas” has created a strong connection with Sri Lankan consumers, being voted No. 1 School Supply Brand of the year 2020 at the People’s Choice Awards and has also recently won many national and international awards for excellence including the National Quality Award 2018 and the Global Performance Excellence Award 2019.



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CIF, the world’s favorite multi-surface cleaning brand, arrives in Sri Lanka

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CIF, the globally recognized multi-surface cleaning brand, has officially entered the Sri Lankan market, expanding the range of international home-care solutions available to local consumers.

CIF products are now available at Cargills, Keells, Glomark and Celeste, as well as online through Daraz and uStore, at a retail price of Rs. 900 for 500ml. Shop CIF online at https://ustore.lk/collections/cif

Used by households around the world, CIF is known for its powerful cleaning performance and ability to tackle everyday dirt and some of the toughest cleaning challenges around the home.

Its introduction to Sri Lanka comes as consumers increasingly seek cleaning products that combine performance, convenience and versatility, particularly solutions that can be used across multiple areas and surfaces within the home.

One cleaner. So many possibilities.

From stubborn kitchen grease and grime to limescale around sinks and dirt that builds up on frequently used surfaces, CIF is designed to provide powerful cleaning performance while helping make every day cleaning simpler.

The brand’s multi-surface proposition allows consumers to address a range of household cleaning needs with one versatile solution, bringing greater convenience to modern cleaning routines.

CIF’s entry into Sri Lanka also brings the brand’s global philosophy closer to local consumers eventually helping people restore and rediscover the beauty of the places and things around them through effective everyday cleaning.

With its combination of global recognition, multi-surface versatility and powerful cleaning performance, CIF’s arrival provides Sri Lankan consumers with a new international option in the household cleaning category.

The world’s favorite multi-surface cleaning brand is finally here in Sri Lanka.

Just CIF it!

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A sustained wave of Indian assistance to Sri Lanka showcases defining shift in developmental diplomacy

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Transport Minister Bimal Rathnayake and Indian High Commissioner Santosh Jha at the plaque unveiling ceremony for the Moragahakanda Bridge project, supported by Indian grant assistance.

By Sanath Nanayakkare

An evolving approach to regional diplomacy was brought into sharp focus with the recent foundation-laying ceremony for the Moragahakanda Bridge in Matale.

Jointly launched by Indian High Commissioner Santosh Jha and Minister of Transport, Highways and Urban Development Bimal Rathnayake, this 175-metre span is far more than a routine civil engineering project. It serves as the physical manifestation of a broader USD 450 million reconstruction package deployed by India in the wake of Cyclone Ditwah, which severely fractured the island’s transport arteries.

Foreign aid is too often discussed in cold, macroeconomic abstractions. Yet, every so often, a consistent pattern of targeted assistance alters the landscape of bilateral relations, offering a clear window into how regional partnerships evolve out of necessity and goodwill.

Across the country today, a remarkable narrative of multi-layered cooperation is unfolding.

From critical post-disaster infrastructure and maritime routes to grassroots agricultural uplift and institutional capacity-building, India’s developmental footprint is shifting unmistakably toward an organic, people-centric model of shared resilience.

What distinguishes this latest wave of assistance is its deliberate pivot from emergency support to permanent, climate-resilient transformation. When Cyclone Ditwah initially paralysed regional connectivity, India’s immediate response was marked by the rapid deployment of temporary Bailey bridges.

Today, that swift humanitarian intervention has matured into a structural blueprint: the Moragahakanda project stands as the vanguard of 13 permanent bridges being built across Sri Lanka’s provinces by IRCON International Limited, complemented by upcoming railway upgrades and modern signaling systems backed by a USD 250 million Line of Credit.

The true signature of this diplomatic shift lies in its breadth, operating simultaneously across multiple tiers of society:

Institutional Governance: Delegations of Sri Lankan parliamentarians and senior administrative officers regularly travel to India to study public policy frameworks, legislative systems, and administrative practices.

Economic Lifelines: Financial mechanisms, such as viability gap funding for the Nagapattinam-to-Kankesanthurai passenger ferry service, continue to shrink geographical distances, reviving coastal commerce and tourism.

Grassroots Empowerment: Specialised capacity-building programmes tailored for local stakeholders – ranging from state officials to rural dairy farmers -ensure that development reaches deep into the island’s hinterlands.

By aligning immediate disaster relief with long-term infrastructure, institutional capacity, and human capital, India and Sri Lanka are demonstrating how neighbours can build safer, more connected futures together, grounded firmly in mutual respect and tangible progress.

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Bring your own bag to book fair, CEA urges

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By Ifham Nizam

The Central Environmental Authority (CEA) yesterday urged visitors to the Colombo International Book Fair to bring reusable bags to carry their purchases, as part of a drive to reduce single-use plastic waste at the event.

CEA Director General R. S. P. Kapila Rajapaksha said large quantities of plastic, particularly “sili sili” bags, had been used to carry books at previous book fairs.

“We urge visitors to bring an environmentally friendly, reusable bag when they come to buy books. This simple step can help reduce the use of single-use plastic and protect the environment,” Rajapaksha said.

The book fair opens on September 25, with the CEA and the Sri Lanka Book Publishers’ Association launching an awareness programme targeting book sellers, food vendors and visitors.

The programme will be conducted under the theme “Read Smart, Carry Smart”, focusing on reducing polythene and plastic use throughout the exhibition.

The CEA said the use of plastic bags is also subject to regulations issued under the Consumer Affairs Authority Act. Gazette Extraordinary No. 2456/41, dated October 1, 2025, prohibits the free distribution of handled “sili sili” bags to consumers. Where such bags are sold, the charge must be included in the customer’s bill.

The CEA said food outlets at the book fair would also be required to comply with regulations prohibiting a range of single-use plastic products.

These include plastic straws and stirrers, disposable plastic plates, cups, spoons, forks and knives, as well as polythene-based food wrappers commonly known as lunch sheets.

The CEA said it had discussed the requirements with relevant stakeholders and reached agreement to ensure that prohibited products are not used at food outlets within the exhibition premises.

The authority urged both traders and visitors to cooperate with the initiative and help make this year’s book fair a more environmentally responsible event.

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