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Indian External Affairs Minister’s tourism diplomacy: Lessons for Sri Lanka  

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Indian External Affairs Minister Dr. S. Jaishankar at the FAITH Conclave - Indian Tourism , August 13, 2025

Indian External Affairs Minister Dr. S. Jaishankar’s recent address at the FAITH Tourism Conclave in India was more than a promotion of travel and hospitality – it was a masterclass in soft power, national resilience, and strategic messaging.

While his speech centred on India’s tourism revival, the underlying themes: diaspora engagement, cultural pride, and navigating global turbulence hold profound relevance for Sri Lanka as it seeks to rebuild its own tourism sector amid economic and geopolitical challenges.

In this context. The Island Financial Review spoke to a veteran in the Sri Lanka tourism sector to inquire how he perceived the high-calibre Indian minister’s views on tourism and their relevance to Sri Lanka Tourism. The following are some excerpts from the interview.

“Jaishankar framed tourism not merely as an economic activity but as a tool for shaping India’s global identity. His emphasis on UNESCO heritage sites from the Hoysala temples to Gujarat’s Statue of Unity mirrors Sri Lanka’s own treasures: Sigiriya, Galle Fort, and Kandy’s cultural triangle. Yet, India’s systematic branding of intangible heritage – yoga, Kumbh Mela, even Bollywood nostalgia offers a blueprint. Sri Lanka, too, could amplify its festivals like Esala Perahera, Thai Pongal and crafts like mask-making, handlooms as part of a curated ‘living heritage’ experience.”

“Crucially, Jaishankar highlighted the diaspora’s role in tourism, urging overseas Indians to ‘bring friends’ home. Sri Lanka’s diaspora, which is also significant and influential, could be leveraged similarly. Imagine targeted campaigns inviting Sri Lankans abroad to explore homestays in Jaffna or surf camps in Arugam Bay – blending emotional homecoming with sustainable tourism.”

“He noted that India’s tourism boom , stems from infrastructure leaps: doubled airports, revamped railways, and initiatives like affordable regional flights and pilgrimage circuits. Sri Lanka’s post-crisis recovery demands parallel strides – not just in highways and hotels but in decentralising tourism. Why not develop Trincomalee’s beaches or Mannar’s bird sanctuaries as alternatives to Colombo and the South?”

“The Indian External Affairs Minister’s praise for homestays and eco-tourism resonates deeply. Sri Lanka’s community-based tourism – whether in Kandy’s villages or the Knuckles range – could thrive with state support, blending livelihoods with conservation. Likewise, India’s MICE (Meetings, Incentives, Conferences, Exhibitions) push is instructive. Colombo’s conference tourism potential could be enhanced with newly added infrastructure like City of Dreams – Cinnamon Life, positioning the city as a hub for South Asian business dialogues.”

“Jaishankar’s acceptance of global volatility – from pandemic aftershocks to trade wars was striking. His solution: self-reliance, not as isolation but as resilience. For Sri Lanka, this echoes the need to diversify tourism markets beyond European arrivals and boost domestic travel, as India has done.”

“Equally telling was his diplomatic choreography – hosting G20 events across India, from Kashmir to Kerala, and welcoming leaders like Macron in Jaipur. Sri Lanka, with its compact diversity, could adopt this ‘whole nation’ diplomacy. Imagine showcasing Trinco’s port to Indian investors or Jaffna’s revival to Tamil diaspora leaders – turning tourism into strategic storytelling.”

“Jaishankar’s speech was a reminder that tourism is more than revenue – it’s identity, unity, and geopolitical leverage. Sri Lanka, at a crossroads, must heed these lessons. As the Indian minister rightly said, ‘Tourism connects the world to a nation, and the nation to itself.’ For Sri Lanka, that connection could be the key to revival,” he said.

In conclusion, the Sri Lankan tourism veteran listed out key takeaways from Jaishankar’s speech:

1. Brand the intangible: Celebrate culture, food, crafts, and local festivals.

2. Engage the diaspora: Make them ambassadors for ‘come home, bring friends’ campaigns.

3. Decentralise growth: Invest in rural tourism, homestays, and eco-adventures.

4. Diplomatic storytelling: Use tourism to reframe Sri Lanka’s global narrative – resilient, diverse, open.

By Sanath Nanayakkare



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Super El Niño threatens to deepen Sri Lanka’s drought and economic woes

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By Ifham Nizam

A potentially dangerous El Niño is gathering strength across the Pacific, with the World Meteorological Organization (WMO) warning that the climate event is expected to become very strong and continue into February 2027, raising the risks of drought, floods, extreme heat and major disruptions to rainfall patterns worldwide.

The warning has particular significance for Sri Lanka, where communities in several agricultural districts are already facing severe drought, depleted water sources and shrinking farm incomes.

The WMO said yesterday that forecasts from its Global Producing Centres show an “exceptionally high likelihood of nearly 100%” that El Niño will persist through February next year. The organisation said this is the first time one of its El Niño/La Niña updates has been so unequivocal, reflecting strong agreement among forecasting systems.

The event, driven by exceptionally warm waters in the tropical Pacific, is expected to strengthen further in the coming months, reach very strong intensity and peak towards the end of this year. Its climate impacts, however, are expected to continue well into 2027.

According to Meteorological Organization

Sri Lanka is already experiencing the consequences.

A Reuters report published on Wednesday from drought-affected areas said rainfall deficits of between 85% and 100% have been recorded in important farming regions including Ampara and Monaragala.

Wells, tanks, rivers and lakes have dried up, while tens of thousands of people are depending on government water deliveries, with some remote communities reportedly waiting up to 23 days for supplies.

The drought is also rapidly becoming an economic problem for rural communities. Croplands have withered, livestock operations have been affected and farmers who have lost their harvests are being forced to seek daily-paid employment to survive.

The latest WMO outlook also warns that the consequences of El Niño will not necessarily be uniform. The severity and timing of impacts in individual countries depend on geography, season and other climate drivers, including conditions in the Indian and Atlantic oceans.

For Sri Lanka, the Indian Ocean Dipole (IOD) will therefore be crucial. The WMO expects a positive IOD to develop, with a September-November seasonal mean of about 0.9°C. This could modify the normal influence of El Niño on rainfall over the region.

That creates another potential risk for Sri Lanka: the country may have to prepare not only for continued drought but also for episodes of intense rainfall, flooding and landslides later in the year. Climate variability increasingly means that a prolonged water shortage can be followed by sudden and destructive rainfall rather than a gradual return to normal conditions.

For Sri Lanka, the warning should therefore be viewed as an economic and national-planning issue, not simply a meteorological forecast. Agriculture, drinking water, electricity generation, food imports, public expenditure and rural livelihoods could all be affected.

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ABC Trade & Investment – All-China Environment Federation partner to drive Sri Lanka’s green infrastructure and investment

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ABC Trade & Investments (Pvt) Ltd, a leading homegrown conglomerate in Sri Lanka’s ICT distribution and diversified business landscape, has formally entered into a strategic Memorandum of Understanding (MoU) with the All-China Environment Federation (ACEF). The partnership establishes a collaborative framework aimed at accelerating new-energy development, water management, and environmental protection projects across Sri Lanka.

The agreement bridges advanced Chinese engineering capabilities, equipment, technical expertise, and investment resources with ABC Trade & Investments’ local operational strength, market insight, and project implementation skills. By pairing international technology with on-the-ground execution, the initiative is designed to address Sri Lanka’s long-term environmental and civil infrastructure priorities.

The MoU was signed by Amalrajah Jayaseelan, Director/CEO of ABC Trade & Investment (Pvt) Ltd, and Shi Xiang, Secretary-General of the Belt & Road Eco-Industry Cooperation Working Committee of ACEF. The signing took place during the China–Sri Lanka Environmental & Energy Exchange and Cooperation Meeting at the Nondescripts Cricket Club Grounds in Colombo, held under the theme “Empower Green Development, Jointly Build a New Pattern of China–Sri Lanka Environmental & Energy Industry.”

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Heavy buying interest slows down stock trading

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By Hiran H. Senewiratne

The CSE yesterday was very active at the outset but later slowed down due to heavy buying interest noted for select stocks.Amid those developments both indices moved upwards. The S and P SL20 went up by 23.73 points. Turnover stood at Rs 2.44 billion with 10 crossings.

The crossings were: Renuka Foods 19 million shares crossed for Rs 502 million; its shares traded at Rs 25.30, Dipped Products 1.9 million shares crossed to the tune of Rs 117 million; its shares traded at Rs 60.50, JKH 3.9 million shares crossed for Rs 78 million; its shares sold at Rs 19.70, Dialog Axiata 1 million shares crossed to the tune of Rs 46.6 million; its shares traded at Rs 46.40, Tokyo Cement 500,000 shares crossed for Rs 39.5 million; its shares sold at Rs 79 and Watawela Plantations 800,000 shares crossed for Rs 34 million; its shares were Rs 42.50 each.

In the retail market companies that mainly contributed to the turnover were; Vallibel Finance Rs 281 million (3.3 million shares traded), Dipped Products Rs 114 million (1.9 million shares traded), Haycarb Rs 90 million (424,000 shares traded), Alumax Rs 42 million (2.6 million shares traded), HNB Rs 38.5 million (102,000 shares traded), Swisstec Rs 30 million (506,000 shares traded) and Sierra Cables Rs 34 million (880,000 shares traded). During the day 118 million share volumes changed hands in 17802 transactions.

It is said that mixed market reactions were noted during the day. Financial sector, especially Vallibel Finance, performed well, while the manufacturing sector, especially JKH and Hayleys , performed significantly.

Meanwhile, Co-operative Insurance Company announced the redemption of 1,100,000 cumulative redeemable preference shares issued in December 2020 to the Health Department Co-Operative Thrift & Credit Society.

The total redemption consideration of Rs 16.61 million, including a 9 percent per annum cumulative dividend, is set for settlement on August 31, 2026.

Yesterday the rupee was quoted at Rs 328.25/35 to the US dollar in the spot market, stronger from Rs 328.30/60 the previous day, while bond yields were somewhat steady, dealers said.

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