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Embassy of Sri Lanka in Vietnam hosts tourism promotion seminar

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Embassy of Sri Lanka in Hanoi in close coordination with Sri Lankan Tourism conducted a comprehensive seminar to promote tourism from Vietnam to Sri Lanka. The seminar was attended by over 50 travel agents, media personnel, tourism promotional institutions and senior officials of International Cooperation Department of National Administration of Tourism, amongst others. The seminar lasted over two hours and a number of promotional videos, presentations and Q&A sessions as well as authentic Sri Lanka cuisine was served to the invitees/guests, thus convincing most of them of the hidden and unexplored touristic attributes and attractions that Sri Lanka poses to potential Vietnamese tourists and travelers.

The formal event, which was held at the Chancery of the Embassy, commenced with the lighting of the traditional oil lamp by Ambassador – Designate, Prof. A. Saj U. Mendis, along with Ms Tran Thi Phuong Nhung, Director of International Cooperation Department of Vietnam, Vice President & General Secretary of Vietnam Travel Agents known as VISTA, Ms Giang Bien and President of the Media Club of Hanoi, Nguyen Duc Xuyen as well as senior officials of the Embassy. The opening remarks of the seminar were delivered by Prof Mendis, along with translation to Vietnamese, and profiled over 60- powerpoint slides in order to make the guests and invitees from the travel agencies and tourism promotional institutions to comprehend and persuade the intrinsic touristic attributes that Sri Lanka offers as no other country. Most of the travel agents and tourism promotional institutes were not much aware of the natural beauty, endowments and unique and iconic touristic attractions of Sri Lanka.

The seminar was coordinated by the Minister Counsellor (Commercial), Ms Kishani Wickramasinghe, with Sri Lanka Tourism (SLT) and the Chairman of SLT Promotional Bureau (SLTPB), Chalaka Gajabahu, President of Sri Lanka Association of Inbound Tour Operators (SLAITO), Nishad Wijetunga and President of Tourist Hotels Association of Sri Lanka (THASL), Shanthikumar, as well as Director of International Cooperation Department of Vietnam, and General Secretary of Vietnam Society of Travel Agents addressed the seminar. The recorded addresses from Chairman of SLTPB, President of SLAITO and President of THASL conveyed highly persuasive and compelling messages to the Vietnamese travel agents and tourism promotional institutions, as well as the media personnel.

The speakers accentuated that Sri Lanka has been chosen as one of the most favoured destinations by a number of noted and reputed organizations including but not limited to “Lonely Planet”, ‘CNN’ , “BBC Good Food”, and “National Geographics”.

The recorded messages were subtitled in Vietnamese language and major touristic attractions of Sri Lanka were profiled such as Esala Perahera (Pagent) in Kandy, train rides, religious tourism, breath-taking beaches and tea gardens and unique UNESCO sites as well as adventure tourism and Sri Lankan cuisine, amongst others. A couple of FAM (familiarization) tour participants to Sri Lanka, sponsored by SLTPB, also spoke of their unforgettable and memorable experiences in Sri Lanka. Since the COVID pandemic has disrupted tourism industry on a global basis, Prof Mendis and Chairman of SLTPB as well as others stated that Sri Lanka is now fully open to welcome tourists and travelers, particularly from Vietnam since the tourism from Vietnam to Sri Lanka is basically minimal. In year 2022, approximately 10 million Vietnamese have travelled out of the country, mostly to ASEAN countries, Japan, China, and South Korea. Both Prof Mendis and Ms Wickramasinghe, during their remarks and presentations, stated that if Sri Lanka could capture not 1% of Vietnamese travelers but only 0.5% of the travelers to Sri Lanka, it would translate to 50.000. Today, Vietnam is amongst the fastest-growing economies not only in Asia but in the entire world with a large middle-income population, who are eager to travel out of the country either for vacation or business.

Vietnam is a nation with a population of over 100 million and has immense and increasing potential for Sri Lanka to attract and woo tourists from Vietnam.



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Sri Lanka’s apparel sector records 5.42% growth for January-November 2025: November slight dip

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Sri Lanka’s apparel industry delivered a robust performance during the first eleven months of 2025, with cumulative exports reaching US$4,571.99 million marking a 5.42% increase over the same period last year, according to data released today by the Joint Apparel Association Forum (JAAF).

Sri Lanka’s total apparel exports for November 2025 reached US$367.60 million, representing a slight decrease of 1.96% compared to US$374.94 million in November 2024.

The monthly performance showed mixed results across key markets: United States: US$152.32 million (up 5.79% from US$143.98 million), European Union (excluding UK): US$119.61 million (up 3.35% from US$115.73 million), United Kingdom: US$43.63 million (down 13.83% from US$50.63 million), Other Markets: US$52.04 million (down 19.44% from US$64.60 million)

Strong cumulative performance: January-November 2025

Despite the November softness, cumulative apparel exports for the eleven-month period from January to November 2025 demonstrate solid growth, reaching US$4,571.99 million—a 5.42% increase over the corresponding period in 2024 (US$4,336.84 million).

Year-to-Date Performance by Market:

European Union (excluding UK): US$1,435.39 million (up 13.07%)

Other Markets: US$742.98 million (up 5.75%)

United States: US$1,769.08 million (up 1.73%)

United Kingdom: US$624.54 million (down 0.22%)

Commenting on the export data, JAAF stated “The 5.42% growth in our cumulative exports for the first eleven months of 2025 reflects the resilience and adaptability of Sri Lanka’s apparel sector in navigating a challenging global environment. While we experienced a modest 1.96% decline in November, this should be viewed within the broader context of our strong year-to-date performance.

“Particularly encouraging is our 13.07% growth in the European Union market, which demonstrates the success of our strategic focus on strengthening relationships with EU buyers and meeting their increasingly stringent sustainability and compliance requirements. Similarly, our continued growth in the US market, despite tighter margins, shows that Sri Lankan manufacturers remain competitive on quality, delivery, and ethical manufacturing standards”.

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Sri Lanka highlighted as a popular tourism hotspot among South Korean travelers

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Sri Lanka Tourism, in collaboration with the Embassy of Sri Lanka to the Republic of Korea, is providing support for the two VVIP South Korean Buddhist delegations visiting the country, demonstrating solidarity and strengthening cultural and religious ties with Sri Lanka.

The first delegation included Anunayake thero of Jogye order , South Korean chief Buddhist monks and devotees arrived in Sri Lanka consisting of 120 , on 01st December 2025, with the intention of undertaking a pilgrimage tour and highlighting Sri Lanka’s importance as a major Buddhist attraction for Buddhists around the world.

As same as the first delegation, the second VVIP Buddhist delegation which arrived on the 10th of December, 2025, was also given warm and a colorful welcome at the Bandaranaike International Airport, complete with a Cultural Dance troupe and a group of Sri Lankan children to greet them upon their arrival, making them feel at home and happy to see such a sensational sight. Ms . Thanuja Muniweera , Deputy Director and also the officer in charge of the Korean Market , was there to welcome the much revered guests . The delegation consisted of 150 visitors including both priests and devotees.

Led by Ven . Hyeil, , Chief priest of Haeinsa Temple , the main purpose of this visit is to show Sri Lanka as a welcoming and culturally vibrant destination. This will be a great opportunity to show the importance of the Korean Market as an emerging market and also promote Buddhist and Pilgrimage Tourism. South Koreans are known to be travelling in large numbers, including December 2025. The South Korean Buddhist delegation is one such example.

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Sunshine Holdings joins S&P Sri Lanka 20 Index

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Shyam Sathasivam

Diversified conglomerate Sunshine Holdings PLC (CSE: SUN) has been included in the S&P Sri Lanka 20 Index, following the 2025 year-end index rebalance announced by the Colombo Stock Exchange (CSE) and S&P Dow Jones Indices. The inclusion takes effect from 22 December 2025, after market closing on 19 December 2025.

The S&P Sri Lanka 20 Index represents the 20 largest and most liquid companies listed on the CSE, selected based on stringent criteria including market capitalisation, liquidity, financial viability and sustained profitability. Constituents are weighted by float-adjusted market capitalisation, with a single-stock caps to ensure balanced representation.

Commenting on the milestone, Sunshine Holdings Group Chief Executive Officer, Shyam Sathasivam, said, “Our inclusion in the S&P Sri Lanka 20 is the result of more than five decades of collective effort and perseverance by our people, past and present, who have built Sunshine Holdings into the institution it is today. This recognition reflects the strength of our foundations, the discipline with which we have grown, and the consistency of our performance across business cycles. As we move forward, we remain focused on building resilient businesses, upholding strong governance standards and delivering sustainable long-term value to all stakeholders.”

The S&P Sri Lanka 20 Index is constructed in line with global index methodologies and international best practices, with all constituents classified under the Global Industry Classification Standard (GICS®). Eligibility requires a minimum float-adjusted market capitalisation of Rs. 500 million, a six-month median daily value traded of Rs. 250,000, and positive net income over the twelve months preceding the rebalancing reference date.

Sunshine Holdings’ inclusion in the S&P Sri Lanka 20 reflects the Group’s long-term capital markets journey, evolving from a closely held family enterprise into a widely held blue-chip listed company. Over the years, the Group has focused on building institutional credibility, strengthening governance standards and expanding its shareholder base, resulting in a current market capitalisation of approximately LKR 70 billion, underscoring its scale and relevance within the Colombo Stock Exchange.

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