by Emme Haddon
Almost every culture from the ancient Egyptians to the native Americans possess a wealth of herbal medicinal knowledge which has been passed down from generation to generation. According to the World Health Organisation, 80% of the world’s population rely on traditional herbal medicines as their primary source of health care. 74% of the modern medicines were discovered as a result of the study of plants used in traditional medicine. The current global boom in sales of alternate herbal remedies and supplements is driven by a growing awareness for preventative healthcare methods and consumer demand for healthier and more natural products. People no longer blindly accept something as being safe just because a doctor says so.
The number of information-hungry patients has increased dramatically, around 66% of US adults go online to research their conditions, as do more than half of all Europeans. According to Nutrition Business Journal, the Covid-19 pandemic alone has fuelled an estimated 25% increase in immunity boosting supplements in 2020, up from 8.5% growth to $3.3 billion overall. The global size of the herbal remedies and supplement market was projected to reach USD 86.74 billion by 2022.
The latest reports suggest that this figure may double as a result of the Covid-19 pandemic. In the face of increasing strains of microorganisms developing resistance to drugs, as patents on existing drugs expire and the promise of huge profits from potential prescription drugs and herbal supplements, both Big Pharma and Big Herba are ramping up their search of the natural world for molecules they can extract and patent as new prescription drugs or market as the next best-selling ‘superfood’ supplement. This kind of bioprospecting is by no means new. Willow bark has been used as a traditional medicine for more than 3500 years.
The ancient Sumerians and Egyptians used it as a remedy for aches and pains. Detailed references are made to it in the Vedas and later by Hippocrates for its efficacy in relieving fever and pain. However, the active agent in willow bark, salicin, which would later form the basis of the discovery of aspirin, remained unknown. It was several thousands of years later, in the late 1800s, that researchers in Europe identified salicin (after Salix, the genus of the willow tree). This led to the creation of aspirin the world’s
best-selling drug, by German chemist Felix Hoffmann. Shortly afterwards Hoffmann produced a second famous drug: diacetylmorphine, also known as heroin! Ayurveda, “the Mother of all Healing”, considered by many scholars to be the oldest healing science, originated in India more than 5,000 years ago. It stems from the ancient Vedic culture and for many thousands of years was taught in an oral tradition by accomplished masters to their disciples. Some of this knowledge was later set to print in ancient Ayurvedic texts. In Sanskrit, Ayurveda means “The Science of Life’ wherein the body, mind and consciousness work together in maintaining balance. Great emphasis is placed on prevention and encouraging the maintenance of good health through close attention to balance in one’s life, right thinking, diet and the treatment of illness through lifestyle practices and the use of herbal remedies.
The cause of disease is viewed as a lack of proper cellular function due to an excess or deficiency of an individual’s vata, pitta or kapha dosha and the presence of toxins. In Sri Lanka, Ayurveda, the official term used to denote collectively all the traditional medical systems, encompasses Ayurveda, the predominant system which came to the island from India with Buddhism 2,500 years ago, Siddha, Unani, and Deshiya Chikithsa. Deshiya Chikithsa is the earliest system of medicine Sri Lanka and has existed before the advent of Ayurveda. The term “traditional medicine” thus largely overlaps with the term “Ayurveda.”
Sri Lanka has a continuous written history. Stone scripts as early as 250 BCE, ancient texts together with remaining ola palm leaf texts, offer an insight into the intricacies of traditional food preparation which are based on ancient Ayurvedic principles of health. The nutritional basis of ingredients, methods of preparation, and their suitability for consumption depend on the patient’s physiological condition, as well as the environment and climate, are intricately interwoven.
For most people in Sri Lanka, a sambol or mallum, green leafy accompaniments to rich, spicy dishes, is a must have. They may not be aware of the exact nutritional value of these healthy and delicious greens but as children they will have been told to eat them up because they are good for them!
Centellia Asiatica, is a small perennial herb native to Asia and naturalized in many parts of the world including the US and Africa. It is mentioned in ‘Sushruta Samhita’, one of the earliest Ayurvedic medical texts, and for thousands of years has been famed for its Ayurvedic medicinal properties. In traditional Chinese herbal medicine, it is known as one of the “miracle elixirs of life” and in India, Centellia Asiatica is sometimes referred to as “Tiger Grass” due to the fact that wounded tigers would roll themselves in it. However, it is most often referred to by its Sinhalese name “Gotu Kola.”
In Sri Lanka gotu kola thrives in the marshy, shaded areas of the wet and intermediate zones but has established itself as an integral part of home gardens. An invaluable herb, having little taste or smell, with white or light purple-to-pink flowers and small oval fruit, it has throughout history been an integral part of traditional Sri Lankan cuisine and traditional medicine. It is commonly used as a juice, tea, or green leafy vegetable in dishes such as gotu sambol and gotu kanda, a nutritious herbal porridge based on ancient indigenous and Ayurvedic principles of well-being. Highly valued for it nutritional components of vitamins A, B2, C and iron, potassium and calcium, it is so popular that supermarket shelves now offer it in chopped, ready-to eat packets along with instant gotu kola kanda.
Long before the term “superfood” was coined, gotu kola was referred to in Ayurveda as the “herb of longevity”, standing out as having no equal in the treatment of general debility and decline. With its distinctive fan-shaped leaves, often described as being brain-like, it conforms to the “doctrine of signatures”, an ancient belief that herbs resemble the part of the body that they provide nutrients for and are used to treat.
In Ayurvedic medicine it is famed as a “medhya rasayana” with a rejuvenative effect on nerves and brain cells, that improves brain function, boosts memory and prevents cognitive deficits. It is also known as a powerful wound and skin disease healer and a blood purifier with gastroprotective qualities.
Studies continue to demonstrate the science behind gotu kola’s efficacy in traditional medicine. A nootropic which supports circulation to the brain whilst nourishing the nervous system, it is also a powerful adaptogen and antioxidant. It has also demonstrated anxiolytic, anti-convulsant, neuritogenic, antispasmodic, astringent, cardiotonic, diuretic, anti-inflammatory, analgesic and antipyretic qualities. It is easy to understand why in Ayurvedic medicine it is considered “a pharmacy in one herb”.
Its remarkable cognitive, neurotropic and neuroprotective effects highlight its potential to modulate disease processes involved in neurodegenerative disorders such as Alzheimer’s, Parkinson’s and Huntington’s disease in addition to treating conditions such as schizophrenia, epilepsy and strokes.
In today’s highly competitive society, nootropics, from the Greek nous (“mind“) and trepein (“to bend” or “turn“), literally meaning “mind turning’, often used to treat attention deficit hyperactivity disorder (ADHD), have gained popularity with students seeking to improve cognitive function, boost memory, focus, creativity, and motivation. Statistics from the Alzheimer’s Association suggest that someone develops Alzheimer’s every 65 seconds. In 2019 Google searches for “nootropic” reportedly averaged 110,000 per month, reinforcing the fact that cognitive health is a cause for real concern across age demographics.
According to the current analysis of Reports and Data, the global nootropics market was valued at USD 1.96 billion in 2018 and is expected to reach USD 5.32 billion by the year 2026, at a CAGR of 13.2%
Whilst extracts of gotu kola phytochemical compounds may one day be the next miracle drug in the fight against neurodegenerative conditions, creating a new medicine is a long and rigorous process that takes 10 or more years from discovery to market at an estimated cost of around $2.6 billion. In contrast, herbal medicines and food supplements aren’t generally subjected to the same stringent testing requirements.
Alone or in combination with other nootropics, of which Sri Lanka has several, a simple decoction of fresh or dried gotu kola leaves, leaf-based juices, extracts in the form of tinctures and capsules of dried powdered leaf, offer an array of proven health benefits:
* boost cognitive function, enhances
memory and enhance performance
* provides protection of brain cells from toxicity and may protect the cells from forming the plaque associated with Alzheimer’s
*helps reduce anxiety and stress and helps with insomnia
*acts as an antidepressant
* supports vascular health reducing problems with fluid retention, ankle swelling and circulation
* is anti-ageing, promotes collagen production and rejuvenates skin, hair and nails
* reduces scarring and the appearance of stretch marks
* its anti-inflammatory properties may be useful in treating joint inflammation, cartilage and bone erosion
* Its antioxidant effects are immune
* suppresses the toxic side effects of drugs on liver and kidneys
Modern-day scientific research has yet to catch up with what has been known to sages and vaidyas, whose focus has been on the healing benefits of nature, for thousands of years but this is changing. Advances in science and information technology are making it easier for the pharmaceutical industry to uncover new insights into diseases, to identify and isolate specific phytochemical compounds, and to review the explosion of biological data that has already been published in peer-reviewed biomedical journals.
The World Health Organisation has recommended that medicinal plants be used more effectively in healthcare. Sri Lanka is uniquely positioned to exploit and market its own natural resources in the pursuit of global public health. There is very real global demand and there is a very real opportunity.
Emme Haddon has lived in the West Indies, France, Malaysia, Hong Kong and the UK. She has lived in Sri Lanka for 7 years. She has run various businesses and has set up a successful on-line clothing operation. She has a great interest in Sri Lanka’s plants and herbal medicines.
Nelli – On the cusp of becoming the world’s next top superfood
by Emme Haddon
FACT NOT HYPE: A nelli a day keeps sickness at bay! The humble little nelli fruit is the second richest natural source of Vitamin C on the planet and is an antioxidant powerhouse.
The Indian gooseberry tree, Phyllanthus emblica or Emblica officinalis, is considered the most important medicinal plant in Ayurveda, Unani and Siddha, traditional systems of medicine. Whilst all parts of the tree are used medicinally, it is the fruit, known as amla in India and nelli in Sri Lanka, that is considered the most important. In one of the oldest ayurvedic treatise’s dating back to 2 A.D, nelli was regarded as the most potent and rejuvenating fruits supporting anti-aging and longevity. With an astounding 600 – 700mg of Vitamin C per tiny fruit – 160 times that of an apple – nelli is the second richest natural source of Vitamin C on the planet, and with an Oxygen Radical Absorbance Capacity (ORAC) value of 261,500 it is an antioxidant powerhouse. When combined with 2 other fruits, aralu and bulu, in the ancient formula of “Triphala”, its ORAC value is an astounding 706,250 making it the 3rd highest antioxidant on the planet. It’s time that the old adage, an apple a day keeps the doctor away, is replaced with a nelli a day keep sickness at bay. When we hear the word superfood, images of blueberries, acai and turmeric, generally come to mind – nutrient-rich foods considered particularly beneficial for health that regularly feature in top-10 lists of superfoods. Blueberries contain around 9mg of Vitamin C per 100g so you would need to eat around 600g to get your Vitamin C RDI (recommended daily intake). In contrast, one little nelli fruit provides an incredible 1000% of your Vitamin C RDI. On the ORAC scale, nelli scores 56 times higher than blueberries and more than double that of the much-flouted acai berry. Interestingly, the antioxidant activity of nelli is reported to be between 4 and 10-fold higher than Curcuma longa, commonly known as turmeric, one of the world’s top-selling superfoods. If any food deserves to be elevated to “superfood” status, it’s nelli! Phyllanthus emblica, a small to medium-sized deciduous tree native to tropical South East Asia, frequently described as being a reservoir of nutraceuticals with efficacy against multiple diseases, is a known indigenous medicine in 17 countries. Eating nelli is excellent for the functioning of the circulatory, digestive and exocrine systems. There is hardly any disease for which nelli has not been used either singly or in combination with other ayurvedic herbs – the list is endless. Nelli has been the subject of countless scientific studies which have identified the presence of pharmacologically important active compounds, bioactive metabolites, such as alkaloids, phenols, flavonoids, terpenoids, glycosides and saponins. It shows enormous potential for a wide-array of applications:
*Potent immune booster
*Potent antioxidant & free radical scavenger
*Gastro-intestinal issues including heartburn, diarrhea &constipation
*Prevention and treatment of hyperlipidemia
*Anti-aging cell rejuvenator
*Repairs & promotes healthy hair, skin, eyes & nails
grows naturally, in a wide range of soils, in both dry and humid conditions of the dry and intermediate zones. Although it can tolerate moderate salinity, it is best cultivated in a pH range of 6-8 with reasonably fertile, well-drained, loamy soil. It is a versatile multipurpose tree with every part having some value – it provides fruits, medicines, dye and tannins, wood, fuel and green manure.
In India, where nelli is well-established as a rich crop, orchards are intercropped with moringa, guava, and coconut, as well as pulses, vegetable and other medicinal crops. Although nelli is highly nutritious, due to its extremely sour and astringent taste, it is used more in cooked and preserved foods, drinks and Ayurvedic medicines. Whilst there are some small-scale orchards, in Sri Lanka nelli has not been commercially exploited and is generally cultivated as an isolated tree in home gardens. In order to meet its Ayurvedic medicinal demand for nelli, Sri Lanka is estimated to import over 50,000 kg of dried nelli each year.
Nelli is also popular in traditional juices, pickles, candies, shampoos, conditioners and hair oils. There is immense potential for nelli, globally, as a dietary supplement in the form of tablets, capsules and powders, liquid extract and pulp in the nutraceutical, food and beverage, personal care and cosmetics markets.
The global herbal medicine and supplements market is booming and is projected to reach USD 411.2 billion by the year 2026. Rising awareness of nelli as an antioxidant-rich nutraceutical with proven health benefits relating to reduced risk of heart disease, high blood cholesterol levels, blood glucose levels, weight loss, anti-ageing, cell damage, inflammation and immune-strengthening, is anticipated to drive the product demand.
In 2018, the nelli powder extract sector led the global market with a value of USD 22.61 billion and is projected to reach USD 37.2 billion by 2026 whilst the food & beverage segment accounted for USD 12.40 billion of revenue. Currently, Asia Pacific holds the largest market share of about 29.91% with India exporting to Japan, Bangladesh, Nepal, Malaysia, Korea and more recently Germany, Netherlands and the US.
Europe is expected to expand at the fastest CAGR of 5.35% by 2025. Big Herba are always on the lookout for the next superfood. According to the Harvard Institute, elevating a food to the superfood state generally translates into super sales: in the United Kingdom alone, the value of this market exceeds a billion dollars. Consumers are willing to pay more for foods and supplements that they perceive to be healthy with science backing up health claims. Until recently nelli was relatively unheard of outside of Asia.
In Sri Lanka, many consumers appear happy to splurge huge amounts on trendy, imported laboratory-created health and nutritional supplements such as Vitamin C “gummies” whilst the astounding benefits of nelli as a functional superfood, not just an Ayurvedic medicine, appear to be forgotten or unknown by many.
The world, however, is waking up to vast array of health benefits nelli has to offer. It’s only a matter of time before nelli makes it on to the world’s top-10 superfood lists. Science is confirming what has been known in Ayurveda for millennia. There is a real opportunity waiting to happen but is Sri Lanka ready?
Emme Haddon has lived in the West Indies, France, Malaysia, Hong Kong and the UK. She has run various businesses and has set up a successful on-line clothing operation. For the past 7 years she has lived in Sri Lanka where she has been able to pursue her passion for natural medicines. She has a great interest in Sri Lanka’s plants and herbal medicines.
Cinnamon Life pledges accommodation for Sri Lankan Olympic contingent
As a way of appreciating Sri Lanka’s Olympic team for representing the country at the Tokyo 2020 Olympic games, Cinnamon Life will be hosting the contingent at Cinnamon Grand Colombo.
Cinnamon Life, which is Sri Lanka’s first ever integrated resort will host the entire contingent on full board complimentary basis, in adherence with all necessary COVID-19 health and safety protocol stipulated by the Tokyo Olympic organizers within a special dedicated floor at the Cinnamon Grand Colombo.
Commenting on the initiative, Krishan Balendra, Chairman – John Keells Holdings PLC noted: “Even amidst the challenging times the travel and tourism industry continues to face, Cinnamon Life recognises the need to support our national Olympic team and has agreed to provide accommodation for our Olympians and support staff on complimentary basis. We will extend our fullest care to give them the right state of mind with all necessary comforts to enable them to perform their best. Sports bring out national pride in any country and we believe that this gesture will assist to play a part in showcasing the talent of our national athletes to the world.”
Sri Lanka will be represented by nine athletes and 17 officials at the upcoming Tokyo 2020 Olympics, who will compete in nine sporting categories namely Athletics, Badminton, Equestrian, Gymnastics, Judo, Shooting and Swimming.
Concluding, Krishan Balendra stated “With the vision of being the trendsetter in the hospitality industry, Cinnamon Life provides service offerings which go beyond traditional hospitality. We are trying to be pioneers in innovative solutions affecting the lives of all our stakeholders and are proud that a Sri Lankan brand that is invested in the growth of our nation, was chosen to ensure the needs and safety of our national athletes. As a responsible corporate citizen, we pledge to care for the nation’s people and communities through the practice of our core values: caring, trust and integrity. Offering complimentary accommodation for the national Olympians is a form of giving back and showing our appreciation for their dedication and commitment to represent our great nation.”
Originally scheduled to take place from 24 July to 9 August 2020, the Games had been postponed to 23 July to 8 August 2021, due to the COVID-19 pandemic. This will be Sri Lanka’s eighteenth [18th] appearance at the Summer Olympics, with the exception of the 1976 Summer Olympics in Montreal. The Sri Lanka team will consist of nine  athletes; four  competing in the men’s category; five  competing in the women’s category.
Minister of Sports, Namal Rajapaksa stated, “We are very keen to ensure the wellbeing of the athletes and aim to offer them the best comforts to boost their confidence and motivation as they prepare to represent our nation at the Tokyo 2020 Olympics. We chose a great Sri Lankan brand and appreciate the generosity and hospitality of Cinnamon during these difficult times in helping our national Olympic contingent for the upcoming Olympic games. Support from local corporates for the development of sports is something to admire and acknowledge, as we need to build more athletes and sportspersons, and this would undoubtedly help to improve the growth of this talent in our country.”
Further commenting on the gesture, President of the National Olympic Committee of Sri Lanka, Suresh Subramaniam stated, “I am indeed privileged to be a part of Sri Lanka’s Olympic committee. I am truly heartened to know that big corporates in Sri Lanka have defied all barriers and joined hands with us to support Team Sri Lanka. This is what you call true team spirit.”
Cinnamon Life is the largest real estate development project in modern Sri Lankan history and considered a significant vote of confidence in Colombo’s trajectory forward as an economic and tourist hub. The integrated hotel and mixed-use development beckons a new era of work and play in the city, with the office tower, a 30-storey A-grade workspace and 427 residential units in the heart of Colombo. It is linked to an 800-roomed five-star Cinnamon Hotel and a mall spread across five levels, housing iconic international brands and exclusive dining experiences. Cinnamon Life is the largest private investment in Sri Lanka to date and is scheduled to open by mid-2022.
For further information contact:
Director Content Strategy, Public Relations and Communications
Cinnamon Hotels & Resorts
Mobile: +94 (0)71 8622 917
Amilani and UNFPA join to fight violence
by Zanita Careem
Partnership with the United Nations Population Fund (UNFPA) Violence against women and girls is one of the most prevalent human rights violations in the world. It knows no social, economic, or geographic boundaries and can affect anyone, regardless of their status in society. Fashion has a universal appeal and can be a powerful tool to address and create awareness and empower communities to challenge norms and beliefs that perpetuate violence against women and girls. The United Nations Population Fund (UNFPA) and Amilani Perera, embarked on a partnership in 2020 to address the issue of violence through the fashion and the apparel industry. Women engage in the apparel industry in all aspects, from designing, producing, modelling and beyond, and we must ensure these women are treated equally in their chosen field of employment Through the partnership with UNFPA, Amilani Perera will engage survivors of violence in product development, while conducting mentoring programmes to enhance their fashion and design skills.
She is a designer who, thinks out of the box and she is noted for her unique collections which are structured with elaborate details. , Amilani’s clothes make a bold statement A familiar face at CFW Amilani has always ensured her collections make a statement. Partnership with the United Nations Population Fund (UNFPA) Violence against women and girls is one of the most prevalent human rights violations in the world. It knows no social, economic, or geographic boundaries and can affect anyone, regardless of their status in society. Fashion has a universal appeal and can be a powerful tool to address and create awareness and empower communities to challenge norms and beliefs that perpetuate violence against women and girls. The United Nations Population Fund (UNFPA) and Amilani Perera, embarked on a partnership in 2020 to address the issue of violence through the fashion and the apparel industry. Women engage in the apparel industry in all aspects, from designing, producing, modelling and beyond, and we must ensure these women are treated equally in their chosen field of employment Through the partnership with UNFPA, Amilani Perera will engage survivors of violence in product development, while conducting mentoring programmes to enhance their fashion and design skills.
Can you trace back your career, and your first public appearance
In terms of public appearance I go back to more than 11 years when I was a first year fashion student at Lasalle College of the Arts, Singapore in 2010 and where my work was selected by the Italian brand GAS jeans . It was a great moment in my life and I was the first Sri Lankan to be featured in the prestigious Catalogue the Fashion Magazine in Singapore.
My pubic appearance at the Colombo Fashion Week ,under my brand label AMILANI PERERA and I was featured on Fashion TV as well.
What is your role in UNFPA, and mention the connection between UNFPA and Fashion:?
I introduced a programme with UNFPA Sri Lanka to uplift and empower abused women in Sri Lanka by engaging them in product development and conducting programmes empowering them. Every year, the collection I showcased at the Colombo Fashion Week reflected gender based vio and abuse in Sri anka Violence against women in Sri Lanka has taken a bitter turn and it is common among all communities The proceeds collected were used to provide shelters to the abuse and the needy
HOw you define the corerelation between gender violence and fashion ?
In Sri Lanka, most workers in the garment industry are women. Generally the focus on women is all about beauty and style , but no attention is paid to the gender based violence and this cuts across all communities and all sectors of society, . Fashion is a universal language and can be used to promote unity anf peace..
What is the underlying theme of your collectiom “unbreakable” mean?
The collection UNBREAKABLE was designed to raise awareness on violence against women and girls, which is a pertinent and serious issue among all communities .muslims, Sinhalese and Tamils that run accoss economic, social, or political boundaries.
Working together with our team of skilled artisan craftswomen, ‘UNBREAKABLE’ features Amilani Perera’s very own hand paintings and woven fabrics to help woman in need
The collection is a collaboration that gives voice to all fearless survivors of violence. I’m extremely delighted to announce that my Collection UNBREAKABLE reached many corners of buyers in Tokyo, Japan and will also be retailed at the store 3.T.H.R.E.E.A by August 2021.
Continuing our mission with UNFPA we launched the collection to raise awareness on societal responsibility by protecting survivors of domestic violence. The collection incorporated fabrics weaved by survivors of violence. The proceeds will help to build shelters to many survivors of violence
Say something about your collection,namely haute c outure, street styles and bridal collection?
We create bridal designs not only for Sri Lankan brides. Our brand is exclusively for brides all over the world. The portfolio contains exclusive bridal sarees, traditional Kandyan bridals to bridal gowns. We cater bespoke designs to other occasions as well.
Apart from bridals we have a designer denim casual line exclusively retailed at the Design Collective store.
Your Signature style and style
Style is a story. It portrays you, your personality and your movements and how you enjoy every moment. So, my style differs accordingly.. may it be uplifting the less fortunate or by a helping many others ro make them happy and contented
Your future plans?
Once the prevailing pandemic dies down ,the future plan is to continue showcasing international fashion shows. We have already showcased at the Asian Designer Week and in USA/ the Sri Lanka fashion week in the fashion capital of New York.
I will also continue my work with UNFPA.
Once I make an investment based on the concept of changing people’s lives, it brings inner peace and happiness.
MP’s wife, father-in-law among three detained
Women’s organisations in North conduct protests demanding justice for Ilashini
Daraz donates Rs. 2 million to ITUKAMA COVID-19 Healthcare and Social Security Fund
7-billion-rupee diamond heist; Madush splls the beans before being shot
The Burghers of Ceylon/Sri Lanka- Reminiscences and Anecdotes
Unfit, unprofessional, fat Sri Lankans
news4 days ago
J’pura University scientists: Sinopharm very effective against Delta variant
news7 days ago
The first virtual pre-school in Sri Lanka going cosmopolitan
Features7 days ago
WHO BURNT THE JAFFNA LIBRARY?
Life style7 days ago
Nelli – On the cusp of becoming the world’s next top superfood
Business5 days ago
Hayleys Fabric cuts carbon footprint by 15% with Sri Lanka’s largest solar roof
Sports7 days ago
Pressing the self destruction button
Sports6 days ago
Stunning Indian batting flattens Sri Lanka
Sports6 days ago
An American hurdling for Sri Lanka at Olympics