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UNICEF Report: Children “feeding profit” amid global surge in junk food marketing

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Children around the world are being relentlessly targeted by the ultra-processed food and beverage industry, according to a new UNICEF report that warns of a deepening crisis in global child nutrition. The report, titled Feeding Profit: How Food Environments Are Failing Children, was released last month in New York and paints a stark picture of the digital-age food marketing landscape.

The report reveals that children and adolescents are now a core commercial audience for the ultra-processed food industry — bombarded daily by highly strategic marketing for sugary drinks, snacks, and fast food. From social media to schools, billboards to video games, young people are surrounded by advertising designed to exploit their vulnerabilities, build early brand loyalty, and shape long-term eating habits.

“Children are being fed a steady diet of persuasive, unhealthy food marketing — often without even realising it,” said UNICEF Executive Director Catherine Russell. “This is not just a public health issue, but a child rights issue.”

UNICEF’s global U-Report poll, conducted in 2024 among over 64,000 young people, aged 13–24 across 171 countries, shows that 75% of respondents saw ads for sugary drinks, fast food or snacks in just the previous week. The main culprit? Digital platforms.

More than half (52%) encountered food ads via social media, followed by other websites (46%) and television (43%). The pattern held across income levels, with upper-middle-income countries showing the highest exposure (90%) — but exposure was also “alarmingly high” in low-income countries (65%) and even in conflict-affected areas (68%).

In war-impacted nations like Ukraine (84%), Iraq (82%), and Lebanon (81%), children reported near-constant exposure to these ads.

The report argues that such marketing directly undermines multiple rights enshrined in the UN Convention on the Rights of the Child, including the right to health, adequate nutrition, privacy, and access to unbiased information.

Younger children are especially vulnerable. Under the age of eight, most lack the cognitive ability to distinguish advertising from factual content, interpreting promotional messages as truth. Adolescents, while more cognitively developed, remain highly impressionable and susceptible to peer influence — factors that marketers knowingly exploit, according to UNICEF.

“This marketing ecosystem is not just pervasive — it’s predatory,” the report states.

UNICEF highlights how celebrities and influencers are increasingly central to these campaigns. In middle-income countries, nearly 30% of youth reported seeing food or drink endorsements from public figures. These tactics blur the lines between content and advertising, further complicating efforts to identify and resist unhealthy messages.

The emotional pull is powerful. In countries like India, South Africa, the Maldives, Viet Nam, and the Dominican Republic, children described feelings of excitement, temptation, and even helplessness when exposed to junk food marketing. Parents, in turn, reported feeling overwhelmed and powerless in the face of such constant influence.

It’s not just children being targeted. The report reveals that food packaging and advertising also exploit parents’ emotions and concerns — using claims of convenience, nutrition, or health benefits to drive purchases. In a separate analysis, UNICEF found that over 97% of child food products in parts of Africa and Southeast Asia carried inappropriate or misleading health claims.

UNICEF’s report concludes with a strong call for action. It recommends that governments urgently regulate digital marketing aimed at children, enforce clear labeling laws, and support parents with education campaigns on nutrition and marketing literacy.

“The ultimate goal,” the report says, “is a food environment where every child can grow, learn and thrive — not one where profit is prioritised over health.”

For now, however, children remain squarely in the crosshairs of a multi-billion-dollar industry that, as UNICEF warns, is feeding profit at the expense of their future.



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Landslide Early Warnings issued to the Districts of Badulla, Kandy, Matale, Monaragala and Nuwara Eliya

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The Landslide Early Warning Center of the the National Building Research Organaisation [NBRO] has issued landslide early warnings to the districts of Badulla, Kandy, Matale, Monaragala and Nuwara Eliya for a period of 24 hours effective from 1200 noon today [07th January].

Accordingly,
LEVEL III RED landslide early warnings have been issued to the divisional secretaries divisions and surrounding areas of Udadumbara in the Kandy district, and Nildandahinna and Walapane in the Nuwara Eliya district.

LEVEL II AMBER landslide early warnings have been issued to the divisional secretaries divisions and surrounding areas of Kandaketiya in the Badulla district, Wilgamuwa in the Matale district, and Mathurata and Hanguranketha in the Nuwara Eliya district.

LEVEL I YELLOW landslide early warnings have been issued to the divisional secretaries divisions and surrounding areas of Meegahakiwula, Lunugala, Welimada, Passara, Badulla and Hali_Ela in the Badulla district, Doluwa in the Kandy district,Ambanganga Korale in the Matale district, and Bibile in the Monaragala district

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Prez seeks Harsha’s help to address CC’s concerns over appointment of AG

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Chairman of the Committee on Public Finance (CoPF), MP Dr. Harsha de Silva, told Parliament yesterday that President Anura Kumara Dissanayake had personally telephoned him in response to a letter highlighting the prolonged delay in appointing an Auditor General, a vacancy that has remained unfilled since 07 December.

Addressing the House, Dr. de Silva said the President had contacted him following the letter he sent, in his capacity as CoPF Chairman, regarding the urgent need to appoint the constitutionally mandated head of the National Audit Office. During the conversation, the President had sought his intervention to inform the Constitutional Council (CC) about approving the names already forwarded by the President for consideration.

Dr. de Silva said the President had inquired whether he could convey the matter to the Constitutional Council after their discussion. He stressed that both the President and the CC must act in cooperation and in strict accordance with the Constitution, warning that institutional deadlock should not undermine constitutional governance.

He also raised concerns over the Speaker’s decision to prevent the letter he sent to the President from being shared with members of the Constitutional Council, stating that this had been done without any valid basis. Dr. de Silva subsequently tabled the letter in Parliament.

Last week, Dr. de Silva formally urged President Dissanayake to immediately fill the Auditor General’s post, warning that the continued vacancy was disrupting key constitutional functions. In his letter, dated 22 December, he pointed out that the absence of an Auditor General undermines Articles 148 and 154 of the Constitution, which vest Parliament with control over public finance.

He said that the vacancy has severely hampered the work of oversight bodies such as the Committee on Public Accounts (COPA) and the Committee on Public Enterprises (COPE), particularly at a time when the country is grappling with a major flood disaster.

As Chair of the Committee responsible for overseeing the National Audit Office, Dr. de Silva stressed that a swift appointment was essential to safeguard transparency, accountability and financial oversight.

In a separate public statement, he warned that Sri Lanka was operating without its constitutionally mandated Chief Auditor at a critical juncture. In a six-point appeal to the President, Dr. de Silva emphasised that an Auditor General must be appointed urgently in the context of ongoing disaster response and reconstruction efforts.

“Given the large number of transactions taking place now with Cyclone Ditwah reconstruction and the yet-to-be-legally-established Rebuilding Sri Lanka Fund, an Auditor General must be appointed urgently,” he said in a post on X.

By Saman Indrajith

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Govt. exploring possibility of converting EPF benefits into private sector pensions

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The NPP government was exploring the feasibility of introducing a regular pension, or annuity scheme, for Employees’ Provident Fund (EPF) contributors, Deputy Minister of Labour Mahinda Jayasinghe told Parliament yesterday.

Responding to a question raised by NPP Kalutara District MP Oshani Umanga in the House, Jayasinghe said the government was examining whether EPF benefits, which are currently paid as a lump sum at retirement, could instead be converted into a system that provides regular payments throughout a retiree’s lifetime.

“We are looking at whether it is possible to provide a pension,” Jayasinghe said, stressing that there was no immediate plan to abolish the existing lump-sum payment. “But we are paying greater attention to whether a regular payment can be provided throughout their retired life.”

Jayasinghe noted that the EPF was established as a social security mechanism for private sector employees after retirement and warned that receiving the entire fund in a single installment could place retirees at financial risk, particularly as life expectancy increases.

He also cautioned that interim withdrawals from the EPF undermined its long-term sustainability. “Even the interim payments that are given from time to time undermine the ability to give security at the time of retirement,” he said, distinguishing the EPF from the Employees’ Trust Fund, which provides more frequent interim benefits.

Addressing concerns over early withdrawals, the Deputy Minister explained that contributors have been allowed to withdraw up to 30 percent of their EPF balance since 2015, with a further 20 percent permitted after 10 years, subject to specific conditions and documentary proof.

Of 744 applications received for such withdrawals, 702 had been approved, he said.

The proposed shift towards an annuity-based system comes amid broader concerns over Sri Lanka’s ageing population and pressures on retirement financing. While state sector employees receive pensions funded by taxpayers, including EPF contributors, the EPF itself has been facing growing strain as it is also used to finance budget deficits.

Jayasinghe said the government’s focus was to formulate a mechanism that would ensure long-term income security for private sector employees, placing them on a footing closer to a pension scheme rather than a one-time retirement payout.

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