Business
Embassy of Sri Lanka in Vietnam hosts tourism promotion seminar
Embassy of Sri Lanka in Hanoi in close coordination with Sri Lankan Tourism conducted a comprehensive seminar to promote tourism from Vietnam to Sri Lanka. The seminar was attended by over 50 travel agents, media personnel, tourism promotional institutions and senior officials of International Cooperation Department of National Administration of Tourism, amongst others. The seminar lasted over two hours and a number of promotional videos, presentations and Q&A sessions as well as authentic Sri Lanka cuisine was served to the invitees/guests, thus convincing most of them of the hidden and unexplored touristic attributes and attractions that Sri Lanka poses to potential Vietnamese tourists and travelers.
The formal event, which was held at the Chancery of the Embassy, commenced with the lighting of the traditional oil lamp by Ambassador – Designate, Prof. A. Saj U. Mendis, along with Ms Tran Thi Phuong Nhung, Director of International Cooperation Department of Vietnam, Vice President & General Secretary of Vietnam Travel Agents known as VISTA, Ms Giang Bien and President of the Media Club of Hanoi, Nguyen Duc Xuyen as well as senior officials of the Embassy. The opening remarks of the seminar were delivered by Prof Mendis, along with translation to Vietnamese, and profiled over 60- powerpoint slides in order to make the guests and invitees from the travel agencies and tourism promotional institutions to comprehend and persuade the intrinsic touristic attributes that Sri Lanka offers as no other country. Most of the travel agents and tourism promotional institutes were not much aware of the natural beauty, endowments and unique and iconic touristic attractions of Sri Lanka.
The seminar was coordinated by the Minister Counsellor (Commercial), Ms Kishani Wickramasinghe, with Sri Lanka Tourism (SLT) and the Chairman of SLT Promotional Bureau (SLTPB), Chalaka Gajabahu, President of Sri Lanka Association of Inbound Tour Operators (SLAITO), Nishad Wijetunga and President of Tourist Hotels Association of Sri Lanka (THASL), Shanthikumar, as well as Director of International Cooperation Department of Vietnam, and General Secretary of Vietnam Society of Travel Agents addressed the seminar. The recorded addresses from Chairman of SLTPB, President of SLAITO and President of THASL conveyed highly persuasive and compelling messages to the Vietnamese travel agents and tourism promotional institutions, as well as the media personnel.
The speakers accentuated that Sri Lanka has been chosen as one of the most favoured destinations by a number of noted and reputed organizations including but not limited to “Lonely Planet”, ‘CNN’ , “BBC Good Food”, and “National Geographics”.
The recorded messages were subtitled in Vietnamese language and major touristic attractions of Sri Lanka were profiled such as Esala Perahera (Pagent) in Kandy, train rides, religious tourism, breath-taking beaches and tea gardens and unique UNESCO sites as well as adventure tourism and Sri Lankan cuisine, amongst others. A couple of FAM (familiarization) tour participants to Sri Lanka, sponsored by SLTPB, also spoke of their unforgettable and memorable experiences in Sri Lanka. Since the COVID pandemic has disrupted tourism industry on a global basis, Prof Mendis and Chairman of SLTPB as well as others stated that Sri Lanka is now fully open to welcome tourists and travelers, particularly from Vietnam since the tourism from Vietnam to Sri Lanka is basically minimal. In year 2022, approximately 10 million Vietnamese have travelled out of the country, mostly to ASEAN countries, Japan, China, and South Korea. Both Prof Mendis and Ms Wickramasinghe, during their remarks and presentations, stated that if Sri Lanka could capture not 1% of Vietnamese travelers but only 0.5% of the travelers to Sri Lanka, it would translate to 50.000. Today, Vietnam is amongst the fastest-growing economies not only in Asia but in the entire world with a large middle-income population, who are eager to travel out of the country either for vacation or business.
Vietnam is a nation with a population of over 100 million and has immense and increasing potential for Sri Lanka to attract and woo tourists from Vietnam.
Business
SLTDA launches NTSP campaign to elevate national tourism quality and standards
by Claude Gunasekera
The Sri Lanka Tourism Development Authority (SLTDA) officially launched its nationwide capacity-building campaign, “Grow your Tourism Business with National Tourism Skilling Programme (NTSP),” August 31, from the scenic regional hub of Ella. Directed under the leadership of the Tourism Deputy Minister, Prof. Ruwan Ranasinghe, the comprehensive initiative aims to transform micro, small, and medium enterprises (MSMEs) by accelerating their digital readiness and business formalization across the local hospitality ecosystem.
The entire islandwide operation is under the direct coordination of Ms. Tharanga Rupasinghe, the SLTDA Director of Standards and Quality Assurance, ensuring that all rural operators align seamlessly with international hospitality standards. By utilizing the framework of the NTSP, the campaign focuses on delivering essential digital payment tools, modern online marketing insights, and compliance frameworks directly to village-level enterprises, handcraft artisans, and independent tour operators. Speaking at the launch event in Ella, Tourism Deputy Minister Prof. Ruwan Ranasinghe emphasised that sustainable growth in the travel sector relies heavily on empowering smaller stakeholders to become resilient, data-driven participants in the modern market. “True economic resilience in our tourism sector cannot be achieved through large-scale infrastructure alone, but must be built from the ground up by transforming our local communities and regional MSMEs into direct, digitally enabled beneficiaries of global travel traffic,” Prof. Ranasinghe noted. Through this synchronized, localized training approach, the SLTDA intends to systematically protect cultural heritage while elevating the service quality benchmarks of regional travel hotspots nationwide.
Regional hospitality groups, led by the Ella Tourism Association, have strongly welcomed the launch of the SLTDA national skilling campaign, calling it a vital step toward safeguarding the destination’s international reputation. Local operators noted that rapid commercial growth in the Uva Province has highlighted an urgent need for structural standardization, making the arrival of the National Tourism Skilling Programme (NTSP) highly timely. The grassroots response focused heavily on the benefits of formalization and digital integration for the region’s diverse service sector. The Ella Homestay Owners Collective praised the focus on digital payment tools, noting that transition support will help smaller vendors capture direct bookings and reduce their reliance on third-party booking commissions.
The Uva Tuk-Tuk and Adventure Guides Association highlighted that the safety and compliance training will build trust with high-spending international travelers, effectively raising service quality benchmarks across the town. Local association leaders emphasized that having Ms. Tharanga Rupasinghe, SLTDA Director of Standards and Quality Assurance, directly coordinate the field training ensures the program addresses practical, local challenges rather than just theoretical rules. Following the initial rollout, regional committees have pledged to work alongside the SLTDA to ensure that even the smallest village artisans and micro-enterprises achieve official registration, positioning Ella as a model hub for high-quality, community-driven sustainable tourism.
Business
Sri Lanka–Indonesia Business Council holds 3rd Annual General Meeting
The Sri Lanka–Indonesia Business Council of The Ceylon Chamber of Commerce held its 3rd Annual General Meeting recently, bringing together Council members and key stakeholders to review the Council’s activities and priorities for the year ahead. The AGM was graced by Dewi Gustina Tobing, Ambassador of Indonesia to Sri Lanka and Patron of the Council
Delivering her address, Dewi Gustina Tobing, Ambassador of Indonesia to Sri Lanka, provided a comprehensive overview of Indonesia’s political and economic landscape, highlighting the country’s focus on promoting economic independence, strengthening sectoral resilience, improving public welfare, and facilitating both inbound and outbound investment.
Re-elected as President of the Council for 2026/27, Sheamalee Wickramasingha, Chairman / Group Managing Director of Ceylon Biscuits Ltd. acknowledged the instrumental role played by the Ambassador in the re-establishment of the Council and reflected on the Council’s key achievements during the past year. She highlighted the successful Sri Lanka–Indonesia Business Delegation to Indonesia, which provided valuable opportunities for Sri Lankan businesses to engage with Indonesian counterparts and explore avenues for commercial cooperation.
Business
LAUGFS Supermarkets opens 46th outlet in Kotahena
LAUGFS Supermarkets has further strengthened its growing retail presence with the opening of its 46th outlet at No. 78, K.B. Christy Perera Mawatha, Kotahena. The new outlet operates 24 hours a day, offering customers a wide range of products together with bakery and hot food options, providing greater convenience and accessibility to the surrounding community.
The new Kotahena outlet further expands LAUGFS Supermarkets’ growing network and reflects the Group’s continued focus on strengthening its presence in strategic locations across the country. The opening ceremony was attended by the Group Chairman, Group Executive Vice Chairman, Acting Group Managing Director/Group Executive Director and senior management.
Commenting on the opening, the Sector Managing Director/CEO – Retail, Niroshan De Silva, said, “The opening of our 46th outlet reflects the dedication, teamwork and determination of our people, who have worked exceptionally hard to bring this outlet together. The new Kotahena outlet is designed to offer customers greater convenience, with an inbuilt bakery and hot food facility that provides freshly prepared food alongside our wide range of products, all under one roof. Our focus is to ensure that every LAUGFS Supermarket operates to the highest standards and consistently delivers quality, convenience and service excellence to our customers.”
The opening of the Kotahena outlet marks another significant milestone in LAUGFS Supermarkets’ ongoing expansion, bringing its products and services closer to more customers while further enhancing its 24-hour retail offering. With its growing network of outlets and continued focus on customer convenience and service excellence, LAUGFS Supermarkets remains committed to strengthening its presence and creating greater value for customers across Sri Lanka.
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