Business
Unilever wins big at 2021 Effie Awards
Crowned Most Effective Marketer of the Year for the 6th Consecutive Year
Unilever Sri Lanka secured a significant 11 wins at the recent 2021 Effie Awards, topping the charts to take home the coveted ‘Most Effective Marketer of the Year’ Award for the 6th consecutive year and 10 wins for Pureit, Signal, Comfort, Lifebuoy, Glow & Lovely and Knorr.
Adding to the awards list, the company clinched a Silver Award for Pureit’s ‘Water Revolution’ campaign in the Home Furnishing & Appliances category as well as a Bronze for the brand’s ‘Awakening consumers to awaken a brand’ campaign in the Renaissance category. Unilever’s leading Oral Care brand Signal was recognised with a Bronze Award in the Personal Care category for its ‘Celebrating the art of Sri Lankan smiles’ campaign while Comfort walked away with a Bronze Award for its ‘It’s always about thunder – so comfort forged lightning’ campaign in the Home Supplies and Services Category.

The company also won 6 Finalist Awards, namely Comfort for its ‘Breaking primetime’s mold with Comfort’ campaign in the Content Partnership category, Lifebuoy for its ‘Campaign for all soap brands’, ‘Strong on germs, soft on skin’ and ‘Influencers can help save lives’ campaigns in the Covid Response/Critical Pivot, Renaissance and Influencers categories respectively, Glow & Lovely for ‘From transformation to restoration’ in the Beauty category and Knorr for ‘No more excuses’ in the Packaged Foods category.
Commenting on the achievement, Sharmila Bandara, Marketing Director – Home Care, Foods & Refreshments and Water – Unilever Sri Lanka said “Our consumers have always been at the heart of everything we do at Unilever. All our marketing campaigns are in fact designed to not only meet the needs and wants of our consumers but genuinely enhance their lives. We are pleased to have been recognised for our strong consumer centricity and look forward to nurturing brand love through many more impactful and unmissable campaigns.”
Nilushi Jayatileke, Marketing Director – Beauty and Personal Care and Head of Corporate Communications – Unilever Sri Lanka said, “We always strive to ensure that every Unilever brand communication connects with our consumers on an intimate and deep level, making them feel part of our brand journey. With the Effie Awards seeking to identify and celebrate ideas that work, it is indeed very heartening to see our efforts bear fruit. We also want to thank our creative agency partners and media agency, for their unwavering support, without whom these campaigns would not have come to life.”
The Effie Awards, organised by the Sri Lanka Institute of Marketing, are considered one of the most distinguished honours in the marketing and communications industry. It is one of the most looked forward to and celebrated events among the marketing fraternity, both locally and globally, recognising all forms of effective marketing communications that contribute to a brand’s success.
Business
Sri Lanka-China relations “Beyond Commerce”: Peking University delegation conducts in-depth research on bilateral cooperation in Colombo
A delegation led by Prof. Wang Weijia, Director of the Research Centre for Global Governance and International Communication at the Institute of Area Studies and Dean of the Institute of International Communication at Peking University, China, conducted a series of high-level research interviews in Colombo recently.
During their visit, the delegation met with several government and state sector representatives, members of legal fraternity, members of the armed forces and experts from leading international affairs think tanks, engaging in wide-ranging discussions on Sri Lanka-China cooperation.
Trade and Investment as Key Growth Drivers
At a meeting with Hanif Yusoof, Presidential Special Envoy on Foreign Investments and Governor of the Western Province, the delegation engaged in in-depth discussions on Sri Lanka’s international trade and investment landscape. Governor Yusoof noted that international trade and foreign direct investment are critical to Sri Lanka’s future economic growth, with logistics, energy, and tourism identified as priority sectors for attracting foreign capital.
He further highlighted the longstanding involvement of Chinese enterprises in Sri Lanka’s infrastructure, energy, road, and telecommunications sectors, noting their significant contribution to the country’s economic development. Looking ahead, he stressed that Sri Lanka should leverage its strategic geographic position to build regional supply chain networks and deepen cooperation with Chinese enterprises in export-oriented manufacturing.
A Relationship “Beyond Commercial”
Speaking with Dr. Harshana Suriyapperuma, Secretary to the Treasury and Ministry of Finance, Planning and Economic Development, the delegation explored various dimensions of the Sri Lanka-China relationship. Dr. Suriyapperuma emphasized that the two countries are bound by longstanding historical, cultural and sentimental ties that extend well “beyond commercial and transactions”.
In this context, he highlighted Port City Colombo as a symbol of the enduring partnership between Sri Lanka and China, and described the project as an important platform with the potential to contribute to Sri Lanka’s long-term economic growth and international connectivity.
Exploring New Models of Cooperation
During the interview with Dr. Sulakshana Jayawardena, Acting Chairman of the Board of Investment of Sri Lanka (BOI), discussions focused on Sri Lanka’s current investment landscape and potential new models for Sri Lanka-China cooperation.
Dr. Jayawardena noted that foreign direct investment (FDI) projects such as Port City Colombo generate both direct and indirect economic benefits, including foreign capital inflows, employment opportunities for local citizens, and technology transfer. Beyond infrastructure development, he noted that high-tech manufacturing, pharmaceuticals, and textiles should serve as key areas for deeper Sri Lanka-China cooperation.
Looking ahead, he hopes to leverage academic and think-tank institutions such as Peking University to create more platforms for mutual exchange and collaboration. In particular, he highlighted the value of learning from China’s experience in special economic zone governance, manufacturing development, and workforce training, with a view to exploring new avenues for deeper bilateral cooperation.
Throughout the visit, Prof. Wang introduced Peking University’s academic strengths in area studies and international communication to the officials and experts engaged during the delegation’s meetings. He also expressed the university’s commitment to conducting further research aligned with Sri Lanka’s development priorities, while fostering scholarly and cultural exchanges that strengthen mutual understanding and serve as a bridge between the two countries.
Business
News of a road map to West Asian peace brings oil price relief
Global oil markets saw Brent crude slip below US $ 80 dollars per barrel yesterday as stock investors responded to a road map to a final US-Iran peace agreement mediated by Qatar and Pakistan.
Amid those developments both indices moved downward. The All Share Price Index went down by 84.91 points, while the S and P SL20 declined by 15.33 points.
Turnover stood at Rs 1.2 billion with two crossings. Those crossings were reported in Ceylinco Holdings, which crossed 40000 shares to the tune of Rs 124 million; its shares traded at Rs 3100 and NDB 196,000 shares crossed for Rs 22 million; its shares sold at Rs 110.
In the retail market, companies that mainly contributed to the turnover were; NDB Rs 90 million (821,800 shares traded), Lanka Realty Investments Rs 81 million (1.4 million shares traded), Access Engineering Rs 36 million (461,000 shares traded), Commercial Bank Rs 28 million (136,000 shares traded), Overseas Realty Rs 25 million (495,000 shares traded), JKH Rs 24 million (1.2 million shares traded) and Royal Ceramics Rs 22 million (484,000 shares traded). During the day 38 million share volumes changed hands in 14650 transactions.
It is said that banking sector counters, especially NDB, led the market, while construction related companies, especially Access Engineering and Overseas Reality, performed well.
The telegraphic transfer rate for Sri Lanka’s rupee against the US dollar was Rs 329.50 buying, Rs 338.50 selling; the euro was Rs 375.1846 selling, Rs 389.1016 buying; and the pound was Rs 434.5227 buying, Rs 448.5683 selling.
By Hiran H Senewiratne
FitsAir commences only direct air service between Colombo and Ahmedabad
FitsAir officially commenced direct operations between Colombo and Ahmedabad on 19th June 2026, becoming the only airline to offer non-stop flights between the two cities. Operating three times weekly, the new service strengthens connectivity between Sri Lanka and Western India while offering greater convenience for both leisure and business travellers.
Ahmedabad, one of India’s leading commercial centres and the gateway to Gujarat, represents a key market for tourism, trade and investment. The new route supports growing demand for direct travel while creating new opportunities for business and cultural exchange between the two destinations. only
The inaugural flight marks another milestone in FitsAir’s network expansion strategy, reinforcing the airline’s commitment to enhancing regional connectivity through affordable and convenient travel.
A special launch ceremony was held to commemorate the occasion, attended by representatives from FitsAir, the travel trade, tourism sector, Walker’s Tours, Cinnamon Hotels & Resorts and Cinnamon Life City of Dreams.
Speaking at the launch, Ammar Kassim, Executive Director of FitsAir, said, Routes transcend airports- they connect dreams, drive trade, and build partnerships. We are excited to launch our newest direct service between Colombo and Ahmedabad, the only non-stop link of its kind. This milestone simplifies travel while unlocking new opportunities for tourism, trade, and economic collaboration between Sri Lanka and Gujarat in India.”
Passengers can now book flights between Colombo and Ahmedabad through www.fitsair.com, the FitsAir ticketing office and authorised travel agents.
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