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Unilever wins big at 2021 Effie Awards

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Crowned Most Effective Marketer of the Year for the 6th Consecutive Year

Unilever Sri Lanka secured a significant 11 wins at the recent 2021 Effie Awards, topping the charts to take home the coveted ‘Most Effective Marketer of the Year’ Award for the 6th consecutive year and 10 wins for Pureit, Signal, Comfort, Lifebuoy, Glow & Lovely and Knorr.

Adding to the awards list, the company clinched a Silver Award for Pureit’s ‘Water Revolution’ campaign in the Home Furnishing & Appliances category as well as a Bronze for the brand’s ‘Awakening consumers to awaken a brand’ campaign in the Renaissance category. Unilever’s leading Oral Care brand Signal was recognised with a Bronze Award in the Personal Care category for its ‘Celebrating the art of Sri Lankan smiles’ campaign while Comfort walked away with a Bronze Award for its ‘It’s always about thunder – so comfort forged lightning’ campaign in the Home Supplies and Services Category.

The company also won 6 Finalist Awards, namely Comfort for its ‘Breaking primetime’s mold with Comfort’ campaign in the Content Partnership category, Lifebuoy for its ‘Campaign for all soap brands’, ‘Strong on germs, soft on skin’ and ‘Influencers can help save lives’ campaigns in the Covid Response/Critical Pivot, Renaissance and Influencers categories respectively, Glow & Lovely for ‘From transformation to restoration’ in the Beauty category and Knorr for ‘No more excuses’ in the Packaged Foods category.

Commenting on the achievement, Sharmila Bandara, Marketing Director – Home Care, Foods & Refreshments and Water – Unilever Sri Lanka said “Our consumers have always been at the heart of everything we do at Unilever. All our marketing campaigns are in fact designed to not only meet the needs and wants of our consumers but genuinely enhance their lives. We are pleased to have been recognised for our strong consumer centricity and look forward to nurturing brand love through many more impactful and unmissable campaigns.”

Nilushi Jayatileke, Marketing Director – Beauty and Personal Care and Head of Corporate Communications – Unilever Sri Lanka said, “We always strive to ensure that every Unilever brand communication connects with our consumers on an intimate and deep level, making them feel part of our brand journey. With the Effie Awards seeking to identify and celebrate ideas that work, it is indeed very heartening to see our efforts bear fruit. We also want to thank our creative agency partners and media agency, for their unwavering support, without whom these campaigns would not have come to life.”

The Effie Awards, organised by the Sri Lanka Institute of Marketing, are considered one of the most distinguished honours in the marketing and communications industry. It is one of the most looked forward to and celebrated events among the marketing fraternity, both locally and globally, recognising all forms of effective marketing communications that contribute to a brand’s success.



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SL confronting ‘decisive test of fiscal discipline’

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Ranjith Keerthi Tennakoon

Sri Lanka enters the new year confronting a familiar but deepening economic strain, with falling foreign reserves, a weakening rupee, rising public debt and mounting disaster-related losses posing what analysts describe as a decisive test of fiscal discipline and policy coherence.

Sri Lanka Human Rights Centre Executive Director and former Provincial Governor Ranjith Keerthi Tennakoon has warned that the country urgently requires a coordinated economic response to prevent further deterioration, particularly as the cost of post-disaster reconstruction threatens to exert fresh pressure on already strained public finances.

“While the government has succeeded in revenue augmentation through heavy taxation and repeated increases in electricity and gas tariffs, its performance in maintaining fiscal discipline remains weak,” Tennakoon said in an economic indicators statement issued on January 5.

According to figures cited by Tennakoon, Sri Lanka’s domestic debt stood at Rs. 17,595.05 billion when President Anura Kumara Dissanayake assumed office. By the end of September 2025, that figure had climbed to Rs. 18,701.46 billion, reflecting an increase of Rs. 1,106.41 billion within a year.

External debt has also trended upward. From Rs. 10,429.04 billion at the end of 2024, foreign debt rose to Rs. 10,974.34 billion by September 2025. As a result, Sri Lanka’s total public debt stock now stands at Rs. 29,675.81 billion, underscoring the scale of the country’s fiscal exposure.

“This trajectory raises serious concerns about long-term debt sustainability,” Tennakoon warned, noting that debt servicing costs will intensify further if currency depreciation continues.

Foreign reserves under pressure

The steady decline in foreign reserves remains one of the most critical challenges facing the economy. Gross official reserves fell from USD 6,531 million in March 2025 to USD 6,033 million by the end of November, a contraction of nearly USD 500 million.

Tennakoon cautioned that upcoming reconstruction needs following widespread floods and landslides will necessitate substantial imports of construction materials, machinery and industrial inputs, inevitably drawing down scarce foreign exchange reserves.

Although Sri Lanka managed to maintain a current account surplus in 2024, the balance slipped back into deficit during September and October 2025, before returning to surplus in November. While a surplus is not required at all times, Tennakoon said the November turnaround offered a “cautious but positive signal” regarding the economy’s direction.

The rupee’s depreciation continues to amplify macroeconomic risks. The exchange rate has weakened from Rs. 293.25 per US dollar last year to around Rs. 309.45, increasing the rupee cost of foreign debt servicing while driving up import and production costs.

More troubling, Tennakoon noted, is the widening gap between commercial bank exchange rates and the informal undiyal (black market) rate, reflecting growing uncertainty and eroding confidence.

“This was precisely how the 2021–2022 economic crisis began — with a widening divergence between official and informal exchange rates,” he warned.

The economic fallout from recent floods and landslides adds another layer of urgency. Tennakoon criticised the government for failing, thus far, to prepare a comprehensive estimate of financial losses and reconstruction costs.

Preliminary assessments by the World Bank estimate disaster-related losses at USD 4 billion, while the International Labour Organization (ILO) places the figure as high as USD 16 billion, equivalent to 16 percent of GDP.

“Massive tax resources will be required for relief payments, while reconstruction will demand substantial foreign exchange for imports,” Tennakoon said, stressing that the government must urgently prepare credible financial assessments to mobilise both domestic and international support.

He also warned that delays in providing adequate relief have already become a serious concern for displaced communities struggling to rebuild their lives.

By Ifham Nizam

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Driving Growth: SEC and CSE collaborate to expedite listings

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The Securities and Exchange Commission of Sri Lanka (SEC) in collaboration with the Colombo Stock Exchange (CSE) conducted an awareness session for Corporate Finance Advisors focusing on enhancing regulatory compliance and streamlining the listing process.

The forum brought together Corporate Finance Advisors and senior officials from the SEC and CSE to enhance the listing process by addressing regulatory expectations, identifying prevalent shortcomings in applications, and establishing best practices to strengthen investor confidence and market integrity.

Addressing the participants, Senior Prof. D.B.P.H. Dissabandara, Chairman, SEC highlighted the vital role Corporate Finance Advisors play in building market confidence beyond their traditional functions in facilitating listings, mergers, and acquisitions.

“Your screening process, your due diligence supports market confidence directly in addition to your key major roles,” the Chairman stated. “As a regulator, our main job is to look at investor confidence plus investor protection. And indirectly your job facilitates that as well.”

The Chairman emphasized that the overall reputation of the Sri Lankan capital market depends on the professional judgment and performance of Corporate Finance Advisors, as investors make decisions based on their assessments and recommendations.

Senior Prof. D.B.P.H. Dissabandara

Reinforcing this message, Mr. Rajeeva Bandaranaike, Chief Executive Officer, CSE emphasized the importance of collaboration in improving market efficiency. “The objective is to completely revamp and improve the overall listing experience for companies and issuers,” he stated. “This is a journey that we need to go together with the community. We cannot do this alone.”

He also noted the complexity of public listings compared to bank financing, explaining that heightened scrutiny is necessary when dealing with public money. “At the end of the day, if the prospectus is not clean and accurate, we’re going to face problems. We don’t want companies going into the watchlist after one or two months of listing.”

Building on this framework, Ms. Kanishka Munasinghe, Vice President, Listing, CSE highlighted critical gaps in recent listing applications, particularly regarding litigation disclosure and legal due diligence. The CSE has expanded its disclosure requirements to cover not just financial impact but also operational continuity and licensing implications.

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nVentures leads US $200K seed round into Flash Health to scale cashless outpatient care in Sri Lanka

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Flash Health, a Sri Lankan healthtech startup building cashless, on-demand outpatient care, has raised a US $200,000 seed round led by nVentures, with participation from angel investors across Sri Lanka, Singapore, and the United States.

The funding comes as Flash Health expands its footprint across insurers, large employers, and healthcare providers, positioning itself as one of the country’s most widely adopted digital outpatient platforms addressing everyday healthcare needs.

At the core of Flash Health’s offering is Cashless OPD, which allows employees and policyholders to access doctor consultations, medicines, diagnostics, and telemedicine services without paying out of pocket, removing upfront payments and simplifying access to address a long-standing friction point in everyday healthcare across emerging markets. The platform’s approach has also received global recognition, with Cashless OPD winning at the World Summit Awards, an UN-backed platform recognising startups advancing the Sustainable Development Goals, selected from over 900 applications across 143 countries. Commenting on the investment, Chalinda Abeykoon, Managing Partner at nVentures, said, “We first met Arshad and the Flash Health team in late 2023 and were immediately struck by their ethos, attention to detail, and culture of excellence. As we worked with the team to fine-tune their product roadmap and execution, we saw a team that listens, iterates, and delivers. Flash Health is now operating at real scale, which made this a clear investment decision for us.”

Flash Health’s growth has been driven by partnerships with leading insurance providers, including AIA, HNB Assurance, Janashakthi Insurance, and Union Assurance, enabling policyholders to access services such as medicine delivery, home lab testing, telemedicine consultations, and wellness incentives through integrated digital workflows.

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