Business
Marketers call for Sri Lanka nation-branding efforts to be made on a unified theme
CB Governor Cabraal calls marketers to join hands with the government for trade, tourism and investment promotion
Sri Lankan marketers, while coming forward to support nation branding (one of the most daring challenges in global market entry) have also been asked to effect such promotional branding on a unified theme, instead of the piecemeal messaging style that is being practiced in global markets at present.
The leaders and members of Sri Lanka Institute of Marketing (SLIM), the apex body for Sri Lankan marketers, took a positive view of the government’s call made on 17 November for marketers ‘to come forward to globally position Brand Sri Lanka’ but also suggested a coherent approach to be adopted in it, across all three verticals of the country’s wealth generation-tourism, investment and international trade.
Marketers’ were forthcoming on the national invitation issued during an address made by the Governor of the Central Bank Ajith Nivard Cabraal at the “Future Ready Economy Budget 2022” Panel Discussion organized by SLIM on 17 November. During the event, Governor Nivard Cabraal praised SLIM’s contribution to the country thus far while calling on Sri Lankan marketers to come forward to join government’s efforts to promote and position the country in the global arena. SLIM’s panel discussion of 17 November focused on the impact of the Budget 2022 on various aspects of Sri Lanka’s economy.
Addressing the session, Governor Cabraal said: “We need clarity to bring stability to the nation. No one realizes the importance of stability until they lose it. For this we have taken several steps during the last few weeks. You will see the effects of these changes in the coming weeks. New infrastructures such as the Colombo Port City and Hambanthota Port have huge economic potentials. You as the marketing community, have a great role to play here. Every facet of these potentials should be reflected in all minds across the world. We are targeting USD 150 billion GDP in the coming years. This will not be impossible if we set out the parameters. As marketers I saw you transform businesses and people but if you (as marketers) can transform the country, that shall be a great victory. Sri Lanka needs to package globally in a way that attracts international investments. This is achieved through such mechanisms as campaigns and roadshows. It is important for marketers and the government to work together to bring new investments to Sri Lanka.”
The reputed panel of speakers at the session consisted of Dr Ravi A. Fernando (Board Member, LOLC Holdings PLC, Aitken Spence Plantation Managements), Prof. Neelika Malavige, Head of Department of Immunology and Molecular Medicine of the Sri Jayawardenepura University, Sujeewa Mudalige (Managing Partner, PWC Sri Lanka), Devindre Senaratne (Managing Director, JourneyScapes (Pvt) Ltd), Pasan Wanigasekara (DG-Board of Investment) and moderated by Shiran Fernando (Chief Economist-Ceylon Chamber of Commerce). The Panel Discussion on Budget 2022 that followed was broadcast live over SLIM’s Facebook page at www.facebook.com/slimonline.
Ms. Thilanka Abeywardena, President, SLIM addressing the session said: “SLIM has been the National Body for Marketing in Sri Lanka for the past 51 years. SLIM supports the core objective of a Future Ready Sri Lanka. Through Future Ready Sri Lanka SLIM aims at encouraging entrepreneurship, innovation, skills, and knowledge-based industries for economic recovery in the new normal. Its overall focus on upskilling and education is expected to result in the knowledge based economy. SLIM has been contributing to the country’s development over the past five decades. The Pandemic changed how we live our lives and the way we run businesses changed. The future is about knowledge based and innovation driven industries. SLIM’s Future Ready Sri Lanka role is not one of a ‘plug and play’ but one that involves, in addition to upskilling, changing people’s mindsets to be able to face the future in the new normal. Today we wish to present SLIM’s Report titled “Implications of Budget 2022 on Marketers (Budget Proposals – November 2021)”. SLIM works with entrepreneurs of all sizes and shapes and is present widely in our business sector.”
Business
Climate compliance pressure mounts on Lankan businesses
Lankan businesses are facing increasing pressure to strengthen climate governance, compliance, and risk management frameworks as climate-related disclosure requirements, investor expectations, and regulatory standards continue to evolve.
Against this backdrop, Genesis – the Dilmah Centre for a Sustainable Future will host a specialised post-summit technical workshop titled “Climate Action: A Strategic Executive Workshop on Climate Resilience and Business Continuity” on June 12, in Colombo.
The programme is designed as a continuation of discussions initiated at the Sri Lanka Climate Summit 2026 and will bring together sustainability managers, compliance officers, ESG professionals, risk specialists, and corporate decision-makers. It aims to translate climate commitments into practical business strategies.
The workshop will focus on implementation rather than advocacy, examining emerging disclosure frameworks, financing mechanisms, and regulatory pathways shaping corporate climate action in Sri Lanka.
Keynote speaker Dr. Lalanath de Silva, an internationally recognised environmental lawyer and governance expert, will address the evolving legal and compliance landscape influencing climate-related business decisions.
Technical sessions will cover IFRS S2 climate-related disclosures, climate risk governance, green finance opportunities, internal carbon pricing, and access to climate financing. Speakers will include climate risk specialist Rohan Cooray, Shiranee Yasaratne of Biodiversity Sri Lanka, and Suganthi Samarasinghe of UNDP Sri Lanka.
Organisers said climate readiness is increasingly becoming a business necessity rather than a sustainability option, with growing scrutiny from global markets and regulators.
Participation is free of charge, but prior registration is required due to limited seating for professionals in sustainability, governance, compliance, and risk management roles.
Business
SPAR Sri Lanka Opens New Outlet in Kurunegala
SPAR Sri Lanka has expanded its retail network with the opening of a new outlet in Kurunegala, marking another milestone in the supermarket chain’s growth across the country.
The new store, strategically located to serve the growing population of the North Western Province, offers a wide range of products, including fresh fruits and vegetables, premium meat products, bakery items, household essentials and both local and international brands.
The outlet also features several specialty sections, including a Coconut Corner, Wellness Corner and a dedicated area catering to pet care products.
Speaking at the opening, SPAR Sri Lanka Chief Executive Officer Kumar de Silva said the new outlet reflects the company’s commitment to delivering a “glocal” shopping experience by combining international retail standards with local customer preferences.
“Our Kurunegala outlet reflects our dedication to providing customers with the best range, superior quality and exceptional service under one roof,” he said.
The store also offers SPAR’s signature fresh food concepts, including in-store bakery products, ready-to-eat meals and freshly prepared juices aimed at meeting the needs of busy consumers.
The company said customers will benefit from a range of promotional offers, loyalty rewards, weekend deals and seasonal discounts.
SPAR Sri Lanka said the expansion would also contribute to local economic development through employment generation and support for local suppliers, further strengthening the country’s retail sector.
Pic and Text by SK Samaranayake
Business
Royal end title drought with dramatic shootout triumph
Royal College, Colombo, emerged unbeaten champions of the All-Island Under-20 Hockey Tournament after defeating defending champions St. Thomas’ College, Matale, in a nail-biting sudden-death penalty shootout at the Rajarata University Grounds in Mihintale last week.
The final ended in a 1-1 draw after Royal equalised five minutes from time to cancel out the Matale side’s earlier lead.
With the penalty shootout also ending in a 4-4 deadlock, the match proceeded to sudden death. The Reid Avenue outfit eventually prevailed in the second round of sudden-death penalties to clinch the title.
A brilliant save by goalkeeper Stefan Anthonipillai, who stretched to his right to deny a crucial attempt, and the decisive conversion by Rumal Jayasinghe helped Royal secure the Under-20 championship for the first time since the tournament’s inception in 2014.
Royal’s centre-forward Savain Karunasiri was one of the team’s standout performers throughout the tournament, scoring crucial goals, including strikes in both the semi-final and the final. Anthonipillai was equally impressive, guarding the goal superbly throughout the seven-match campaign.
Royal finished runners-up when the tournament was held in Matale last year.
The Colombo school produced a series of consistent performances despite having to play on an uneven grass surface that was not ideally suited to the fast-paced modern game.
Royal began their campaign with a 2-0 victory over Christ Church College, Matale, before defeating arch-rivals St. Thomas’ College, Mount Lavinia, 1-0. They then beat Kingswood College, Kandy, 2-0 and Maris Stella College, Negombo, 2-1 to top their group.
In the quarter-final, coach Damith Panditharatne’s side overcame fancied Dharmadutha College, Badulla, by 2-0.
Royal then edged out St. Joseph Vaz College, Wennappuwa, 1-0 in the semi-final, adopting a disciplined defensive approach against the aggressively attacking Puttalam outfit.
In the other semi-final, St. Thomas’ College, Matale defeated Trinity College, Kandy, 3-1. St. Joseph Vaz later beat Trinity 1-0 in the third-place playoff.
Panditharatne’s five-year development programme, with a strong emphasis on fitness, stamina and technical skills, played a key role in Royal’s success. The title marked Royal’s first national Under-20 tournament triumph since winning the National Schools Games in 2017.
A former national player, Air Force striker and Sri Lanka Police coach, Panditharatne has focused on addressing the weaknesses of individual players while building a cohesive unit. The former Christ Church College, Matale player has been coaching Royal since 2022 with the support of the Royal College Hockey Club (RCHC), comprising former Royal hockey players.
For his outstanding performances, Anthonipillai was adjudged the Best Goalkeeper of the Tournament. Royal College was also named the Most Disciplined Team of the Tournament.
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