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SHAPE-Asia: Hand in hand for healthier diets and lasting change worldwide

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In 2024, an estimated 31.9% of the global population struggled to afford a healthy diet, including 28.1% in Asia and a concerning 42.9% in Sri Lanka. Moreover, unhealthy diets around the world are believed to be behind more than a quarter of all deaths caused by non-communicable diseases (NCDs), with 11 million NCD deaths per year due to poor eating habits. These alarming numbers underscore the urgency of reshaping our food environments and improving access to healthy diets.

A key part of building healthier diets is creating better food environments. Food environments are the physical, economic, political, and socio-cultural contexts that influence how people decide to acquire, prepare, and consume food. What we eat each day is shaped by many factors. On a personal level, it comes down to whether food is easily accessible, affordable, convenient, and appealing. There are also broader influences, such as food prices, market availability, advertising, and government policies and regulations. When these pieces come together to make healthy foods easier to buy and more attractive to eat, people are more likely to choose them. By enhancing food environments, we can significantly impact not only individual health but also community well-being.

Sunimalee Madurawala

However, global food markets continue to face persistent challenges stemming from weather issues, geopolitical tensions, trade restrictions, macroeconomic conditions, and climate change. In addition to these challenges, the way food is marketed and sold often makes adhering to healthy diets even more difficult. Global food retail environments are increasingly dominated by large chains; a direct link to the rising prevalence of obesity. Meanwhile, food marketing heavily promotes unhealthy items, such as fast food, sugary drinks, chocolates, and confectionery, using persuasive tactics designed to attract attention, especially among children and young people. A recent study in South Asia found that nearly 75% of adults in Bangladesh, Sri Lanka, and North India reported consuming ultra-processed foods. Ultra-processed products made up 13-17% of total energy intake in those countries. Ultra-processed foods contain many additives uncommon in home cooking, such as preservatives, emulsifiers, sweeteners, and artificial flavours. Made to last longer on shelves, they tend to be high in sugar, salt, and unhealthy fats, displacing healthier foods in our diets.

Ensuring access to nutritious, affordable food is not just a personal challenge but a global priority that demands collective solutions. This is where the United Nations’ Food and Agriculture Organisation (FAO) plays a crucial role. FAO continues to lead global efforts to end hunger, achieve food security, and improve nutrition in all its forms. This includes promoting nutritious food and making healthy diets more accessible to everyone. Every October 16, people worldwide celebrate World Food Day (WFD). Going beyond just a symbolic date, WFD serves as a call to action, bringing the world together to acknowledge the importance of developing healthier food systems and establishing supportive policy environments to build and maintain these systems.

Hand in Hand for Better Foods and a Better Future

This year, WFD is celebrated under the theme Hand in Hand for Better Foods and a Better Future. At its core, the theme emphasises working together to create food environments that make “better foods”, that is, healthy diets, a reality for all.

Today, food environments are deeply interconnected. What is produced in one country often ends up on the plates of another. Trade policies, advertising, supply chains, and consumer preferences cross borders, influencing diets across entire regions. This interconnectedness means no country can address the challenges of creating healthy food environments in isolation. Regional collaboration is key to promoting healthier diets. By collaborating through knowledge sharing, aligning policies, and taking collective action, countries can influence their food environments to ensure healthy diets are more accessible, affordable, and appealing. In South and Southeast Asia, where unhealthy diets are a growing concern, collaboration can spark region-specific solutions, build skills, and drive forward joint action. Through these efforts, countries can create food environments that support healthier choices and improve the health of millions.

SHAPE-Asia: Building a Regional Community of Practice to Unite Asian Nations for Healthier Food Systems and Policy Environments

In this context, the Institute of Policy Studies of Sri Lanka (IPS) has joined a new regional initiative called SHAPE-Asia, supported by the International Development Research Centre (IDRC), Canada. SHAPE-Asia brings together stakeholders from Indonesia, Malaysia, Thailand, the Philippines, and Sri Lanka to build a collaborative learning network focused on healthier food environments. By connecting policymakers, researchers, government agencies, the media, civil society, the private sector, and business, SHAPE-Asia is creating a dynamic platform for peer exchange, joint research, and collective advocacy. Its key goals include strengthening networks, generating region-specific knowledge, engaging in policy dialogue, building capacity, and ultimately influencing policies to support healthier diets.

SHAPE Asia: Key Objectives

By working hand in hand with other countries, SHAPE-Asia brings valuable opportunities for Sri Lanka in building a healthy food environment. Through this collaboration, Sri Lanka can learn from successful food policies in the region, while also sharing its own experiences. It opens doors for our researchers, policymakers, and community leaders to connect with others facing similar challenges. Most importantly, this partnership will help us find practical solutions that are not only backed by research but also tailored to our local needs, making healthy and affordable food more accessible to everyone.

As we celebrate WFD 2025 under the theme “Hand in Hand for Better Foods and a Better Future,” the SHAPE-Asia initiative offers a powerful opportunity to drive lasting change. For Sri Lanka, it means not only learning from the region but also sharing our own strengths and shaping solutions that truly meet the needs of our people. By joining hands across borders to share knowledge, build skills, and translate research into practice, we can create food environments that make healthy, affordable, and sustainable diets a reality. The future of food is in our hands, and together we can shape it for the better.

by Sunimalee Madurawala



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Export of scrap metal required for domestic industry to be banned

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The Cabinet of Ministers has approved the resolution furnished by the Minister of Industry and Entrepreneurship Development to impose the necessary legal provisions to prevent the export of scrap metal in a manner detrimental to domestic industries.

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SriLankan Airlines records revenue increase with AI and ML-powered Revenue Management System

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SriLankan Airlines recorded a revenue increase following the implementation of its AI- and ML-powered Revenue Management System, a project that earned the Growth Catalyst Award at the Outperformer Customer Awards 2025 by PROS and the Silver Award in the AI and Data Science category at the National Project Management Excellence Awards 2025 by the Project Management Institute Sri Lanka Chapter.

SriLankan Airlines has recorded a revenue increase following the implementation of a next-generation, AI and Machine-Learning (ML) powered Origin and Destination (O&D) revenue management platform. The system enables dynamic pricing and smarter inventory optimisation, while delivering a superior passenger experience across all sales channels through real-time seat availability and predictive analytics.

Kshanaka Saparamadu, Head of Revenue Management at SriLankan Airlines, remarked, “Embracing the latest revenue management technology is a testament to our commitment to continuous innovation and digital transformation. With the introduction of PROS Revenue Management Advantage and Amadeus Revenue Availability and Active Valuation, we are not only refining our current processes but also positioning ourselves for long-term success in modern airline retailing, ensuring we stay ahead in a rapidly changing industry.”

Chamara Perera, Group Head of IT at SriLankan Airlines, added, “This transition to a dynamic, integrated revenue management system reflects our strategic focus on remaining agile in an increasingly competitive and fast-evolving airline industry. As the aviation sector undergoes rapid digital transformation, SriLankan Airlines is enhancing its ability to respond swiftly to market fluctuations and meet the evolving demands of today’s travelers.”

Powered by PROS’ AI-driven Revenue Management Advantage (RMA) and Amadeus Revenue Availability and Active Valuation (RAAV), the platform leverages AI algorithms and ML models to improve alignment of capacity and demand, optimise premium seat allocation and respond swiftly to market shifts. These capabilities deliver unmatched agility and scalability, boost yield and position SriLankan Airlines at the forefront of digital transformation in aviation.

Industry benchmarks show that O&D-based revenue optimisation models typically deliver a 3%-5% increase in passenger revenue, underscoring the new revenue management system as a key driver, among other strategic factors, to the 13% growth recorded by SriLankan Airlines during the first three quarters of the 2025-2026 financial year.

This initiative has not only enhanced SriLankan Airlines’ agility, scalability, and competitiveness in a dynamic global aviation market, but also strengthened collaboration between pricing, demand and flight analyst teams, earning two awards in the process. It was recognised with the Growth Catalyst Award at the Outperformer Customer Awards 2025 in Las Vegas by PROS, as well as the Silver Award in the AI and Data Science category at the National Project Management Excellence Awards 2025 in Colombo by the Project Management Institute Sri Lanka Chapter.

As SriLankan Airlines continues its modernisation journey, the new integrated revenue management platform will significantly improve SriLankan Airlines’ global market position, its ability to attract and retain high value connecting passengers, and competitiveness in the global aviation landscape.(SriLankan Airlines)

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CCC delegation completes prestigious International Trade Facilitation Programme

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A delegation of 30 professionals from the Ceylon Chamber of Commerce recently completed a specialised residential training programme on International Trade Facilitation at the Indian Institute of Foreign Trade (IIFT) in New Delhi.

Hosted by the Indian Institute of Foreign Trade, a premier institution established under India’s Ministry of Commerce and widely regarded as a leading centre of excellence in international trade education and research, the programme also included engagements with several of India’s most prominent trade and diplomacy institutions. These included the Directorate General of Foreign Trade (DGFT), the government authority responsible for shaping and implementing India’s foreign trade policy; the Sushma Swaraj Institute of Foreign Service, the country’s premier training institution for diplomats; the Federation of Indian Export Organisations (FIEO), the apex body representing India’s exporting community; and the Confederation of Indian Industry (CII), one of India’s most influential industry associations. Together, these engagements offered participants valuable insights into how policy, diplomacy, and industry interact in a robust manner to facilitate trade and economic progress.

Over nine days, participants explored key aspects of global commerce, including the international trading system, trade negotiations, economic intelligence, trade finance, and emerging issues such as AI, cyber risk, and digital transformation.

The programme offered valuable insights into the evolving dynamics of international trade and the systems that support it, while highlighting ways in which chambers of commerce can further leverage their existing role in supporting businesses navigate global markets, contributing to policy discussions, and strengthen the broader trade ecosystem.

The programme was designed and overseen by Dr. Rohit Mehtani, Dean at IIFT and a widely respected expert in international trade diplomacy and negotiations, whose academic work and advisory experience have contributed to international trade discourse.

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