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Swift moves can propel Sri Lanka Tourism to new heights: Indian investor

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Ocean edge Suites & Hotel. Marine Drive, Colombo 3
  •  Indian outbound travellers are still unaware that Sri Lanka has fixed its shortage issues

  •  Hosting a big international event would boost confidence in potential travellers

  •  Right promotion is to start flights to new Indian destinations

By Sanath Nanayakkare

If Sri Lanka Tourism is to grow at a fast pace, the country should capture a significant share of the growing outbound travellers from India, and with the right moves made swiftly, it won’t be a herculean task for Sri Lanka, says an investor cum global investment manager from India who runs a leading hotel property in Sri Lanka.

Indian investor, Priyank Gupta who is the Chairman of Ocean Edge Suites and Hotel on the Marine Drive in Kollupitiya says that given the close proximity to India, a boom in Sri Lanka tourism and leisure industry is Sri Lanka’s for the asking.

“But things that need to be done need to be done within the fastest possible time,” he says.

Further speaking he says:

“India is the most populous country in the world with the fastest growing economy. The Indian outbound travel market is among the fastest growing markets globally, therefore, Sri Lanka needs look no further than India for the exponential growth of its tourism sector to account for a greater share of Sri Lanka’s GDP.”

“However, I think Sri Lanka must relay the correct message and dispel the doubts in the minds of Indian outbound travellers about the current ground situation in Sri Lanka. Most Indians still think that Sri Lanka still suffers from food shortage, fuel shortage, electricity shortage etc. That perception doesn’t put them at ease about visiting Sri Lanka. But the reality is different. You have everything here that a foreign traveller wants. The general public may have their struggles but guests have everything they expect from a good holiday destination. That’s what they care about. Unfortunately, that message is not out there yet. So what Sri Lanka Tourism needs is not only promotions but sending the core message that the country’s tourism sector has fully recovered and there are no shortages whatsoever.”

“Indian tourism is booming. The load factor of our domestic flights is more than 90 per cent. The great shift in Indian domestic tourism is evident from the hotel room rates. A room sold in some of the places in India for US$ 30 a few years ago now costs up to US$ 300 dollars. So, with the right marketing strategy, Sri Lanka can take a significant share of that business because the two countries are tantalizingly close. The farthest place in India from Sri Lanka is New Delhi and Delhi is just 3 hours away. You see, Vietnam which was not on India’s tourism map, started direct flights to lesser known cities in India like Ahmedabad and strategically penetrated into that market when Sri Lanka hadn’t been active in the tourism landscape in the past few years.”

“Nevertheless, it’s a very positive thing that Sri Lanka has designated acceptance of Indian Rupee (INR) in Sri Lanka. I am confident that the acceptance of INR in Sri Lanka will have a major advantage for tourism because the fact that Indian tourists can pay in their own currency will make Sri Lanka a preferable destination for Indian tourists.”

“A withholding tax will come into effect from July 1, 2023 in India on all foreign exchange purchases. So our understanding is that if you go to another country where you buy foreign exchange, there will be a withholding tax of 20 per cent. In this context, it will be preferable for Indian travellers to visit countries where INR is accepted. Sri Lanka has opened the path of accepting the INR. If that is properly executed, Sri Lanka will be the most preferable destination in the world for Indian travellers.”

“With the adoption of INR transactions and relaying the correct message to India as I said, Sri Lanka will have a tourism explosion, so to speak. But If INR execution takes two years, by that time India would roll it back or India would figure out another way and Sri Lanka would miss the bus.”

“Visa fee is not a concern among tourists anymore. But connectivity is. So the right promotion is to start flights to new Indian destinations. That will bring you tourists. Let me say this too. There is no better place than Sri Lanka for Indian tourists to spend a quick weekend getaway. I have organized many tours for travellers from Delhi who hopped over to Colombo at short notice. They would inform me at 1pm on Friday and take a flight to Colombo at 5pm and get here at 8pm. I would have everything ready for them by the time they arrive. They would enjoy the best of serene Sri Lankan hospitality over the weekend and would be back in Delhi on Monday. Indians who have very busy lives find this experience amazing.”

Gupta says that Sri Lanka should demonstrate to India as well as the rest of the world that it has a stable ground situation to host big international events.

“In 2010, Sri Lanka hosted International Indian Film Academy (IIFA) awards in Colombo. The ceremony was televised in India and internationally and it conveyed a positive image about Sri Lanka. But when Sri Lanka withdrew from hosting Asia Cup 2022 amid political turmoil, it sent a reverse message and the country’s image suffered. In my view, if Sri Lanka can host a multi-nation cricket tournament involving India and Sri Lanka with other countries like England, Australia, South Africa etc. that would send a very positive message to India. Because that would drive home the point there’s nothing to worry about visiting Sri Lanka. On the contrary, they would see Sri Lanka has returned to complete normalcy and is visitor-friendly. So the right kind of help you should seek from India is to put together a big event like that rather than anything else,” he says.

The Island Financial Review

learned from the Ocean Edge Hotel’s staff that the hotel not only remained resilient through the Covid 19 pandemic and the unprecedented domestic economic crisis without using retrenchment as a cost reduction measure; but also gave its employees a sufficient pay rise to balance out prolonged inflationary pressure in the country.



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Fertilizer shortages threaten to wither Sri Lanka’s plantation sector output

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A tea plantation in Sri Lanka. (File photo)

The Planters’ Association of Ceylon (PA), the apex body of Sri Lanka’s plantation industry, expressed growing concern over rising prices and limited availability of fertilizer amid the escalation of the crisis in the Middle East.

With the closure of the Strait of Hormuz, shipping traffic through the region is reported to have dropped by 90%. Given that an estimated one-third of global trade in raw materials for production of fertilizer flows through the Strait, these interruptions are already disrupting fertilizer supply chains around the world.

After Russia, Egypt and Saudi Arabia, Iran is the fourth-largest global supplier of urea, the most widely used fertilizer ingredient.

Given the dire implications on domestic agricultural production, the PA commended the Government’s primary focus on safeguarding national food security, and welcomed the fertilizer subsidy for additional crops being increased up to Rs. 18,000. Such measures are part of a broader effort to support the agricultural sector during this period of volatility.

However, the PA cautioned that the implications of another fertilizer crisis extend well beyond direct agricultural impact. Importantly, the next two to four months will have a significant impact on the annual crop yields of the industry. The Association warned that these dynamics could significantly affect balance of payments, inflation, and purchasing power for critical resources like fuel.

The current fertilizer crisis echoes the challenges faced during the 2021 ban, which caused a calamity in the plantation sector. Even after the ban was lifted, it took four years to recover, and just as progress was being made, the current fertilizer issue has emerged.

The PA also highlighted the stress on Regional Plantation Companies (RPCs) and smallholders in particular, noting that the industry was already under significant pressure as result of rising cost of production.

Moreover, the PA noted that only a limited number of companies are authorized to distribute fertilizer, and the PA calls on the government to mitigate these challenges.

Throughout the COVID-19 pandemic, the plantation sector played a crucial role in generating foreign exchange to support the economy, and it is essential that the industry continues to contribute to macroeconomic stability during this crisis.

In a recent news article senior Professor Buddhi Marambe from the University of Peradeniya noted that with paddy cultivation alone needing approximately 98,800 metric tonnes for the Yala season, current stocks cover only about 60% of the total national requirement.

The PA also emphasized the entire plantation industry’s vital role in upholding the economy, particularly in generating foreign exchange via export revenue, and in supporting rural livelihoods.

According to an analysis published on 15 March 2026 by the FAO Chief Economist’s Office, the Gulf region accounts for roughly 30 to 35% of global urea exports, supply chains that have been severely disrupted since the conflict began.

The study found that the farming systems most exposed are those combining high fertiliser application rates with significant dependence on Gulf supply chains, a profile that applies across South Asia, East Africa and parts of Latin America. The FAO analysis projects global fertiliser prices averaging 15 to 20% higher across the first half of 2026 if the disruptions persist, with yield consequences materialising in harvests later in the year and into 2027.(PA)

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Women workers speak out for fair pay, safety and dignity

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Women workers with Rev.Sr. Noel Christine Fernando pledge that they will continue their struggle for a decent wage, better working conditions, safety of workers, healthcare facilities and for a limit to extensive working hours, from the government and employers.

Women workers who gathered at the Shramabimani Centre in Seeduwa to mark World Women’s Day on March 29 demanded a living wage that matches the rising cost of living, decent working conditions, safety of workers, better healthcare facilities and limiting the extensive working hours, from the government and employers.

Free Trade Zone (FTZ) workers urged the lawmakers and their employers to understand the silent tears shed amid the sound of machines.

“We face frequent humiliation and insults within and outside work which a woman cannot bear but we go through them to feed our children, parents and other dependents in our homes, said Shriani Fernando, an employee of a garment factory at the Katunayake FTZ.

Many such sad stories were narrated on the appalling living and working conditions of female workers who have left behind their families, kith and kin to keep the wolf from the door.

“There is no privacy in a ten by ten room shared with other workers who have to walk back to their rooms late night through lonely streets, said Indrani Weerasinghe, a mother who has to feed five mouths with the little wage she earns as a factory employee.

Female workers who are compelled to leave the safety of their homes at a very tender age to support the family fall prey to men seeking opportunities to satisfy their carnal desires.

The predator could either be the employer, landlord, a friend, the partner or a sympathizer with ulterior motives.

“While walking back to our rooms men ask us whether they could give us a lift. When we refuse the offer they pass disgusting remarks, a young worker said.

Speech and hearing impaired workers said that they too are capable of doing any work as others.

They said we have eyes, a good brain, hands and feet to work. We need to be treated like all others instead of attracting verbal sympathies.

Many workers who are victims of sexual exploitation and harassment keep silent to safeguard their jobs.

“We know the outcome if we speak against the unfair treatment by our bosses. If we lose our jobs who will feed our children, said Susumali Dissanayake, a mother of four employed at a garment factory in Gampaha.

What is saddening and gruesome is the act of some workers compensating the low wage or income by offering themselves to fulfill the insatiable sexual appetite of certain men.

Women garment workers in FTZs face severe exploitation, including 16-hour workdays, unachievable production targets, sexual harassment, and hazardous conditions. Many endure poverty, wage theft, and lack of basic facilities, often resulting in Urinary Tract Infections (UTIs) due to poor sanitation and limited bathroom access

Landless female workers in the Gampaha District urged the present authorities to bring an end to their homeless state by fulfilling a fundamental right to live in a house of their own in a decent way.

“The manner in which we are treated sometimes by our landlords is similar to being a slave. Shifting houses each year or two is nothing short of being refugees who have no status and dignity, said A.Shridevi from Walana, Katunayaka.

“We have been living like gypsies moving from one house to another without a permanent address for a long time. What we ask from the government is to give us the title deeds to the houses we are in now so that we have some status and respect, said Shandani Fernando, a member of the Association of Homeless Families in Gampaha.

Unpleasant language

“When we fail to pay the rent by one day we hear so unpleasant language from the landlords and some of us have broken family relations due to misunderstanding while sharing the same house with the siblings, she said.

Rev.Sr Noel Christine Fernando, a prominent rights activist who leads the Sramabimani Kendraya (or Shramabimani Centre) in Seeduwa, a rights group focusing on worker solidarity, particularly within the free trade zones said the battle to secure the rights of workers will go on whichever government is in power.

“It was never a smooth sailing for the Sharmaabimani centre since its start in 1994. However, it waded through high tides, rough waters and stood through thick and thin to be what it is today branching out for every worker to take rest and shelter, Sister Fernando said.

She said it’s these worker’s toil and tears that bring the much needed foreign exchange to the country. We believe this government that came to power through the ballot of the landless people will heed their cry and provide them a permanent house.

Rev. Fr. Sarath Iddamalgoda, core founder and director of Shramaabimani Centre said under whatever condition ‘we musn’t forget the vision and the mission that we are called to ensure justice for the oppressed and the marginalized people’

He said the condition of the landless community in the Gampaha district and in the rest of the country is similar to the estate community who have been living for over 200 years without proper status which reveals the extent of social inequality and discrimination in a nation that is signatory to many UN conventions on right to life and decent living.

“A bottom-top discussion and collaboration with a people-friendly and people-centred administrative mechanism is critical to address the persisting issue of the ‘unknown poor’ in the country whose call for a permanent house has gone unheeded for many decades, he said.

According to the UN an increasing number of people are driven from their homes by crises such as conflict, political instability, climate change, and economic hardship. A record number of people are forcibly displaced and – in an increasingly urbanizing world – displacement is becoming an urban phenomenon.

Meanwhile poverty in Sri Lanka has been rising since the economic crisis in 2022 where many households in the ‘middle income’ bracket have been pushed down to the ‘poor’ segment.

According to the World Bank poverty continued to increase in 2021, and doubled between 2021 and 2022, from 13.1 to 25.0 percent ($3.65 per capita, 2017 PPP) adding 2.5 million people into poverty in 2022.

Eradicating extreme poverty for all people everywhere by 2030 is a pivotal goal of the 2030 Agenda for Sustainable Development.

By Lalin Fernandopulle

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Aitken Spence Travels leads in regenerative tourism

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Aitken Spence Travels has once again reaffirmed its leadership in Sri Lanka’s tourism sector, being recognised as a Category Winner in the Hospitality & Tourism Services sector at the CPM (Chartered Professional Management) Best Management Practices Company Awards 2026 for the third successive year. Achieving a significant milestone, the company was also listed among Sri Lanka’s Top 40 companies for the first time, underscoring its continued commitment to excellence and innovation.

As Sri Lanka’s leading destination management company, Aitken Spence Travels has consistently demonstrated best in class management practices, earning recognition at the CPM awards, which celebrate organisations that uphold high standards of corporate performance, governance, and sustainability.

This year’s recognition reflects the company’s strategic focus on regenerative tourism, an approach that goes beyond sustainability to actively restore and enhance the environmental, cultural, and socioeconomic landscapes in which it operates. By designing travel experiences that create meaningful value for local communities while preserving natural ecosystems, Aitken Spence Travels continues to redefine the role of tourism in a rapidly evolving global context.

Aitken Spence Travels Managing Director Nalin Jayasundera stated, “At ASTL, sustainability is not a standalone initiative, it is central to our strategic direction and governance framework.” This commitment is driven by the continued leadership and dedication of both the Managing Director and the Aitken Spence Group, with the company’s sustainability initiatives closely aligned with Group level policies that ensure strong governance, accountability, and oversight. Notably, Aitken Spence Travels stands as the only destination management company in Sri Lanka to be certified by Travelife and the Global Sustainable Tourism Council (GSTC), in addition to holding ISO certifications, further reinforcing its leadership in responsible and regenerative tourism.

Commenting on this achievement, Chairperson/Chairman of Aitken Spence PLC, Stasshani Jayawardena added “Aitken Spence Travels reflects the broader Aitken Spence Group ethos, where sustainability is embedded into governance and strategic direction rather than as stand-alone projects. This has been an integral part of how our businesses operate, ensuring accountability, consistency, and responsible growth across all our sectors, including travel and tourism.”

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