Connect with us

Business

Twinery, Innovations by MAS recognised as one of region’s most influential innovators

Published

on

By Steve A. Morrell

MAS Holdings Chairman, Mahesh Amalean said recently that it was a proud moment for his company when their Twinery product won the Clarivate award for excellence.

He said so addressing the media on a virtual meeting platform. “Technology and innovation that developed the product which was the ultimate result of team work and distinct attention to detail. MAS holdings Twinery was one of 28 products that achieved this distinction and the first to be awarded worldwide acclaim in the apparel sector,” he said.

“Distinction achieved was also that the product was a national achievement, with the ‘Made in Sri Lanka’ tag adding prestige to the country of origin,” he said.

Elaborating on the prestige of the award, Sales Director,- IP Group- South Asia & South East Asia, Rajat Kumar Sikka. addressing the media said, the IP group’s tradition spanned over 150 years. Within this time span it lent recognition to products originated from other countries as well. Innovative ideas emerging from such origins were evaluated for innovation and originality. He confirmed that the Twinery product from MAS holdings was outstanding in its quality and texture, and the Clarivate award identified the MAS product to be outstanding and a leading product of the brand. Intellectual Property Rights for the MAS product was an indelible stamp of excellence recognized for the Clarivate award; that too its competing texture was recognised to ensure the brand was the result of research to maximise its value”.

Chief Innovation Officer, MAS holdings, Ranil Vitarana, commenting on intellectual property rights said the advantage of such identification was that the product could not be duplicated by another manufacturer for another 10- 20 years. He also said the advantage was that the product achieved such exclusivity coupled with its brand prestige, was that the manufacturer could charge an extra shelf price during its rights period”.

“Smaller companies are within the vortex of violating such property rights, and tend to renegade on such strictures. To prevent such action the property rights were protected legally. Additionally, prices for such products were not subject to controls that could be enforced during the period enforced”.

Expanding on the product, Twinery, was an innovation that came into being since 2014, to help women manage and support physical changes through the company’s FEMTECH pillar. That being to support women during physical changes that become unavoidable during the period of menopause. To help them cope with these changes the silky fabric made of a mixture of yarn and light weight material accents coolness against the skin absorbing heat to ensure comfort during the transitional period experienced by women during this time.

The team of innovators at MAS, included a group of some 45 persons who were also a number of women who were part of their team. Additionally, a group of about 5 young persons were also part of the team, the difference was that they did not have any academic qualifications.

Responding to a query from the media, Mahesh Amalean, confirmed that success of the product was the advantage of team work. “Product innovation was continuous and did not bear an ultimate end. Progress is a factor that does not register an end. Given the excellence of the product, MAS products are recognized on retail shelves and are an inevitable product sought after by customers”, he said.

Also present at the press conference were, Director Corporate Affairs, MAS Holdings, Rajitha Jayasuriya, and CEO MAS Holdings, Suren Fernando.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Dialog rewards winners of Govi Mithuru Nidanaya Competition

Published

on

Winners of the first phase of the island-wide Govi Mithuru Nidanaya competition being presented with their prizes from Dialog Axiata PLC

As part of the well-established revolutionary agri-tech service ‘Govi Mithuru’, Dialog Axiata PLC (“Dialog”), Sri Lanka’s premier connectivity provider, generously rewarded subscribers of the Govi Mithuru service in the island wide ‘Govi Mithuru Nidanaya Competition’.

The year-long ‘Govi Mithuru Nidanaya Competition’ rewards urban and rural farming communities with grand prizes and aims at uplifting their economies and livelihood. The first phase saw a grand prize of gold coins gifted to 35 lucky winners along with admission to an agriculture training programme conducted by the Department of Agriculture, and 24 runners-up were awarded sewing machines. The on-going second phase will also see similar prizes worth 30 lakhs being disturbed to participants, including a grand prize of a Honda Dio Bike and admission to the Department of Agriculture’s training programme to 35 lucky winners. 60 runners-up will be rewarded with mobile phones. Both phase one and two will also award a consolation prize of Rs. 500 to the 10,000 draw entrants.

Sri Lanka’s primary mobile agricultural information service, Govi Mithuru has registered over 600,000 users and helps maximize crop security and yield for farmers across the island. Under the patronage of the Department of Agriculture, the Govi Mithuru voice service enabled farmers and users in the country to receive direct access to professional guidance in the sector. Offering advice on 25 crop groups, including Home Gardening, the service is accessible to anyone using a basic feature phone.

A one-stop hub of updated, timely information, the Govi Mithuru mobile app is an extension of the original service, designed to deliver tailored formats of information according to the user’s requirements. Customers are charged Rs. 1 (plus tax) per crop per day for the voice service, and Rs. 2 (plus tax) subscription per day for unlimited access to all crops for the mobile app, with no cost on data charges for Dialog Mobile users. The Govi Mithuru app can be downloaded directly via the Google Play Store and voice service can be accessed by dialling 616.

Continue Reading

Business

Odel.lk champions Soundarie David Rodrigo

Published

on

Acclaimed Sri Lankan pianist and music director Soundarie David Rodrigo

In celebration of Women’s Day 2021, Sri Lanka’s largest online fashion retailer Odel.lk partners with widely-acclaimed Sri Lankan pianist and music director Soundarie David Rodrigo in the launch of her first main stream music video in both English and Sinhala languages – a first in the country.

This is the first of Odel.lk’s collaborations, as part of a powerful initiative named ‘Composed by Odel.lk’ that aims to bolster the careers of female artistes in Sri Lanka who are breaking boundaries and leading the way forward in the country’s music arena.

“We are deeply honoured to partner with Soundarie as she forays into the world of mainstream music, after years of being in the forefront of the Sri Lankan western classical music industry and having fostered much young talent herself. This is nothing but a promisingly positive beginning to the ‘Composed by Odel.lk’ initiative to empower female artistes in the country who are shaking up the status quo and pushing the boundaries of Sri Lankan music. While Odel.lk already offers everything possible to make women feel beautiful on the outside, we will continue to evolve and invest in this mission to empower our country’s female force from within by joining in their creative journeys. To be able to launch this platform on a day as significant as International Women’s Day 2021 is a cherry on top,” commented Softlogic Holdings PLC Group Marketing Director Desiree Karunaratne.

‘Complicated’ or ‘Mulawe Maya’ is Soundarie’s latest musical masterpiece, one that makes the history books as the first in the country to be released simultaneously in both English and Sinhala. With lyrics and melody penned by Soundarie in English and transcribed into Sinhala by Shehan Galahitiyawa, the two songs are brought to life with the fine voices of accomplished young, Sri Lankan musical talent Shehara Liyanage and Hirushi Jayasena. The breathtaking melody hums the complexities of human emotion, with a powerful lyrical body which beautifully narrates a woman torn between memories of the past and the reality of the present.

Continue Reading

Business

Acorn Group empowers women at work

Published

on

Acorn Group which encompasses a multitude of leading international brands in the Aviation and Travel industry takes pride in the leading role played by its female employees across its businesses. There is no better occasion than International Women’s Day to highlight how women make an impactful contribution to the businesses of Acorn. Women make up close to 44% of the Group’s workforce and have been an integral part of the organization.

 Malinga Arsakularatne, CEO of Acorn Group said: “The Acorn family is committed to providing equal opportunities at the workplace, across all businesses of the organization. The past year is a testimony to the immense contribution made by the women in the Group as we faced many challenges due to the ongoing global pandemic. We take pride in the accomplishments and achievements of our female colleagues, and applaud their significant contribution to the growth and success of the Group.”  

“Creating a work environment which is conducive to women requires flexibility and workspace ethics which can be fine-tuned to cater to the demands of everyday life. We takes pride in being one of the few organizations that not only affords an extended period of maternity leave but has made provision for paternity leave to ensure inclusivity across the board.”

Continue Reading

Trending