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Women cancer patients presented with natural hair wigs, supported by Kumarika

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Kumarika, a leading hair care brand in Sri Lanka has stepped forward with a purpose driven campaign to address the increasing need for natural hair wigs for women who are diagnosed with cancer. The launch of “Sonduru Diriyawanthi” – a national campaign to help support cancer patients, marked the onset of yet another timely initiative by the Kumarika brand to propagate the ideology that every woman is beautiful regardless of appearance.

Kumarika launched this initiative together with their partner organizations: Indira Cancer Trust, Lions Clubs of Aluthgama Bentota and Galkissa and with the coordination support of the Sri Lanka College of Oncologists.

The virtual launch was participated by Dr Sanjeewa Munasinghe – Secretary, Ministry of Health, Dr Asela Gunawardane- Director General Ministry of Health, Dr Sachini Malaviarachchi, Secretary – Sri Lanka College of Oncologists, Dr Lanka Jayasuriya Dissanayake – Chairperson of Indira Cancer Trust, Past District Governor Lion Chandani Withana and Kasturi Chellaraja Wilson, Executive Director/Group CEO of Hemas Holdings.

Whilst celebrating the beauty of women in all forms, the campaign is looking to donate on request, a care pack for patients who undergo chemotherapy treatment. The care pack will be distributed to patients at the start of their chemotherapy, so that the wig can be prepared and kept to be used as soon as they lose hair, which occurs most commonly within the first two – four weeks of starting chemotherapy. The care pack includes a natural hair wig with an adjustable strap and shoulder length hair, a set of Kumarika products including Kumarika Shampoo & Conditioner, Kumarika Hair serum, Kumarika hair oil and a booklet containing important information for cancer patients.

As the first phase of the campaign, the care packs will be donated to the cancer patients of the National Cancer Institute, Maharagama, National Hospital, Kandy, Provincial General Hospital, Badulla, Teaching Hospital, Karapitiya, Teaching Hospital, Kurunegala, Teaching Hospital, Anuradhapura, Kotelawala Defence University, Base Hospital Thellippalai, Jaffna, Provincial General Hospital, Ratnapura, Teaching Hospital, Batticaloa. It is reported that around 30,000 people are diagnosed with cancer each year and the female population accounts for approximately 15,500 new cases. In this background, this initiative will be donating 6000 hair wigs per year, which amounts to nearly half of the number of diagnosed female patients.

While the donation helps to address the hair wig needs of patients, the awareness building of the campaign includes counselling sessions for patients with an aim to encourage, motivate and inspire hope in them, so that they can lead a happy life. Around 80% of cancer patients are required to undergo Chemotherapy treatment that has a possible side effect of hair loss. A majority of cancer diagnosed women face traumatic situations due to hair loss, which have led them to abandon their comfort zones. Even though most women are willing to undergo treatment, hair loss becomes a major concern for them that holds them back, causing them to shy away from social interaction, relationships, places of worship and more. The emotional trauma is compounded by the reactions of society and family members leading to severe distress. Having understood the need to support these women to march forward, the project “Sonduru Diriyawanthi” will continue to expand hair wig donation and awareness initiatives around the country.



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Political risks to Sri Lanka’s debt restructuring agreement recede: Fitch Ratings

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President Anura Kumara Dissanayake holds talks with the IMF delegation on Oct. 4, 2024

Fitch Ratings Hong Kong says that the Sri Lankan authorities’ confirmation that they endorse the targets set under the country’s IMF programme, and intend to implement debt restructuring based on the terms agreed with international sovereign bondholders in September, reduces risks to the debt treatment process associated with the outcome of the presidential election on 21 September.

The election of Anura Kumara Dissanayake, of the opposition Janatha Vimukthi Peramuna (JVP), as president in September had increased policy uncertainty, raising the risk that the government could launch challenges to key elements of the IMF programme, potentially delaying Sri Lanka’s foreign currency debt restructuring. However, the Ministry of Finance announced on 4 October that consultations with the IMF and Sri Lanka’s Official Credit Committee had been successfully concluded, suggesting that any policy changes are unlikely to threaten the IMF programme or the debt treatment agreement-in principle reached under the previous administration.

The Ministry also indicated that the consultation had agreed that the preliminary agreement adhered to the principle of comparability of treatment between official creditors and bondholders, and was compatible with the IMF programme’s terms.

” We view this as a positive sign for the restructuring process’s prospects. Fitch has rated Sri Lanka’s Long-Term Foreign-Currency Issuer Default Rating (IDR) at ‘RD’ (Restricted Default) since May 2022, and the government is not currently servicing its foreign-currency debt. We may move the IDR out of ‘RD’ upon the sovereign’s completion of a commercial debt restructuring that we judge to have normalised the relationship with the international financial community. Sri Lanka’s postdefault rating would depend upon our assessment of its credit profile. Fitch upgraded Sri Lanka’s LongTerm Local-Currency IDR to ‘CCC-‘ in September 2023, reflecting the completion of the local-currency portion of Sri Lanka’s domestic debt optimisation plan. We expect Sri Lanka’s government debt to remain relatively high, even if debt restructuring is completed successfully along the lines laid out in the agreements with its creditors,” Fitch says.

“The IMF forecasts Sri Lanka’s gross general government debt/GDP ratio to decline only gradually to about 103% of GDP by 2028, from about 116% in 2022, after building in a local- and foreign-currency debt restructuring. The government’s revenue/GDP ratio remains low, but the effects of several revenue-raising measures passed since May 2022 are beginning to be felt. Revenue collection in 7M24 rose by about 43% yoy, well above the nominal GDP growth rate of 9.5% in 1H24. Our baseline projections assume an increase in revenue/GDP, from 11.4% in 2023 to 15.5% in 2026, reflecting the measures already in place. However, these forecasts could be affected, if the new government introduces fiscal reforms. The IMF programme’s targets offer some flexibility for changes in the government’s fiscal policy approach.

‘The president’s capacity to push through policy changes may depend partly on the outcome of the parliamentary election on 14 November. The JVP and its allies had relatively few seats in the outgoing legislature, though the trends evident in the recent presidential election suggest that there will probably be large changes in the make-up of the new chamber.

‘The economy more broadly remains on a recovering trend. Real GDP growth was 5.0% yoy in 1H24, after contracting by 7.3% during 1H23. We expect the economy to expand by 3.9% in 2024 and to average growth of 3.6% over 2025-2026. External liquidity stresses have also eased, with foreign-exchange reserves hitting USD6.0 billion in August 2024, up almost 66% yoy. Nevertheless, the speed of the recovery in reserves is likely to be set back when Sri Lanka resumes external debt-service payments,” Fitch notes.

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Rotary fights breast cancer with NCCP through early detection and prevention

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October is Breast Cancer Awareness Month—a time to come together not only to acknowledge a disease that affects millions but to celebrate the resilience of women and the power of early detection to save lives.With a long-standing partnership of 20 years with the National Cancer Control Programme, Rotary Club of Colombo members came out in their numbers to create awareness and joined the recent NCCP Breast Cancer Awareness Walk on October 2nd.

It is a time to reaffirm our collective responsibility toward the well-being of our mothers, sisters and daughters and those thousands of women who may one day be struck down by this disease if not detected early.

Rotary has been a beacon of hope in the fight against breast cancer, working hand-in-hand with the Ministry of Health for 20 years since 2004. This partnership with the National Cancer Control Programme has been instrumental in addressing breast cancer, which remains the leading cause of death among women aged 40 to 55 years.

Rotary’s journey began 20 years ago with the sole focus on screening and early detection and prevention to fight the rising incidence of cancer. Together with NCCP they set up a dedicated Cancer Screening and Early Detection Centre focused on breast cancer, first in Colombo and then extended to other cities to ensure no woman is left behind. These regional Breast Cancer Early Detection Clinics will bring lifesaving services closer to those who need them most.

Rotary Club of Colombo has led the way in the screening and early detection of breast cancer and invested in state-of-the-art technology at the main Cancer Early Detection Centre in Narahenpita run by NCCP, including installing a 3D tomosynthesis Digital Mammography Machine. This machine provides highly accurate screenings for breast cancer, five days a week, entirely free of charge. This represents Rotary’s unwavering commitment to ensuring early detection, which is key to improving breast cancer survival rates.

Rotary Club of Colombo was also a pioneer in introducing HPV DNA testing at the Centre for cervical cancer screening —an initiative that highlights their approach to tackling women’s cancers holistically.

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Pepsi® unveils its new logo with street art murals in Sri Lanka

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(Left to Right - Sandeep Kumar, Country Head, Varun Beverages Limited (VBL) - Sri Lanka, Manmohan Paul, Chief Operating Officer, Varun Beverages Limited (VBL) – South India & Sri Lanka, Tanu Sinha - Head of Design, PepsiCo India & South Asia, Anuj Goyal, Associate Director - Marketing, Area Countries, PepsiCo and Munish Dhawan, Country Head, Area Countries, PepsiCo)

Honouring its 125 years long legacy, Pepsi®, a brand that has been at the center of global pop culture, unveiled its new identity in Sri Lanka through its groundbreaking campaign, ‘Pepsi® Street Kala’. The ‘Pepsi® Street Kala’ campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for the first time globally. With 17 murals featured across the country, this initiative is an attempt to democratize art through dynamic experiences that invite public interaction and make art and culture more accessible.

Pepsi® celebrated this milestone with a spectacular launch event at the iconic Lotus Tower – South Asia’s tallest self-supported tower. The event brought its bold identity to life through immersive experiences, captivating the audience from start to finish. Media, influencers and individuals from the art community in Sri Lanka enjoyed a sensory feast, with the aura of Pepsi® resonating throughout, showcasing the brand’s vibrant spirit. The highlight of the evening was the illumination of the Lotus Tower in Colombo with Pepsi®’s new bold colors, transforming the city’s skyline.

Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka. The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi® Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”

Also commenting on the launch, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka also added, “We are excited to bring the ‘Pepsi® Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today’s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers, while integrating public art experiences in their routine commute.”

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