Business
Advocata – Driving evidence based policy reforms that enhance women’s economic participation and empowerment
Advocata Institute held the “Women’s Policy Action Network” (WPAN) conference on the 29th of August, 2023, to put forward Advocata’s continuous and WPAN’s research on the gaps, barriers and potential solutions for further enhancing women’s economic empowerment in Sri Lanka.
The primary aim of the WPAN is to lobby for evidence-based policy reforms that support greater labour force participation of women, despite the societal burdens expected of them. The conference explored two of the most pressing barriers; the unpaid care work burden, and the lack of access to the digital economy.
The event consisted of representatives from civil society organizations, policymakers, and forward thinking leaders who generated strong advocacy conversations on solutions and implemented projects that support women participation in the workforce.
The project donor, represented by The Deputy Head of Mission of the Kingdom of the Netherlands said that, “Gender equality is the key to accelerate economic growth in any given scenario, even during an economic crisis, or should I say especially in an economic crisis. We believe that goes for the Netherlands, for Sri Lanka and all other countries.”
The first panel on social infrastructure for gender equality and empowerment was preceded by a research presentation carried out by Akhila Randeniya and Thathsarani Siriwardana on care work. It was highlighted here that 60% of women who don’t participate in the labor force cited “housework” as a reason. Childcare, elderly care and parental leave were identified as core issues under the umbrella of care work. It was estimated that by 2050 Sri Lanka’s old age dependency ratio will double and thus disproportionately affect women who bear the burden of unpaid care.
It was also stated that it would only cost the government Rs.5.9bn to cover maternity leave benefits, which amounted to 0.5% of 2021 tax revenue.
Recommendations were, for better monitoring and regulation of child and elderly care centers, and engaging the State to share the burden of maternity leave benefits instead of the employer particularly for the SME sector.
The panel, moderated by Niroshi Perera, consisted of Gayani de Alwis, Isuru Gunasekera, Dr.Ramani Gunatilaka and Rosy Senanayake. The panel reiterated the importance of standardisation of care centers as well as recognising part time and flexi work arrangements to help alleviate this gendered burden.
Research on “Unlocking Women’s Potential in the Digital Economy” was presented by Chantal Dassanayake and Thathsarani Siriwardana. The presentation highlighted four key barriers that impede women’s pursuit of digital entrepreneurship and economic empowerment: limited accessibility, expensive devices and internet access costs, low digital literacy, and inadequate digital payment systems in Sri Lanka.
The digital economy’s potential to enhance women’s participation is tied to its flexibility, multitasking, and revenue opportunities. It was stated that subpar digital infrastructure hampers women’s access. Sri Lanka’s internet costs are notably high compared to its neighbors. Despite a relatively high digital literacy rate of 57.2%, email usage remains low at only 17.8%. Additionally, internet usage doesn’t align with the digital literacy rate. The research further highlighted that lack of trust in digital payments serves as a significant barrier to the adoption of digital payment systems. The panel consisting of Chiranthi Cooray, Chadika Yahampath, Amira Gaffoor, Anishka De Zylva and moderated by Dr.Roshan Perera discussed issues faced by the modern women in the digital space. They spoke of educational and societal barriers that disincentivized women from engaging in STEM (Science, Technology, Engineering and Maths). There was also discussion about issues with digital payments and infrastructure.
The keynote speech, delivered by Lakmini Wijesundera, who shared her journey as a female entrepreneur in the digital space. She ended her speech with words of advice to females everywhere, “it’s all about believing in a dream, working towards it and achieving it.”
Advocata is an independent policy think tank based in Colombo, Sri Lanka. We conduct research, provide commentary and hold events to promote sound policy ideas compatible with a free society in Sri Lanka. Visit advocata.org for more information.
Watch the full discussion on Youtube and for more information visit www.advocata.org. Advocata spokespersons are available for live and pre-recorded broadcast interviews via 0740289818
CONTACT:
Akhila Randeniya
Research Assistant
Advocata Institute
Phone: +94 77 895 1491| Email: akhila@advocata.org
Business
Cross-border supply chains seen as key to new business opportunities
By Ifham Nizam
Australian High Commissioner to Sri Lanka Matthew Duckworth described Omega Traders’ latest investment in a modern dhal-processing facility as a strong example of how cross-border supply chains can translate into productive investment, local value addition and new business opportunities in Sri Lanka.
The investment, which adds a 150-metric-tonne-per-eight-hour-day processing capacity to Omega Traders’ operations, marks a significant expansion of the company’s manufacturing footprint as it celebrates 45 years in Sri Lanka’s food commodity industry.
Speaking at the inauguration of the new Lentil and Orid Dhal Processing Factory in Wattala, last Friday, H.C. Duckworth said the facility represented more than an increase in production capacity, pointing to the wider economic value created when Australian agricultural production is connected with Sri Lankan processing and distribution.
‘This facility is not operating on its own. It is part of a long supply chain and a trade partnership between Sri Lanka and Australia, Duckworth said.
His comments placed the Omega Traders’ investment within a broader commercial context: Australia brings agricultural production and established export capabilities, while Sri Lanka provides processing capacity, labour, market access and opportunities for further value addition.
The investment comes as Sri Lanka continues to look towards greater domestic processing and value-added manufacturing rather than relying solely on the import and distribution of finished commodities.
Dr. (Mrs.) Siddhika G. Senaratne, Director General/CEO of the Sri Lanka Standards Institution (SLSI), who attended the inauguration as Guest of Honour, highlighted the importance of quality assurance in food processing and the role of standards in maintaining confidence across the supply chain.
The facility is equipped with new-generation cleaning, processing, sorting and quality-control machinery, including advanced colour-sorting technology, automated systems and an in-house quality-control laboratory.
The additional capacity will support Omega Traders’ three principal Mysoor Dhal brands — Rainbow Jumbo Dhal, Komas Dhal and Rozanna Dhal — which serve different segments of the Sri Lankan market.
But the investment also has a distinctly local agricultural dimension.
Through its Orid Dhal operation, Omega Traders plans to source locally grown black matpe from Sri Lankan farmers and process it at the new facility.
That creates a domestic value chain linking farmers to industrial processing and consumers, while potentially increasing demand for locally produced agricultural commodities.
Duckworth said this type of business partnership could generate benefits for both countries.
‘Australia produces some of the world’s best agricultural products and we are very efficient and very capable at trading them. But that alone is not going to bring success to Australia. Just as building a factory like this is not going to bring success to Sri Lanka, he said.
‘It’s when we bring these entities together that our products produced in Australia can be processed in excellence here in Sri Lanka that enables this to be a success, the H.C. explained.
The investment therefore combines two complementary supply streams: imported agricultural commodities, including Australian-origin products, and locally produced black matpe for the Orid Dhal operation.
For Sri Lanka, the business significance extends beyond Omega Traders itself. Increased processing capacity creates demand for logistics, packaging, distribution, services and agricultural inputs, while supporting employment within the food-processing ecosystem.
Business
Ideal Motors makes history with multiple workplace excellence accolades
HR-led transformation places people, culture and business performance at the heart of the organisation
Ideal Motors (Pvt) Ltd,has achieved a significant milestone by securing multiple prestigious workplace and organisational culture accolades in 2026, reinforcing its position as an employer of choice in Sri Lanka’s automotive sector.
Among its latest achievements, Ideal Motors has been recognised as one of the 20 Great Workplaces for Young Talent in Sri Lanka 2026, ranked No. 1 and awarded the Gold Medal in the Small and Medium category of Best Workplaces™ in Sri Lanka 2026, and ranked No. 18 among Best Workplaces™ in Asia in the Medium Scale category—the highest-ranked Sri Lankan organisation in the category. The company also received Industry Excellence for Workplace Culture – Trading Industry.
The Young Talent recognition was presented at the Great Place To Work® CXO Forum 2026 held on 10 September 2026 at Cinnamon Life, Colombo. The recognition followed an evaluation of more than 100 certified organisations and highlights workplaces that create meaningful opportunities for employees under 35 to develop, contribute and grow.
At the Best Workplaces™ in Sri Lanka Awards Gala 2026, held on 11 September 2026 at Cinnamon Life, Colombo, Ideal Motors achieved another historic milestone by entering the Best Workplaces Sri Lanka list for the first time and securing the No. 1 Gold Medal in the Small and Medium category. The company also achieved No. 18 in Best Workplaces™ in Asia, reflecting the strength of its workplace culture beyond Sri Lanka.
These achievements represent more than a collection of awards. They reflect the transformation taking place within Ideal Motors, where people, culture and business performance are increasingly viewed as interconnected drivers of sustainable growth.
Over the past few years, the organisation’s HR function has evolved from a predominantly administrative role into a strategic business partner, with greater emphasis on employee experience, capability development, engagement, performance, communication, wellbeing, diversity and inclusion, and data-driven HR practices.
Business
AAC takes seat belt safety message to Colombo motorists
The Automobile Association of Ceylon (AAC) conducted a seat belt safety awareness programme in front of its headquarters and along Galle Face Centre Road, encouraging motorists and passengers to make seat belt use a habit on every journey.
AAC staff, working alongside officers of the Sri Lanka Police Traffic Division, distributed specially designed hanging tags and stickers to drivers. The material carries a clear reminder that seat belts protect drivers as well as passengers in both the front and rear seats.
The public awareness drive was held ahead of the requirement taking effect on 20 September 2026, under which seat belt use becomes mandatory for every occupant of a vehicle travelling on an expressway.
AAC emphasized that the regulation should be understood as a life-saving measure rather than only a legal obligation. Wearing a seat belt can help prevent occupants from being thrown inside or from a vehicle during a collision and can lessen the severity of injuries.
The Association said road safety legislation must be supported by sustained public education, visible enforcement and responsible behaviour by all road users. The participation of the Traffic Police helped the campaign reach motorists directly in a busy part of central Colombo.
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