Business
‘Government should rethink minimum room rates policy’
A proposal, set to take effect from October 1, 2023, stipulates rates of USD 130 for 5-star hotels, USD 100 for 4-star hotels, and USD 80 for 3-star hotels within the city of Colombo. While the authorities argue that this measure aims to counter underpricing by higher-tier hotels, this policy threatens to undermine the growth and vitality of the tourism sector. It places an unnecessary burden on hoteliers already grappling with the challenges posed by the global pandemic and subsequent economic crisis. Further, it undermines the country’s competitiveness in the regional tourism market, the Advocata Institute said in a press release.
The release adds: ‘Pricing acts as a reflection of the quality of services offered by hotels and serves as a differentiating factor. If prices fail to accurately represent the services provided, customer dissatisfaction can ensue, especially when compared to more competitively priced options in neighboring countries such as Thailand and Vietnam. This is supported by a comment made by the Sri Lanka Association of Inbound Tour Operators (SLAITO) which states that “before implementing such prescribed rates, it is crucial to generate demand and interest in Sri Lanka…Adopting these rates will render Sri Lanka uncompetitive and result in a loss of clients, even when compared to hotels in New Delhi, with which they are currently competitive”.
‘Sri Lanka has previously attempted to implement price controls between 2009 and 2019, following lobbying by a segment of hoteliers aiming to compete more effectively against 5-star rated hotels. However, this policy failed due to numerous violations resulting from inadequate monitoring and enforcement by the authorities. Many hotels, including those that initially advocated for the government’s proposed room rates, have not complied with the established rates, as alleged by the former Minister of Tourism, John Amaratunga.
‘The imposition of minimum room rates restricts hotel owners’ flexibility in setting prices in accordance with market demand and effectively stifles healthy competition among various establishments. The tourism industry experiences fluctuations in demand that correspond to seasonal and weekly trends. Such demand patterns necessitate the ability for hotels to tailor their pricing strategies to capitalize on peaks and optimize profitability.
‘Every hotel has its unique room pricing considerations depending on factors such as location, size of the hotel, market demographics, level of competition, and type of service offered to name a few. The uniform imposition of minimum rates disregards the diverse range of hotels and accommodations available in Sri Lanka, catering to various budgets and preferences. This one-size-fits-all approach disregards the crucial factor of consumer choice. Imposing minimum room rates on a certain type of accommodation whilst disregarding alternate forms of accommodation available within the city of Colombo such as guest houses and Airbnbs, undermines the effectiveness of this policy.
‘Furthermore, hotels do not solely rely on revenue from room occupancy; rather, the occupancy of rooms paves the way for alternative sources of income such as from food and beverages, along with the provision of other hotel-related services. For example, a leading hotel in Colombo earned 77% of their revenue from food and beverages in contrast to the 19% earned from accommodation services in 2022. Therefore, when the government intervenes in one component of a hotel’s business model, it disrupts the interconnected methods of revenue generation.
‘Further, the foundation for these minimum rates—star classifications—is itself flawed. This system primarily relies on quantitative factors, often overlooking qualitative aspects such as service quality and ambiance. The inability to quantify these vital attributes compromises the accuracy of the classification.
‘The tourism industry in Sri Lanka has historically played a crucial role in the country’s economic development, providing employment opportunities, promoting cultural exchange, and contributing significantly to foreign exchange earnings. However, the recent decision to enforce minimum room rates could deter these potential visitors who are seeking affordable accommodation options, particularly given the publicity international vloggers have given Sri Lanka as a tourist destination. Further, this approach stifles innovation within the hospitality sector, and ultimately leads to reduced tourist arrivals and negatively impacts the entire value chain that relies on a thriving hospitality sector.
‘This policy undermines competition and oversteps in a serious way the role of government in a competitive market economy, the stated policy framework of the government.
‘The Advocata Institute strongly urges Sri Lankan Authorities to reconsider this ill-advised proposal.
By fostering an environment that embraces market competition, Sri Lanka can position itself as an attractive destination for travelers while allowing its hotels to thrive and cater to diverse consumer demands.’
Advocata is an independent policy think tank based in Colombo, Sri Lanka. We conduct research, provide commentary and hold events to promote sound policy ideas compatible with a free society in Sri Lanka. Visit advocata.org for more information.
Advocata spokesmen are available for live and pre-recorded broadcast interviews via +94 77 895 1491
CONTACT:
Subashini Kaneshwaren,
Senior Communications Executive, Advocata Institute
Email: subashini@advocata.org
Business
Zydus, Sunshine launch US$20 million pharma plant in Horana to boost local drug manufacturing
A market-driven investment backed by confidence in local pharmaceutical manufacturing
Sri Lanka’s drive to strengthen domestic pharmaceutical manufacturing received a major boost last week with the launch of a US$20 million joint venture between India’s Zydus Lifesciences and Sri Lanka’s Sunshine Healthcare to establish a modern pharmaceutical manufacturing facility at the Board of Investment (BOI) zone in Horana.
The foundation stone for the new plant, to be built on nearly four acres, was laid by the leadership of the two companies in the presence of senior executives and stakeholders. The facility will manufacture pharmaceutical products for the local retail market, helping improve the availability of quality medicines while reducing Sri Lanka’s dependence on imports.
The venture, operating as Zydus Sunshine Lifesciences Pvt. Ltd., combines Zydus’ global pharmaceutical manufacturing expertise with Sunshine Healthcare’s extensive distribution network and strong presence in Sri Lanka’s healthcare sector. The project is expected to facilitate technology transfer, create skilled employment, and strengthen the country’s healthcare supply chain.
Speaking at the ceremony, Dr. Sharvil P. Patel, Managing Director of Zydus Lifesciences, said the investment reflected the company’s long-standing commitment to Sri Lanka, where it has operated for more than three decades.
“We have always believed that strong local capabilities are key to resilient healthcare ecosystems,” he said. “Through Zydus Sunshine Lifesciences, we seek to contribute to the development of a stronger pharmaceutical manufacturing base in Sri Lanka by combining global scientific expertise with deep local execution capabilities.”
Dr. Patel added that the project would go beyond manufacturing by creating high-quality employment opportunities across science, technology, healthcare and operations, helping nurture the next generation of talent in Sri Lanka’s pharmaceutical industry.
Sunshine Holdings Deputy Chairman Vish Govindasamy described the venture as a significant progression in Sri Lanka’s future at a time when countries are seeking to secure stable supply chains.
“The establishment of Zydus Sunshine Lifesciences contributes directly to building greater pharmaceutical security for Sri Lanka,” he said. “Together, we are combining global knowledge with local capability to strengthen pharmaceutical manufacturing, healthcare resilience and our commitment to serving the Sri Lankan people.”
Govindasamy noted that the project represents the largest foreign direct investment into Sri Lanka’s pharmaceutical manufacturing sector to date, with the initial equity capital of US$10 million contributed equally by the two partners. Sunshine Healthcare’s participation has been supported by the International Finance Corporation’s US$11 million equity investment made last year to support the company’s growth strategy.
The new manufacturing facility will operate under the oversight of the BOI, with the Ministry of Health and the National Medicines Regulatory Authority providing regulatory supervision. All products manufactured at the plant will comply with NMRA standards and applicable pricing regulations.
The investment comes as Sri Lanka continues efforts to expand local production of essential medicines following recent economic challenges that exposed vulnerabilities in import-dependent supply chains. By increasing domestic manufacturing capacity, the partners expect the project to improve medicine availability, strengthen supply security and support the country’s broader healthcare resilience while generating high-value employment and industrial growth.
The foundation stone ceremony marked the formal commencement of construction, with both partners expressing confidence that the venture would play a meaningful role in advancing Sri Lanka’s long-term healthcare and manufacturing ambitions.
Unlike many local pharmaceutical manufacturers that operate under government buy-back agreements guaranteeing sales to the public health system, Zydus Sunshine Lifesciences will initially rely entirely on Sri Lanka’s private healthcare market. The partners are betting that locally manufactured, high-quality medicines can successfully replace imported products, making the venture commercially viable without state purchase guarantees. However, Sunshine Holdings Deputy Chairman Vish Govindasamy told The Island Financial Review that the company would welcome opportunities to supply the government sector as well, should the authorities choose to procure its products in the future.
By Sanath Nanayakkare
Business
Lanka Hospitals celebrates 2025 milestones at Pulse of Excellence Awards
The Lanka Hospitals Corporation PLC successfully hosted its exclusive “Pulse of Excellence” awards ceremony recently. The event was organized to recognize and celebrate the institution’s remarkable milestone achievements and outstanding overall performance in 2025.
The ceremony was graced by Dr. Nalinda Jayatissa, Minister of Health and Mass Media and Chief Government Whip, who attended as the Chief Guest and delivered a special address. During his address, the Minister highlighted the institution’s profound contribution to the country, stating: “These achievements are now an integral part of the hospital’s enduring legacy and a testament to its vital role within our nation’s healthcare sector. Lanka Hospitals has consistently demonstrated that true medical excellence is achieved when world-class clinical standards are driven by a genuine, compassionate duty of care toward the people.”
Other distinguished dignitaries in attendance included Dr. Hansaka Wijayamuni, Deputy Minister of Health, and Dr. Priyantha Tennakoon, Director of Private Health Sector Development.
The evening highlighted Lanka Hospitals’ continued commitment to shaping the future of healthcare through a comprehensive awards program, with accolades distributed across several key categories. In the area of Financial and Operational Excellence, departments such as Cardiology, Bariatric Surgery, Neurosciences, Out-Patient, and Radiology were recognized for record-breaking performances in 2025. Notably, the Neurosciences department was commended for achieving the highest number of advanced neurosurgical procedures during the year.
Furthermore, National and International Excellence Awards were presented to the Departments of Finance, Quality Assurance, Infection Prevention and Control, and Marketing. A significant highlight in this category was the hospital’s prestigious nomination by the World Health Organization (WHO) as the first private mentor hospital for Antimicrobial Stewardship in Sri Lanka.
The ceremony also celebrated leadership and dedication. A highly anticipated Lifetime Service Excellence Award was presented to Mr. Sunil Gamage, Chief Ward Master, in recognition of his enduring commitment and service. Additionally, special recognition was bestowed upon Lanka Hospitals Diagnostics (Pvt) Ltd. in honor of its outstanding service excellence and exceptional financial performance throughout the year.
A major milestone of the evening was the official launch of the LHD Mobile Laboratory Service, which was ceremonially inaugurated during the event.
Business
Ceylon Green Life Plantation expands internationally with Malaysia greenhouse venture
Ceylon Green Life Plantation (CGLP) has marked a significant milestone in its growth journey by launching its first international agricultural venture in Malaysia, reinforcing its commitment to modern, sustainable farming and global market expansion. The company recently announced the commencement of a large-scale greenhouse cultivation project in Malaysia, which is expected to create new opportunities for Sri Lankan agricultural expertise while strengthening regional agricultural collaboration.
Implemented with the support of the Malaysian Government, the initial phase of the project will be carried out on a fifty-acre land allocation. The venture will utilise advanced greenhouse technology, modern cultivation methods and high-yield seed varieties to produce vegetables tailored to the demands of the Malaysian market.
CGLP Founder and Chairman Dr. Malan Francis Peter said the initiative represents a major step towards positioning Sri Lankan agricultural knowledge and expertise on the international stage. “This project provides access to advanced agricultural technologies, improved cultivation practices and a ready market for produce. It creates opportunities not only for our organisation but also for Sri Lankan farmers and agricultural professionals who can benefit from international exposure and knowledge transfer,” he said.
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