Connect with us

Business

MAS Holdings partners with The Wildlife Foundation Kenya

Published

on

The teams from MAS Holdings and The Wildlife Foundation (TWF) Kenya have partnered to conserve 6,250 acres of the Nairobi National Park wildlife dispersal area

Collaborative conservancy model aims to protect 6,250 acres of the Nairobi National Park Wildlife Dispersal Area

Colombo, 30th August 2022: South Asian apparel manufacturer, MAS Holdings (MAS) has partnered with The Wildlife Foundation (TWF), Kenya to conserve 6,250 acres of the Nairobi National Park Wildlife Dispersal Area. In line with the MAS Plan for Change commitment of restoring 25,000 acres of habitat, this unique initiative enables MAS and TWF to collaborate with local landowners to conserve wildlife on community- and privately-owned land.

The project commenced in March 2022, with a land-lease gathering ceremony with the participation of 58 landowners from the Athi-Kaputiei area. The project is an extension of TWF’s ongoing conservancy model, through which TWF leases lands from local owners to promote wildlife conservation and better land use practices. Through this partnership, MAS has been able to expand TWF’s existing conservancy of 5,000 acres to a total coverage of 11,250 acres.

The conservancy model utilizes both monetary and non-monetary incentives to encourage landowners and local communities to keep land unfenced for wildlife and livestock to move freely in the outskirt lands of the park. This is coupled with initiatives to raise awareness on community-based conservation, place community rangers to mitigate human-wildlife conflict, train youth and women on topics such as beekeeping, biogas, and promote the use of technology to innovate solutions for conservation challenges.

Through the conservancy model, which is collaboratively funded by MAS’ strategic business units MAS Intimates and MAS Kreeda, MAS and TWF provide financial incentives to landowners, to keep private lands open and unfenced for wildlife movement. This contributes to reducing human retaliations against lions and other predators as well as supporting to improve the education of the children in the area by providing landowners with lease payments aligned to the start of the children’s school terms.

MAS established its manufacturing facility in Kenya in 2020, through its subsidiary MAS Intimates. Today, MAS Intimates Kenya (EPZ) Ltd is a leading manufacturer and exporter of lingerie and apparel wear to leading markets in the USA, Europe and Asia, and provides job opportunities for 3,200 Kenyans. The lands in the conservancy model are leased from the Machakos and Kajiado counties, where the majority of MAS Intimates Kenya staff reside.

This conservation project not only contributes considerably to MAS’ target of restoring 25,000 acres of habitat but has also created an opportunity for MAS to engage holistically with its local community in Kenya. The group’s sustainability strategy, the MAS Plan for Change, focuses on 12 commitments under three areas of focus of product, lives, and planet, including championing biodiversity and creating thriving communities.MAS and TWF have committed to collaborate on this unique conservancy project for the next five years, with the collective hope of uplifting and empowering the community to help change our planet for good.

About MAS Holdings:

MAS Holdings, the largest apparel tech company in South Asia, is among the most recognized design-to-delivery solution providers in apparel and textile manufacturing. Home to a community of over 118,000 people, today, MAS spans across 17 countries, with established design locations placed in key style centers across the world. Catering to the demands of a dynamic and ever-changing industry, the MAS portfolio has expanded exponentially; into brands, wearable technology, FemTech, start-ups and fabric parks worldwide.

Over 35 years of operations, MAS has gained global recognition for its ethical and sustainable working environment and for the organization’s tireless efforts in social development and women’s empowerment. Product excellence and craftsmanship have placed MAS on the world map as an industry leader, showcasing unfailing delivery in innovative manufacturing and design. Today, the company’s efforts to drive positive impact are outlined in the MAS Plan for Change, a commitment to create sustainable change under three areas of focus: products, lives, and planet. Through these initiatives, MAS aims to inspire all employees to be changemakers, enabling dreams and enriching the fabric of life on our planet.

About The Wildlife Foundation, Kenya: The Wildlife Foundation (TWF) is a registered Kenya Non-Governmental Organization (NGO) established in the year 2000. TWF’s vision is to maintain community-based conservancies that foster peaceful coexistence between humans, livestock and wildlife within the Athi-Kaputiei ecosystem.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

SLT-MOBITEL driving Sri Lanka’s economic resilience through digital infrastructure

Published

on

SLT-MOBITEL marks its triple triumph at the National Business Excellence Awards 2026

Corporate accolades underscore the alignment between its operational excellence and national development

In an era where national competitiveness is intrinsically tied to digital connectivity, strengthening the country’s digital backbone has become an urgent priority. Within this context, the evolving role of Sri Lanka’s leading telecommunications provider, SLT-MOBITEL, offers valuable insight into how technological infrastructure can underpin broader economic resilience.

Telecommunications and digital networks are foundational to economic transformation. By expanding high-speed broadband access, upgrading enterprise cloud capabilities, and bridging the urban-rural connectivity divide, SLT-MOBITEL helps reduce business transaction costs, streamline supply chains, and enable micro, small, and medium enterprises to reach global markets.

Recent corporate accolades further underscore this alignment between operational excellence and national development. SLT-MOBITEL’s triple triumph at the National Business Excellence Awards 2026 – winning in the Infrastructure and Utilities sector, Performance Management, and ICT Services categories – highlights its growing impact. Notably, the recognition of eChannelling’s contributions to digital healthcare reflects a broader strategic pivot toward integrated technology solutions.

“Institutional efficiency of this nature is critical for attracting foreign direct investment, as global partners increasingly assess a country’s digital maturity and systemic stability before committing capital,” noted industry observers.

Moreover, the company’s transition from a conventional telecom utility to a comprehensive digital solutions provider aligns seamlessly with Sri Lanka’s national digitalisation agenda. As the country pursues public sector modernisation, enhanced e-governance, and a competitive knowledge economy, the private sector must step up to deliver secure, scalable, and future-ready networks. Investments in data centres, cybersecurity frameworks, and advanced ICT infrastructure act as strategic buffers, ensuring that Sri Lanka’s economic apparatus remains agile and resilient amid future global uncertainties.

However, industry experts caution that while these achievements are commendable, SLT-MOBITEL still has a considerable distance to cover in fully enabling a truly digital economy.

Continue Reading

Business

Port City Colombo strengthens Gulf investment ties at Dubai diplomatic engagement

Published

on

The panel discussion at the engagement

Port City Colombo (PCC) took a prominent role as Platinum Sponsor at the second edition of Sri Lanka Beyond Your Dreams, a high-level diplomatic and investment engagement hosted by the Consulate General of Sri Lanka in Dubai and the Northern Emirates. The event, held on 2nd September 2026 at the Hilton Dubai Al Habtoor City, brought together over 400 senior UAE-based business leaders, investors, diplomats, and institutional stakeholders, alongside Sri Lanka’s most senior government representatives.

The gathering was graced by Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of Foreign Trade, as Guest of Honour, and Vijitha Herath, Sri Lanka’s Minister of Foreign Affairs, Foreign Employment and Tourism. A high-level Sri Lankan delegation – including the Secretary to the Prime Minister, the Chairman of the Board of Investment, the Chairman of the Export Development Board, and the Director General of Commerce – underscored the government’s strong commitment to deepening economic diplomacy with the UAE.

In his keynote address, Minister Herath reaffirmed the centuries-old ties between Sri Lanka and the Arab region, emphasising the UAE’s vital role as a key economic partner. He stressed the urgency of finalising a Comprehensive Economic Partnership Agreement (CEPA) with the UAE, which would establish a robust framework to elevate trade, investment, and bilateral cooperation. Declaring Sri Lanka “open and ready for business,” he positioned Port City Colombo as the physical embodiment of this economic mission – a modern Special Economic Zone (SEZ) with a dedicated legal framework and competitive incentives, offering UAE investors a natural gateway to South Asia while maintaining strong Gulf connectivity.

Continue Reading

Business

American Premium Water strikes Gold at Dragons of Sri Lanka 2026

Published

on

The achievements are particularly significant given that the company’s debut at the Dragons awards has resulted in four Dragons across four categories.

American Premium Water has secured four wins at Dragons of Sri Lanka Awards 2026, including three Gold Dragons and one Black Dragon, marking a significant milestone for the brand following its relaunch last year.

Part of the prestigious Dragons of Asia awards, Dragons of Sri Lanka brings the program’s regional platform to the local market, celebrating creative and effective marketing communications, with entries evaluated on strategic thinking, creativity, execution and impact. Established in 2000, Dragons of Asia is one of Asia’s premier results-driven marketing awards programs.

For American Premium Water, the achievements are particularly significant given that the company’s debut at the Dragons awards has resulted in four Dragons across four categories. In the distinction of Gold Dragons, American Premium Water was recognized across three categories including Product Launch or Re Launch, Cause, Environment or Sustainability and Creative Excellence while the Black Dragon was awarded in recognition of Small Budget.

Competing alongside leading brands and agencies in Sri Lanka, American Premium Water’s four wins demonstrate the strength and effectiveness of its recent work. Winning three Gold Dragons across three distinct categories highlights the breadth of the brand’s achievements, while the Black Dragon for Small Budget further emphasizes its ability to create meaningful impact through focused and efficient investment.

Continue Reading

Trending