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Beyond the Fashion Value Chain: MAS Leads Global Biodiversity Restoration

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Aerial Reforestation Project

Sri Lanka is one of the world’s richest biodiversity hotspots, with nature deeply intertwined with community life. Reflecting this connection, across the island, small-scale conservation efforts have always thrived in pockets. For MAS Holdings, the urgency of the environmental crisis made it clear that scattered initiatives were not enough- it was time to bring them together into an impactful, long-term approach. Employees have also welcomed the chance to be part of projects that protect nature, finding meaning in contributing to something that benefits both their communities and the environment.

Recognising this, apparel-tech conglomerate MAS Holdings has made biodiversity restoration central to its sustainability roadmap, the MAS Plan for Change 2030. Building on its commitments for 2025, the company has pledged to reforest and restore biodiversity across an area 100 times larger than its global operational footprint.

For an organization that spans 15 countries- across North America, Europe, Asia and Africa, this amounts to more than 31,700 acres of land. According to Nemanthie Kooragamage, Director – Group Sustainable Business at MAS Holdings, achieving reforestation on such an ambitious scale demands bold and innovative approaches.

“Well-planned restoration can do far more than replace lost trees,” she explains. “It can reconnect fragmented landscapes, stabilise soils, improve freshwater quality, rebuild coastal and mangrove nurseries, and create wildlife corridors- benefits that safeguard nature and the long-term resilience of apparel supply chains and communities.”

Building a Scalable Goal

The roots of MAS’ biodiversity goal trace back to 2017, when it pledged to restore 250 acres of land, equivalent to its operational footprint at the time. By the end of the initiative, the company had doubled its target and restored 500 acres of land.

Even then, MAS recognised that planting trees alone was not enough. As it pursued this goal, it became clear that landscapes face different pressures, from invasive species to degraded soils, and therefore require tailored interventions. And so, MAS developed its six-model framework for restoration: Conservation, Reforestation, Invasive Removal, Afforestation, Analog Forests, and Forest Gardens.

This framework later underpinned the biodiversity target set under Plan for Change 2025, which scaled up the 2017 pledge to restore 100 times MAS’ operational footprint at the time, a total of 25,000 acres.

Applying the Six-Model Approach

Over the last five years, the six-model framework has been put into practice, with projects demonstrating how different contexts required different interventions.

Conservation was at the heart of the Panama In-Situ Turtle Conservation Project, launched in partnership with two corporates and the Wildlife and Ocean Resources Conservation Society. Protecting a three to ten-kilometre stretch of coastline, the project has safeguarded 272 nests and released over 17,000 hatchlings since October 2023, directly supporting the survival of endangered sea turtle species.

Reforestation included the restoration of 10 acres of mangroves in Trincomalee, where MAS achieved an 81% sapling survival rate. Meanwhile, the Ittapana Mangrove Forest Reforestation Project, undertaken with the University of Sri Jayawardenepura and local communities, planted 500 saplings with a 94% survival rate. Beyond ecological restoration, it enhanced local fisheries, improved water quality, and engaged students and residents, ensuring long-term community impact.

To restore large, inaccessible degraded terrains, MAS partnered with the Sri Lanka Air Force to disperse seed bombs. This aerial reforestation method restored 275 acres and achieved a 45% survival rate, demonstrating an efficient solution for landscapes that could not be rehabilitated through conventional means.

Invasive Alien Species (IAS) removal was another critical strand, with programmes carried out in national parks in partnership with the Department of Wildlife Conservation. At Horton Plains, MAS removed Ulex europaeus from 82% of the affected areas and restored 244 acres of sensitive ecosystem. At Udawalawe and Lunugamwehera, the manual removal of Lantana camara supported the regeneration of grasslands vital for elephants, leopards, and sloth bears.

“We tested different approaches in Sri Lanka, from coastal conservation to seed bombing and invasive species removal, and they proved effective in their own contexts. With the scale of our biodiversity goals and our global operational footprint, the next step was to take these learnings beyond Sri Lanka and apply them internationally,” said Uvini Athukorala, Manager – Environmental Sustainability.

Expanding Globally

As part of its Plan for Change 2025 biodiversity conservation efforts, MAS extended projects beyond Sri Lanka to countries where it also has manufacturing operations. This ensured that the company’s restoration work addressed the landscapes and communities directly connected to its business footprint.

In Central Java, Indonesia, the Blora Ngawi Biodiversity Restoration Project has restored over 12,601 acres since 2023. The initiative planted more than half a million trees and established a multi-stakeholder forest management model that combines forest protection, land rehabilitation, and habitat enrichment.

In Kenya, MAS launched its largest conservation project to date, protecting 8,275 acres within the Nairobi National Park, in partnership with The Wildlife Foundation. The project secured wildlife corridors critical for elephants, lions, and cheetahs, reduced human-wildlife conflict, and created conservation-linked livelihoods for more than 600 people, with women and youth playing a central role.

These global projects demonstrated that the lessons learned in Sri Lanka, experimenting with diverse approaches and working hand in hand with local partners, could be successfully scaled in other contexts, while directly benefiting the communities where MAS operates.

Lessons for the Future

As the Plan for Change 2025 concludes, MAS has restored 25,058 acres toward its biodiversity conservation goal. The experience highlights two key lessons. First, that restoration must be context-specific. From mangrove reforestation in Trincomalee to invasive species removal in Horton Plains, or aerial reforestation of degraded terrain, each ecosystem required a different model to deliver meaningful results. Second, that collaboration is essential. Partnerships with government agencies, non-profits, universities, and local communities in Sri Lanka, Indonesia, and Kenya ensured both technical expertise and local ownership, making projects sustainable beyond their initial interventions.



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‘With AI around, hardly anyone does any real work,’ says university don

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Professor Hiran Amarasekera of the University of Sri Jayewardenepura presents a Gold Award to Future Fibres Lanka (Pvt) Ltd at the SLAAQP Awards ceremony held in Colombo on February 12, 2026

While the corporate world celebrates the merger of efficiency and ecology, a leading academic last week issued a sobering warning: the very technology driving the next “Green Revolution” may leave the human workforce behind.

Speaking at the recently concluded Green Productivity Awards, organised by the Sri Lanka Association for the Advancement of Quality and Productivity (SLAAQP), Professor Hiran Amarasekera of the University of Sri Jayewardenepura characterised Artificial Intelligence (AI) as a “godsend” for environmental sustainability – but one that carries profound social risks.

Professor Amarasekera’s keynote address cut through the celebratory atmosphere, targeting a perceived complacency among top-tier management.

“Managers are already using AI, but many CEOs, directors and managing directors remain sceptical,” he observed. “They think AI will come in another five years. No, it is already here.”

According to the Professor, AI is no longer a futuristic concept but a functional tool currently revolutionising green metrics. He highlighted how the technology is already replacing manual monitoring for energy optimisation, using predictive algorithms to drastically reduce industrial waste, and automating sustainability reporting – turning months of consumption data analysis into a task of mere seconds.

While these advancements provide a massive boost to the “bottom line” and help organisations meet the national Net Zero pledge, Prof. Amarasekera warned of a looming “danger”: the displacement of human workers.

“AI is boosting productivity while cutting back the need for human resources. What will happen to the jobs and the wider society? Not even the USA or other advanced economies have an answer to this,” he noted.

In a moment that elicited both laughter and reflection from the audience, he touched upon the irony of modern higher education: “Students produce their work through AI and we detect plagiarism through AI. So, with AI around, hardly anyone does any real work!”

The technological warning was balanced by the moral urgency of Senior Professor Ajith de Alwis from the University of Moratuwa. Invoking the words of David Attenborough, Prof. de Alwis asked the audience how they would look into the eyes of their grandchildren if they knew of the world’s collapse and did nothing.

The takeaway message of the evening was clear: While AI provides the tools to save the planet, human leadership remains the only force capable of managing the social consequences of that salvation.

Despite the warnings of future challenges, the SLAAQP awards proved that Sri Lankan industries are currently making notable strides. The event recognised 38 organisations – including 28 Gold Award winners – across sectors ranging from plantation, garments and rubber to poultry and textiles.

These winners were evaluated on four critical pillars: Leadership, Environmental Sustainability, Productivity Enhancement and Social Contribution.

By Sanath Nanayakkare

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Gemological Report of Ceylon sets new global benchmark for local gemstone certification

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The facility utilises a screening process where three gemologists evaluate each stone independently to ensure error-free results Pic by Nishan S. Priyantha

Steps into a critical void to earn recognition in international markets

For decades, Sri Lanka has been globally revered as the “Island of Gems,” yet the industry has long grappled with a paradoxical challenge: while the Sri Lankan soil yields the world’s finest stones, the local certification process has often struggled to command the same recognition in international markets.

Stepping into this critical void is the Gemological Report of Ceylon (GRC). Located at No. 97, Galle Road, Colombo 3, this newly launched laboratory is on a mission to redefine the standards of local gem certification, ensuring that the “fatherhood” of Sri Lankan gemstones remains firmly within its home soil.

Founded by Milinda Edirisinghe, a seasoned gemologist with over 20 years of experience in mining, trading, and geological study, GRC is the result of a lifelong observation of the industry’s “trust gap.”

“I saw a critical disparity,” says Edirisinghe, who received specialised training in Thailand, the global hub for gemstone treatments. “Sri Lankan exporters often face unfair skepticism in markets like Thailand, Hong Kong, and the US. International buyers often view local reports with doubt. I launched GRC to provide a local institute that is on par with the highest-caliber laboratories in the world.”

He made these comments while speaking to media at the new laboratory.

According to him, in its first month of operation, GRC has already seen a surge in demand, processing 30 to 40 stones daily – a success driven largely by its word-of-mouth reputation.

Milinda Edirisinghe performs a sensory inspection of a gemstone using a loupe to assess its initial characteristics

“The lab’s rapid growth is built on a foundation of total transparency. Unlike traditional setups, GRC employs a rigorous triple-blind screening process: three independent gemologists evaluate each specimen – from Sapphires, Ruby and Emeralds to semi-precious stones, polycrystals, rare meteorites, and even organic materials like natural Pearls, and rare coral species etc., used in high-end jewelry. By evaluating the stones without consulting one another, the three gemologists’ independent findings are then synthesised into a final, authoritative and error-free assessment,” he explained.

“As gemstone treatments become increasingly sophisticated – ranging from Beryllium diffusion to evolving heat and irradiation treatments – the need for advanced technology is paramount. GRC’s facility is equipped to identify the full spectrum of enhancements, ensuring the end consumer knows the exact “human intervention” history of their asset,” he further said.

However, Edirisinghe maintains that technology is a tool, not a replacement. When asked if AI could eventually handle the certification job alone, he noted:

“AI already assists our workflow to an extent, but a human gemologist remains an indispensable part of the process. Just as a surgeon uses advanced technology to enhance precision, they must still be present to execute the nuances of a complex operation. AI cannot truly ‘see,’ touch, or feel the soul of a stone.”

He further added, “AI can support our findings, but it cannot replace the gemologist’s ‘eye-view’ and the tactile senses that go a long way in issuing an accurate certification.”

Furthermore, GRC leverages an international expert network. “If we encounter a complex inclusion, we utilize virtual screen-sharing with leading labs in Thailand for real-time peer review,” Edirisinghe explains. “Our conclusions are science-based facts, not just opinions.”

Beyond technical excellence, GRC serves a vital economic purpose. Historically, local dealers spent thousands of dollars obtaining international certificates. GRC offers these world-class reports at a fraction of the cost, with detailed certificates starting from LKR 15,000 for full reports, a medium report at LKR 6,000, “memo cards” at LKR 1,500, and verbal opinions for LKR 500.

“By providing a credible, globally-recognised home-based laboratory, we are stemming the outflow of foreign currency to international labs,” said Edirisinghe.

With plans to participate in upcoming exhibitions in Dubai, Hong Kong, and the USA, GRC is positioning itself as a global contender. As the industry shifts toward “knowledgeable customers” who view jewellery as a liquid asset, GRC stands ready to provide the clarity and integrity the Sri Lankan gem industry deserves.

“If Sri Lanka produces the best stones in the world, it is only right that we also provide the world-class expertise to certify them. Our mission is to ensure that the ‘fatherhood’ of these precious stones remains in Sri Lanka, backed by a certificate that is respected from the USA to the European Union,” Edirisinghe said in conclusion.

By Sanath Nanayakkare

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Ministry of Brands to launch Sri Lanka’s first off-price retail destination

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Ministry of Brands to launch Sri Lanka’s first off-price retail destination

Sri Lanka’s retail landscape will reach a major milestone with the launch of Ministry of Brands (MOB), the country’s first off-price retailer. The flagship store is set to open on 16 February 2026, introducing Sri Lankan consumers to authentic global luxury and premium brands at discounts of up to 90% off original retail prices.

Backed by Akbar Brothers, Ministry of Brands brings the globally established off-price model to South Asia for the first time. The concept allows customers to shop for genuine designer and brand-name products at significantly reduced prices while supporting more sustainable retail practices.

The 10,000 sq. ft. flagship store, located at 28/9, Vajira Road, R.A. De Mel Mawatha, Colombo 4, will feature an extensive range across apparel, footwear, handbags, accessories, homeware, and more. Ministry of Brands will carry over 2,000 international and designer brands spanning womenswear, menswear, childrenswear, home, and accessories, including names such as Gucci, Ferragamo, Valentino, Michael Kors, Ralph Lauren, Burberry, Rag & Bone, Lacoste, Puma, UGG, HOKA, Brooks, Air Jordan, and many more.

Off-price retail is one of the fastest-growing global retail segments, helping fashion houses responsibly manage excess inventory. With the UN Environment Programme estimating 92 million tonnes of textile waste generated annually, sustainable retail models such as off-price are increasingly important.

“Sri Lanka manufactures for many of the world’s leading designer labels, yet these products have often remained out of reach for local consumers,” said Director of Ministry of Brands, Aamir Akbarally. “Through off-price retail, we are proud to make genuine designer brands more accessible to our fellow Sri Lankans, offering premium fashion at affordable prices while delivering a world-class shopping experience built on Akbar Brothers’ longstanding values of integrity, quality, and trust.”

Ministry of Brands Director, Ramzey Hammoud added: “With decades of experience in off-price retail, we see this as an exciting new growth chapter for Sri Lanka’s retail landscape. Our goal is simple: to allow customers to shop global designer brands locally at the best prices, while rediscovering the thrill of the find through a constantly changing, treasure-hunt shopping experience.”

Following the Colombo flagship launch, Ministry of Brands will open a second location at the One Galle Face Mall, with plans to expand across South Asia and Australia.

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