Business
The new 4A’s board to drive a 3R strategy to revive the advertising industry
The Sri Lankan Chapter of the Association of Accredited Advertising Agencies (4As) recently elected its new president and the Board of Directors for 2023/2024 at its annual general meeting (AGM). The advertising industry and marketing fraternity can look forward to a revived and re-energized 4As under the new leadership of its new board.
Hailing from diverse disciplines of advertising, the dynamic and street-savvy team is poised to tackle the ever-evolving landscape of advertising in Sri Lanka. The new 4A’s board consists of President Alann Lopez, Vice President Alvin Gomesz, Vice President Selonica Perumal, General Secretary Nathasha Martyn, Treasurer Subodha Pilimatalawwe, and Directors Chrishantha Jayasinghe, Dilshara Jayamanna, Varuni Jayasekera, Wasaam Ismail, and Ahmed T. Hassan. With a commitment to improving the industry’s standards, the 4A’s board is well-positioned to lead and inspire the advertising fraternity in Sri Lanka.
The 4A’s board has recently launched its new 3R strategy – Resource, Revenue, and Reputation – with the aim of revitalizing the association’s energy and reputation. Through this strategy, the board seeks to improve its resource management, generate more revenue for the industry, and enhance its reputation by forming strategic partnerships with other organizations.
With a focus on retaining, nurturing, attracting, and rewarding talent, the Resource initiative will see the implementation of various programs. The board believes these initiatives will help bring career development, raising the bar of creativity and encourage the young talent to join the advertising industry.
Within the last few years, the industry was hardest hit by COVID, the economic crisis, and government taxes. Under the Revenue initiative, the board aims to implement the right mix of initiatives that will help improve the revenue of the member agencies.
The board recognizes that Reputation is crucial in the advertising industry and strategic partnerships with other bodies, institutions, and other stakeholders will help the industry gain learning, recognition and foster reputation.
The board is confident that its 3R strategy will revive the industry and restore 4A’s as a leading industry association.
The 4A’s is a non-profit organization committed to advancing the Marketing Communications and Advertising industry in Sri Lanka with a mission to elevate the industry’s stature by nurturing talent, creativity, and promoting ethical advertising practices. We aim to provide leadership to better understand the usefulness and scope of advertising and other marketing communication tools for advertisers and the public in today’s fast-paced business world. Through the work, 4As strive to drive excellence in the industry while safeguarding members’ interests and being their voice.
Business
From Mt. Fuji to Sri Pada: Lessons from a father-son climb
by SK Samaranayake
For Daham Gunasena, reaching the summit of Mt. Fuji with his 12-year-old son was not the end of the journey but the beginning of a different kind of lesson.
Gunasena, Director – Commercial at SPAR Sri Lanka and a senior business leader, academic and Chartered Accountant, spent nearly 12 hours on August 19 climbing Japan’s highest mountain with his son, Methum. After eight hours of climbing, the pair reached the 3,776-metre summit before beginning a demanding four-hour descent to Fujinomiya 5th Station.
“The summit was only halfway,” Gunasena reflected, describing the experience as a lesson in preparation, perseverance and responsibility.
Their journey began two days earlier with a trial excursion to the 6th Station and the volcanic landscape around Mt. Hoei. The experience allowed Gunasena to assess the altitude, terrain, weather and equipment before deciding whether his son was ready for the summit attempt.
The climb itself reinforced the value of taking one step at a time. Rather than focusing on the distant summit, father and son concentrated on the next marker, the next few steps and short periods of rest.
Reaching the summit brought another lesson. After taking photographs and celebrating, they still had four hours of descent ahead of them over loose volcanic terrain.
“Reaching the top was an achievement. Returning safely was success,” Gunasena said.
The experience also prompted him to reflect on how Japan manages Mt. Fuji, including visitor education, digital information, sanitation, transport, safety and environmental protection.
Having climbed Sri Pada 12 times last year and five times so far this year, Gunasena sees opportunities to apply some of these principles in Sri Lanka without compromising the mountain’s unique pilgrimage traditions.
He suggested a comprehensive digital platform for Sri Pada providing information on weather, congestion, transport, sanitation, first aid and emergencies, while educating foreign visitors about its religious significance.
For Gunasena, however, the most enduring lesson was personal: a mountain can teach what lectures cannot—through preparation, perseverance, respect for nature and the shared experience of taking each step together.
Business
FLIR, Marlbo promote smarter industrial maintenance
Sri Lankan industries are being encouraged to adopt advanced condition monitoring technologies to detect equipment problems before they develop into costly failures, as global technology company FLIR and its local partner Marlbo Trading Company strengthen their collaboration.
The companies brought together industry professionals at a technical seminar held on August 20 at Taj Samudra, Colombo, focusing on the use of thermography and acoustic imaging to reduce unplanned downtime, improve energy efficiency and lower maintenance costs.
Organised by Marlbo under the theme “Condition Monitoring Using Thermography and Acoustic Imaging for Measurable ROI,” the seminar highlighted the growing importance of proactive and predictive maintenance in improving equipment reliability and operational efficiency.
FLIR Sales Director – Instrumentation, India, Bhaskar Lala, and APAC Condition Monitoring Specialist David Gambarte shared their expertise on the latest diagnostic technologies and their practical industrial applications.
Thermal imaging can identify abnormal heat patterns linked to electrical and mechanical faults, while acoustic imaging can detect problems that may go unnoticed during routine inspections.
The technology is particularly useful in identifying compressed-air leaks, which can cause significant energy losses and increase operating costs.
Shevon Liyanage, Engineer – Measuring Instruments at Marlbo, also shared insights into applying condition monitoring technologies in the Sri Lankan industrial environment.
Business
Lumbini Tea Valley wins intl award for Singharaja Wirytips
Lumbini Tea Valley Ceylon won an award for its Singharaja Wirytips at The Leafies: International Tea Awards held in London in 2024, marking another international recognition for the Sri Lankan tea producer.
The award comes as the company marks two decades of direct exports, with its premium and organic Ceylon teas now reaching 35 countries across six continents.
Established in 1984, Lumbini Tea Valley began its direct export drive after Chaminda Jayawardana joined the family business in 2000 alongside his father, Dayapala Jayawardana. The initiative materialised in 2006 with the company’s first direct shipment—a 15-kilogram consignment of Flowery Broken Orange Pekoe (FBOP) tea to the United States.
Since then, the company has expanded its direct-export operations, which now account for around 20% of its total manufacturing output. Following its transition to organic production, approximately half of its organic tea output is exported directly by the company.
Its key export markets include Japan, the United States, France, the Netherlands, Switzerland and Australia, with direct shipments now reaching 35 countries.
The company said its direct-export model would continue to expand amid growing international demand for traceable, single-origin Ceylon tea, with premium and organic grades at the centre of its export strategy.
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