Business
‘Government should rethink minimum room rates policy’
A proposal, set to take effect from October 1, 2023, stipulates rates of USD 130 for 5-star hotels, USD 100 for 4-star hotels, and USD 80 for 3-star hotels within the city of Colombo. While the authorities argue that this measure aims to counter underpricing by higher-tier hotels, this policy threatens to undermine the growth and vitality of the tourism sector. It places an unnecessary burden on hoteliers already grappling with the challenges posed by the global pandemic and subsequent economic crisis. Further, it undermines the country’s competitiveness in the regional tourism market, the Advocata Institute said in a press release.
The release adds: ‘Pricing acts as a reflection of the quality of services offered by hotels and serves as a differentiating factor. If prices fail to accurately represent the services provided, customer dissatisfaction can ensue, especially when compared to more competitively priced options in neighboring countries such as Thailand and Vietnam. This is supported by a comment made by the Sri Lanka Association of Inbound Tour Operators (SLAITO) which states that “before implementing such prescribed rates, it is crucial to generate demand and interest in Sri Lanka…Adopting these rates will render Sri Lanka uncompetitive and result in a loss of clients, even when compared to hotels in New Delhi, with which they are currently competitive”.
‘Sri Lanka has previously attempted to implement price controls between 2009 and 2019, following lobbying by a segment of hoteliers aiming to compete more effectively against 5-star rated hotels. However, this policy failed due to numerous violations resulting from inadequate monitoring and enforcement by the authorities. Many hotels, including those that initially advocated for the government’s proposed room rates, have not complied with the established rates, as alleged by the former Minister of Tourism, John Amaratunga.
‘The imposition of minimum room rates restricts hotel owners’ flexibility in setting prices in accordance with market demand and effectively stifles healthy competition among various establishments. The tourism industry experiences fluctuations in demand that correspond to seasonal and weekly trends. Such demand patterns necessitate the ability for hotels to tailor their pricing strategies to capitalize on peaks and optimize profitability.
‘Every hotel has its unique room pricing considerations depending on factors such as location, size of the hotel, market demographics, level of competition, and type of service offered to name a few. The uniform imposition of minimum rates disregards the diverse range of hotels and accommodations available in Sri Lanka, catering to various budgets and preferences. This one-size-fits-all approach disregards the crucial factor of consumer choice. Imposing minimum room rates on a certain type of accommodation whilst disregarding alternate forms of accommodation available within the city of Colombo such as guest houses and Airbnbs, undermines the effectiveness of this policy.
‘Furthermore, hotels do not solely rely on revenue from room occupancy; rather, the occupancy of rooms paves the way for alternative sources of income such as from food and beverages, along with the provision of other hotel-related services. For example, a leading hotel in Colombo earned 77% of their revenue from food and beverages in contrast to the 19% earned from accommodation services in 2022. Therefore, when the government intervenes in one component of a hotel’s business model, it disrupts the interconnected methods of revenue generation.
‘Further, the foundation for these minimum rates—star classifications—is itself flawed. This system primarily relies on quantitative factors, often overlooking qualitative aspects such as service quality and ambiance. The inability to quantify these vital attributes compromises the accuracy of the classification.
‘The tourism industry in Sri Lanka has historically played a crucial role in the country’s economic development, providing employment opportunities, promoting cultural exchange, and contributing significantly to foreign exchange earnings. However, the recent decision to enforce minimum room rates could deter these potential visitors who are seeking affordable accommodation options, particularly given the publicity international vloggers have given Sri Lanka as a tourist destination. Further, this approach stifles innovation within the hospitality sector, and ultimately leads to reduced tourist arrivals and negatively impacts the entire value chain that relies on a thriving hospitality sector.
‘This policy undermines competition and oversteps in a serious way the role of government in a competitive market economy, the stated policy framework of the government.
‘The Advocata Institute strongly urges Sri Lankan Authorities to reconsider this ill-advised proposal.
By fostering an environment that embraces market competition, Sri Lanka can position itself as an attractive destination for travelers while allowing its hotels to thrive and cater to diverse consumer demands.’
Advocata is an independent policy think tank based in Colombo, Sri Lanka. We conduct research, provide commentary and hold events to promote sound policy ideas compatible with a free society in Sri Lanka. Visit advocata.org for more information.
Advocata spokesmen are available for live and pre-recorded broadcast interviews via +94 77 895 1491
CONTACT:
Subashini Kaneshwaren,
Senior Communications Executive, Advocata Institute
Email: subashini@advocata.org
Business
ADB’s digital push signals a wake-up call for Sri Lanka
The Asian Development Bank is no longer treating digitalisation as a secondary development theme. Increasingly, the bank views digital infrastructure as the economic nervous system of Asia’s future growth model – a strategic national asset now considered as critical to economic competitiveness as highways, ports, and power grids.
That shift carries an important message for countries like Sri Lanka: modernise digital systems rapidly or risk falling behind regional competitors.
This was among the clearest signals emerging from the 59th Annual Meeting of the ADB held in Samarkand from May 3 to 6, where digital connectivity and technology-driven growth dominated many of the bank’s strategic discussions.
The ADB is steadily repositioning itself from being primarily a traditional infrastructure lender into a major catalyst for digital transformation across Asia and the Pacific. At multiple forums in Samarkand, bank officials and sector experts repeatedly stressed that digital connectivity is no longer simply a technology issue. It is now deeply tied to productivity, governance, financial inclusion, education, healthcare, climate resilience, and regional economic integration.
A key figure driving this agenda is Antonio García Zaballos, Director of the Digital Sector Office at the ADB. Widely recognised for his expertise in telecommunications regulation and broadband policy, Zaballos emphasised that digital infrastructure should be treated as essential national infrastructure rather than a luxury service.
Under the ADB’s Strategy 2030 framework and subsequent policy reviews, digital transformation has emerged as one of Asia’s defining development priorities. The bank’s digital agenda now broadly focuses on expanding broadband access, building digital public infrastructure, supporting e-governance, promoting fintech and digital payments, strengthening cybersecurity, developing AI-ready economies, and advancing regional digital integration.
Discussions in Samarkand also highlighted a persistent reality: despite rapid mobile and internet growth across Asia, the region’s digital divide remains severe. Millions in rural communities, small businesses, and low-income populations still lack affordable and reliable digital access. For the ADB, digitalisation is therefore not merely an innovation agenda, but also an inclusion challenge.
One of the strongest indications of the bank’s ambitions came with the announcement of a regional connectivity initiative involving energy and digital infrastructure investments worth up to US$70 billion by 2035. A central component is the proposed “Asia-Pacific Digital Highway” – a major initiative aimed at expanding fibre-optic networks, satellite systems, and regional data centres.
ADB President Masato Kanda observed that energy and digital access would ‘define the region’s future,’ while emphasising that cross-border digital networks could reduce costs and widen economic opportunity across Asia and the Pacific.
Zaballos and other ADB officials also stressed the importance of regulatory modernisation, public-private partnerships, and regional coordination to build stronger broadband ecosystems. Their policy focus increasingly includes affordable internet access, cybersecurity frameworks, digital public infrastructure, cross-border data governance, and digital inclusion for underserved populations.
Another major pillar of the ADB’s strategy involves digital economy agreements and harmonised regional regulations. According to ADB research released in 2025, digital trade, AI governance, cross-border payments, and cybersecurity standards are rapidly becoming central to regional economic integration.
The bank increasingly sees fragmented digital regulations as a growing obstacle to regional commerce. As a result, it is promoting interoperable payment systems, common digital standards, regional cybersecurity cooperation, and coordinated cross-border data governance frameworks.
This has particular relevance for South Asia, where digital fragmentation still limits deeper regional trade integration.
For Sri Lanka, the implications are significant. Although the country enjoys relatively high mobile penetration and comparatively strong digital literacy, major gaps remain in rural broadband access, government digital integration, SME digitalisation, cybersecurity preparedness, and digital export competitiveness.
ADB’s growing emphasis on digital public infrastructure and regional connectivity could align closely with Sri Lanka’s ambitions to expand fintech services, IT exports, e-governance systems, and digital entrepreneurship.
The larger question now is whether policymakers – particularly the Ministry of Digital Economy – can move quickly enough to position Sri Lanka within this rapidly evolving regional digital architecture. In Asia’s next development cycle, digital readiness may well determine which economies move ahead – and which are left struggling to catch up.
By Sanath Nanayakkare
Business
Nations Trust Bank builds growth momentum in 1Q 2026
Nations Trust Bank PLC (NTB) commenced the financial year on a positive note, delivering a strong performance for the three months ended 31st March 2026, with a Profit After Tax (PAT) of LKR 4.6Bn, marking a 12% yearonyear increase. The results were supported by steady asset growth, stable Net Interest Margins (NIMs), and prudent risk management, reflected in a low Net Stage 3 Ratio of 1.10%. A robust capital position further supported the Bank’s performance, with Return on Equity (ROE) reaching 18.98%, indicating the Bank’s continued momentum and a positive outlook for growth in the year ahead.
Nations Trust Bank, Director and Chief Executive Officer, Hemantha Gunetilleke, stated,
“The Bank’s performance in 1Q 2026 highlights its strength and the progress of its strategy as we move into the next phase of growth. This is reflected in the expansion of our loan book and our continued focus on supporting customers across consumer, commercial and corporate segments. In doing so, the Bank has contributed to broader economic growth in Sri Lanka, supporting investment and expansion across key sectors. As we further strengthen our capital and liquidity positions, we remain focused on delivering value through high service standards, improved digital capabilities, and a strong customer focus.”
Business
LOLC Life Assurance expands branch network to strengthen customer accessibility and service excellence
LOLC Life Assurance continues to reinforce its commitment to delivering accessible, customer-centric life insurance solutions through the strategic expansion of its branch network across key locations in Sri Lanka. The recent opening of new branches in Mathugama and Beruwala marks a significant milestone in enhancing customer accessibility, improving service convenience, and delivering inclusive insurance protection across these strategically important key regional markets.
This expansion reflects the company’s continued focus on bringing life insurance services closer to customers, ensuring greater convenience, improved responsiveness, and stronger community-level engagement. By strengthening its physical presence, LOLC Life Assurance aims to provide personalised support and seamless access to its comprehensive range of life protection and investment solutions.
The new Beruwala branch, located at No. 207, Galle Road, Beruwala, and the Mathugama branch, located at No. 110/1, Aluthgama Rd, Mathugama were officially opened by Mr. Jayantha Kalinga, Chief Operating Officer of LOLC Life Assurance together with the company’s senior management team. As a trusted life insurer in Sri Lanka, LOLC Life Assurance remains committed to innovation, superior customer experience, and inclusive financial protection, further strengthening its vision of becoming a lifelong partner that offers security, care, and confidence at every stage of life.
The relocation of the Jaffna branch to No 62/3, Stanley Road, Jaffna reflects the company’s ongoing efforts to optimise its branch network through improved infrastructure and enhanced accessibility. The branch was officially reopened in the presence of Mr. Chandana L. Aluthgama, Executive Director and Mr. Jayantha Kalinga, Chief Operating Officer of LOLC Life Assurance, providing a more modern and customer-friendly environment aligned with the region’s growing economic activity. The upgraded facility is expected to further enhance customer experience by ensuring efficient access to the company’s full suite of life insurance solutions.
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