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UNICEF Report: Children “feeding profit” amid global surge in junk food marketing

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Children around the world are being relentlessly targeted by the ultra-processed food and beverage industry, according to a new UNICEF report that warns of a deepening crisis in global child nutrition. The report, titled Feeding Profit: How Food Environments Are Failing Children, was released last month in New York and paints a stark picture of the digital-age food marketing landscape.

The report reveals that children and adolescents are now a core commercial audience for the ultra-processed food industry — bombarded daily by highly strategic marketing for sugary drinks, snacks, and fast food. From social media to schools, billboards to video games, young people are surrounded by advertising designed to exploit their vulnerabilities, build early brand loyalty, and shape long-term eating habits.

“Children are being fed a steady diet of persuasive, unhealthy food marketing — often without even realising it,” said UNICEF Executive Director Catherine Russell. “This is not just a public health issue, but a child rights issue.”

UNICEF’s global U-Report poll, conducted in 2024 among over 64,000 young people, aged 13–24 across 171 countries, shows that 75% of respondents saw ads for sugary drinks, fast food or snacks in just the previous week. The main culprit? Digital platforms.

More than half (52%) encountered food ads via social media, followed by other websites (46%) and television (43%). The pattern held across income levels, with upper-middle-income countries showing the highest exposure (90%) — but exposure was also “alarmingly high” in low-income countries (65%) and even in conflict-affected areas (68%).

In war-impacted nations like Ukraine (84%), Iraq (82%), and Lebanon (81%), children reported near-constant exposure to these ads.

The report argues that such marketing directly undermines multiple rights enshrined in the UN Convention on the Rights of the Child, including the right to health, adequate nutrition, privacy, and access to unbiased information.

Younger children are especially vulnerable. Under the age of eight, most lack the cognitive ability to distinguish advertising from factual content, interpreting promotional messages as truth. Adolescents, while more cognitively developed, remain highly impressionable and susceptible to peer influence — factors that marketers knowingly exploit, according to UNICEF.

“This marketing ecosystem is not just pervasive — it’s predatory,” the report states.

UNICEF highlights how celebrities and influencers are increasingly central to these campaigns. In middle-income countries, nearly 30% of youth reported seeing food or drink endorsements from public figures. These tactics blur the lines between content and advertising, further complicating efforts to identify and resist unhealthy messages.

The emotional pull is powerful. In countries like India, South Africa, the Maldives, Viet Nam, and the Dominican Republic, children described feelings of excitement, temptation, and even helplessness when exposed to junk food marketing. Parents, in turn, reported feeling overwhelmed and powerless in the face of such constant influence.

It’s not just children being targeted. The report reveals that food packaging and advertising also exploit parents’ emotions and concerns — using claims of convenience, nutrition, or health benefits to drive purchases. In a separate analysis, UNICEF found that over 97% of child food products in parts of Africa and Southeast Asia carried inappropriate or misleading health claims.

UNICEF’s report concludes with a strong call for action. It recommends that governments urgently regulate digital marketing aimed at children, enforce clear labeling laws, and support parents with education campaigns on nutrition and marketing literacy.

“The ultimate goal,” the report says, “is a food environment where every child can grow, learn and thrive — not one where profit is prioritised over health.”

For now, however, children remain squarely in the crosshairs of a multi-billion-dollar industry that, as UNICEF warns, is feeding profit at the expense of their future.



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Ex-SriLankan CEO’s death: Controversy surrounds execution of bail bond

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Kapila Chandrasena

Prof. Prathibha Mahanamahewa has emphasised the need to examine the circumstances under which the court staff executed the bail bond, and the release process, in respect of the late Kapila Chandrasena, former Chief Executive Officer of SriLankan Airlines.

Chandrasena’s body was found in a house at Pedris Road, Colombo 03.

In case of any doubt regarding bail condition/s or any other matter (insufficient surety, identity issues, suspicious documents and unclear order), the Registrar had to get in touch with the relevant Magistrate, Mahanamahewa said.

Mahanamahewa was responding to The Island query regarding the acceptance of two Muslims as sureties. Had they followed the time-tested procedure, court registry/registrar staff would never have accepted sureties as blood relatives of Chandrasena, Mahanamahewa said, alleging a major defect in the execution of the bail bond.

They were arrested by police and remanded by the Colombo Magistrate’s court, till 13 May, pending further investigations.

Colombo Chief Magistrate Asanga S. Bodharagama, on 5 May, granted to Chandrasena cash bail of Rs. 500,000 and three surety bails of Rs. 10 million each. But soon after Chandrasena received bail, the court was told that two of the Rs. 10 million sureties had been produced, after payment of Rs. 15,000 each, were made to those two individuals to act as guarantors.

The bail application had been submitted by Rienzie Arsecularatne, PC, appearing on behalf of Kapila Chandrasena, when the case was earlier taken up, on 28 April.

Police also arrested an elderly person who arranged for the two persons who hadn’t even seen Chandrasena, even once, to offer themselves as sureties.

As soon as the police revealed the fraudulent manner Chandrasena obtained bail, Chief Magistrate Bodharagama issued an order to arrest and produce him before the court. This order was issued consequent to a request made by the Commission to Investigate Allegations of Bribery or Corruption (CIABOC), on the grounds that the defendant had violated bail conditions. The CIABOC wanted Chandrasena held pending the conclusion of the case.

Sources familiar with the execution of bail bond said that the moment the suspects had submitted their National Identity Cards and letters from Grama Sevakas, the court registry/registrar staff should have rejected them. In a such high-profile case, the failure on the part of the lawyers, representing Chandrasena, to check the gsureties’ relationship with Chandrasena, was another glaring shortcoming, sources said, pointing out that after having submitted bail application on 28 April, the defence team should have come prepared to put forward genuine guarantors.

The Island contacted the Bar Association of Sri Lanka for comment on the manner in which the court staff had handled bail for Chandrasena, but there was no response.

Sri Lanka’s former Ambassador to Moscow, accredited to Kiev, Udayanga Weeratunga, said that a thorough investigation should be conducted to ascertain facts about the execution of the bail bond. Asked whether he had been in touch with Chandrasena, Weeratunga said that he spent his first day at Welikada with Chandrasena and Ranjan Ramanayake in one cell. “That happened on 14 February, 2020. I was arrested when I returned to the country, from the UAE, and produced before the then Magistrate Ranga Dissanayake, the incumbent Director General of CIABOC,” Weeratunga said.

Weeratunga said that a couple of months after the change of government in 2024, the US State Department imposed a travel ban on him and Chandrasena and their families over what the US termed as significant corruption.

Weeratunga said that altogether the US designated 14 persons and, of them, two were Sri Lankan, who happened to be him and Chandrasena, accused of corruption in respect of acquisition of MiG 27s from Ukraine and the Airbus deal, during President Mahinda Rajapaksa’s tenure as the President.

SLPP sources said that Chandrasena’s demise shouldn’t prevent proper investigation on his affidavit that claimed pressure brought on him to name Mahinda Rajapaksa as a recipient of the Airbus bribe.

By Shamindra Ferdinando

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Law applies to all, regardless of power or influence – Prez

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President Anura

President Anura Kumara Dissanayake emphasised yesterday (12) that the law would be enforced equally and no one was allowed to be above the law.

Addressing the Matale District Coordinating Committee meeting, at the Matale District Secretariat, President Dissanayake said, “Do not be afraid to work, but be afraid to engage in irregularities. Everyone must first be subject to the law and secondly, must fear the law. This applies to everyone, from the President down to the Grama Niladhari.”

“If we are to usher in a new era, we must submit to the rule of law. No one can be above it, he said, adding that previous Presidents had even violated the Constitution with impunity.

The President said that if there were any instances of selective law enforcement, they should be brought to his attention for action. Everyone was required to cooperate, if called upon to make statements in an investigation, he said.

By S.K. Samaranayake

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Sri Lanka and Belarus to sign several MoUs

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Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath, is on an official visit to Belarus, from yesterday to Friday (15), on the invitation of the Foreign Minister of the Republic of Belarus, Maxim Ryzhenkov.

The text of the Foreign Ministry release: “This visit will mark a milestone in the bilateral partnership as the two countries commemorated the 25th Anniversary of the establishment of Diplomatic Relations last year.

During his visit to Minsk, Minister Herath will call on Belarus President Alexander Lukashenko and will hold bilateral discussions with the Minister of Foreign Affairs of Belarus. Minister Herath is also scheduled to meet the Belarus Ministers of Education and Health. Several MoUs and agreements across sectors are envisaged to be signed with the Republic of Belarus during the visit.

In Minsk, Minister Herath will address a business and tourism roundtable, organised by the National Export Centre of Belarus. He is also scheduled to meet Sri Lankan students studying in Belarus.”

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