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SHAPE-Asia: Hand in hand for healthier diets and lasting change worldwide

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In 2024, an estimated 31.9% of the global population struggled to afford a healthy diet, including 28.1% in Asia and a concerning 42.9% in Sri Lanka. Moreover, unhealthy diets around the world are believed to be behind more than a quarter of all deaths caused by non-communicable diseases (NCDs), with 11 million NCD deaths per year due to poor eating habits. These alarming numbers underscore the urgency of reshaping our food environments and improving access to healthy diets.

A key part of building healthier diets is creating better food environments. Food environments are the physical, economic, political, and socio-cultural contexts that influence how people decide to acquire, prepare, and consume food. What we eat each day is shaped by many factors. On a personal level, it comes down to whether food is easily accessible, affordable, convenient, and appealing. There are also broader influences, such as food prices, market availability, advertising, and government policies and regulations. When these pieces come together to make healthy foods easier to buy and more attractive to eat, people are more likely to choose them. By enhancing food environments, we can significantly impact not only individual health but also community well-being.

Sunimalee Madurawala

However, global food markets continue to face persistent challenges stemming from weather issues, geopolitical tensions, trade restrictions, macroeconomic conditions, and climate change. In addition to these challenges, the way food is marketed and sold often makes adhering to healthy diets even more difficult. Global food retail environments are increasingly dominated by large chains; a direct link to the rising prevalence of obesity. Meanwhile, food marketing heavily promotes unhealthy items, such as fast food, sugary drinks, chocolates, and confectionery, using persuasive tactics designed to attract attention, especially among children and young people. A recent study in South Asia found that nearly 75% of adults in Bangladesh, Sri Lanka, and North India reported consuming ultra-processed foods. Ultra-processed products made up 13-17% of total energy intake in those countries. Ultra-processed foods contain many additives uncommon in home cooking, such as preservatives, emulsifiers, sweeteners, and artificial flavours. Made to last longer on shelves, they tend to be high in sugar, salt, and unhealthy fats, displacing healthier foods in our diets.

Ensuring access to nutritious, affordable food is not just a personal challenge but a global priority that demands collective solutions. This is where the United Nations’ Food and Agriculture Organisation (FAO) plays a crucial role. FAO continues to lead global efforts to end hunger, achieve food security, and improve nutrition in all its forms. This includes promoting nutritious food and making healthy diets more accessible to everyone. Every October 16, people worldwide celebrate World Food Day (WFD). Going beyond just a symbolic date, WFD serves as a call to action, bringing the world together to acknowledge the importance of developing healthier food systems and establishing supportive policy environments to build and maintain these systems.

Hand in Hand for Better Foods and a Better Future

This year, WFD is celebrated under the theme Hand in Hand for Better Foods and a Better Future. At its core, the theme emphasises working together to create food environments that make “better foods”, that is, healthy diets, a reality for all.

Today, food environments are deeply interconnected. What is produced in one country often ends up on the plates of another. Trade policies, advertising, supply chains, and consumer preferences cross borders, influencing diets across entire regions. This interconnectedness means no country can address the challenges of creating healthy food environments in isolation. Regional collaboration is key to promoting healthier diets. By collaborating through knowledge sharing, aligning policies, and taking collective action, countries can influence their food environments to ensure healthy diets are more accessible, affordable, and appealing. In South and Southeast Asia, where unhealthy diets are a growing concern, collaboration can spark region-specific solutions, build skills, and drive forward joint action. Through these efforts, countries can create food environments that support healthier choices and improve the health of millions.

SHAPE-Asia: Building a Regional Community of Practice to Unite Asian Nations for Healthier Food Systems and Policy Environments

In this context, the Institute of Policy Studies of Sri Lanka (IPS) has joined a new regional initiative called SHAPE-Asia, supported by the International Development Research Centre (IDRC), Canada. SHAPE-Asia brings together stakeholders from Indonesia, Malaysia, Thailand, the Philippines, and Sri Lanka to build a collaborative learning network focused on healthier food environments. By connecting policymakers, researchers, government agencies, the media, civil society, the private sector, and business, SHAPE-Asia is creating a dynamic platform for peer exchange, joint research, and collective advocacy. Its key goals include strengthening networks, generating region-specific knowledge, engaging in policy dialogue, building capacity, and ultimately influencing policies to support healthier diets.

SHAPE Asia: Key Objectives

By working hand in hand with other countries, SHAPE-Asia brings valuable opportunities for Sri Lanka in building a healthy food environment. Through this collaboration, Sri Lanka can learn from successful food policies in the region, while also sharing its own experiences. It opens doors for our researchers, policymakers, and community leaders to connect with others facing similar challenges. Most importantly, this partnership will help us find practical solutions that are not only backed by research but also tailored to our local needs, making healthy and affordable food more accessible to everyone.

As we celebrate WFD 2025 under the theme “Hand in Hand for Better Foods and a Better Future,” the SHAPE-Asia initiative offers a powerful opportunity to drive lasting change. For Sri Lanka, it means not only learning from the region but also sharing our own strengths and shaping solutions that truly meet the needs of our people. By joining hands across borders to share knowledge, build skills, and translate research into practice, we can create food environments that make healthy, affordable, and sustainable diets a reality. The future of food is in our hands, and together we can shape it for the better.

by Sunimalee Madurawala



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Samagi Spice Exports to launch Ceylon Cinnamon based beverage range

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The SPICEUP range of Cinnamon based beverages being launched by Samagi

Samagi Spice Exports (Pvt) Ltd is set to introduce SPICEUP, a new Sri Lankan  beverage brand, at its grand launch on Saturday 17 October 2026 at the University of Ruhuna, Matara.

With a history dating back to 1969, Samagi Spice is taking a new step in its business journey by  expanding beyond traditional spice exports into value added consumer products.

Through SPICEUP, the company aims to connect Sri Lanka’s internationally recognized cinnamon heritage with contemporary beverage innovation, creating a distinctive identity in the country’s beverage market.

The SPICEUP range will feature a variety of products, including Original, Cream Soda, Power, GO, Cool, Burn, Memo+ and Zingy. Designed to offer consumers a range of refreshment experiences, the products will be available in two packaging formats: cans and plastic bottles, catering to different consumer preferences and occasions.

At the heart of the initiative is the potential of true Ceylon cinnamon as a value-added ingredient in the beverage industry. Rather than limiting cinnamon to its traditional uses, SPICEUP seeks to explore new opportunities for bringing this iconic Sri Lankan spice into everyday consumer experiences.

 The initiative also highlights the broader potential of transforming the country’s agricultural resources into innovative products with commercial value.

The launch ceremony will be attended by legendary Sri Lankan cricketer Sanath Jayasuriya as the Chief Guest, alongside representatives from the Export Development Board (EDB), Industrial Development Board (IDB), Cinnamon Research Academy and other industry  stakeholders.

A major highlight of the occasion will be the official unveiling of the SPICEUP product range, followed by the launch of the brand’s official website. The event will also feature the signing of a Memorandum of Understanding (MoU) between Samagi Spice Exports and the University of Ruhuna, marking an important step towards strengthening collaboration between industry and academia.

The proposed collaboration will provide a platform for future research, product innovation and value addition involving true Ceylon cinnamon. By bringing together business expertise and university-based knowledge, the initiative aims to support the development of innovative, value-added products and contribute to Sri Lanka’s potential in international markets.

With its roots in the country’s spice industry and its ambitions in the beverage sector, SPICEUP is poised to begin a new chapter in Samagi Spice’s journey—one that seeks to bring the distinctive identity of Ceylon cinnamon to a new generation of consumers.

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Indian business leader urges SL entrepreneurs to tap into India’s rapidly expanding consumer market

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T. Krishnakumar, Chief Executive Officer of Reliance Consumer Products Ltd (RCPL)

By Sanath Nanayakkare

Speaking at the Sri Lanka Economic and Investment Summit 2026, T. Krishnakumar, Chief Executive Officer of Reliance Consumer Products Ltd (RCPL), emphasised that local enterprises can unlock substantial economic benefits by strategically aligning with India’s booming consumer base.

Addressing business leaders and policymakers at the Shangri-La Hotel in Colombo, Krishnakumar highlighted that geographical proximity and rich cultural ties provide a natural foundation for deeper commercial collaboration.

He noted that instead of viewing bilateral trade narrowly, regional partnerships should act as conduits to build robust, scalable enterprises capable of plugging into wide-reaching regional value chains.

“For Sri Lankan exporters dealing in traditional staples as well as value-added goods, accessing India’s rising middle class presents a phenomenal growth window,” he said.

Drawing insights from Reliance Consumer Products’ rapid expansion – which scaled efficiently to thousands of employees and multi-billion-dollar metrics – Krishnakumar stressed that modern corporate success relies on disciplined execution, localised consumer understanding, and smart technology integration.

Furthermore, he underscored that while rapid growth is critical, businesses must consistently anchor their models in affordability and consumer trust.

Concluding his address at the summit, the RCPL chief noted that pairing regional trade integration with resilient business practices and predictable regulatory frameworks will be vital as Sri Lanka transitions firmly toward accelerated economic development.

Addressing the Summit during a subsequent fireside chat, President Anura Kumara Dissanayake underscored that a core concern currently being targeted by the government is developing a critical mass of local entrepreneurs equipped to engage with international enterprise counterparts.

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SriLankan Airlines wins prestigious SATA 2026 Visitors’ Choice Award for Leading International Airline

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SriLankan Airlines has once again been honoured with the prestigious Visitors’ Choice Award for Leading International Airline at the South Asian Travel Awards (SATA) 2026, reaffirming its continued recognition in the regional travel and tourism industry. The airline, which has received this award in previous years, was the only international airline to be recognised in this category at this year’s event. The 10th anniversary edition of the awards ceremony was held earlier this month at Hotel Barcelo Nasandhura in Male, Maldives.

Recognised as one of the key events on the Maldivian tourism and travel industry calendar, SATA celebrated its 10th anniversary on a grand scale, bringing together prominent industry stakeholders, including Government Ministers, distinguished dignitaries, diplomats and senior representatives from leading airlines and their respective head offices.

Commenting on the achievement, Dimuthu Tennakoon, Head of Commercial, SriLankan Airlines, stated, “We are honoured to receive this recognition at the South Asian Travel Awards 2026. Being named the Leading International Airline in the Visitors’ Choice Awards once again is a meaningful acknowledgement of our commitment to serving our passengers and strengthening our presence in the region. This award inspires us to continue enhancing the travel experience we offer and to build stronger connections with the markets and communities we serve.”

Complementing its commitment to service excellence, SriLankan Airlines offers an extensive flight network with convenient connections to destinations across the globe. In South Asia, the airline operates nearly 130 flights each week to 15 destinations across India, Pakistan, the Maldives, Nepal, and Bangladesh. With schedules thoughtfully designed to suit the needs of travellers, SriLankan Airlines provides seamless connectivity for those visiting Colombo for business or leisure, as well as passengers travelling onwards to destinations worldwide.

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