Connect with us

Features

The turbulent brilliance of “Gia,” world’s first supermodel

Published

on

From stardom to shadows, glamour, grit, and a runway tragedy

By Dahami P. Samarathunga

It was the year 2019 and it was one of my habits to visit the local library near my hometown here in Canada whenever I got a chance because, it was one of the quieter places in the city. I remember entering its empty hallways wondering when might have been the last time that someone may have set foot in there because for some reason, though I always felt welcome, there was always a sense of cold and emptiness around the place; as if it has accepted its fate of being unrealized and unnoticed.

During one of my visits, I was intrigued by a title of a book named “Thing of Beauty”, which at first seemed like a romance or some sort of a coming-of-age novel. But I was quite taken aback after carefully going through its faded brown pages with a taped back hardcover realizing it was a biography of “Gia Marie Carangi”, who was once dubbed one the most unstoppable forces in the fashion industry during the late ‘70s and early ‘80’s.

This biography, written by Stephen Fried , who described it as “The tragedy of supermodel Gia”, showing the eerie yet common affiliation between beauty and tragedy in a world which, as some believe, it could often go hand in hand. Gia was widely regarded as the world’s first supermodel, and though some might argue that models such as Twiggy or Janice Dickinson should also deserve to be in the picture, what made Gia such a clear standout seems to be a bit complicated.

She was born in 1960 as the third and youngest child of a family of five in Philadelphia. Her short life on earth resembled elements of a dramedy (drama/tragedy), from success at an early age, skyrocketed to fame, battle with drug addiction and a premature death. In a way, she was like a bird who didn’t really get a chance to spread its wings and fly high for long because it got caught up in the dance of the winds.

Many who knew Gia personally believed her troubled and fractured childhood played a significant role in her addiction and dependence on drugs later in life. As a child, she was often described as a beautiful, but shy girl who was close to her mother. Kathleen Carangi. Gia’s mother, ended her marriage with husband Joe Carangi who was accusing her of being unfaithful and she had enough of his emotional and physical abuse for years.

Many family members believed Gia took the break-up hardest due to her closeness to her mother, having a strained and somewhat difficult relationship with her father. She often said how she felt ignored and unloved by him, as he was always closer to her brothers. ‘I’d try to get his attention and he would reject me by putting me down, making fun of me, teasing me”, she wrote in one of her journals. “He would do this in front of my brothers, I felt like they were better than me and the only difference was they were boys”.

After the separation of their parents, Gia’s elder brothers took their father’s side with Gia being caught up in the middle. Though her father, brothers and family members were quick to put the blame on Kathleen for breaking up the family, Gia was the only one of three children who would still spend time with their mother on weekends when she was only 11-years old.

Gia got her start as a model after a local photographer took a picture of her dancing at a friends’ party in Philadelphia. Shortly after, she began to appear in several local newspaper advertisements, before finally heading for New York at age 17 with the hope of pursuing a career in modeling. Wilhelmina Cooper, a fashion mogul, and a former supermodel took her under her wing and signed her on to “Wilhelmina Models” after being amazed by not only Gia’s beauty, but also her wit and no-nonsense attitude.

After her first major photo-shoot being published in late 1978, Gia quickly became a favourite among many designers and fashion magazines. Vogue described her quick rise to the top of the industry as “meteoric.” She was constantly featured in top fashion magazines such as Vogue and Cosmopolitan throughout late 1970s, and quickly became the face of luxury fashion brands such as “Aramani,” Versace”, “Christian Dior” and many more.

According to Gia, it was all due to not having to deal with any industry ‘vultures.’ “I started working with very good people, I mean all the time, very fast. I wasn’t built into a model, I just sort of became one,” she said.

By age 18, she was earning over 100,000 dollars annually with her modeling, redefining what it meant to be called a ‘supermodel’ at that time. And for a while everything seemed to go in her favour.

In 1980, Wilhelmina unfortunately died of lung cancer, which many believe was what led Gia to use drugs, later leading to severe addiction. Her depression eventually drove her into self-medication (mostly heroin). Wilhelmina was a mentor and mother figure to Gia throughout her career and losing her so suddenly left her heartbroken.

Some of Gia’s colleagues revealed that even though her sudden behavioral changes were noticeable, it was a different culture back then with many young people caught up in the slogan “live fast, die young and have a beautiful corpse.” Her hedonistic lifestyle often included drugs during a time of social, economic, and political upheaval.

Former supermodel Janice Dickinson once revealed her experience working with Gia stating, “she was not a mess like people made her out to be.” She also told a hilarious story on how they first met and started to bond with each other at a Giovanni Versace shoot when she saw Gia’s switchblade knife which she infamously carried around during some of her photo shoots.

Gia was also one of the first openly bisexual models in history. This was certainly brave on her part considering how many others in the industry from that era chose to keep their sexuality under wraps, believing it could potentially hurt their careers in the context of what was then accepted. Shortly after she began using heroin, many designers, magazines, and photographers began to complain of her behaviour, accusing her of being unprofessional. She would often be late to photo shoots and walk out during photo sessions.

But they often had to put up with it as Gia’s popularity showed no signs of waning. However, as time went by, Gia’s addiction was spinning out of control with her eventually developing a reputation as a ‘difficult worker’ in the industry. She was dropped from “Ford Models,” within weeks of being signed on despite her previous success. This sent her career in a downward spiral.

Many in the industry believed she had already blown her chances of remaining at its top as she was later forced to move back with her mother and stepfather in 1981. Even though she was constantly disappearing from home and had gotten into trouble with police a couple of times around then, she was still hopeful of a comeback. Though already blackballed in the modeling scene, interest in her remained due her former glory.

In one of her final television interviews, Gia said she had “a lust for life “and was hopeful about the future despite her addiction.” Though she claimed she had stopped using drugs and was completely clean at the time, it was later revealed to be untrue and affected an attempt to rebuild her somewhat tarnished reputation. However, she did eventually make a comeback in 1982, posing for the cover of “Cosmopolitan” – her last cover appearance for a major American magazine.

An assistants of her longtime collaborator/photographer Francesco Scavullo once mentioned how they felt something was not right saying, “What she was doing to herself finally became apparent in her pictures.”

Gia eventually quit modeling and was admitted to a rehabilitation institution around in 1984. Rob Fay, whom she was close to at Eagleville (Rehab) once said in an interview, “She was different from the other people I met there, she didn’t take any s*** off nobody.” Rob believed Gia had anger towards many things in life because, he knew she was deeply hurt inside. “She stuffed a lot of things down,” he said.

Rob was also one of the very few people who was aware of the sexual abuse she endured in the modeling industry. “She had a rough time with a lot of men in her life. There were times in NY when people just took advantage of her,” he revealed.

Months later Gia, hoping to get back on her feet, decided to move to a new apartment, instead of going back home. She started to apply for regular jobs and was later employed as a salesclerk at a local design store. One of her fellow workers once mentioned how she’d talk about her past occasionally.”She said she had been a model,” he said. “She said she used to be rich but she never said she was a big, famous model.” When her co workers were sirprised upon hearing her revelation, her response was, “Oh, yeah you’d be surprised, but I used to be like this and really beautiful.”

However, by the late 1985, Gia had begun to use heroin again and her condition was getting even worse as she would often go missing for days from her apartment, sometimes involving herself in prostitution to pay for her drugs. She was later admitted to Warminster General Hospital in Pennsylvania to treat symptoms of bilateral pneumonia, which was later revealed to be a complication from the transmission of HIV AIDS, from a contaminated needle due to drug use.

She was again admitted to hospital after being found on the streets severely beaten and raped by a man while she was sleeping outdoors on a mattress in the fall of 1986. She died a month later due to AIDS related complications.

According to her mother, Kathleen, her funeral was a quiet and private one without anyone from the industry

attending. Some of her former colleagues once revealed that most of them in the industry weren’t even aware of her death until much later. The very few who knew about Gia’s condition and demise were upset at her parents not allowing them to visit her at the hospital which made them choose to not attend her funeral.

According to some who were close to Gia in the modeling industry, she had an inherent understanding of how vile the industry could be and knew it wasn’t for the fainthearted. She didn’t seem to care much for the idolatry, praise, and attention she received, because she knew that in the end it was all temporary. But it was no secret that Gia’s short yet impactful career influenced and made significant changes in the modeling industry. It was she who changed the perception of what a super model should look like. Before her, blue-eyed, fresh-faced blondes looking like the girl next door dominated.

But with Gia’s debut in late 1970’s, her dark, melancholic, yet striking features quickly became one of the

most sought after looks in the industry. In late 1980s ‘Elite New York Agency’ signed on an aspiring

young model due to her uncanny resemblance to Gia. This quickly earned her the moniker “Baby Gia”.

She, as Cindy Crawford, later went on to become one of the most iconic models of her era. Cindy once

said in an interview that her resemblance to Gia allowed her to work with many iconic photographers.

“I always kind of feel like I owe a lot to Gia. People loved the way I looked so much like her. It reminded them of her, and that was like an opening like a foot in the door for me.’’ In 1998 Gia’s story was made into a movie, with Angelina Jolie playing the lead role earning her an Emmy nomination.

Gia had unresolved trauma stemming from her troubled childhood, abandonment issues and sexual abuse. “She was also one of those celebrities who met with a tragic end at such an early age.Apart from her battle with personal demons, she was unapologetically herself throughout her careerand this often reflected in her work.”

Iconic photographer Francesco Scavullo once fondly remembered why Gia was always one of his favourite models. “She doesn’t give you the hot look, the cool look, or the cute look,’’ he said. ‘’She strikes sparks, not poses.’’ This could be why almost 38 years after her death, Gia’s imprints, and influence are still persistent in the industry.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Features

NASA’s Epic Flight, Trump’s Epic Fumble and Asian Dilemmas

Published

on

Epic Crew (L-R): Jeremy Hansen, Victor Glover, Reid Wiseman Christina and Christina Koch

Three hours after the spectacular Artemis II flight launch in Florida, US President Donald Trump delivered a forlorn speech from Washington. Thirty three days after starting the war against Iran as Epic Fury, the President demonstrated on national and global televisions the Epic Fumble he has made out of his Middle East ‘excursion’. It was an April Fool’s Day speech, 20 minutes of incoherent rambling with the President looking bored, confused, disengaged and dispirited. He left no one wiser about what will come next, let alone what he might do next.

There was more to April Fool’s Day this year in that it brought out the nation’s good, bad and the ugly, all in a day’s swoop. The good was the Artemis II flight carrying astronauts farther from the Earth’s orbit and closer to the moon for the first time in over 50 years. The mission is a precursor for future flights and will test the performance of a new spacecraft, gather new understanding of human conditioning, and extend the boundaries of lunar science. It is a testament to humankind being able to make steady progress in science and technology at one end of a hopelessly uneven world, while poverty, bigotry and belligerence simmer violently at the other end.

Terrible Trump

The four Artemis II astronauts, three Americans, Reid Wiseman, Victor Glover, and Christina Koch, and one Canadian, Jeremy Hansen, are also symptomatic of the endurance of America’s inclusive goodness in spite of efforts by the Trump Administration to snuff the nation’s fledgling DEI (Diversity, Equity and Inclusion) ethos. To wit, of the four astronauts, Victor Glover, a Caribbean American, is the first person of colour, Christina Koch the first woman, and Jeremy Hansen of Canada the first non-American – to fly this far beyond the earth’s orbit. All in spite of Trump’s watch.

Yet Trump managed to showcase his commitment to America’s ugliness, on the same day, by presenting himself at the Supreme Court hearing on the constitutionality of his most abominable Executive Order – to stop the American tradition of birthright citizenship. He keeps posting that America is Stupid in being the only country in the world that grants citizenship at birth to everyone born in America, regardless of the status of their parents, except the children of foreign diplomats or members of an occupying enemy force. In fact, there are 32 other countries in the world that grant birthright citizenship, a majority of them in the Americas indicating the continent’s history as a magnet for migrants ever since Christopher Columbus discovered it for the rest of the world.

And birthright citizenship in the US is enshrined in the constitution by the 14th Amendment, supplemented by subsequent legislation and reinforced by a century and a half of case law. Trump wants to reverse that. Thus far and no further was the message from the court at the hearing. A decision is expected in June and the legal betting is whether it would be a 7-2 or 8-1 rebuke for Trump. In a telling exchange during the hearing, when the government’s Solicitor General John Sauer quite sillily dramatized that “we’re in new world now … where eight billion people are one plane ride way from having a child who’s a US citizen,” Chief Justice John Roberts quietly dismissed him: “Well, it’s a new world. It’s the same Constitution!”

Trump’s terrible ‘bad’ is of course the war that he started in the Middle East and doesn’t know how to end it. Margaret MacMillan, acclaimed World War I historian and a great grand daughter of World War I British Prime Minister Lloyd George from Wales, has compared Trump’s current war to the origins of the First World War. Just as in 1914, small Serbia had pulled the bigger Russia into a war that was not in Russia’s interest, so too have Netanyahu and Israel have pulled Trump and America into the current war against Iran. World War I that started in August, 2014 was expected to be over before Christmas, but it went on till November, 2018. Weak leaders start wars, says MacMillan, but “they don’t have a clear idea of how they are going to end.”

There are also geopolitical and national-political differences between the 1910s and 2020s. America’s traditional allies have steadfastly refused to join Trump’s war. And Trump is under immense pressure at home not to extend the war. This is one American war that has been unpopular from day one. The cost of military operations at as high as two billion dollars a day is anathema to the people who are aggravated by rising prices directly because of the war. Trump’s own mental acuity and the abilities of his cabinet Secretaries are openly under question. There are swirling allegations of military contract profiteering and selective defense investments – one involving Secretary of War Pete Hegseth.

Trump’s Administration is coming apart with sharp internal divisions over the war and government paralysis on domestic matters. There are growing signs of disarray – with Trump firing his Attorney General for not being effective prosecuting his political enemies and Secretary Hegseth ordering early retirement for Army Chief of Staff Randy George. In America’s non-parliamentary presidential system, Trump is allowed to run his own forum where he lies daily without instant challenger or contradiction, and it is impossible to get rid of his government by that simple device called no confidence motion.

Asian Dilemmas

Howsoever the current will last or end, what is clear is that its economic consequences are not going to disappear soon. Iran’s choke on the Strait of Hormuz has affected not only the supply and prices of oil and natural gas but a family of other products from fertilizers to medicines to semiconductors. The barrel price of oil has risen from $70 before the war to over $100 now. After Trump’s speech on April 1, oil prices rose and stock prices fell. The higher prices have come to stay and even if they start going down they are not likely to go down to prewar levels.

There are warnings that with high prices, low growth and unemployment, the global economy is believed to be in for a stagflation shock like in the 1970s. Even if the war were to end sooner than a lot later, the economic setbacks will not be reversed easily or quickly. Supplies alone will take time to get back into routine, and it will even take longer time for production in the Gulf countries to get back to speed. Not only imports, but even export trading and exports to Middle East countries will be impacted. The future of South Asians employed in the Middle East is also at stake.

In 1980, President Carter floated the Carter Doctrine that the US would use military force to ensure the free flow of oil through the Strait of Hormuz. Trump is now upending that doctrine – first by misusing America’s military force against Iran and provoking the strait’s closure, and then claiming that keeping the strait open is not America’s business. Ever selfish and transactional, Trump’s argument is that America is now a net exporter of oil and is no longer dependent on Middle East oil.

To fill in the void, and perhaps responding to Trump’s call to “build up some delayed courage,” UK has hosted a virtual meeting of about 40 countries to discuss modalities for reopening the Strait of Hormuz. US was not one of them. While Downing Street has not released a full list of attendees, European countries, some Gulf countries, Canada, Australia, Japan and India reportedly attended the meeting. Which other Asian countries attended the meeting is not known.

British Foreign Secretary Yvette Cooper has blamed Iran for “hijacking” an international shipping route to “hold the global economy hostage,” while insisting that the British initiative is “not based on any other country’s priority or anything in terms of the US or other countries”. French President Emmanuel Macron now visiting South Korea has emphasized any resolution “can only be done in concert with Iran. So, first and foremost, there must be a ceasefire and a resumption of negotiations.”

Prior to the British initiative focussed on the Strait of Hormuz, Egypt, Pakistan and Türkiye have been playing a backdoor intermediary role to facilitate communications between the US and Iran. Trump as usual magnified this backroom channel as serious talks initiated by Iran’s ‘new regime’, and Trump’s claims were promptly rejected by Iran. There were speculations that Pakistan would host a direct meeting between US Vice President JD Vance and an Iranian representative in Islamabad. So far, only the foreign ministers of Egypt, Pakistan, Saudi Arabia and Türkiye have met in Islamabad, and Pakistan’s Foreign Minister Ishaq Dar flew to Beijing to brief his Chinese counterpart, Wang Yi, of Pakistan’s diplomatic efforts.

The Beijing visit produced a five-point initiative calling for a ceasefire, the opening of the Strait of Hormuz and diplomacy instead of escalation. The five-point pathway seems a follow up to the 15-point demand that the US sent to Iran through the three Samaritan intermediaries which Iran rejected as they did not include any of Iran’s priorities. The state of these mediating efforts are now unclear after President Trump’s April Fool’s Day rambling. In fairness, Pakistan’s Ministry of Foreign Affairs has announced that his country intends to keep ‘nudging’ the US and Iran towards resuming negotiations and ending the war.

While these efforts are welcome and deserve everyone’s best wishes, they have also led to what BBC has called the “chatter in Delhi” – “is India being sidelined” by Pakistan’s intermediary efforts? Indian Foreign Minister Jaishankar’s rather undiplomatic characterization of Pakistan’s role as “dalali” (brokerage) provoked immediate denunciation in Islamabad, while Indian opposition parties are blaming the Modi Government’s foreign policy stances as an “embarrassment” to India’s stature.

The larger view is that while it is Asia that is most impacted by the closure of Hormuz, with Singapore’s Foreign Affairs Minister Vivian Balakrishnan calling it an “Asian crisis”, Asia has no leverage in the matter and Asian countries have to make special arrangements with Iran to let their ships navigate through the Strait of Hormuz. There is no pathway for co-ordinated action. China is still significant but not consequentially effective. India’s all-alignment foreign policy has made it less significant and more vulnerable in the current crisis. And Pakistan has opened a third dimension to Asia’s dilemmas.

In the circumstances, it is fair to say that Sri Lanka is the most politically stable country among its South Asian neighbours. Put another way, Sri Lanka has a remarkably consensual and uncontentious government in comparison to the old governments in India and Pakistan, and even the new government in Bangladesh. But that may not be saying much unless the NPP government proves itself to be sufficiently competent, and uses the political stability and the general goodwill it is still enjoying, to put the country’s economic department in order. More on that later.

by Rajan Philips

Continue Reading

Features

Ranjith Siyambalapitiya turns custodian of a rare living collection

Published

on

Siyambalapitiya’s ancsetral house built on 1923 at Vendala

From Parliament to Fruit Grove:

After more than two decades in politics, rising to the positions of Cabinet Minister and Deputy Speaker of Parliament, Ranjith Siyambalapitiya has turned his attention to a markedly different arena — one far removed from parliamentary debate and political intrigue.

Today, Siyambalapitiya spends much of his time tending to a sprawling 15-acre home garden at Vendala in Karawanella, near Ruwanwella, nurturing what has gradually evolved into one of the most remarkable private fruit collections in the country.

Situated in Sri Lanka’s Wet Zone Low Country agro-ecological region (WL2), Ruwanwella lies at an elevation of roughly 100–200 metres above sea level. Deep red-yellow podzolic soils, annual rainfall exceeding 2,500 millimetres, and a warm humid tropical climate combine to create conditions that make the region one of the richest areas in the island for fruit tree diversity.

Within this favourable ecological setting, Siyambalapitiya has become what may best be described as a custodian of a living collection—a fruit grove that now contains around 554 fruit trees and vines, many of them rare or seldom seen in contemporary agriculture.

Of these, 448 varieties have already been properly identified and documented with the assistance of agriculturist Dr. Suba Heenkenda, a retired expert of the Department of Agriculture. Together they have undertaken the painstaking task of cataloguing the plants by their botanical names, common Sinhala names, and the names used in ancient Ayurvedic and indigenous medical texts, assigning each species a unique identification number.

According to Siyambalapitiya, the Vendala estate is possibly the only single location in Sri Lanka where such a large number of fruit varieties—particularly rare and underutilized species—are maintained within one property.

“This garden came down to me through my grandfather, grandmother, mother and father,” he says. “It is a place shaped by three generations.”

The estate, he explains, began as a traditional home garden where crops such as tea, coconut and rubber were cultivated alongside fruit trees planted by family members over decades. Over time, however, it evolved into something much larger: a carefully nurtured grove preserving both common and obscure fruit species.

Siyambalapitiya recalls with affection one of the oldest trees in the garden—a honey-jack tree known locally as “Lokumänike’s Rata Kos Gaha.”

The story behind it has become part of family lore. According to village elders, his grandmother had brought home the sapling after visiting the Colombo Grand Exhibition in 1952 many decades ago and planted it near the house.

The tree soon gained fame in the village. Its tender jackfruit proved ideal for curry and mallum, while the ripe fruit was renowned for its sweetness.

“Ripe jackfruit from this tree tastes like honey itself,” Siyambalapitiya says. “Even the seeds are full of flour and can be eaten throughout the year.”

Yet age has not spared the venerable tree. It now shows signs of disease, and Siyambalapitiya and his staff have had to treat old wounds and monitor unusual bark damage.

“Once lightning struck it,” he recalls. “The largest branch began to die. Saving the tree required what I would call a kind of surgical operation.”

Such care, he says, reflects the deep attachment he feels toward the collection.

His fascination with fruit trees began in childhood. While attending Royal College in Colombo and living in a boarding house he disliked, Siyambalapitiya would insist that the family procure new fruit saplings for him to plant during his weekend visits home.

“That was the only ‘price’ I demanded for going to school,” he laughs.

Over the years the collection expanded steadily as he encountered new plants in forests, nurseries, and rural landscapes across the island.

The result today is a grove that includes traditional Sri Lankan fruit species, underutilized native varieties, forest fruits, and plants introduced from overseas.

Some species originate in Arabian deserts, while others thrive naturally in cooler climates such as Europe. Certain plants require greenhouse-like conditions, while others are hardy forest trees.

Managing such diversity is no easy task.

“One plant asks for rain, another asks for cold, and yet another prefers heat,” Siyambalapitiya explains. “Too much rain makes some sick, too much sun troubles others. The older trees overshadow the younger ones. You cannot feed or medicate them all in the same way.”

He compares the task to caring for a household filled with people from many nations and ages—each with different needs.

Despite the challenges, he believes the effort is worthwhile, particularly because many of the trees are native species that have become increasingly rare.

“If things continue as they are, some of these plants may disappear from our lives,” he warns.

To preserve knowledge about them, Siyambalapitiya is preparing to launch a book titled “Mage Vendala Palathuru Arana” (My Vendala Fruit Grove), which serves as an introductory guide to the collection.

The book, scheduled for release on April 18 at the Vendala estate, will be attended by Ven. Dr. Kirinde Assaji Thera, Chief Incumbent of Gangaramaya Temple,

Uruwarige Wannila Aththo, the leader of the Indigenous Vedda Community,

a long-serving former employee who helped maintain the plantation, and Sunday Dhamma school students from the region, who will participate as guests of honour.

The publication will also mark Siyambalapitiya’s eighth book. Previously he authored seven works and wrote more than 500 weekly newspaper columns offering commentary on politics and current affairs.

While working on the fruit catalogue, he is simultaneously writing another volume reflecting on his 25-year political career, including his tenure as Deputy Finance Minister during Sri Lanka’s most severe economic crisis.

For Siyambalapitiya, however, the fruit grove represents more than a hobby or academic exercise.

“The fruit we enjoy is the result of a tree’s effort to reproduce,” he says. “Nature has given fruits their taste, fragrance and colour to attract us. All the tree asks in return is that its seeds be carried to new places.”

That simple cycle of life, he believes, has continued for tens of thousands of years.

“And those who love trees,” he adds, “are guardians of the world’s survival.”

by Saman Indrajith

Pix by Tharanga Ratnaweera

Continue Reading

Features

Smoke Free Sweden calls out to WHO not to suggest nicotine alternatives

Published

on

It has been reported by the international advocacy initiative, ‘Smoke Free Sweden’ (‘SFS’) that many International health experts have begun criticizing the World Health Organization (WHO) for presenting safer nicotine alternatives rather than recognizing its role in accelerating decline in smoking.

As the world’s premier technical health agency, the WHO is empowered to support strategies that reduce morbidity and mortality even if they do not eliminate the underlying behaviour. Furthermore, it should base its guidance on evolving scientific knowledge, which includes comparative-risk assessments. Equating smoke-free nicotine alternatives with combustible cigarettes, is essentially putting lives at risk, according to the health experts contacted by SFS.

The warning follows recent WHO comments suggesting that vaping and other non-combustible nicotine products are driving tobacco use in Europe. This narrative ignores real-world evidence from countries like Sweden where access to safer alternatives has coincided with record low smoking rates.

A “Smoke-Free” status is defined as an adult daily smoking prevalence below 5% and Sweden is on the brink of officially achieving this milestone. This is clear proof that pragmatic harm-reduction policies work. Sweden’s success has been driven by adult smokers switching to lower-risk alternatives such as oral tobacco pouches (Snus), oral nicotine pouches and other non-combustible products.

“Vapes and pouches are helping to reduce risk, and Sweden’s smoke-free transition proves this,” said Dr Delon Human, leader of Smoke Free Sweden. “We should be celebrating policies that help smokers quit combustible tobacco, not spreading fear about the very tools that are accelerating the decline of cigarettes.”

It is further reported by health experts that conflating cigarettes with non-combustible alternatives risks deterring smokers from switching and could slow progress toward reducing tobacco-related disease.

Dr Human emphasized that youth protection and harm reduction are not mutually exclusive.

“It is critically important to safeguard against underage use, but this should be done by targeted, risk-proportionate regulation and proper enforcement, not by sacrificing the right of adults to access products that might save their lives,” he said.

Smoke Free Sweden is calling on global health authorities to adopt evidence-based policies that distinguish clearly between combustible tobacco – the primary cause of tobacco-related death – and lower-risk nicotine alternatives.

“Public health policy must be grounded in science and real-world outcomes,” Dr Human added. “Sweden’s experience shows that when adult smokers are given legal access to safer nicotine alternatives, smoking rates fall faster than almost anywhere else in the world.”

Continue Reading

Trending