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A MEMORABLE EXPERIENCE IN ISRAEL

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by Dr Upatissa Pethiyagoda

Towards the end of 1986, I was privileged to participate in a training programme conducted by The International Agency for Agricultural Development Co-operation (CINADCO) in Israel. It was a five to six week course conducted and financed by the Israeli Government, and intended to help developing countries of Asia and Africa.

We Sri Lankans were five in number, drawn from the Agriculture, Agrarian Service, ADA and Mahaweli. The course was residential and consisted of lectures, visits to farms, factories, Hebrew University, and places of tourist and religious interest, including Jerusalem, River Jordan, The Negev, Golan Heights, Massada, The Sea of Galilee and the Dead Sea. Accommodation was in a Mashav (an Israeli type of Co-operative Settlement), not far from the capital Tel Aviv.

Our ‘journey” began with the surprise that our visa was not stamped on our passports, but came as a loose leaf document!. This was because some Arab countries would not grant visas to any person who had visited Israel. The reverse was not so! Also, our flights were routed via Paris, to minimize flight over Arab territories. It was said that during one of their numerous Wars with Arab neighbours, commercial aircraft manufacturers would not sell combat aircraft to Israel. So, they built their own!

Following the persecution of Jews in Europe during World War Two, and the establishment of the State of Israel, entry was freely available to those Jews who satisfied a few lenient criteria. This led to a great influx of Jews from all over the World, who brought along with them, a wealth of technical experience in many fields. It was said that when the first astronauts, from US and USSR met in space, they spoke to each other in Hebrew (or in some versions, German).

The Hebrew Greeting is “Shalom Aleichem” meaning ‘Peace be upon you’. Readers will note the identical “Salam Aleikum” greeting of the Muslims. What then are they fighting about?It is relevant to mention that the periodical “Shalom” published by CINADCO, regularly came to me until recently.

Emphasizing the central role of Agriculture and of Food Security, all immigrants were required to first farm lands allotted to them for two years before returning to their professions – as doctors, engineers or teachers. There were no exceptions. In fact, the First Prime Minister – Menachem Begin, too farmed for two years on entry.

That more than 30 years after, I can still recount some of my experiences, is evidence of how deeply I was impressed.Israeli Agriculture is heavily automated, with control of most operations such as land preparation, seeding, transplantation, irrigation, fertilization and pest control being computer controlled. We viewed a “driverless tractor” for the first time there.

Virtually, every bit of greenery had drippers or water sprayers to sustain them. Optimizing of water use and conservation, were the foundations on which Israel’s agriculture is based. Often, the same water was used for domestic needs, and farming (multiple use). Synthetic materials for use in protected cultivations had to be long lasting in the hot and dry climate. Thus, the manufacture of Plastic sheeting for the “Plant Houses” was a priority and has by now, advanced greatly.

Most of the fresh water was obtained from the Sea of Galilee (Kinneret in Hebrew) fed by the Jordan River and said to be connected to the Rift Valley starting from the Beqaa Valley in Lebanon and running Southwards for 6,000 kilometres. The entrance to the “National Water Main” was by an opening three Metres in diameter. This spot was the lowest point on earth – some 1,300 metres below Sea Level. Just imagine the cost of pumping this into all of Israel. As the road meanders along a hilly section, is the “Tongue in Cheek” road sign which says “You are now at Sea Level.”

The heavy level of automation is beyond the scope of most nations and is possible solely through the munificence of Uncle Sam and his deep pockets. The statement that Israeli Agriculture is operating at a loss is plausible, but is in conflict with the abundance visible to the mesmerized visitor.

It is hardly necessary to say that agricultural research is highly problem oriented. A researcher was required to devote 95% of his time and resources to “Applied Research”. The balance 5% is for him to indulge in whatever caught his fancy. The number of “Nobel Laureates” from Israel is moving testimony that there has been good use of the 5%.

The excellence of the records of performance in the State sector, is well seen in respect of the “Agricultural Extension” Sector. The most crucial indicator is the profitability in the “Range” of each officer. If the figure is upwards, reward follows. If neutral, an effort is made to identify constraints for remedy. If down – trouble.

Minimum restrictions are imposed. No traveling claims, attendance registers, overtime, mileage records, subsistence and ‘batta’. All that really matters is profitability. A single noteworthy rule is that not more than one day per week is for “Office Work”. Five days in the field.

Two experiences remain indelible for me. On a visit to a school, young pupils in a lower class were seen intently bending over a bed in the school garden, with ‘Clip Boards’ recording something. We learnt that the bed had cabbage plants, neatly arranged in numbered rows, as also along the bed, and the students were weekly recording features they saw. The lessons that followed were to explain what they had noted. For example, one may have noted “the plant was stunted and the leaves turned red”, another may have noted “dried lower leaves” another that the plants were “branching”. The teacher would then deal with the Science explaining “Why?” Plant nutrition and Phosphorus deficiency, leaf senescence, hormones and their role. How brilliant and imaginative a way of engaging young minds.

We also learnt that Chemistry began with the composition of “Dead Sea Water”. Logically, what can be done industrially with sodium chloride, Magnesium, phosphorus, minor elements, what value addition was possible? Export demand, security implications etc. How much more exciting than plodding along the Mendeleev’s Periodic Table, element at a time and the set pattern – occurrence, properties and properties of its compounds. Reminds me of the jocular statement that Chinese Zoology first classifies animals as “edible” or “non-edible”, whether they have backbones or not is a matter to be considered sometime later.

The organizational structures for Agriculture in Israel are complex. The design is aimed at improvements in all conceivable areas impinging on agriculture. An attractive feature that we heard about, concerned a central body for deciding on extents of land to be allocated for different crops, for each season. The frequency of meetings and their durations were pre-determined. The sizes were small and the meetings were so planned that all issues had to be studied ahead by all participants so that meaningful, effective, well-informed and timely interventions if needed, could be brought about in a business-like manner.

In contrast, no one could have failed to notice how much rustling of paper occurs as many of our meetings progress – quite obviously some members were perusing their papers for the first time. This is one reason for the duration (and frequency) of these Israeli meetings being limited, to ensure that the members had carefully studied their papers beforehand and decisions were well-informed.

At the time of our visit, in a previous season when water was in short supply, the Co0mmitee decided that cotton and avocado areas had to be reduced, as these two crops made the heaviest demands on irrigation water supplies. This was in spite of Israeli cotton being a prized long staple type ( I still wear a Tee Shirt gifted to us as a memento, and is now 35 years old but still in “mint condition”!) and avocado – a premium product. Growers were apparently paid a compensation for loss of crop, which would in any case, be more bountiful in the seasons ahead.

At the Hebrew University, we were introduced to two novel equipment designs. One was to simplify the process of cleaning soil sticking to harvested potatoes. It made use of the fact that when a soil covered potato was dropped from a height, the degree of “bounce” of the potato was different from that of adhering soil lumps.

The key component of the design was a long roller, rather like what is used in gardening, or on cricket pitches, with the difference that the roller itself was a series of disks of different thickness, rotating on a common axis. The potatoes were dropped by a chute on to the rotating roller. Baskets were so set that they “caught” the bouncing potatoes. The first run cleaned the potatoes of the bulk of soil and a second run, completed the task. Why the “sliced” roller was more effective, is a mystery.

The second example, addressed the problem of a fungus which produced its spores on the under surface of cereal crop leaves. The normal spray fell mainly on the upper sides of leaves – requiring a number of spraying rounds to clear the infestation. The solution was to use ultra-long span booms with spray nozzles directed downwards. Just above the delivery arm was a long canvas “balloon” also with nozzles pointing downwards.

A tractor-mounted compressor blew a strong stream of air past the spray arm. What happened was that the strong blast of air, turned the leaves of the cereal crop underside up and this surface caught the simultaneously- sprayed fungicide. Massive savings made allowed the “patented” devices to be sold abroad at a hefty price. This invention was by a girl undergraduate student, on a vacation assignment. It was mentioned that she drew a handsome lifetime royalty on each unit sold.

At the other of the scale was a small device called “The Mechanical Butterfly”. This was hand-held, and battery operated, not unlike a flashlight, at the end of which was a soft-bristled brush, which rotated at high speed. This was used to pollinate flowers at the receptive stage of the pistil. We saw it in use with cherry tomatoes in a plant house.

At the time of our visit (November/December), citrus plantations were a fantastic sight. Laden with thousands of fruits, like a Fairy Land, alight with orange coloured bulbs. Despite their seemingly ripe fruits, we were told that harvest time was January/February! How many millions of tons of vegetables and fruits do we lose annually, through negligence – of optimal harvest timing, handling and bruising, by bad packing and storage? Our losses are estimated to be about 35-40% between field and table. We have much to learn and to adopt.

Another special experience was a visit to a dairy enterprise. The herd was some 120 or so, run by just the young owner and a single helper. The animals were stall- fed, with a mixture that looked like broken up corn flakes – which we learnt was a mix of citrus peel from a nearby cannery, corn cobs, ground limestone and some chopped up coarse grass like our “bata” used by us as supports for bean creepers.

The farm had a central milking unit. The day began very early with the cows being sprayed with water to keep them cool. Water was too costly for customary baths. The stock was, as I remember a cross between Jersey and Friesian. Yields averaged around 45 liters per day, with yield records being maintained for each cow. The animals looked like ‘all udder,’ fitted with four legs and a tail. If the yield drops to the 30’s consistently, the animals were culled. Answering a question whether he identified the animals by name, the retort was “No! I am running a dairy herd and not a pet shop”.

Just next door, was a cheese factory run by the guy’s father. The logical reaction was, “how convenient”. The answer was “no” that all milk was sold to the co-operative and the father bought his milk from the co-operative. This neatly meant that two subsidies were collected – the one encouraging milk production and the other processing. This is why the Jews are considered a cunning and greedy lot.

Fresh produce – fruits, vegetables and cut flowers – command a huge clientele in Europe. Meticulous handling at farm level is matched by systems at the airport. On receipt (from cold storage in transit), the produce is immediately received into Cold Rooms. About half or one hour before being loaded on to cargo planes (flights times being rigorously observed), the crates are moved on to the tarmac to avoid any “temperature shock” Top quality on shop shelves is assured.

I was unashamedly thrilled with what we saw. Maybe the hospitality was lavished on us, for political advantage. My reaction is why not? – after all, there is no such thing as a free lunch!



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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