Business
Airtel Lanka disrupts the postpaid market, reveals plans to reduce bills by 50%
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After completing its nationwide 4G rollout to provide coverage to all 24 districts of the Island, in yet another industry first, Airtel Lanka is the first telco to introduce unlimited calls to any network for all of its postpaid users. Earlier this year, Airtel was the first to introduce unlimited calls to any network for prepaid users through their Freedom Unlimited packs.
As a part of the telco’s mission to disrupt the Sri Lankan mobile industry by delivering maximum value to customers, the latest iteration of Airtel’s Unlimited Freedom Postpaid Plans is the Unlimited 1098. Priced at Rs. 1,098, this newly crafted Unlimited Plan, allows postpaid users to now be able to enjoy unlimited voice calls to any network, coupled with 40GB 4G anytime data with full HD quality video and social media and SMS facilities to any network to suffice a month’s requirements.
Furthermore, Airtel is also the only telco to continue to offer ‘Data Rollover’ facility to postpaid users, allowing unused data of the month to be carried onto the next month, saving data and expenses for a user. Users can accumulate up to 200GB of data which help them use it for unrestricted HD quality social media, work from home and downloads.
Ideal for individuals, corporates and entrepreneurs alike, Airtel’s Unlimited Plans are designed to deliver maximum value to its users. In addition to providing the highest quality voice call facilities and mobile data services, Airtel’s 1098 package also enables a reduction in monthly telco expenses by at least 50%.
“Airtel’s core mission is to deliver a world class mobile broadband experience to all our users, while driving product innovations that ensure every customer segment has access to a fair deal. Especially at a time of such significant economic hardships, we are seeing a tremendous response from our prepaid users for the unlimited offers, and we are excited to offer the same kind of freedom to our valued postpaid customers,” Airtel Lanka MD/CEO, Ashish Chandra stated.
Airtel Lanka has been part of implementing many industry-firsts in Sri Lanka’s telco space, and was the first to introduce unlimited on-net calling and now the first to introduce unlimited calls for any network in Sri Lanka. With the launch of Airtel Freedom, the company offers its users the ultimate convenience for all their voice, SMS and data needs, offering even greater savings compared to the competition. With the introduction of Unlimited, Airtel Lanka undoubtedly serves as a clear trendsetter for the country’s telecommunications industry.
Airtel’s rollout of groundbreaking value-focused products follows on the telco’s substantial investments into further enhancing its 4G experience. Through the installation of state-of-the-art infrastructure, and it’s recent boosting of its mobile-broadband network to following the sunset of the telco’s 3G services, Airtel Lanka now offers coverage to more than 90% of Sri Lankan telco users island-wide.
Business
Barista rendering coffee ‘cool’ for Sri Lankans
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By Ifham Nizam
Barista, one of Sri Lanka’s most prominent coffee brands, is on a mission to make coffee a staple in every Sri Lankan’s life, says its CEO Dilupa Pathirana.
In an interview with The Island Financial Review, Pathirana outlined the company’s plans to continue its rapid expansion, bringing the coffee culture to every city across the island.
“We want to make coffee a social, accessible beverage that fits into every part of life, said Pathirana. “Whether you’re studying, working, meeting a friend, or just relaxing, we want coffee to be there. The vision is simple – we aim to make coffee a part of everyday life in Sri Lanka.”
Barista, which has been on a remarkable growth trajectory, currently operates over 75,000 square feet of café space across Sri Lanka and is now expanding its reach beyond Colombo. With outlets popping up in cities like Kandy, Sigiriya and Kurunegala, Barista is determined to bring quality coffee to every corner of the island.
The company’s expansion is not just about serving coffee; it’s about creating a community. “We are not just selling coffee; we are offering a place for people to connect, work, and grow, Pathirana shared; “Every outlet is designed to be a community hub, where people can relax, meet, or get some work done.”
In addition to its cafes, Barista is also leading a cultural shift, helping younger Sri Lankans embrace coffee as a part of their lifestyle. Pathirana credits the company for significantly influencing coffee culture in Sri Lanka over the past several years, saying, “If you talk about coffee culture in Sri Lanka today, it wouldn’t have happened without us. We made coffee cool for young people.”
The company’s mission goes beyond just providing coffee. Barista’s franchising model ensures that each outlet is equipped with the full Barista experience—from high-quality coffee and food offerings to consistent training for staff. “We provide full support to franchisees, from design to operations, and even recruitment, said Pathirana. “Everything is designed to ensure that every Barista outlet provides a consistent, high-quality experience.”
Despite the challenges of operating in Sri Lanka’s fluctuating economy, Barista remains focused on providing affordable and accessible coffee. “Our strategy is clear—make good coffee available to everyone. By keeping prices reasonable and outlets in high-traffic areas, we ensure that our coffee is within reach of the general public.”
Looking to the future, Pathirana remains optimistic about Barista’s growth and the potential to continue building a coffee culture that resonates with people of all ages. “We’re just getting started,” he concluded. “Sri Lanka has embraced coffee, and we want to be there every step of the way.”
For Barista, CSR is not a temporary project nor something to boast about in annual reports; it is embedded in the core philosophy of the business. Pathirana emphasized that even in times of adversity, such as the negative profits in 2017-18 and the global pandemic, the company initiated impactful CSR campaigns like the “Share a Meal” initiative. The campaign, which aimed to support SOS children, was launched when the company was struggling, yet Barista managed to raise Rs. 350,000 despite the lack of profits.
Business
Atlas wins Gold and Bronze at the Effie Awards ‘24 for Atlas Max
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Atlas, the leading learning brand in Sri Lanka, is proud to announce its outstanding achievement at the prestigious Effie Awards 2025, securing both a Gold and a Bronze award for its impactful campaign, ‘Write Fast with Atlas Max.’ The awards ceremony held recently recognised Atlas’s innovative efforts in redefining the writing experience for students and youth. This further solidifies its position as a leader in Sri Lanka’s learning landscape.
Atlas Max’s campaign excelled at the Effie Awards by winning the Gold Award in the Education and Training category for improving the learning experience with its high-performance pens. Additionally, it secured the Bronze Award in the Youth Marketing category by winning over teenagers and establishing itself as the ultimate writing companion for speed and reliability.
Commenting on this achievement, Mr. Randika De Silva, Head of Marketing at Atlas Axillia Co Pvt Ltd., said, “We are deeply honoured to receive this recognition at the Effie Awards 2025. At Atlas, our commitment is to make learning fun & enjoyable for students at every stage of their learning journey, and this accolade stands as a testament to our purpose.”
Further elaborating on this prestigious achievement, Mr. Ashan Wickramasinghe, Senior Brand Manager at Atlas Axillia Co Pvt Ltd., added, “Atlas Max is a product dedicated to supporting schoolchildren by delivering innovative solutions that enhance their learning process. This award reflects our efforts to develop products that simplifies writing and helping students learn more efficiently.”
Business
Kaspersky reports nearly 900 million phishing attempts in 2024 as cyber threats increase
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Kaspersky’s security solutions blocked over 893 million phishing attempts in 2024 – a 26% increase from 2023, when the total stood at nearly 710 million. The surge in attempts between May-July is traditionally tied to the holiday season when fraudsters frequently try to lure travelers with scams involving fake airline and hotel bookings, deceptive tour packages and too-good-to-be-true offers.
Experts observed a range of phishing and scam schemes aimed at stealing data, money and installing malicious software. In 2024, cybercriminals often mimicked the websites of well-known brands like Booking, Airbnb, TikTok, Telegram, and others. One ongoing campaign, for example, has been targeting TikTok Shop users. Cybercriminals created fake login pages designed to steal sellers’ credentials. Additionally, scammers capitalized on trending news, orchestrating fraud schemes involving the hype topics, for example cryptocurrency game Hamster Kombat and TON wallets.
Fraudulent schemes also tended to capitalize on fake celebrity images in 2024, falsely promoting giveaways of valuable prizes to fans that were never delivered. The trend persists in 2025.
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