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Tea Board has spent Rs 4.6 billion on advertising campaign, but no results

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Ranjith Bandara

The Committee on Public Enterprises (COPE), on Tuesday (19), instructed the Sri Lanka Tea Board to submit a report within three months detailing the outcomes of all the money they spend on promoting tea.

Chairman of COPE, Prof. Ranjith Bandara made this directive when it was revealed that the Tea Board had spent about Rs 4.6 billion on an advertising campaign which had yielded no results.

It was also revealed that the Tea Board was operating without filling four key vacancies.

Chairman of the Board Niraj de Mel said that they were not able to recruit new people due to the recent economic crisis.

However, COPE Chairman pointed out that it was in 2016 that the Cabinet of Ministers authorized the recruitment of a Deputy Director General – Marketing. Prof. Bandara: “This was before the crisis. There is a vacancy for the post of Director HR & Administration.”

Assistant Director, HR & Administration Sajini de Silva: “The board of directors decided that there was no need to hire anyone for the post. We have informed this to COPE in 2018. We didn’t ask for this post, it was the Cabinet of Ministers that decided to create this post.

Ranjith Bandara – “So you didn’t recruit?”

Sajini de Silva- “We decided not to.”

MP Anura Priyadharshana Yapa – “So you have ignored a decision by the Cabinet. How can you decide to ignore Cabinet directives?”

Sajini de Silva: “The former Chairman informed this to COPE in 2018.”

Anura Priyadharshana Yapa – “Don’t tell this to COPE. Tell this to the Cabinet of Ministers.”

MP S.M. Marikkar: “You say there is no need for this post but the Tea Board has decided to carry out an advertising campaign amounting to 4.6 billion rupees. A lot of advance payments had been made. But not a single advert has been aired or published.”

Tea Board Director Promotion Pavithri Peiris: “We have spent 1.4 million US Dollars on the campaign for creative content.”

Prof. Bandara: “Mr. Chairman, we have spent billions but we have not been able to capture the market. We will give you three months. Within this time, we want you to give us a report on what are the outcomes of all the money you spent.”



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Discussions between Sri Lankan and Indian delegations at the presidential secretariat

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Following the conclusion of bilateral discussions between President Anura Kumara Disanayake and Prime Minister of India, Shri Narendra Modi, official-level talks between the delegations of Sri Lanka and India commenced this morning (05) at the Presidential Secretariat in Colombo.

Representing the Government of Sri Lanka were Prime Minister Dr. Harini Amarasuriya, Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath; Minister of Labour and Deputy Minister of Economic Development, Anil Jayantha; Secretary to the President Dr. Nandika Sanath Kumanayake; Governor of the Central Bank of Sri Lanka, Dr. P. Nandalal Weerasinghe, along with other senior officials.

The Indian delegation included Minister of External Affairs Dr. S. Jaishankar, National Security Advisor Ajit Doval, Foreign Secretary Vikram Misri and His Excellency Santosh Jha, High Commissioner of India to Sri Lanka, along with several other senior officials of the Government of India.

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Indian Prime Minister Shri Narendra Modi arrives at the presidential secretariat

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Indian Prime Minister Shri Narendra Modi, who arrived in Sri Lanka on the invitation of President Anura Kumara Disanayake on Friday [04] night, visited the Presidential Secretariat this morning (05).

The Indian Prime Minister was warmly welcomed by President Anura Kumara Disanayake upon his arrival at the Presidential Secretariat.

Prime Minister Modi is currently on a state visit to Sri Lanka, reaffirming the theme  “Friendship of Centuries — Commitment to a Prosperous Future” which symbolises the longstanding ties between Sri Lanka and India. The Indian Premier is scheduled to remain in the country until tomorrow (06).

[PMD]

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Indian PM receives warm welcome

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President Anura Kumara Dissanayake welcomes Indian Prime Minister Narendra Modi at Independence Square this (05) morning

The official welcoming ceremony for Indian Prime Minister Narendra Modi, was held this morning (05) at the Independence Square in Colombo.

On arrival at the Independence Square the Indian Prime Minister was warmly welcomed by President Anura Kumara Disanayake.

 

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