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2024 Work Trend Index Annual Report from Microsoft and LinkedIn unveils critical role of AI in modern workplaces

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The New Hiring Imperative

The 2024 Work Trend Index Annual Report from Microsoft and LinkedIn offers valuable insights into the evolving dynamics of the workplace. To help leaders and organizations overcome artificial intelligence (AI) resistance, Microsoft and LinkedIn examined how AI will broadly reshape and is impacting the work and labor market. They have surveyed 31,000 people across 31 countries, identified labor and hiring trends from LinkedIn, and analyzed trillions of Microsoft 365 productivity signals, along with research from Fortune 500 customers.

The 2024 report reveals three key findings, 1) employees want AI at work and won’t wait for companies to catch up, 2) AI is raising the bar for employees and helping break the career ceiling, and 3) the rise of the power user and what they reveal about the future. With this research, the evidence indicates that those who adapt quickly will lead the way, leveraging AI not to just meet immediate workplace demands, but lead to business transformation.

Employees want AI at work – and they won’t wait for companies to catch up

AI is being woven into the workplace at an unexpected scale. Today, the report shows that 75% of global knowledge workers are now utilizing generative AI, marking a significant shift towards AI-powered productivity. Notably, the use of generative AI has nearly doubled in the last six months, with 46% of survey respondents having started using it within this period. However, while the workforce seems to have wholly embraced AI, leaders are hesitant about its adoption. While 79% of leaders agree their companies need AI to remain competitive, the pressure to demonstrate an immediate return on investment (ROI) is leading to a more cautious approach in adopting the technology.

Nonetheless, employees are taking things into their own hands with 78% of AI users globally bringing their own AI to work (BYOAI) and keeping their AI use under wraps. The report notes that the trend of BYOAI is not limited to Gen Z (18yrs-28yrs). Employees across all age groups are bringing their own AI tools to work, empowering them to keep up with the rapid pace of work.

For employees, AI raises the bar and breaks the career ceiling

The impact of AI on the job market is becoming increasingly evident. As AI becomes central to hiring practices, leaders are prioritizing these skills in their workforce. In fact, 66% of leaders now state they wouldn’t hire someone without AI skills, and 71% would prefer a less experienced candidate with AI proficiency over a more experienced candidate lacking them.

Recognizing the transformative potential of AI, individuals in Sri Lanka are presented with the opportunity to equip themselves with the indispensable AI skills to stay globally competitive, by utilizing resources available in LinkedIn Learning. The 160% surge in the usage of LinkedIn Learning courses targeting AI skills among non-technical professionals over the past six months highlights that AI is rapidly becoming an essential skill across all industries, and not solely within the tech sector.



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Business

Nestlé Lanka marks 120 years of nourishing Sri Lankan families and livelihoods

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Nestlé Lanka Chairman and Managing Director Bernie Stefan (left) and Ruwan Welikala, Director – Corporate Affairs and Communications, provide an overview of Nestlé Lanka’s 120-year journey in Sri Lanka at a media briefing held on March 10 at Cinnamon Life – City of Dreams, Colombo. Pic by Nishan S. Priyantha

Nestlé Lanka Limited this year marks 120 years of operations in Sri Lanka, highlighting a century-long presence that has extended beyond food manufacturing to supporting farmers, communities, youth employment and environmental sustainability.

Established in 1906, the company has grown into one of Sri Lanka’s leading food and beverage manufacturers, today producing more than 90% of the products it sells locally. Over the decades, Nestlé Lanka has built a strong domestic footprint through local sourcing, long-term farmer partnerships and continued investment in manufacturing.

Through widely recognised brands such as Nestomalt, Milo and Maggi, the company has become a familiar presence in Sri Lankan households, offering products designed to meet local nutritional needs. Many of its products are fortified with micronutrients aimed at improving dietary intake, while brands such as Milo and Nestomalt have also supported youth sports and active lifestyles in the country.

Nestlé Lanka’s engagement with local agriculture has also played a role in strengthening rural livelihoods. The company works closely with dairy and coconut farmers, providing technical assistance, skills development and reliable market access as part of its responsible sourcing efforts.

The company has also expanded programmes aimed at improving youth employability. Through the “Nestlé Needs YOUth” initiative, young Sri Lankans are provided with access to training, learning and career opportunities. Partnerships with organisations such as BConnected have also helped promote inclusive employment opportunities for people with disabilities.

Sustainability has become an increasingly central focus of the company’s operations. Nestlé Lanka’s manufacturing facility in Kurunegala operates on 100% renewable electricity, while a biomass boiler commissioned in 2024 has helped reduce carbon emissions from manufacturing. The company aims to achieve net-zero carbon emissions by 2050.

Efforts to reduce environmental impact have also extended to packaging. Nestlé Lanka pioneered the shift from plastic to paper straws in aseptic beverage cartons in 2019 and supported the establishment of Sri Lanka’s first recycling plant for such cartons. The company aims to become fully plastic neutral by 2026.

Chairman and Managing Director Bernie Stefan said the milestone reflects the long-standing trust Sri Lankan consumers have placed in the company and the partnerships it has built across the country over generations.

By Sanath Nanayakkare

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Over a century of Business History goes to the National Archives

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At the symbolic handing over: Director General of the National Archives Department Dr. Nadeera Rupesinghe (L) and chairperson, Ceylon Chamber of Commerce Krishan Balendra.

The Ceylon Chamber of Commerce has formally handed over its historical records to the National Archives Department of Sri Lanka, placing over a century of the nation’s commercial history into the care of the country’s official custodians of heritage.

The historical archive being handed over spans from the Chamber’s founding in 1839 to 1973, and includes correspondence, meeting minutes, reports, ledgers, and publications that chronicle the development of trade, enterprise, and industry in Sri Lanka. Together, these records provide a rare and detailed account of how the island’s economy evolved and how its business community helped shape national progress.

The Ceylon Chamber of Commerce was established on 25 March 1839 on the principle that the interests of commerce and trade are best advanced when merchants unite and cooperate in matters affecting the common good. At the time, Ceylon was among the earliest regions in Asia to establish a chamber of commerce, alongside counterparts in Bengal, Bombay, Madras, Canton, Penang, and Singapore.

From its earliest years, the Chamber played a central role in organising and guiding trade. It played a central role in establishing and growing the export economy built on commodities such as coffee, cinnamon, coconut oil, tea, and rubber, and hosted the island’s renowned tea and rubber auctions. It also developed rules and standards for trading practices, helping create an environment of trust and reliability that enabled Sri Lanka’s commerce to thrive.

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Ceylinco Life’s 2024 Annual Report wins prestigious double honours

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Ceylinco Life has secured two prestigious accolades for its 2024 Annual Report, reaffirming the Company’s leadership in transparent, accountable and sustainability-driven corporate reporting.

At the Association of Chartered Certified Accountants (ACCA) Sri Lanka Sustainability Reporting Awards, Ceylinco Life emerged winner in the ‘Other Financial Services’ category for the second time. Organised by the ACCA, one of the world’s most respected professional accounting bodies, the awards are assessed against globally accepted sustainability and reporting standards rather than local benchmarks, lending them strong international credibility. The recognition underscores Ceylinco Life’s sustained commitment to setting new benchmarks in sustainability reporting within Sri Lanka’s corporate sector.

The Company’s reporting excellence was also recognised at the TAGS Awards 2025 presented by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka). Ceylinco Life was ranked among the Top 10 Integrated Reports in Sri Lanka and received the Silver Award in the Insurance Companies category for entities with Gross Premium above Rs. 10 billion. The TAGS Awards evaluate annual reports on the pillars of Transparency, Accountability, Governance and Sustainability, and are widely regarded as Sri Lanka’s benchmark for corporate reporting excellence.

Commenting on the significance of the recognitions, Ceylinco Life Senior Executive Director/ Chief Financial Officer Mr Palitha Jayawardena said these awards validate the Company’s disciplined approach to transparency, governance and sustainability. “Our integrated reporting journey is not only about compliance; it is about clearly demonstrating how we create and protect value over the long term. Being recognised both by the ACCA and by CA Sri Lanka affirms that our reporting standards meet the highest expectations and reflect the depth of our commitment to responsible and sustainable business practices,” he said.

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