Business
Airtel Lanka disrupts the postpaid market, reveals plans to reduce bills by 50%

After completing its nationwide 4G rollout to provide coverage to all 24 districts of the Island, in yet another industry first, Airtel Lanka is the first telco to introduce unlimited calls to any network for all of its postpaid users. Earlier this year, Airtel was the first to introduce unlimited calls to any network for prepaid users through their Freedom Unlimited packs.
As a part of the telco’s mission to disrupt the Sri Lankan mobile industry by delivering maximum value to customers, the latest iteration of Airtel’s Unlimited Freedom Postpaid Plans is the Unlimited 1098. Priced at Rs. 1,098, this newly crafted Unlimited Plan, allows postpaid users to now be able to enjoy unlimited voice calls to any network, coupled with 40GB 4G anytime data with full HD quality video and social media and SMS facilities to any network to suffice a month’s requirements.
Furthermore, Airtel is also the only telco to continue to offer ‘Data Rollover’ facility to postpaid users, allowing unused data of the month to be carried onto the next month, saving data and expenses for a user. Users can accumulate up to 200GB of data which help them use it for unrestricted HD quality social media, work from home and downloads.
Ideal for individuals, corporates and entrepreneurs alike, Airtel’s Unlimited Plans are designed to deliver maximum value to its users. In addition to providing the highest quality voice call facilities and mobile data services, Airtel’s 1098 package also enables a reduction in monthly telco expenses by at least 50%.
“Airtel’s core mission is to deliver a world class mobile broadband experience to all our users, while driving product innovations that ensure every customer segment has access to a fair deal. Especially at a time of such significant economic hardships, we are seeing a tremendous response from our prepaid users for the unlimited offers, and we are excited to offer the same kind of freedom to our valued postpaid customers,” Airtel Lanka MD/CEO, Ashish Chandra stated.
Airtel Lanka has been part of implementing many industry-firsts in Sri Lanka’s telco space, and was the first to introduce unlimited on-net calling and now the first to introduce unlimited calls for any network in Sri Lanka. With the launch of Airtel Freedom, the company offers its users the ultimate convenience for all their voice, SMS and data needs, offering even greater savings compared to the competition. With the introduction of Unlimited, Airtel Lanka undoubtedly serves as a clear trendsetter for the country’s telecommunications industry.
Airtel’s rollout of groundbreaking value-focused products follows on the telco’s substantial investments into further enhancing its 4G experience. Through the installation of state-of-the-art infrastructure, and it’s recent boosting of its mobile-broadband network to following the sunset of the telco’s 3G services, Airtel Lanka now offers coverage to more than 90% of Sri Lankan telco users island-wide.
Business
President AKD writes to President Trump over trade deficit concerns

In a bid to address mounting trade tensions, the Sri Lankan government has intensified efforts to reduce its significant trade deficit with the United States, Deputy Minister of Economic Development Dr. Anil Jayantha Fernando announced in parliament yesterday. He added that President Anura Kumara Dissanayake has despatched a formal letter to President Trump urging, among other things, a re-assessment of the recent enhanced tariff regime imposed on Sri Lanka.
The move follows reciprocal tariffs imposed by U.S. President Donald Trump, which Sri Lankan authorities say significantly affect key export sectors. The Deputy Minister indicated that the White House has acknowledged receipt of the Lankan President’s letter, signaling the launching of a potential bilateral dialogue.
Responding to a question raised by New Democratic Front (NDF) MP Ravi Karunanayake, Deputy Minister Fernando revealed that 88% of Sri Lanka’s trade deficit over the past five years stemmed from U.S. trade relations with apparel, rubber products, spices, other agricultural products and precious gems constituting 85% of total exports to the U.S. These exports, he noted, already face tariffs and paratariffs, but President Trump’s recent levies were calculated based on bilateral trade imbalances – a factor that has placed Sri Lanka’s economy under heightened pressure.
“The President’s intervention underscores our commitment to protecting Sri Lankan industries and fostering equitable trade terms, Fernando stated, defending the administration’s proactive and reactive measures to mitigate the US tariffs’ impact on local businesses.
Highlighting ongoing engagement, he added that another round of high-level discussions with the Office of the U.S. Trade Representative (USTR) was scheduled overnight. These talks aim to address structural trade imbalances and explore avenues for tariff relief, particularly for Sri Lanka’s apparel sector, which employs millions nationwide.
The President’s letter marks a strategic move in Sri Lanka’s diplomatic outreach, reflecting the government’s urgency to stabilise an economy still recovering from recent crises while in the middle of an IMF programme.
Sri Lankan industry leaders have cautiously welcomed the government’s efforts but emphasise the need for swift, tangible outcomes.
At present, all eyes remain on Washington’s response to President Dissanayake’s appeal – a potential turning point for Sri Lanka’s trade future, observers noted.
By Sanath Nanayakkare
Business
Inclusive and sustainable apparel for SDGs

The European Chamber of Commerce of Sri Lanka (ECCSL), in collaboration with the Strengthening Social Cohesion and Peace in Sri Lanka (SCOPE) programme, recently hosted its third industry-focused event, bringing together apparel-sector stakeholders to exchange experiences and practical insights on embedding inclusivity and sustainability into business operations.
Building on the success of ECCSL’s earlier events focused on tourism and food and agriculture, this apparel-focused gathering convened government representatives, industry leaders, business practitioners and the academia to discuss practical strategies for embedding inclusivity and sustainability into business operations.
While many businesses already recognize the importance of these principles, the event emphasized practical implementation, shifting the conversation from the “why” to the “how” of inclusive and sustainable practices.
Chamindry Saparamadu, Director General of the Sustainable Development Council of Sri Lanka, discussed how the Government of Sri Lanka is supporting businesses to create social and environmental impact through its Inclusive and Sustainable Business (ISB) Strategy. Ms. Saparamadu outlined how this strategy aims to create a resilient, equitable, and sustainable economy by building an ecosystem in which inclusive and sustainable businesses can thrive, driving transformative change across industries.
The event also featured engaging presentations from leading apparel businesses—Omega Line, Hirdaramani, and Compreli Consulting—each showcasing real-world examples of how inclusivity and sustainability can be embedded into business operations.
Omega Line, represented by Saman Jayasinghe (Chief HR Officer, Group – Administration) and Charman Dep (Assistant General Manager – Production Planning), presented its multifaceted sustainability approach, spotlighting its Vavuniya factory as a successful model for combining environmental stewardship with social impact.
Hirdaramani’s Manindri Bandaranayake (Chief Brand & Sustainability Officer for Sri Lanka, Bangladesh, Ethiopia, and Vietnam) showcased the company’s holistic sustainability framework, including its Wonders of Wellbeing (WOW) program, policies supporting differently-abled individuals, and deep community engagement.
Finally, Compreli Consulting co-founders Ramesh De Silva and Shehan Olegasageram showcased their innovative garment repair-as-a-service model—a circular, scalable solution that reduces waste and carbon emissions, while aligning with evolving global sustainability regulations.
Participants then had the opportunity to share their own knowledge in a group discussion, exchanging experiences and reflecting on the challenges and opportunities encountered in their sustainability journeys.
The event underscored the collective benefit of building Sri Lanka’s reputation as a global leader in inclusive and sustainable business. By fostering collaboration between businesses, the academic community and government stakeholders, the session aimed to accelerate broader industry adoption of these principles and contribute to Sri Lanka’s sustainable economic growth.
The discussions were facilitated by the Project Lead of ECCSL’s Inclusive Business Practices project, William Baxter.
Business
Union Assurance records Rs. 5.2 Billion PBT, fortifying its financial position by delivering best-in-class value

Union Assurance PLC, Sri Lanka’s longest-standing private Life Insurer, has recorded a strong financial performance with growth across key metrics for the year ending December 31, 2024. The Company achieved a 15% growth in gross written premium, totalling Rs. 21.6 billion driven by double-digit growth in both regular new business premiums and renewal premiums and paid Rs. 7.7 billion worth of claims and benefits to its customers during the year. In addition, for the year ending December 2024, the Company also declared an industry-leading universal life policyholder dividend rate of 12%, underscoring its continued commitment to deliver exceptional value to its customers.
Net investment income recorded a 9% year-on-year growth to reach Rs. 11.8 billion aided by an effective asset allocation strategy. The gains from the trading investment portfolio increased by 123% to reach Rs. 2.9 billion driven by the strong performance of the Colombo Stock Exchange during the latter part of the year.
Union Assurance distributed Rs. 3 billion as surplus from the policyholder fund and reported a profit after tax of Rs. 3.7 billion for 2024. The Company declared a final shareholder dividend of Rs. 5.00 per share amounting to a total payout of Rs. 2.9 billion.
A key milestone for Union Assurance in 2024 was the surpassing of Rs. 100 billion in total assets for the first time in its history, ending the year with Rs. 109.5 billion. This underscores the Company’s solid financial foundation and growth trajectory.
The Company’s assets under management grew by 15% during the year, reaching Rs. 95.6 billion driven by market valuation gains and cash generation from business operations. Furthermore, Union Assurance’s capital adequacy ratio stood at a healthy 264% at the end of 2024, well above the regulatory minimum of 120%.
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