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Embassy of Sri Lanka in Vietnam hosts tourism promotion seminar

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Embassy of Sri Lanka in Hanoi in close coordination with Sri Lankan Tourism conducted a comprehensive seminar to promote tourism from Vietnam to Sri Lanka. The seminar was attended by over 50 travel agents, media personnel, tourism promotional institutions and senior officials of International Cooperation Department of National Administration of Tourism, amongst others. The seminar lasted over two hours and a number of promotional videos, presentations and Q&A sessions as well as authentic Sri Lanka cuisine was served to the invitees/guests, thus convincing most of them of the hidden and unexplored touristic attributes and attractions that Sri Lanka poses to potential Vietnamese tourists and travelers.

The formal event, which was held at the Chancery of the Embassy, commenced with the lighting of the traditional oil lamp by Ambassador – Designate, Prof. A. Saj U. Mendis, along with Ms Tran Thi Phuong Nhung, Director of International Cooperation Department of Vietnam, Vice President & General Secretary of Vietnam Travel Agents known as VISTA, Ms Giang Bien and President of the Media Club of Hanoi, Nguyen Duc Xuyen as well as senior officials of the Embassy. The opening remarks of the seminar were delivered by Prof Mendis, along with translation to Vietnamese, and profiled over 60- powerpoint slides in order to make the guests and invitees from the travel agencies and tourism promotional institutions to comprehend and persuade the intrinsic touristic attributes that Sri Lanka offers as no other country. Most of the travel agents and tourism promotional institutes were not much aware of the natural beauty, endowments and unique and iconic touristic attractions of Sri Lanka.

The seminar was coordinated by the Minister Counsellor (Commercial), Ms Kishani Wickramasinghe, with Sri Lanka Tourism (SLT) and the Chairman of SLT Promotional Bureau (SLTPB), Chalaka Gajabahu, President of Sri Lanka Association of Inbound Tour Operators (SLAITO), Nishad Wijetunga and President of Tourist Hotels Association of Sri Lanka (THASL), Shanthikumar, as well as Director of International Cooperation Department of Vietnam, and General Secretary of Vietnam Society of Travel Agents addressed the seminar. The recorded addresses from Chairman of SLTPB, President of SLAITO and President of THASL conveyed highly persuasive and compelling messages to the Vietnamese travel agents and tourism promotional institutions, as well as the media personnel.

The speakers accentuated that Sri Lanka has been chosen as one of the most favoured destinations by a number of noted and reputed organizations including but not limited to “Lonely Planet”, ‘CNN’ , “BBC Good Food”, and “National Geographics”.

The recorded messages were subtitled in Vietnamese language and major touristic attractions of Sri Lanka were profiled such as Esala Perahera (Pagent) in Kandy, train rides, religious tourism, breath-taking beaches and tea gardens and unique UNESCO sites as well as adventure tourism and Sri Lankan cuisine, amongst others. A couple of FAM (familiarization) tour participants to Sri Lanka, sponsored by SLTPB, also spoke of their unforgettable and memorable experiences in Sri Lanka. Since the COVID pandemic has disrupted tourism industry on a global basis, Prof Mendis and Chairman of SLTPB as well as others stated that Sri Lanka is now fully open to welcome tourists and travelers, particularly from Vietnam since the tourism from Vietnam to Sri Lanka is basically minimal. In year 2022, approximately 10 million Vietnamese have travelled out of the country, mostly to ASEAN countries, Japan, China, and South Korea. Both Prof Mendis and Ms Wickramasinghe, during their remarks and presentations, stated that if Sri Lanka could capture not 1% of Vietnamese travelers but only 0.5% of the travelers to Sri Lanka, it would translate to 50.000. Today, Vietnam is amongst the fastest-growing economies not only in Asia but in the entire world with a large middle-income population, who are eager to travel out of the country either for vacation or business.

Vietnam is a nation with a population of over 100 million and has immense and increasing potential for Sri Lanka to attract and woo tourists from Vietnam.



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Indian business leader urges SL entrepreneurs to tap into India’s rapidly expanding consumer market

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T. Krishnakumar, Chief Executive Officer of Reliance Consumer Products Ltd (RCPL)

By Sanath Nanayakkare

Speaking at the Sri Lanka Economic and Investment Summit 2026, T. Krishnakumar, Chief Executive Officer of Reliance Consumer Products Ltd (RCPL), emphasised that local enterprises can unlock substantial economic benefits by strategically aligning with India’s booming consumer base.

Addressing business leaders and policymakers at the Shangri-La Hotel in Colombo, Krishnakumar highlighted that geographical proximity and rich cultural ties provide a natural foundation for deeper commercial collaboration.

He noted that instead of viewing bilateral trade narrowly, regional partnerships should act as conduits to build robust, scalable enterprises capable of plugging into wide-reaching regional value chains.

“For Sri Lankan exporters dealing in traditional staples as well as value-added goods, accessing India’s rising middle class presents a phenomenal growth window,” he said.

Drawing insights from Reliance Consumer Products’ rapid expansion – which scaled efficiently to thousands of employees and multi-billion-dollar metrics – Krishnakumar stressed that modern corporate success relies on disciplined execution, localised consumer understanding, and smart technology integration.

Furthermore, he underscored that while rapid growth is critical, businesses must consistently anchor their models in affordability and consumer trust.

Concluding his address at the summit, the RCPL chief noted that pairing regional trade integration with resilient business practices and predictable regulatory frameworks will be vital as Sri Lanka transitions firmly toward accelerated economic development.

Addressing the Summit during a subsequent fireside chat, President Anura Kumara Dissanayake underscored that a core concern currently being targeted by the government is developing a critical mass of local entrepreneurs equipped to engage with international enterprise counterparts.

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SriLankan Airlines wins prestigious SATA 2026 Visitors’ Choice Award for Leading International Airline

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SriLankan Airlines has once again been honoured with the prestigious Visitors’ Choice Award for Leading International Airline at the South Asian Travel Awards (SATA) 2026, reaffirming its continued recognition in the regional travel and tourism industry. The airline, which has received this award in previous years, was the only international airline to be recognised in this category at this year’s event. The 10th anniversary edition of the awards ceremony was held earlier this month at Hotel Barcelo Nasandhura in Male, Maldives.

Recognised as one of the key events on the Maldivian tourism and travel industry calendar, SATA celebrated its 10th anniversary on a grand scale, bringing together prominent industry stakeholders, including Government Ministers, distinguished dignitaries, diplomats and senior representatives from leading airlines and their respective head offices.

Commenting on the achievement, Dimuthu Tennakoon, Head of Commercial, SriLankan Airlines, stated, “We are honoured to receive this recognition at the South Asian Travel Awards 2026. Being named the Leading International Airline in the Visitors’ Choice Awards once again is a meaningful acknowledgement of our commitment to serving our passengers and strengthening our presence in the region. This award inspires us to continue enhancing the travel experience we offer and to build stronger connections with the markets and communities we serve.”

Complementing its commitment to service excellence, SriLankan Airlines offers an extensive flight network with convenient connections to destinations across the globe. In South Asia, the airline operates nearly 130 flights each week to 15 destinations across India, Pakistan, the Maldives, Nepal, and Bangladesh. With schedules thoughtfully designed to suit the needs of travellers, SriLankan Airlines provides seamless connectivity for those visiting Colombo for business or leisure, as well as passengers travelling onwards to destinations worldwide.

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JXG enters LMD’s Most Respected Entities in Sri Lanka 2026 for the first time, securing a place among the first 50

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Gamika de Silva, Group Chief Marketing Officer at JXG

JXG (Janashakthi Group), Sri Lanka’s leading financial conglomerate, has been ranked 44th in LMD’s Most Respected Entities in Sri Lanka 2026, marking the Group’s first appearance in the prestigious listing. The recognition places JXG among Sri Lanka’s most respected companies and marks an important milestone in the Group’s master-brand journey.

As the holding company, JXG was also recognised across key attributes including Aspirational Workplace, Business Expansion, Business Innovation, Corporate Culture, Corporate Dynamism, Crisis Management, Employee Wellbeing, Honesty and Integrity, and Leadership Profile. The recognition reflects the growing strength of the JXG brand and the collective contribution of its businesses and people in building trust and confidence among its stakeholders.

JXG’s subsidiaries, including Janashakthi Life and First Capital, have also been recognised in the main table of LMD’s Most Respected Entities 2026 rankings, while Janashakthi Finance has been recognised under the Business Expansion attribute, reflecting the strength of the Group’s individual businesses alongside its growing master brand.

Conceptualised and commissioned by LMD and conducted by PepperCube Research Consultants, the Most Respected Entities special edition recognises companies based on an independent survey of Sri Lanka’s business community.

Commenting on the recognition, Gamika de Silva, Group Chief Marketing Officer at JXG, said, “This is a proud moment for all of us at JXG. We set out to build a Group brand that is not just seen but lived by our people and reflected in everything we do. Ultimately, the true testament to any brand lies in its people, and the credit for this recognition goes to everyone across JXG who brings our values to life every day. This recognition is an encouraging milestone for us, while also reminding us to keep raising the bar and earning the respect of our stakeholders through what we do.”

JXG’s approach to building trust is anchored in its core values of Integrity, Collaboration, Respect, Performance Driven and Innovation. These values guide how its businesses operate, how its people engage with one another and how the Group serves its customers and wider stakeholders.

As JXG continues to expand its businesses, the Group remains focused on strengthening its market presence, creating long-term value and contributing to the growth of Sri Lanka’s financial services sector, guided by its purpose, Breaking Barriers, Forging Futures.

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