Business
Indian External Affairs Minister’s tourism diplomacy: Lessons for Sri Lanka
Indian External Affairs Minister Dr. S. Jaishankar’s recent address at the FAITH Tourism Conclave in India was more than a promotion of travel and hospitality – it was a masterclass in soft power, national resilience, and strategic messaging.
While his speech centred on India’s tourism revival, the underlying themes: diaspora engagement, cultural pride, and navigating global turbulence hold profound relevance for Sri Lanka as it seeks to rebuild its own tourism sector amid economic and geopolitical challenges.
In this context. The Island Financial Review spoke to a veteran in the Sri Lanka tourism sector to inquire how he perceived the high-calibre Indian minister’s views on tourism and their relevance to Sri Lanka Tourism. The following are some excerpts from the interview.
“Jaishankar framed tourism not merely as an economic activity but as a tool for shaping India’s global identity. His emphasis on UNESCO heritage sites from the Hoysala temples to Gujarat’s Statue of Unity mirrors Sri Lanka’s own treasures: Sigiriya, Galle Fort, and Kandy’s cultural triangle. Yet, India’s systematic branding of intangible heritage – yoga, Kumbh Mela, even Bollywood nostalgia offers a blueprint. Sri Lanka, too, could amplify its festivals like Esala Perahera, Thai Pongal and crafts like mask-making, handlooms as part of a curated ‘living heritage’ experience.”
“Crucially, Jaishankar highlighted the diaspora’s role in tourism, urging overseas Indians to ‘bring friends’ home. Sri Lanka’s diaspora, which is also significant and influential, could be leveraged similarly. Imagine targeted campaigns inviting Sri Lankans abroad to explore homestays in Jaffna or surf camps in Arugam Bay – blending emotional homecoming with sustainable tourism.”
“He noted that India’s tourism boom , stems from infrastructure leaps: doubled airports, revamped railways, and initiatives like affordable regional flights and pilgrimage circuits. Sri Lanka’s post-crisis recovery demands parallel strides – not just in highways and hotels but in decentralising tourism. Why not develop Trincomalee’s beaches or Mannar’s bird sanctuaries as alternatives to Colombo and the South?”
“The Indian External Affairs Minister’s praise for homestays and eco-tourism resonates deeply. Sri Lanka’s community-based tourism – whether in Kandy’s villages or the Knuckles range – could thrive with state support, blending livelihoods with conservation. Likewise, India’s MICE (Meetings, Incentives, Conferences, Exhibitions) push is instructive. Colombo’s conference tourism potential could be enhanced with newly added infrastructure like City of Dreams – Cinnamon Life, positioning the city as a hub for South Asian business dialogues.”
“Jaishankar’s acceptance of global volatility – from pandemic aftershocks to trade wars was striking. His solution: self-reliance, not as isolation but as resilience. For Sri Lanka, this echoes the need to diversify tourism markets beyond European arrivals and boost domestic travel, as India has done.”
“Equally telling was his diplomatic choreography – hosting G20 events across India, from Kashmir to Kerala, and welcoming leaders like Macron in Jaipur. Sri Lanka, with its compact diversity, could adopt this ‘whole nation’ diplomacy. Imagine showcasing Trinco’s port to Indian investors or Jaffna’s revival to Tamil diaspora leaders – turning tourism into strategic storytelling.”
“Jaishankar’s speech was a reminder that tourism is more than revenue – it’s identity, unity, and geopolitical leverage. Sri Lanka, at a crossroads, must heed these lessons. As the Indian minister rightly said, ‘Tourism connects the world to a nation, and the nation to itself.’ For Sri Lanka, that connection could be the key to revival,” he said.
In conclusion, the Sri Lankan tourism veteran listed out key takeaways from Jaishankar’s speech:
1. Brand the intangible: Celebrate culture, food, crafts, and local festivals.
2. Engage the diaspora: Make them ambassadors for ‘come home, bring friends’ campaigns.
3. Decentralise growth: Invest in rural tourism, homestays, and eco-adventures.
4. Diplomatic storytelling: Use tourism to reframe Sri Lanka’s global narrative – resilient, diverse, open.
By Sanath Nanayakkare
Business
HNB Life reports 54% surge in gross written premium for Q1 2026
HNB Life PLC has delivered a robust performance in the first quarter of 2026, recording a 54% year-on-year increase in Gross Written Premium (GWP) to Rs. 7.01 billion, up from Rs. 4.55 billion in Q1 2025. Net Written Premium rose by a matching 54% to Rs. 6.69 billion, reflecting strong new business generation and policy persistency.
Total net income grew 39% to Rs. 8.69 billion, supported by solid underwriting and steady investment income, including Rs. 2.05 billion from interest and dividends. The company’s balance sheet remains resilient, with total assets reaching Rs. 71.38 billion and the Life Insurance Fund expanding to Rs. 52.55 billion.
Profit after tax stood at Rs. 0.21 billion, though profitability was tempered by a low-interest rate environment and fair value fluctuations in the equity portfolio. No surplus transfer from the Life Insurance Fund has been made yet, as this typically follows year-end valuation.
Chairman Stuart Chapman attributed the momentum to the company’s recent rebranding and its strategic alignment with the Hatton National Bank Group. CEO Lasitha Wimalaratne emphasized disciplined execution, digital enablement, and enhanced distribution as key drivers.
HNB Life, rated ‘A’ (lka) by Fitch, marks 25 years as one of Sri Lanka’s fastest-growing life insurers, operating 79 branches nationwide. The company remains well-positioned for sustainable long-term growth.
Business
ADB Samarkand spirit demands immediate radical shift in Sri Lanka national mindset
The atmosphere in Samarkand, Uzbekistan, during the 59th Annual Meeting of the Asian Development Bank (ADB) was nothing short of electric. Walking through the Silk Road Samarkand complex – a venue steeped in the history of ancient global trade – one could easily feel the weight of past legacies. “More pressing, however, was the palpable urgency of the future, as the halls of the Congress Center resonated with strategic discussions on ‘Asia’s Second Growth Leap.'” The global narrative was unmistakable: the talk of post-crisis recovery was no longer relevant. For Sri Lanka, the echoing message from Samarkand was both a warning and an invitation: the transition from an aid-recipient mindset to a competitive global partner is no longer a choice. It is our only survival mechanism.
While delegates from across the region shared aggressive blueprints for economic acceleration, the absence of Sri Lankan policymakers was a stark reality. Other Asian nations did not speak of mere “potential”; they spoke of velocity.
In Samarkand, the ancient gateway of the Silk Road, the irony was impossible to ignore. As regional leaders debated the deployment of an Interconnected Pan-Asia Grid to revolutionise energy integration, discussed how deep capital markets must drive development, and outlined strategies to scale up investments from critical minerals to advanced manufacturing value chains, a troubling realisation set in. The world is moving at lightning speed on digital highways for inclusive growth, yet Sri Lanka remains haunted by the ghost of political and bureaucratic “dilly-dallying.”
The true “Samarkand Spirit” demands an immediate, radical shift in our national mindset. Sri Lanka must aggressively shed its “crisis” label. The high-level discourse in Uzbekistan focused entirely on how emerging economies can stop begging for economic concessions and start delivering regional solutions.
Whether the focus was on maximising opportunities within the Regional Comprehensive Economic Partnership (RCEP) or financing large-scale offshore wind projects, the core directive for our nation remained constant: Sri Lanka must stop looking for a hand-out and start building an economic bridge.
The ADB has laid out the catalytic pathway for the Asia-Pacific’s second growth phase. The infrastructure, the capital, and the frameworks are ready. The burning question for Sri Lanka’s policymakers is simple: Are we ready to execute, or are we content with stagnation?
Leaving Uzbekistan, the takeaway for our leadership is vivid and uncompromising. Decisive action is the sole currency of the new Asian century.
To bridge the gap between the historic Silk Road and the strategic Indian Ocean, Sri Lanka must:
Accelerate Digitisation: Swiftly overhaul bureaucratic frameworks to create a seamless, trusted digital economy.
Integrate Energy Grid Connectivity: Boldly plug into the regional grid networks discussed at the summit to resolve long-term energy insecurity.
Plug into Global Supply Chains: Pivot aggressively toward high-value manufacturing and regional trade agreements.
The 59th ADB Annual Meeting proved that the international community is ready to partner with a competitive, forward-thinking Sri Lanka. We possess the geographic location and the inherent talent. Now, post-Samarkand, we have the definitive roadmap.
The “Second Leap” of the Asia-Pacific region is already in motion. The ultimate test for Sri Lanka’s policymakers is whether they will lead the country into this dynamic new era or leave us observing fruitlessly from the sidelines.
By Sanath Nanayakkare
Business
First drop in new business in three years: The hidden warning in Sri Lanka’s April PMI
Here is the point that carries more weight than the headline PMI figures released by the Central Bank of Sri Lanka. While much of April’s contraction in manufacturing (42.6) and services (46.7) was dismissed as seasonal — the Sinhala and Tamil New Year holidays, fewer working days, fading festive demand — the rupture in new business flows tells a different, more troubling tale.
April 2026 marked the first month since April 2023 that services sector new business contracted. Not a slowdown. Not a plateau. An outright decline. Nor was it narrow in scope. The deterioration cut across transportation of goods, insurance, wholesale and retail trade, and accommodation, food and beverage service activities.
The Island Financial Review asked an independent analyst for his take. Here is what he said.
“These are not fringe sub-sectors; they are the arteries of Sri Lanka’s domestic economy. Why does this matter beyond the seasonal logic? Because new business is a leading indicator. What falls today in new orders will show up tomorrow in production, employment and stock purchases. April’s drop in new business — the first in three full years — suggests that May’s anticipated recovery may be shallower than hoped, and that a return above the neutral 50 PMI threshold before June is unlikely unless geopolitical tensions ease sharply.”
“Compounding the concern, the decline in new business was not an isolated Sri Lankan phenomenon. It arrived alongside two external shocks: rising energy prices, which hammered transport and personal services, and the ongoing Middle East conflict, which lengthened supplier delivery times and added logistical friction.”
“To be sure, expectations over the next three months remain positive. Firms hope for a stabilisation following the end of the war. But the first decline in new business in three years is a quiet alarm. Seasonal patterns explain April’s production dip. They do not explain why customers stopped placing new orders. For Sri Lanka’s policymakers and business leaders, that is the story to watch in May,” he said.
By Sanath Nanayakkare
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